What Kraamzorg Homecare does

KraamZus (legal entity Kraamzorg Homecare) is a Dutch postnatal homecare (kraamzorg) organization founded in 2011 that delivers professional maternity care during the postpartum week (kraamweek) to families across the Netherlands. Since July 2024 it has operated as part of the Regiozorg group following a merger with De Kraamvogel, and is currently active in 12 Dutch provinces including Noord-Holland, Zuid-Holland, Friesland, Gelderland, Groningen, Limburg, Drenthe, Noord-Brabant, Flevoland, Overijssel, Utrecht, and Brabant.

The core product is a four-tiered care package — Kraamzorg Basis (29-31 hours), Basis Plus (38 hours), Comfort (42 hours), and Compleet (45-49 hours) — delivered by certified in-home caregivers (kraamverzorgenden) and reimbursed through Dutch basic health insurance. The company supplements in-person care with a digital layer: a free multi-language mobile application (iOS/Android), Digitale Kraamzorg video consultations, an online Keuzehulp (choice helper) for package selection, a postcode-check self-registration system, and WhatsApp intake. Specialized add-ons include Dunstan Babytaal (baby-sound interpretation training), Natuurlijke Kraamzorg with a natural maternity package, Lactatiekundige lactation consulting, and Couveuse Nazorg for neonatal aftercare.

The go-to-market is direct-to-consumer: expectant parents self-register via mijn.kraamzus.nl, supported by phone (Klant Contact Centrum, Mon-Fri 9:00-17:30), WhatsApp, and a mobile app. Marketing is anchored on a content library (blog), regional SEO landing pages for each province, client testimonials (self-reported 9.2/10 satisfaction), and a Moederraad community feedback council. KraamZus holds HKZ healthcare quality certification and is a member of BO Geboortezorg. The company is privately held with no disclosed funding rounds or institutional investors.

Name

Kraamzorg Homecare

Legal name

KraamZus

Website

https://kraamzorg-homecare.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

KraamZus is a Dutch postnatal homecare (kraamzorg) provider, founded in 2011 and part of Regiozorg since its July 2024 merger with De Kraamvogel, delivering tiered in-home postpartum care packages across 12 Dutch provinces to expectant parents and families, reimbursed primarily through Dutch basic health insurance.

Ownership category

akta.pro rank

Product category

Postnatal Home Healthcare

NAICS

Home Health Care Services (62161), Child Care Services (624410), Home Health Care Services (6216)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

akta.pro secondary industries

Postpartum Family Helper (Non-Medical) (HSAAAGAJ), Maternal/Newborn & Postpartum Skilled Home Visits (HSABACAK), Postpartum & Newborn Care Telehealth (postpartum check-ins, newborn guidance) (HLALAHAD), Preterm/NICU-Transition Newborn Care (NCS) (HSAAACAF)

Keywords

• Postnatal homecare
• Maternity care services
• Postpartum support
• Kraamzorg services
• Breastfeeding support

Headquarters

HQ city

Netherlands

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Postnatal Care Services: Professional postnatal care (kraamzorg) services provided during the postpartum week, reimbursed through Dutch basic health insurance. The company offers tiered packages from basic to comprehensive care.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

KraamZus is a Dutch postnatal homecare organization that delivers professional kraamzorg (maternity care) during the postpartum week. It offers four tiered care packages — Basis (29-31 hours), Basis Plus (38 hours), Comfort (42 hours), and Compleet (45-49 hours) — covering in-home caregiver visits, breastfeeding/bottle-feeding support, baby care guidance, and parental coaching. The core service is supplemented by a free client mobile app, digital (video) kraamzorg, Dunstan Babytaal training, lactation consulting, natural-product options, and incubator aftercare.

