Kraft Sportssenter

What Kraft Sportssenter does

Kraft Sportssenter is a multi-location fitness center chain operating across Northern Norway (Tromsø, Narvik, Alta), owned and operated by Norges Arktiske Studentsamskipnad, the Norwegian Arctic Student Union. Founded in 2001 in Tromsø, the company serves primarily students at UiT The Arctic University of Norway, with secondary segments including UiT/UNN employees, international students, upper secondary school students, and the general public. The core offering is affordable membership-based access to strength and conditioning facilities, complemented by up to 50 weekly group fitness classes, a 300 m² climbing wall, squash courts, personal training, and nutrition services.

The technology stack is built on a mobile app (iBooking/Membro) that provides digital membership cards, Bluetooth-enabled door access, class booking, and visit logging, with third-party integrations including BTWB (for CrossFit/HYBRID tracking), Mywellness (TechnoGym), and Abel (training programs). A proprietary Waterwell smart-bottle system delivers flavored and carbonated filtered water via NFC-enabled bottles, and Kraft Stadion Narvik holds the only HYROX competition license in the Ofoten region. The company operates a five-facility footprint across three cities, including an unmanned satellite gym at Elverhøy student housing that provides 24/7 access.

Kraft's revenue model is primarily subscription-based, with tiered membership pricing (student from 249 NOK/month, ordinary from 519 NOK/month) covering monthly, annual, and prepaid international student options, plus ancillary streams from personal training (in-person and online), Waterwell subscriptions, nutrition counseling, training programs, facility rental, climbing equipment rental, locker rentals, and gift cards. The go-to-market is product-led and self-serve through online registration and mobile app, with growth driven by seasonal promotional campaigns, a referral program (100 NOK credit), and cross-network guest training access with 15+ Norwegian student unions.

Name

Kraft Sportssenter

Legal name

Kraft Sportssenter (Norges Arktiske Studentsamskipnad)

Website

https://kraftsportssenter.no

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Kraft Sportssenter is a non-profit student fitness center chain operating across Tromsø, Narvik, and Alta in Northern Norway, owned by Norges Arktiske Studentsamskipnad. It provides affordable memberships, group fitness classes, personal training, climbing, and a mobile app-based access platform primarily for UiT students.

Ownership category

akta.pro rank

Product category

Fitness Centers

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industries

Elite Performance Training Centers (High-Performance/Pro Prep) (MPAKAJAC), Strength, Conditioning & Speed/Agility Training Facilities (MPAKAJAD), Training & Practice Facilities (Team Performance Centers) (MPAKAEAI), Strength & Conditioning / Athletic Performance Training (HSADAEAB)

Keywords

• Student fitness centers
• Group fitness classes
• Personal training services
• Climbing facilities
• Sports center memberships

Headquarters

HQ city

Tromsø

HQ country

Norway

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Fitness Membership Subscriptions: Recurring monthly/quarterly/annual subscription fees for gym access. Multiple tiers for students (primary), employees, international students, and general public. Revenue recognized monthly through direct debit (Avtalegiro) or prepaid periods.
2. Personal Training Services: Hourly PT sessions, PT packages (3, 5, 10, 20 hours), Duo training, and Online PT subscriptions. Premium pricing for non-students.
3. Waterwell Subscription: Monthly subscription for water/flavor dispensing access with 12-month commitment or month-to-month options.
4. Nutrition Plans and Programs: Meal planning services (MATPLAN) and nutrition guidance subscriptions. One-time purchase or add-on to existing guidance subscriptions.
5. Training Programs: Pre-built 4-week training programs (hypertrophy, running, beginner) sold as one-time purchases through the Abel app.
6. Day Passes (Drop-in): Single-visit passes for non-members wanting temporary access to facilities.
7. Climbing and Equipment Rental: Rental of climbing shoes, harnesses, ropes, and other climbing equipment for members and day-pass holders.
8. Facility Rental: Rental of group training rooms, meeting rooms, multi-purpose halls, and climbing walls for events, courses, and corporate bookings.
9. Locker Rental: Semester-based locker rentals (300 NOK per semester) for member belongings.
10. Gift Cards: Prepaid gift cards with configurable amounts (minimum 200 NOK) redeemable for memberships, PT sessions, courses, and retail items.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Kraft Sportssenter operates multi-location student-focused fitness centers across three Northern Norwegian cities (Tromsø, Narvik, Alta), providing gym access, group fitness classes, personal training, climbing, squash, nutrition guidance, and HYROX-licensed training. The core offering is a subscription-based membership that grants members access to strength and conditioning facilities, up to 50 weekly group classes, mobile app-based door access, and guest training privileges at 15+ other Norwegian student sports centers.

