株式会社興和

What 株式会社興和 does

株式会社興和 (Kowa Co., Ltd., trade name 興和 / Kowa Wood) is a privately-held Japanese building-materials distributor founded in 1981 and headquartered at 756-1 Ōike, Kakegawa City, Shizuoka Prefecture. The company's single Kakegawa location combines its head office, showroom, and warehouse, and it has positioned itself for 39+ years on housing materials—most prominently solid wood flooring (無垢フローリング)—alongside engineered wood (集成材), renovation materials (bath, kitchen), and residential equipment (air conditioners, eco-cute heat pump water heaters, gas appliances). The firm publicly markets itself as a "材木屋" rooted in wood expertise but operates primarily as a regional multi-product distributor rather than a primary manufacturer.

The product range is bifurcated between third-party brands and one proprietary line. Kowa has launched or stocked Oak Composite Flooring 12mm (July 2021), AquaForm LITE spray-foam urethane insulation (September 2021), and the original-branded CherryMake Flooring (April 2022)—an unfinished solid wood flooring line using natural paints, offered in six standard colors plus custom color, list-priced at ¥23,000 per case (tax-excluded) with approximately two-week-to-one-month lead time. Beyond its own products, Kowa distributes a wide roster of Japanese housing brands on what appear to be regional channel/reseller terms: Panasonic (air conditioners, eco-cute), Mitsubishi Electric (Kirigamine GV series room air conditioners, sold under limited-quantity special pricing restricted to Shizuoka Prefecture), LIXIL (plumbing fixtures, interior materials), TOTO (toilets), Cleanup (kitchen/bath), TOCLAS, WOODONE (flooring), Hitachi (Shirakumakun AJ air conditioner series), Rinnai, Paloma, Nippon Aqua (AquaForm Lite), and Toyo Textile (Diamond Floor Rafit). Strategy toward contractors is sales-led; toward individuals and DIY the company is event- and showroom-led, supplemented by joint events such as the "興和マッチングフェア" and a LINE-based online consultation channel introduced during COVID-19.

Revenue is generated via one-time product sales across building materials, residential equipment (with seasonal quantity-limited promotions), and the higher-margin CherryMake original line, complemented by a light professional-services layer that includes product selection consulting and contractor introductions. Customers split into three segments: construction companies and general contractors (primary, served via direct sales, FAX quote sheets, web inquiry, and events targeting 建設事業者); individual homeowners and DIY enthusiasts (secondary, served via showroom visits, phone, LINE); and specialty shrine/temple builders requiring rare wood species such as cypress (檜), cedar (杉), and keyaki (欅) (secondary, served via a deep relationship with Miyadaiku Asuka). The company reports no public revenue figure and has no listing or institutional investor disclosed.

Name

株式会社興和

Legal name

株式会社興和

Website

https://kowawood.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

株式会社興和 (Kowa Co., Ltd. / "Kowa Wood") is a privately-held Shizuoka-based building-materials distributor founded in 1981, specializing in solid wood flooring, engineered wood, renovation materials, and residential equipment for construction contractors and individual customers.

Ownership category

akta.pro rank

Product category

Building Materials Retail

NAICS

Floor Covering Retailers (449121), Home Centers (444110), Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Hardwood Flooring Retail (CRAIAGAB)

akta.pro secondary industry

Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)

Keywords

• Solid wood flooring
• Building materials supply
• Housing equipment retail
• Composite flooring products
• Construction materials wholesale

Headquarters

HQ city

Kakegawa City (掛川市)

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. 建築資材販売（木材・ Flooring 等）: 無垢 Flooring、集成材、合板、外壁材など木材・建築資材を之主 продажу。建設事業者（工委店、大工）及u个人顧客に販売。B2B中心の卸売・小売。
2. 住設機器販売（エアコンディショナー・エコキュート等）: 三菱霧ヶ峰、日立白くまくんエアコン、Panasonicエコキュートなど住設機器も取り扱い。数量限定特価販売、季節キャンペーン主打。
3. オリジナル製品（CHerryMake Flooring 等）: 興和オリジナル開発の着色無垢 Flooring（チェリーメイク）等、受注生産品も展開。高付加価値商品の専用チャネル。
4. ardyywip工事・コーディネート: 商品の選定・提案、施工事業者紹介など строительство相關のコンサルテーション服務も展開。

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Kowa Co., Ltd. is a Kakegawa, Shizuoka-based dealer of wood and building materials that primarily sells solid wood flooring, composite/engineered flooring, structural laminated wood, housing equipment (air conditioners, water heaters, bath units, toilets), insulation, and custom natural paints. Customers are served through direct sales to construction companies/contractors and via showroom visits, phone/FAX consultation, web inquiry, and LINE-based online consultation for individual homeowners and DIY buyers. The company's own original product line, CherryMake Flooring, is a pre-finished colored solid wood flooring developed and supplied by Kowa.