Product overview

KraamZus is a Dutch postpartum homecare (kraamzorg) service operating across the Netherlands, organized as a tiered care platform with four service packages — Kraamzorg Basis (29–31 hours), Kraamzorg Basis Plus (38 hours), Kraamzorg Comfort (42 hours), and Kraamzorg Compleet (45–49 hours) — ranging from basic essential care to maximum personal guidance. The core service is supplemented by digital and specialized add-on offerings: the free Kraamzorg App (iOS/Android) providing 24/7 video content and feeding magazines; Digitale Kraamzorg for remote video consultations; Dunstan Babytaal (a baby-language interpretation method); Natuurlijke Kraamzorg with a natural maternity package; Lactatiekundige (lactation consulting); and Couveuse Nazorg for neonatal aftercare. An interactive Kraamzorg Keuzehulp (choice helper) tool helps expectant parents select the appropriate package. The company also provides a digital care option alongside in-person home visits, and offers equipment request services (Aanvragen hulpmiddelen).

Differentiator

Problem solved

Functional benefit

Brands

• Kraamvogel: Maternity homecare brand that merged with KraamZus under Regiozorg in July 2024.

Products and services

• Kraamzorg Basis

Quantifiable outcome

• Client satisfaction rating of 9.2/10 based on client reviews

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• RegiozorgcoreStrategic or Co-development Partner · 9 July 2024KraamZus and De Kraamvogel have merged under the Regiozorg umbrella as of July 2024. This partnership combines two postnatal care organizations under a single healthcare group, strengthening their position in the Dutch postnatal care market.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Emerging players

• Zuster 365: Dutch digital platform that connects families with postnatal and maternity care professionals, including kraamzorg providers. Comparable on the digital intake / matching layer and on serving expectant parents, though it operates as a marketplace rather than an in-house caregiver.

Others

• Medela: Global breast-feeding and lactation products company with strong presence in Dutch maternity channels. Comparable as a partner/ecosystem participant feeding into the same postpartum-care journey (lactation), and a potential content or distribution ally for KraamZus's Lactatiekundige add-on.
• The Lactation Network: US-based network connecting new mothers with IBCLC lactation consultants. Comparable as an adjacent postpartum-support specialist and as a complementary referral pathway, but operates under a private-pay rather than basic-insurance model.

Broad incumbents

• Buurtzorg Nederland: Largest Dutch home-care operator, focused on district nursing and personal care, with growing maternity/youth services. Comparable as a high-quality, tech-enabled Dutch home-care provider reimbursed under Dutch healthcare, though it does not specialise in kraamzorg.
• Careyn Kraamzorg: Large Dutch home-care and youth-health provider that offers kraamzorg alongside nursing, domestic, and elderly care. Comparable on postnatal service delivery and Dutch-healthcare funding, though its business spans a much broader care portfolio.

Regional players

• Kind & Gezin (Belgium): Flemish government agency coordinating well-baby clinics, kraamzorg subsidies, and postnatal home support. Comparable as a regulator/funder of postnatal home visits for newborns, although it operates as a public body rather than a commercial competitor.
• Mama & Baby (Belgian kraamzorg): Belgian postpartum homecare service operating a similar tiered, in-home kraamzorg model under a different national healthcare system. Comparable on service design and customer (expectant parents), illustrating a regional European analogue rather than head-to-head competition.

Direct peers

• De Kraamvogel: Historic Dutch kraamzorg operator that merged with KraamZus under Regiozorg in July 2024. Operates the same postnatal homecare model, tiered packages, and Dutch basic insurance reimbursement — making it the closest direct comparability case study for the combined entity.
• RST Zorgverleners: Dutch regional healthcare provider active in maternity, postnatal, and home care services, including kraamzorg in multiple provinces. Overlaps with KraamZus on postnatal in-home care delivery and Dutch health-insurance reimbursement.
• Naviva Kraamzorg: One of the largest established Dutch kraamzorg providers, offering tiered postnatal home care packages reimbursed by Dutch health insurers across multiple regions. Direct overlap with KraamZus on service model, customer (expectant parents), and funding mechanism.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kraamzorg-homecare

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kraamzorg Homecare