Doxa

What Doxa does

Doxa is a privately held Italian market research company founded in 1946 and headquartered in Milan. Describes it as Italy's first market research company, reports 251-500 employees, and identifies consumer goods and retail plus public opinion and society as its primary segments. It serves companies, institutions, media organizations, and NGOs with consumer research, polling, workplace studies, family research, tourism and culture analysis, and other specialized studies.\n\nDoxa's research methods combine survey design and administration, field data collection, statistical analysis, and behavioral science. Documents VoX – Voice of the eXperience, an AI-powered text-analysis approach used to examine large quantities of feedback and reviews and convert them into strategic insights. Also identifies a dedicated Behavioral Science Unit and recurring multi-client industry studies, indicating a mix of standardized research products and specialist expertise.\n\nDoxa operates a professional-services and research-sales model rather than a disclosed SaaS product. States that bespoke projects are priced through quotes and generate project fees, while multi-client studies and industry reports can be sold through subscriptions or one-time purchases. The company uses direct enterprise and institutional sales supported by research consultants and industry specialists; as of January 1, 2025, it transitioned to operate under the Ipsos brand as Ipsos Doxa while the Doxa legal entity remained in place.

Name

Doxa

Legal name

Doxa S.p.A. Società Benefit

Website

https://bva-doxa.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Management Consulting Services (54161)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)

akta.pro primary industry

Market Research, Analytics & Consumer Insights (BPAFAAAM)

akta.pro secondary industries

Industry & Sector Research (Syndicated/Custom) (BPAHALAE), Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB), Survey, Panel & Fieldwork Services (BPAHALAJ)

Keywords

• Market research services
• Consumer insights research
• Public opinion polling
• Behavioral science research
• Syndicated multi-client research

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Market Research: Bespoke research projects tailored to specific client needs, including survey design, fieldwork, analysis, and consulting services. Revenue generated through project fees for ad-hoc studies.
2. Multi-client Studies: Syndicated research studies sold to multiple clients within an industry vertical, providing recurring revenue through subscriptions or one-time purchases.
3. Industry Reports & Publications: Published research reports, white papers, and market intelligence publications available for purchase or subscription.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Doxa is Italy's first market research company, providing custom research projects, syndicated multi-client studies, and behavioral science research for enterprise and institutional clients. Services include survey design, data collection, statistical analysis, and strategic consulting across verticals such as retail, consumer goods, finance, healthcare, public opinion, families and kids, tourism, and technology. The company also offers proprietary observatories (e.g., Osservatorio Retail Evolution, Osservatorio Famiglie Contemporanee) and AI-powered text analysis through the VoX platform.

Product overview

Doxa is Italy's first market research company (ricerche di mercato), providing a comprehensive portfolio of research solutions, proprietary studies, and analysis tools across multiple industries and topics. The company offers services spanning consumer research, public opinion polling, behavioral science, multi-client syndicated studies, and specialized research for sectors including retail, fashion, healthcare, finance, kids/family, and technology. Rather than a traditional SaaS platform with discrete modular products, Doxa operates as a research services firm delivering customized studies, periodic observatory reports, and consulting solutions tailored to client needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Market Research Services Bespoke market research projects including survey design, fieldwork, quantitative and qualitative data collection, statistical analysis, and strategic consulting tailored to specific client needs across verticals such as retail, consumer goods, finance, healthcare, technology, and public institutions.
• Multi-Client Syndicated Studies (Multiclients)

Quantifiable outcome

• Over 20 innovation awards from Trophées Etudes & Innovations (2018-2023)
• +1 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

19 partnerships are on record, tiered core and minor.