Differentiator

Problem solved

Functional benefit

Products and services

• CherryMake Flooring (チェリーメイクフローリング) — original pre-finished colored solid wood flooring Kowa's proprietary pre-finished colored solid wood flooring product line. Uses natural paint on solid cherry base wood, offered in 6 standard colors with optional custom color blending. Targets construction companies, contractors, and individual homeowners seeking differentiated solid wood flooring against standard plywood/composite flooring. Lead time ~2 weeks to 1 month; produced to order. List price ¥23,000 (tax excluded) / ¥25,300 (tax included) per case.
• AquaForm LITE Insulation (アクアフォームLITE) — field-applied hard urethane foam insulation Field-sprayed, water-blown hard urethane foam insulation supplied for residential construction. Designed for gap-free filling between wall studs and detailed cavities to improve heat retention. Sold to contractors and home builders as part of Kowa's housing-equipment range.
• Oak Composite Flooring 12mm (ナラ複合フローリング12mm) 12mm oak composite (engineered) flooring with plywood base and 2mm oak surface veneer. Sold in mix grade (mixed knots/color variation); available unfinished, oil-finished, or UV-clear-finished. Targets contractors and homeowners wanting a solid-wood-look floor at a lower price point; not for floor heating.
• Solid Wood Flooring — multi-species inventory line (chestnut, sakura C-grade 90巾, akashia MIX UV clear, tamo BC oil finish 120巾, etc.) Kowa's stocked line of solid wood flooring in multiple tree species and finishes (e.g., Sakura C-grade 90巾 ¥5,390 tax-included per case; Akashia MIX UV clear ¥6,050 tax-included; Tamo BC oil-finished 120巾 ¥9,350 tax-included). Freight quoted separately. Backs Kowa's promise of rare-species stock that home centers and major housing manufacturers do not carry.
• Eucalyptus Composite Board 11.5mm×910×1820mm (JAS Special F4★) JAS-certified Special F4★ eucalyptus composite (engineered) board sold as a structural/decorative building material. List price ¥2,400 tax-excluded (¥2,640 tax-included) per sheet. Sold to construction companies and contractors.
• Cypress (桧) Composite Board 5.5mm×910×1820 Cypress (hinoki) composite board 5.5mm × 910 × 1820, list price ¥1,800 per sheet (freight quoted separately). Bulk-purchase discount available. Sold to contractors and DIY customers.
• Toyo Tex Diamond Floor "Lafitte" 12mm Composite Flooring Toyo Tex Diamond Floor "Lafitte" 12mm composite flooring (303×1818mm, 6 sheets/case ≈ 3.3m²). Revamped unit price ¥8,500 per case. Sold via Kowa as a stocked engineered flooring product.
• Mitsubishi Kirigamine GV Series Room Air Conditioners (6–18畳 models) Quantity-limited special-priced Mitsubishi Electric Kirigamine GV-series room air conditioners, sold exclusively within Shizuoka Prefecture as a seasonal campaign. Models for 6 tatami (¥41,800 / ¥45,980 tax-included) through 18 tatami (¥110,400 / ¥121,440 tax-included) rooms, all 2022 models. Sold to contractors and individual consumers.
• Hitachi "Shirakumakun" Air Conditioner and Panasonic Eco Cute Water Heater line Hitachi "Shirakumakun" room air conditioners and Panasonic Eco Cute (NS series) water heaters handled by Kowa. Sold through special-pricing and seasonal campaigns; quantity-limited offers are typical. Targeted at contractors and individual homeowners in Shizuoka Prefecture.
• Sanitary and bath equipment — TOTO integrated toilets (ZR1/ZJ1), Osaka Gas Micro Bubble Bath Unit, Cleanup bathroom vanity line TOTO integrated toilets ZR1 / ZJ1 series (quantity-limited special-priced), Osaka Gas Micro Bubble Bath Unit (Rinnai), and Cleanup bathroom vanity / washstand (BG series) handled via Kowa and partner-driven promotion. Cross-referral campaigns with Cleanup target upgrade sales by construction companies and bathroom renovation projects.
• Custom-Blended Natural Penetrating Paints (e.g., Yuzakura #CF01) Kowa-exclusive custom-blended natural penetrating-type paints supplied in 3.5L cans (e.g., Yuzakura #CF01). Used to stain solid wood flooring such as cherry. Sold to contractors applying custom finishes and to individual homeowners seeking unique color results.
• Construction material coordination & contractor-introduction consulting Consulting service accompanying product purchases: Kowa helps select materials, formulates proposals for builders and homeowners, and introduces construction companies (e.g., Miyadaiku Asuka for special-construction work) on request. Billed as part of the engagement rather than as a separately quoted service.

Quantifiable outcome

• 自社倉庫管理による施工後の「反り」「ねじれ」リスク軽減
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core, moderate and minor.

