KPAX Missoula/Kalispell

What KPAX Missoula/Kalispell does

KPAX Missoula/Kalispell (legal name KPAX-TV) is a local broadcast television station licensed to and operating in Western Montana, serving Missoula County, Flathead County, and Ravalli County. It is a CBS network affiliate and a wholly owned subsidiary of The E.W. Scripps Company (NASDAQ: SSP), a publicly traded Cincinnati-based media conglomerate. The station produces and distributes local news, weather, sports, and community-oriented programming, supplemented by the parent company's Scripps News national and international feed. Headcount is approximately 11 employees, and the headquarters is located in Missoula, Montana.

The station's core technology is over-the-air broadcasting, with content distributed simultaneously via satellite carriage (DirecTV), the kpax.com website (including live streaming and on-demand video), dedicated iOS and Android mobile applications, and social media channels (Facebook, Instagram, X). Its product portfolio comprises KPAX News (local/regional reporting), KPAX Weather (forecasts with interactive radar and weather cameras), Montana Sports (via the montanasports.com sub-brand), and community programming franchises such as Community Spotlight, Positively Montana, The Big Sky Blend, Unsung Heroes, and Counsel's Corner. The station also participates in the Montana Television Network (MTN), a regional news-sharing arrangement.

KPAX's revenue model is advertising-based: it monetizes its broadcast and digital audiences through local commercial sales, sponsored content, and digital advertising. Specific advertising rates are not publicly disclosed and are negotiated on a quote basis. End viewers access content free over-the-air, and there is no subscription or paywall layer. Operational leadership identified in the input includes a Director of Engineering (Mark Huller), Chief Engineer (Doug Sebastian), and an HR representative (Christy Porter); no general manager or news director is disclosed in the source material.

Name

KPAX Missoula/Kalispell

Legal name

KPAX-TV

Website

https://kpax.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

KPAX Missoula/Kalispell (KPAX-TV) is a CBS-affiliated local broadcast television station serving Western Montana, owned by The E.W. Scripps Company and monetizing its audience through advertising across over-the-air, digital, and mobile channels.

Ownership category

akta.pro rank

Product category

Local Broadcast Television

NAICS

Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industry

Regional/Sub-National Broadcast Networks (MPABAAAM)

Keywords

• Local television news
• Broadcast television
• Weather forecasting
• Regional sports coverage
• Community journalism

Headquarters

HQ city

Missoula

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising Revenue: Broadcast television station generates revenue through advertising sales, including local commercials, sponsored content, and potentially digital advertising on their website and mobile platforms.

Distribution channels3 records

Marketing channels5 records

Core offering

KPAX-TV is a local CBS-affiliate broadcast television station that produces and distributes local and regional news, weather, sports, and community-focused programming to viewers across Western Montana (Missoula County, Flathead County, Ravalli County, and surrounding areas). Content is delivered free to viewers over-the-air, through satellite carriage, and via digital platforms including kpax.com, mobile apps, and social media. The station also operates the Montana Television Network (MTN) sub-brand for regional news coverage.

Product overview

KPAX Missoula/Kalispell is a local television broadcast station operated by E.W. Scripps Company, serving Western Montana with news, weather, and sports programming. The station offers live broadcast television, online streaming, and mobile applications for news and weather access. The station is part of the Montana Television Network (MTN) and provides coverage across Missoula County, Flathead County, Ravalli County, and surrounding areas. The core offerings include KPAX News for local and regional reporting, KPAX Weather for meteorological information, and Montana Sports for athletic coverage.

Differentiator

Problem solved

Functional benefit

Brands

• KPAX-TV: Local CBS affiliate television station serving Western Montana
• MTN (Montana Television Network)

Products and services

• KPAX News

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights3 records

Broad incumbents

• TEGNA: U.S. broadcast and digital media company operating local network-affiliated stations. Comparable in local news, weather, and digital video strategy across multiple markets.
• Gray Television: Major U.S. local broadcast group operating network-affiliated stations. Comparable in local-news production economics, retransmission revenue, and small/mid-market advertising strategy.
• Sinclair Broadcast Group: Largest U.S. local TV station operator. Overlaps with KPAX in network-affiliate broadcast operations, local ad sales, and news production, but at national scale across many DMAs.
• The E.W. Scripps Company: Publicly traded parent company (NASDAQ: SSP) operating dozens of local TV stations and digital brands nationally. Comparable as the broader broadcast-portfolio operator of which KPAX is a single station, with shared corporate scale and ad-sales capabilities.

Direct peers

• KBZK (Bozeman, MT): CBS-affiliated local TV station serving Bozeman and southwestern Montana, also owned by E.W. Scripps Company. Directly comparable as a sister Scripps CBS affiliate operating a similar small-market Montana broadcast, news, and weather business model.
• KRTV (Great Falls, MT): CBS-affiliated local TV station serving Great Falls and north-central Montana. Operates a similar news/weather/sports local broadcast model in another Montana DMA, making it a close direct peer for audience and advertiser comparisons.
• KTVQ (Billings, MT): CBS-affiliated local TV station serving Billings and eastern Montana. Directly comparable as a Montana-market CBS affiliate competing for local ad dollars and audiences in the same state regulatory and economic environment.
• KULR-8 (Billings, MT): NBC-affiliated local TV station in Billings, Montana. Competes with KPAX-aligned Montana Television Network affiliates for Montana state-wide ad campaigns and provides a comparable small/mid-market Montana broadcast benchmark.
• KXLF (Butte, MT): CBS-affiliated local TV station serving Butte and southwestern Montana. A direct in-state CBS peer operating a similar news/weather/sports mix and competing for Montana political and regional advertising budgets.
• KTVH (Helena, MT): NBC-affiliated local TV station serving Helena, Montana, also owned by E.W. Scripps Company. Sister-station direct peer with shared corporate infrastructure, content pipelines, and HR/engineering practices.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/kpaxnews
• Facebookfacebook.com/kpaxtv
• Instagraminstagram.com/kpaxtv
• LinkedInlinkedin.com/company/kpax-missoula-kalispell

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KPAX Missoula/Kalispell