• IpsoscoreStrategic or Co-development PartnerBVA Doxa operates as part of the Ipsos network following integration. The company website redirects to www.ipsos.com, indicating a close partnership or merger with Ipsos, one of the world's largest market research companies.
• ASSIRMcoreStrategic or Co-development PartnerDoxa is a founding member (socio fondatore) of ASSIRM, the Italian Association of Market Research Companies. The company adheres to ASSIRM's Professional Code of Ethics and quality standards.
• The BVA FamilycoreStrategic or Co-development PartnerBVA Doxa is part of The BVA Family, an international network of research companies. Stephane Marcel serves as Chief Growth Officer of The BVA Family, providing global research capabilities.
• MyEduminorStrategic or Co-development PartnerPartnership for digital education research. MyEdu is a digital education platform founded in 2013 in Milan, partner of the Ministry of Education for digital innovation in Italian schools.
• WIN – Worldwide Independent Network of Market ResearchcoreStrategic or Co-development PartnerBVA Doxa participates in WIN's Worldviews Survey, a global public opinion research initiative, contributing Italian market data to international studies.
• Istituto Italiano della Donazione (IID)minorStrategic or Co-development PartnerBVA Doxa is a partner of the Italian Donation Institute (IID), contributing to the annual 'Noi Doniamo' report on Italian charitable giving along with CSVnet.
• CSVnetminorStrategic or Co-development PartnerPartnership with CSVnet for the 'Noi Doniamo' annual donation research report in Italy.
• PayPal ItaliaminorStrategic or Co-development PartnerBVA Doxa conducts the annual 'Donare 3.0' digital donation research study with PayPal Italia and Rete del Dono.
• Rete del DonominorStrategic or Co-development PartnerPartnership for 'Donare 3.0' research on digital charitable giving trends in Italy.
• Telefono AzzurrominorStrategic or Co-development PartnerBVA Doxa Kids conducts annual research with Telefono Azzurro on children's digital safety, social media, gaming, and metaverse for Safer Internet Day.
• Prénatal Retail GroupminorStrategic or Co-development PartnerOngoing research partnership with Prénatal Retail Group (Prénatal, Toys Center, Bimbostore) for 'Osservatorio delle Famiglie Contemporanee' on parenting and family consumption.
• McArthurGlenminorStrategic or Co-development PartnerBVA Doxa conducts fashion retail research for McArthurGlen, including the 'Re-Styler' study and 'Osservatorio Moda e Generazioni'.
• BRAND JAMminorStrategic or Co-development PartnerCollaboration with BRAND JAM on the '2003-2023 Fashion Inside' study for McArthurGlen on Italian fashion trends.
• FattoreMammaminorStrategic or Co-development PartnerCollaboration on 'Focus Mamme' research study exploring Italian mothers' behaviors, brand relationships, and social media usage.
• Media Data FactoryminorStrategic or Co-development PartnerPartnership with FattoreMamma and Media Data Factory on 'Focus Mamme' research study.
• SalesforceminorStrategic or Co-development PartnerCollaboration on 'Osservatorio Retail Evolution' tracking Italian consumer behavior and omnichannel shopping preferences.
• Osservatorio di MindworkminorStrategic or Co-development PartnerResearch partnership on workplace mental health, stress, and burnout among Italian workers.
• School of Management - Politecnico di MilanominorStrategic or Co-development PartnerBVA Doxa conducted purpose research for the 'Osservatorio Purpose in Action' at Politecnico di Milano's School of Management.
• Ikn ItalyminorGTM or Marketing PartnerBVA Doxa participates in Forum Banca organized by Ikn Italy, with company partner Simone Pizzoglio moderating ESG sessions.

Scale indicators3 records

Recent moves4 records

Expansion highlights7 records

Direct peers

• Dynata: Dynata is one of the world's largest first-party data platforms for market research, providing sample, panels, and data collection. Directly comparable in survey/fieldwork services and panel management, and a competitor for any panel-based Italian engagements.
• Toluna: Toluna is a global online panel and consumer insights technology provider offering self-serve survey and DIY research tools. Comparable as a technology-augmented market research provider targeting the same enterprise buyers, and a more platform-native competitor to Doxa's traditional fieldwork model.
• Ipsos Public Affairs: Ipsos Public Affairs handles election polling and public-opinion research globally; Doxa runs comparable Italian public-opinion studies including participation in WIN's Worldviews Survey. Direct overlap in methodology and buyer (media, government, NGOs).
• YouGov: YouGov operates a global online panel-based market research and public opinion polling business, with strong presence in syndicated tracker studies (YouGov BrandIndex, Omnibus). Highly comparable to Doxa's multi-client and public opinion offerings, and a direct competitor for international panel-based research buyers.

Regional players

• Cerved: Cerved is a major Italian data, analytics, and business information provider (now part of ION Group). Comparable in providing market intelligence and research-derived insights to Italian enterprises, particularly in financial services, corporate, and B2B segments where Doxa also operates.
• SWG S.p.A. SWG is a leading Italian market research and polling firm based in Trieste, active in consumer, public opinion, and political research. Closest direct domestic competitor to Doxa in the Italian market, with overlapping verticals (retail, finance, public opinion).

Broad incumbents

• Ipsos: Ipsos is the global parent company of Doxa since January 2025 and one of the world's three largest market research firms. Directly comparable in that Doxa now operates as its Italian arm; comparable in offering portfolio (custom research, syndicated studies, behavioral analytics) and customer base (multinational enterprises).
• Kantar: Kantar is one of the largest global research, insight, and consultancy firms, with significant operations in Italy. Comparable across brand tracking, consumer research, and syndicated studies; competes for the same enterprise marketing-research budgets as Doxa.
• NielsenIQ: NielsenIQ is a global market research and consumer intelligence incumbent focused on FMCG and retail measurement. Comparable in serving retail and consumer-goods clients with syndicated and custom research, including Italy operations that directly overlap with Doxa's primary verticals.
• GfK (NIQ-GfK): GfK (now part of NIQ) is a global market research leader in consumer goods, retail, and technology. Directly comparable in custom and syndicated consumer research, with strong Italian presence that competes head-to-head with Doxa for FMCG and tech clients such as Samsung.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/doxa_3
• Instagraminstagram.com/bva_doxa
• Xx.com/doxa_research
• Facebookfacebook.com/DoxaResearch

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doxa