De Kraamvogel
De Kraamvogel is a Dutch postpartum maternity care (kraamzorg) provider serving approximately 20,000 families annually across 8 provinces in Northern and Central Netherlands, now operating as part of Regiozorg following its 2024 merger with KraamZus. It combines daily home visits during the 8-day maternity week with a digital platform including the Kraamzorg App, E-consulten video consultations, and the Mijn Kraamvogel online maternity record, reimbursed through mandatory Dutch basic health insurance.
- Company typePrivate
- Founded1924
- HeadquartersZoetermeer, Netherlands
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What De Kraamvogel does
De Kraamvogel is a Dutch maternity care organization (kraamzorg provider) headquartered in Zoetermeer and operating across 8 provinces in Northern and Central Netherlands, with a regional presence in Amsterdam via Geboortecentrum Amsterdam. The company traces its operating history to 1924 and adopted the De Kraamvogel brand in 2008 when multiple kraamzorg bureaus consolidated; in July 2024 it merged with KraamZus under the parent Regiozorg. Its core service is postpartum maternity care: certified kraamverzorgenden visit families daily for the first 8 days after childbirth (minimum 24 hours under the Landelijk Indicatieprotocol Kraamzorg), providing medical checks for mother and baby, breastfeeding and feeding support, household assistance, parenting education, and emotional support; 24/7 birth assistance is provided at home and in participating hospitals.
The service is built on a hybrid digital and in-person platform. Physical home visits are the core, complemented by the Kraamzorg App (iOS/Android) offering 24/7 instructional content and courses, E-consulten (secure video consultations of up to 1 hour/day, 8 hours total per maternity week), and the Mijn Kraamvogel portal with the Digitaal Kraamdossier (real-time digital maternity record accessible to families via smartphone, tablet, or computer). Supporting products include Mommyproof.TV video tutorials, a Zwangerschapskalender pregnancy calendar, and a baby checklist; educational content is also distributed via Facebook and Instagram.
The revenue model is reimbursement-driven. Kraamzorg is covered by mandatory Dutch basic health insurance (a minimum of 24 hours over 8 days), with families paying a regulated own contribution of €5.70 per hour and digital hours generally carrying no own contribution (except for ASR). Ancillary services (lactation consultation, extra kraamzorgarrangement, deferred kraamzorg) may be covered under supplementary insurance. A convenant with Zorgverzekeraars Nederland and Bo Geboortezorg formalizes capacity guarantees and digital care delivery. Approximately 20,000 families per year choose De Kraamvogel for postpartum care, with corporate and product launches indicating ongoing investment in digital channels.
De Kraamvogel firmographics
Firmographics- Name
- De Kraamvogel
- Legal name
- De Kraamvogel
- Website
- https://dekraamvogel.nl
- Company type
- Private
- Founded year
- 1924
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- De Kraamvogel is a Dutch postpartum maternity care (kraamzorg) provider serving approximately 20,000 families annually across 8 provinces in Northern and Central Netherlands, now operating as part of Regiozorg following its 2024 merger with KraamZus. It combines daily home visits during the 8-day maternity week with a digital platform including the Kraamzorg App, E-consulten video consultations, and the Mijn Kraamvogel online maternity record, reimbursed through mandatory Dutch basic health insurance.
- Ownership category
- akta.pro rank
De Kraamvogel industry classification
Industry- Product category
- Postpartum Maternity Care
- NAICS
- Home Health Care Services (62161), Other Individual and Family Services (624190)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)
- akta.pro secondary industries
- Postpartum Newborn Care & Parent Education (NCS) (HSAAACAA), Newborn/Infant Mother’s Helper Support (HSAAAGAB), Postpartum & Newborn Care Telehealth (postpartum check-ins, newborn guidance) (HLALAHAD), Maternal/Newborn & Postpartum Skilled Home Visits (HSABACAK)
Keywords
Where De Kraamvogel is headquartered
LocationHeadquarters
- HQ city
- Zoetermeer
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
De Kraamvogel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Kraamzorg Services (Postpartum Care): Core service providing postpartum care to families. Services are primarily reimbursed by Dutch health insurance companies through mandatory basic health insurance coverage. Families pay an own contribution of €5.70 per hour.
- Digital Services: Digital kraamzorg services including e-consultations and app-based guidance. Health insurers do not charge an own contribution for these digital hours (with exception of ASR)
- Ancillary Services: Additional services potentially covered by supplementary insurance including lactation consultation, kraamzorgarrangement (extra care before/after postpartum week), and deferred kraamzorg (for babies returning home from hospital after couveuse)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Per unit of care | Standard kraamzorg (Postpartum care) - minimum 24 hours over 8 days |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
De Kraamvogel product offering
Product offeringCore offering
De Kraamvogel provides postpartum maternity care (kraamzorg) services to families in the Netherlands. Qualified maternity nurses (kraamverzorgenden) visit families daily during the first eight days after childbirth to provide medical checks for mother and baby, breastfeeding and feeding support, household assistance, parenting education, and emotional support. Services also include assistance during home births and hospital discharges. The offering is supplemented by digital services including the Kraamzorg App, e-consultations, and an online maternity dossier.