• クリナップ株式会社coreGTM or Marketing Partner洗面化粧台（BGАシリーズ）等を扱うタイアップキャンペーン合作关系。定期的に共同促销を展開。クリナップショールームでの施工者向けキャンペーンに協力。
• Panasonic（松下電器）coreChannel Partner/ Reseller/ Distributorエコキュート（NSシリーズ）およびanteк（エzcoキュート）等 Panasonic 製の住設機器を取扱い。特価販売・季節キャンペーンを展開。
• LIXILcoreChannel Partner/ Reseller/ Distributor水回り機器・インテリア建材を取扱い。LIXIL製の建具・系统在工事现场に[CV2]導入。ショールーム见学的合作。
• WOODONEmoderateChannel Partner/ Reseller/ Distributor木材建材メーカーとしてパートナー企業。WOODONEブランドの Flooring 等を取扱い。
• TOCLASmoderateChannel Partner/ Reseller/ Distributor住設・建材メーカー。TOCLAS製品の取扱による住設商材の补完。
• 三菱電機株式会社coreChannel Partner/ Reseller/ Distributorルームエアコン「霧ヶ峰 GVシリーズ」の数量限定特价销售を展開。冬季・夏季キャンペーンの核商材。
• 株式会社日立製作所moderateChannel Partner/ Reseller/ Distributorルームエアコン「白くまくん AJシリーズ」を取り扱い。三菱と并せ山东姐夫エアコン商材を提供。
• 株式会社パロマmoderateChannel Partner/ Reseller/ Distributorгазовые apparatus 等住設機器を取扱い、住設商材を補完。
• リンナイ株式会社moderateChannel Partner/ Reseller/ Distributorマイクロバブルバスユニット等の販売を展開。お風呂のリフォーム商材として採用。
• TOTO株式会社moderateChannel Partner/ Reseller/ Distributor一体型便器 ZR1/ZJ1 等を取扱い。数量限定特价销售的実施。
• 株式会社飞鸟工委店coreStrategic or Co-development Partner宮大工として法多山愛染堂（開創1300年記念事業）等に共同受賞。特殊建築への木材供应・加工対応での深い合作关系。
• 日本アクア株式会社moderateChannel Partner/ Reseller/ Distributor現場発泡硬質ウレタンを使用した「アクアフォームLite」等の散热材を取扱い。家作りの必需的資材の供給。
• 東洋テックス株式会社moderateChannel Partner/ Reseller/ Distributor合板 Flooring「ダイヤモンドフロア ラフィット」シリーズを取扱い。在庫販売。
• PRAIRIE HOMES株式会社minorStrategic or Co-development Partnerプレーリーホームズのショールームを見学し、ドア・建具の商材勉強を実施。自社のショールームづくりに活用。
• 株式会社 s.connectminorChannel Partner/ Reseller/ Distributorウェブサイトパートナー企业としてロゴが揭载されており、信息関連での合作关系が存在。

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• WoodOne Co., Ltd. Japan's largest wood building materials manufacturer and brand owner of premium solid-wood flooring (e.g., the 'Museum' series). Both supplies Kowa as a partner and competes with it via its own national distribution network; the most directly comparable peer in wood flooring product and customer base.
• LIXIL Corporation: Japan's largest housing equipment manufacturer covering windows, kitchens, bathrooms, and exterior products. Distributes through Kowa as a channel partner and competes indirectly via its national dealer and home center network serving overlapping contractor customers.
• Joyful Honda Co., Ltd. Large-format home center chain in the Kanto region with strong flooring and building materials assortment. Competes with Kowa for DIY and small-contractor customers seeking wood flooring and lumber, with substantially greater scale and assortment.
• DCM Holdings Co., Ltd. Major Japanese home center holding company operating DCM Homac and other chains nationwide. Competes with Kowa in the retail building materials and DIY flooring segment across a far broader geographic footprint.
• Cainz Corporation: One of Japan's largest home center chains, selling flooring, lumber, and building materials at competitive prices with multi-region physical stores. Represents the direct retail-channel competitor to Kowa in DIY and small-contractor flooring purchases.
• TOTO Ltd. Japan's leading bathroom fixture and toilet manufacturer. Resells through Kowa (e.g., ZR1/ZJ1 integrated toilet) and is an adjacent peer in residential building materials distribution; relevant for understanding Kowa's positioning within the broader housing-equipment supply chain.

Others

• Cleanup Corporation: Major Japanese kitchen and bathroom manufacturer. Both a strategic partner of Kowa (joint exhibitions, BGA series) and an adjacent peer in the residential building materials ecosystem selling through the same contractor channel.
• Panasonic Corporation (Housing Equipment / EcoCute): Major manufacturer of residential housing equipment including EcoCute hot-water units, air conditioners, and kitchen systems. Kowa is a local distributor/partner; Panasonic serves the same end customers via direct and other distributor channels.

Direct peers

• Noda Plywood Corporation (NODA): Japanese manufacturer of plywood, wood panels, and flooring under the NODA brand. Comparable in product line (engineered wood flooring, wood building materials) and channel (B2B via building material dealers and home centers), serving the same Japanese contractor and homebuilder market.
• DAIKEN Corporation: Major Japanese manufacturer of wood-based building materials including flooring, doors, and wall systems. Directly competes with Kowa in the wood flooring category and shares the same B2B contractor customer base, with much greater scale and product breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/kowawood
• Facebookfacebook.com/%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE-%E8%88%88%E5%92%8C-102982801655730
• Instagraminstagram.com/kowawood?igshid=1xc8o44124ycn
• LinkedInlinkedin.com/company/%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE%E8%88%88%E5%92%8C

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 株式会社興和