Product overview

Kraft Sportssenter is a multi-location student-focused fitness center chain with three locations: Kraft Tromsø (Framstredet 79), Kraft Elverhøy (unmanned satellite in Tromsø), Kraft Narvik (UIT Campus), Kraft Stadion Narvik (Narvik Stadion), and Kraft Alta (UIT Campus Alta). The core offering is a full-service fitness center providing strength and conditioning, with a broad portfolio of integrated products:Gruppetimer (group fitness classes, up to 50/week) forms the group exercise layer, included in all memberships. Personal training services include in-person Personlig Trener (PT) sessions and Online PT (remote subscription). HYROX Training is offered as a licensed group class format at Kraft Stadion Narvik. Specialized facilities include a 300 m² Klatring (climbing wall) with route management and courses, and Squash courts at the Narvik Stadion location. Waterwell provides flavored/carbonated filtered water via a smart-bottle subscription. Kraft Elverhøy serves as an unmanned satellite gym for members seeking 24/7 access. Supplementary services include Treningsprogram (4-week structured programs via Abel app), Ernæringsveiledning (monthly nutrition counseling), and Matplan (personalized meal plans). Kraft Guide offers free orientation for newcomers. The Kraft Sportssenter Mobile App is the digital hub for membership access, class booking, visit logging, and branch switching. Facility Rental extends the venues to external organizers. Gjestetrening enables cross-location and cross-samskipnad access for student members.

Differentiator

Problem solved

Functional benefit

Brands

• Waterwell: A green concept offering chilled, filtered water with flavor additions, vitamins, caffeine, and carbonation options. Members can use reusable smart bottles to access the service at all Kraft locations.

Products and services

• Kraft Sportssenter Fitness Memberships Recurring subscription memberships (monthly/quarterly/annual) granting access to Kraft Sportssenter's strength and conditioning facilities, group fitness classes, climbing wall, and squash courts across the Tromsø, Narvik, and Alta locations. Tiered pricing for students, university/healthcare employees (UiT/UNN), international students, and the general public.
• Gruppetimer (Group Fitness Classes)

Quantifiable outcome

• Up to 50 group fitness classes per week available to all members at no extra cost
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

16 partnerships are on record, tiered core and minor.

