What iBooking does

iBooking AS is a Norwegian private limited company (Aksjeselskap), founded in 2005 and headquartered in Trondheim (with a mailing address also associated with Bodø in firmographic data), operating a tightly integrated suite of services for the Norwegian fitness-center industry through three product lines. Its core offering, Membro, is a membership management SaaS system positioned by the company as "the fitness center industry's most complete membership system," handling the day-to-day operational layer of membership data, contracts, and member services for gym operators. Two adjacent businesses extend the platform: Remind, a debt-collection service with stated 30 years of fitness-industry experience and 15 years in collections, recovers unpaid membership fees on behalf of operators; and Remembro, an annual industry seminar and gala, acts as the company's community- and brand-building channel for the Norwegian fitness vertical.

The underlying technology stack is not publicly disclosed in the source material — there is no published API, SDK, or technical specification, and no AI/ML, data-fabric, or cloud-architecture claims appear in the company's own copy or in third-party coverage. The company's go-to-market is a direct sales motion targeting enterprise fitness-center operators, with a deliberate single-country (Norway) footprint and a vertical-only segmentation approach. Revenue is generated through recurring subscription fees for Membro, supplemented by transaction- or case-based revenue from Remind's debt-collection activities and sponsorship/ticket revenue from Remembro. Pricing is not publicly disclosed, and the company has disclosed no funding rounds, no institutional ownership, no M&A activity, and no named enterprise customers in the available source material. iBooking is small by stated headcount (1–10 employees) and should be characterized as a niche, vertically specialized, founder-led SMB rather than a venture-backed growth company.

Name

iBooking

Legal name

iBooking AS

Website

https://info.ibooking.no

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

iBooking AS provides Membro, a vertical SaaS membership management system, Remind, a debt-collection service, and the Remembro industry seminar, serving Norwegian fitness-center operators across membership, billing recovery, and community engagement.

Ownership category

akta.pro rank

Headquarters

HQ city

Bodø

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Membership System Services: Provides comprehensive membership management system (Membro) for fitness centers, enabling operators to manage memberships and focus on their members and facilities.

Distribution channels1 record

Core offering

iBooking AS provides a SaaS-based membership management system (Membro) for fitness center operators in Norway, enabling them to manage member lifecycles, billing, and facility operations. The company also offers a specialized debt collection service (Remind) with deep fitness industry experience for recovering unpaid membership fees, and hosts an annual industry seminar (Remembro) for networking and professional development.

Product overview

iBooking AS operates as a unified platform serving the Norwegian fitness center industry with three integrated products: Membro serves as the core membership management system handling day-to-day member operations, which integrates with Remind for debt collection and membership fee recovery services, while Remembro provides annual industry networking and education events. The three products work together to serve the complete lifecycle of fitness center business operations.

Differentiator

Problem solved

Functional benefit

Brands

• Membro: Treningssenterbransjens mest komplette medlemssystem (The fitness center industry's most complete membership system). A comprehensive membership management system for fitness centers.
• Remind
• Remembro

Products and services

• Membro Membro is a SaaS membership management system for fitness centers in Norway, enabling operators to manage the full member lifecycle, billing, and day-to-day center operations while focusing on members and facilities.
• Remind Remind is a debt collection service tailored to the fitness industry, leveraging 30 years of sector experience and 15 years of collections expertise to recover unpaid membership fees for fitness center operators.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• MembrocoreOthersMembro is described as the fitness center industry's most complete membership system, operated by iBooking AS. It enables gym operators to manage memberships while focusing on their members and facilities.
• RemindcoreOthersRemind is a debt collection company that simplifies everyday operations for business owners. With 30 years of experience in the fitness center industry and 15 years in debt collection, they have specialized expertise in collecting membership fees.
• RemembrominorOthersRemembro is the annual highlight event for everyone working in or with the fitness center industry. It brings together industry leaders for presentations, professional development, and unique insights into trends and development. Includes a gala dinner with entertainment.

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Mindbody: Largest global SaaS platform for fitness, wellness and beauty businesses, offering membership management, booking, payments and marketing. Overlaps with iBooking's Membro on the membership management core, but operates at vastly greater scale and breadth.
• Jonas Fitness: Club management software for health and fitness clubs, part of the broader Jonas Software portfolio. Offers membership, billing and operations capabilities that directly substitute for Membro at larger club operators.

Direct peers

• Glofox: Gym and fitness studio management SaaS offering membership, billing, booking and member engagement. Closely comparable to Membro in target customer (boutique and mid-market gyms) and core functionality, and a credible international substitute for Norwegian operators.
• Zen Planner: SaaS for fitness studios and gyms covering membership, billing, scheduling and member management. Functional and customer-segment overlap with Membro, particularly for boutique and specialty fitness operators.
• ClubReady: Fitness club management platform combining membership, billing, CRM and member engagement. Comparable to Membro in serving fitness operators that need integrated member administration, particularly multi-location gyms.
• Magicline: European (DACH-headquartered) gym management SaaS for studios, chains and franchises. Closely comparable to Membro in functionality and European mid-market customer profile, and a likely cross-border competitor for any Nordic expansion.
• GymMaster: Gym management software with membership, access control, billing and member apps, used by thousands of facilities globally. Comparable mid-market SaaS alternative to Membro for Norwegian and Nordic gyms.
• PerfectGym: Cloud-based gym management software for fitness clubs of all sizes, with membership, billing, access control and member apps. Direct functional overlap with Membro and a relevant benchmark for iBooking's European mid-market positioning.
• Trainerize: Fitness engagement platform for personal trainers and gyms, including member management, workout delivery and billing. Overlaps with Membro on member-facing engagement and billing workflows within the fitness vertical.

Regional players

• Intrum: Pan-Nordic and European debt collection and credit management firm. Comparable to iBooking's Remind arm in providing outsourced collections services, though operating at much greater scale and across multiple verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/iBookingAS
• LinkedInlinkedin.com/company/ibooking-as

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iBooking