Kr8

What Kr8 does

Kr8 is a multidisciplinary allied-healthcare practice (fysiotherapiepraktijk / gezondheidscentrum) headquartered in Horst, Limburg, Netherlands, operating three physical locations across the Horst aan de Maas municipality — Westsingel 96, Westsingel 104 (which also houses the Egym fitness facility), and Pastoor Jeukenstraat 6 in America. Founded in 1992, the practice employs a team of 20+ named therapists across physiotherapy, manual therapy, ergotherapy, dietetics, osteopathy, hand therapy, pelvic floor therapy, oncology and edema therapy, psychosomatics, mindfulness, and orofacial physiotherapy. It treats a mix of general musculoskeletal, neurological (Parkinson's, MS, CVA/NAH), oncological, geriatric, and psychosomatic patient populations, and operates a sub-brand "ArbeidsKr8" for occupational health.

The service mix combines insurance-reimbursed clinical care with private-pay offerings. Core clinical services are billed through contracts with all major Dutch health insurers (Achmea, CZ, DSW, VGZ, Menzis, Ohra, ONVZ), supplemented by a €139.90/month two-year Leefstijltraject lifestyle program, an Egym intelligent fitness circuit with monthly memberships ranging from €42.90 to €91.90, and a 9-lesson mindfulness course. Technology stack is conventional allied-health tooling: in-house musculoskeletal ultrasound (echografie), Qmagnets static-magnet therapy, Egym automated resistance equipment, a proprietary DEWI online booking app (updated March 2024), Reality DTx AR-glasses integration for Parkinson's rehab, and the Institute for Positive Health's "Mijn Positieve Gezondheid" assessment tool. Pricing is a mix of insurer-tariff clinical reimbursement and transparent out-of-pocket subscription tiers.

The business model is a regionally anchored consumer healthcare practice with no enterprise sales motion. Demand is generated through direct self-referral (notably DTE for ergotherapy), GP/huisarts referrals, insurer network visibility, organic social media (Facebook, Instagram, LinkedIn), on-site blog content, community events (ROPARUN, local sponsorships), and patient testimonials. Patient intake is individual and treatment-trajectory driven. The practice is privately held by its operating therapists with no disclosed outside investors, parent company, or external capital.

Name

Kr8

Legal name

Kr8

Website

https://kr8-horst.nl

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Kr8 is a multidisciplinary allied-healthcare practice in Horst, Netherlands, offering physiotherapy, ergotherapy, dietetics, osteopathy, oncology, mindfulness, and Egym fitness across three locations, serving North Limburg patients via Dutch health insurance and private-pay subscriptions.

Ownership category

akta.pro rank

Headquarters

HQ city

Horst, Limburg

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Consultation and Treatment Fees (Zorgverzekering): Revenue from individual patient treatment sessions across all disciplines. Services are reimbursed through Dutch basic and supplementary health insurance (zorgverzekering). Kr8 has agreements with Achmea, CZ, DSW, VGZ, Menzis, Ohra, and ONVZ. Manual therapy and certain specialized treatments may have different tariff structures than standard physiotherapy.
2. Leefstijltraject Subscription: Two-year structured lifestyle coaching program at €139.90/month. Includes guided exercise sessions (2x/week), quarterly evaluation meetings with measurements, intake, and optional dietetics integration. Not reimbursed by health insurers. Contract runs full 2 years with no early termination.
3. Egym Fitness Memberships: Monthly subscription fitness memberships for Egym circuit training. Tiers range from €42.90 to €91.90/month depending on package (Fit/Gezond/Vitaal) and add-ons (SGT group training, Fysiopilates). Auto-renews after minimum contract period. One-time trial month available for €45.90.
4. Mindfulness Training Programs: 9-lesson mindfulness course with trial lesson (€25-27) followed by 8 additional lessons (total €379 for remaining sessions). May qualify for health insurer reimbursement. Offered on Tuesday evenings.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Kr8 is a multidisciplinary allied healthcare practice that delivers general and specialized physiotherapy, occupational therapy, dietetics, osteopathy, hand therapy, pelvic floor therapy, oncology/edema therapy, mindfulness training, and intelligent Egym fitness training to individual patients in the Horst aan de Maas region. Care is delivered in-practice at three locations and through home visits, with most treatments reimbursed via Dutch health insurers and supplementary revenue from private-pay Leefstijltraject lifestyle coaching and Egym fitness memberships.

Product overview

Kr8 is a multidisciplinary healthcare practice (gezondheidscentrum) in Horst aan de Maas, Netherlands, offering a comprehensive range of therapeutic services. The core offering is general physiotherapy (Algemene Fysiotherapie), supplemented by specialized modules including Manuele Therapie, Ergotherapie, Diëtist, Osteopathie, Echografie, Mindfulness Training, Fysiopilates, Bekkentherapie, Handtherapie, Orofaciale Fysiotherapie, Geriatrie, Parkinson care, Oncologie- en Oedeemtherapie, and Egym smart fitness equipment. Additional services include Leefstijltraject (2-year lifestyle coaching), stress/burn-out coaching, shockwave therapy, and occupational physiotherapy. The practice also offers fitness memberships and group training programs. Kr8 operates across multiple locations in Horst and America, serving patients through direct access and referral pathways.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Direct referral not required for ergotherapy (DTE: Directe Toegankelijkheid Ergotherapie)
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

19 partnerships are on record, tiered minor and core.