• TSI - Tromsøstudentenes IdrettslagcoreStrategic or Co-development PartnerTSI is the student sports association working closely with Kraft. TSI was involved in planning the new Kraft II expansion in 2017. TSI groups operate at Kraft facilities, and members can join TSI sports activities with separate membership. Provides team sports and community programs for students.
• Antidoping Norge (Anti-Doping Norway)coreStrategic or Co-development PartnerKraft participates in the 'Rent Senter' (Clean Center) program - a preventive anti-doping initiative providing education, awareness training, and potential doping controls. Part of the organization's commitment to a clean training environment.
• Norges Arktiske StudentsamskipnadcoreOthersOwner of Kraft Sportssenter. Provides institutional backing and campus integration for student fitness services across Northern Norway.
• Active EducationminorOthersFitness instructor and personal trainer certification provider. Kim Bergstrøm certified through Active Education.
• InspartumminorOthersInstructor training provider. Multiple Kraft instructors trained through Inspartum programs including Kondisjon & Koreografi and Trening under og etter graviditet.
• LevelupminorImplementation/ SI/ Consulting PartnerWebsite design and development partner for Kraft Sportssenter's digital platforms.
• iBooking (Studentidretten)coreTechnology or IntegrationMembership management and booking platform provider powering Kraft's online registration, membership tiers, payment processing, and scheduling systems.
• SiT - Studentsamskipnaden i TrondheimminorChannel Partner/ Reseller/ DistributorStudent union in Trondheim. Kraft members can guest train at SiT facilities up to 15 days per calendar year plus summer period.
• Sammen - Studentsamskipnaden BergenminorChannel Partner/ Reseller/ DistributorStudent union in Bergen. Guest training access for Kraft members. Part of the national student sports network.
• SiO - Studentsamskipnaden OslominorChannel Partner/ Reseller/ DistributorStudent union in Oslo. Guest training access for Kraft members. Part of national reciprocal training agreement.
• SiS - Stavanger StudentunionminorChannel Partner/ Reseller/ DistributorStudent union in Stavanger. Guest training access for Kraft members.
• SiA - Studentsamskipnaden i AgderminorChannel Partner/ Reseller/ DistributorStudent union in Agder region. Guest training access for Kraft members.
• SiÅs - Studentsamskipnaden ÅsminorChannel Partner/ Reseller/ DistributorStudent union in Ås. Guest training access for Kraft members.
• SsN - Studentsamskipnaden SiNminorChannel Partner/ Reseller/ DistributorStudent union in Vestfold and Drammen. Guest training access for Kraft members.
• Norges Idrettshøgskole (NIH)minorOthersNorwegian School of Sport Sciences. Source of educational background for multiple PT staff including Linda (Health and Training Therapist) and Trym (Health and Training Physiologist).
• HYROXcoreTechnology or IntegrationGlobal fitness competition licensing. Kraft Stadion is the only licensed HYROX provider in Ofoten region. Offers HYROX-format group classes and training.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• HYROX: Global fitness competition format Kraft holds an exclusive regional license for. Emerging player / category partner; HYROX provides the format, training methodology and brand while Kraft executes the local training facility and class programming in Ofoten.

Others

• TechnoGym: Premium fitness-equipment manufacturer whose spinning bikes (29+1 units) and Mywellness app are integrated into Kraft Tromsø's cycling studio. Equipment supplier / enabling partner rather than a direct competitor to Kraft's student gym operations.
• Abel (training app): Norwegian digital training-app provider whose platform Kraft uses to deliver 4-week training programs (hypertrophy, running, beginner) and Online PT services. Enabling technology partner / ecosystem participant, not a direct competitor.

Broad incumbents

• EVO Fitness: Norwegian low-cost commercial gym chain operating nationwide. Broad incumbent comparable on budget-pricing positioning and self-serve access model, but serves a broader urban mainstream audience rather than the student niche.
• Fresh Fitness: Mid-market Norwegian gym chain with multiple sites. Broad incumbent comparable to Kraft's group-class and PT offerings, though positioned for the general public rather than the student segment.
• SATS Norge: Largest commercial gym chain in Norway (now part of Basic-Fit Group). Broad incumbent competitor in the same fitness category but serving a non-student, mass-market urban audience across the country; competes for general-public memberships outside Kraft's student base.

Direct peers

• Sammen (Studentsamskipnaden på Vestlandet): Bergen-based student sports center operator (Sammen). Direct peer to Kraft under the national samskipnad guest-training agreement; targets NHH and UiB students with fitness, climbing and group training on campus.
• SiO Athletica: Oslo's student sports center operated by SiO (Studentsamskipnaden i Oslo). Direct peer under the same samskipnad guest-training network; serves the same primary student demographic with comparable fitness, group classes and PT services at the University of Oslo campus.
• SiS (Stavanger Studentunion): Student sports facilities in Stavanger operated by SiS. Direct peer with reciprocal guest-training privileges to Kraft; serves UiS students with fitness and group programming on campus.
• SiT (Studentersamfundets Idrettsforening Trondheim): Student sports facilities in Trondheim operated by SiT, the local students' union. Direct peer with reciprocal guest-training rights to Kraft; serves NTNU students with comparable group class, PT and strength-training offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/sportcentret
• LinkedInlinkedin.com/company/kraft-sportssenter

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kraft Sportssenter