• St. Louis Physiotherapy & Rehabilitation (Dhaka, Bangladesh)minorStrategic or Co-development Partner · 1 November 2025Private physiotherapy center in Dhaka, Bangladesh treating ~50 patients/week. Target of PUM knowledge-sharing project led by Ger Geurts. Kr8 assembled a team (Emmy, Roseliek, Lida, Ger) to deliver webinars on CVA rehabilitation, home exercise programs, and practical testing methods.
• PUM Netherlands (Programma Uitzending Managers)minorStrategic or Co-development Partner · 1 January 2024Dutch NGO connecting senior expert volunteers with organizations in developing countries. Kr8 therapist Ger Geurts serves as volunteer Senior Expert. In 2024-2025, Kr8 supported St. Louis Physiotherapy & Rehabilitation in Dhaka, Bangladesh with CVA rehabilitation training via webinars, addressing local knowledge gaps in stroke care.
• AchmeacoreOthersMajor Dutch health insurance provider with agreements covering Kr8's physiotherapy, ergotherapy, and other reimbursable treatments under Dutch basic and supplementary health insurance.
• CZ ZorgverzekeraarcoreOthersMajor Dutch health insurer with reimbursement agreements for Kr8's covered treatments.
• DSW ZorgverzekeraarcoreOthersDutch health insurer with reimbursement agreements covering Kr8 treatments.
• VGZ (VGZ Zorgverzekeraar)coreOthersDutch health insurer with reimbursement agreements for Kr8's covered services.
• MenziscoreOthersDutch health insurer with reimbursement agreements for Kr8's covered treatments.
• Ohra ZorgverzekeringencoreOthersDutch health insurer with reimbursement agreements for Kr8's covered treatments.
• ONVZcoreOthersDutch health insurer with reimbursement agreements for Kr8's covered treatments.
• ParkinsonNetcoreOthersNational network of specialized Parkinson care professionals. Kr8 therapists (Emmy Bouten, Fenna van Bavel, Ivanka Wagemans, Roseliek Custers) are affiliated, enabling evidence-based Parkinson treatment and professional knowledge exchange.
• EDOMAH (Kenniskring Ergotherapie bij Dementie)coreOthersKnowledge network for ergotherapy in dementia care. Kr8 ergotherapists Roseliek, Ivanka, and Robin are members, supporting specialized dementia patient care.
• MSzorg (MS Zorg Netwerk)coreOthersNational MS (Multiple Sclerosis) care network. Kr8 ergotherapists are affiliated members.
• ISOZzon (Oncologie Samenwerking Zorgorganisaties Zuidoost-Nederland)coreOthersRegional oncology care collaboration in southeast Netherlands. Both Kr8 ergotherapists and oncological physiotherapist Lotte are affiliated, enabling integrated cancer care across disciplines.
• FyNeOn (Fysiotherapie Netwerk Oncologie)minorOthersOncology physiotherapy network keeping member therapists updated on latest evidence and practices in cancer rehabilitation.
• Plus Lucassen (Horst)minorGTM or Marketing PartnerLocal supermarket running a statiegeld (deposit return) campaign for ROPARUN team 'Samen voor Palliatief'. Donations from bottle deposits go to the palliative care charity team Kr8 participates in.
• Party Verhuur TackenminorGTM or Marketing PartnerLocal event rental company that sponsored a tent, seating, and other equipment for the ROPARUN cheering point organized by Kr8 at Westsingel 96.
• Het Proeflokaal van HorstminorGTM or Marketing PartnerLocal hospitality business that provided music/audio equipment for the ROPARUN cheering point event at Kr8.
• Totaal TegelminorGTM or Marketing PartnerLocal company that organized a bounce castle (springkussen) for the ROPARUN cheering point event organized by Kr8.
• Zorgboerderij WienesminorGTM or Marketing PartnerLocal care farm that donated eggs for the ROPARUN event breakfast organized by Kr8.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• FysioHolland: Largest Dutch physiotherapy chain operating multidisciplinary practices across the Netherlands. Directly comparable to Kr8 in core PT, manual therapy, and lifestyle service mix, though at significantly greater scale and geographic reach.
• Fys'Optima: Dutch network of physiotherapy practices offering general PT, manual therapy and lifestyle coaching with insurance contracts. Comparable to Kr8 on service mix and Dutch insurer reimbursement model.
• De Fysioclub: Multi-site Dutch physiotherapy group providing general and specialised PT including rehabilitation and fitness memberships. Comparable to Kr8's blend of therapy services with Egym-style fitness subscriptions.
• Topzorg: Network of Dutch primary-care and allied-health centres combining physiotherapy, occupational therapy and lifestyle support under one roof. Closely comparable operating model to Kr8's multidisciplinary gezondheidscentrum approach.
• Fysiogroep: Dutch physiotherapy group practice network with insurance contracts and multidisciplinary therapy offerings. Comparable to Kr8 on outpatient allied-health delivery and Dutch insurer relationships.
• Ciranna: Dutch multidisciplinary allied-health practice offering physiotherapy, occupational therapy and lifestyle programs. Directly comparable to Kr8's integrated model and insurer-funded care pathways.

Regional players

• St. Louis Physiotherapy & Rehabilitation: Private physiotherapy clinic in Dhaka, Bangladesh, treating approximately 50 patients weekly. Comparable as a peer physiotherapy provider and is Kr8's direct PUM partner — does not compete commercially in Kr8's Dutch catchment.

Emerging players

• Rugzorg Nederland: Specialised Dutch network focused on back and neck complaints, offering targeted physiotherapy programs. Comparable to Kr8's specialised manual-therapy and spinal care service lines, though narrower in scope.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Kr8Horst
• LinkedInlinkedin.com/company/fysiotherapie-westsingel
• Instagraminstagram.com/kr8horst

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kr8