Product overview
De Kraamvogel provides postpartum maternity care services throughout the Netherlands, operating in eight provinces across North and Central Netherlands since 1924. The core offering is physical maternity nursing visits during the first eight days after childbirth. This core service is supplemented by a digital ecosystem including the Kraamzorg App (mobile application), E-consulten (video consultations), Mijn Kraamvogel (online maternity dossier), Mommyproof.TV (instructional videos), and Zwangerschapskalender (pregnancy calendar). In 2012, the company merged with Geboortecentrum Amsterdam, and in 2024 merged with KraamZus under the Regiozorg umbrella. The company serves approximately 20,000 families annually.
Differentiator
Problem solved
Functional benefit
Products and services
- Kraamzorg (Postpartum Maternity Care) Core maternity care service where qualified maternity nurses visit families daily during the first eight days after childbirth to provide medical checks, breastfeeding support, household assistance, and parent education.
- Kraamzorg App Digital companion mobile app providing 24/7 access to instructional videos, practical exercises for the maternity week, pregnancy courses, and digital guidance. Available on iOS App Store and Google Play Store.
- E-consulten (E-consults) Digital consultation service supplementing physical maternity care, providing up to 1 hour per day of video consultation with qualified maternity nurses during the maternity week, offering advice, instruction, and emotional support through a secure video connection.
- Mijn Kraamvogel (Online Maternity Dossier) Online digital dossier where maternity nurses record all important data during the maternity week, including birth details, postpartum care, and health checks. Parents can view their data in real-time on smartphone, tablet, or computer and download as PDF.
- Mommyproof.TV Video platform with instructional content covering baby care topics including how to make a baby bed, bathe a baby, bottle feeding, breastfeeding, and postpartum checks.
Quantifiable outcome
- 20,000 families served annually
- +2 more outcomes
Companies that use De Kraamvogel
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
De Kraamvogel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
De Kraamvogel partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- RegiozorgcoreDe Kraamvogel and KraamZus merged in July 2024 under the Regiozorg umbrella. This consolidation strengthened their position in the Dutch kraamzorg market.
- Geboortecentrum AmsterdamcoreGeboortecentrum Amsterdam merged with De Kraamvogel in 2012 and continues to operate under its own name from its own location, serving families in Amsterdam with kraamzorg services.
- Geboortezorg AcademiecoreClose collaboration with Geboortezorg Academie for accredited training programs. De Kraamvogel's kraamverzorgenden can complete specialized training through this partnership to provide high-quality digital consultations.
- Zorgverzekeraars NederlandminorConvenant agreement with Zorgverzekeraars Nederland and Bo Geboortezorg to guarantee sufficient kraamzorg availability, including provisions for digital care delivery alongside physical services.
- Bo GeboortezorgminorBranch organization representing maternity care providers; partnered on convenant to ensure sufficient kraamzorg capacity through combined physical and digital service delivery.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
De Kraamvogel competitors and assessment
Company assessmentDirect peers
- ZINN Kraamzorg: Regional kraamzorg organization providing postpartum maternity care in the northern Netherlands, including areas of De Kraamvogel's footprint. Comparable service model and customer base.
- Careyn Kraamzorg: Large Dutch home and maternity care provider offering kraamzorg services alongside other home care. Direct competitor in postpartum care with similar insurance-covered model.
- Naviva Kraamzorg: One of the largest Dutch kraamzorg organizations, providing postpartum home-based maternity care across multiple regions. Directly comparable to De Kraamvogel in service offering, insurance reimbursement model, and digital tooling.
- Kraamzorg 1 op 1: Dutch kraamzorg provider focusing on personalized one-on-one postpartum care at home. Direct peer with similar service delivery model and target customer segment.
- Yunio Kraamzorg: Dutch kraamzorg provider offering postpartum home care, lactation support, and birth assistance, operating across several provinces. Overlaps with De Kraamvogel in core maternity care services and target segment.
Broad incumbents
- Home Instead (Netherlands operations): International home care franchise with Dutch operations providing non-medical in-home support. Thematically comparable in in-home personal care delivery, though not specialized in maternity.
- Buurtzorg Nederland: Largest Dutch home care organization, offering district nursing and personal care at home. Comparable in home-visit service model and labor structure but operates in adjacent (non-maternity) home care markets.
- Allerzorg: Dutch specialized home care provider including maternity care, pediatric home care, and clinical home health. Overlaps with De Kraamvogel in home-based clinical maternal/child services.
Others
- Bo Geboortezorg: Industry branch organization representing Dutch maternity care providers, including De Kraamvogel. Comparable as an ecosystem enabler rather than direct competitor; shapes sector conventions and convenants with insurers.
Emerging players
- Lactatiekundige IBCLC (independent lactation consultants): Network of independent certified lactation consultants in the Netherlands offering breastfeeding support. Comparable as a postpartum/breastfeeding service provider but operating independently rather than integrated with full kraamzorg.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights6 records
Customer concentration
De Kraamvogel social profiles
Digital presenceDe Kraamvogel financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Kraamvogel leadership team
Management profileNumber of profiles
De Kraamvogel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Kraamvogel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Kraamvogel
What does De Kraamvogel do?
De Kraamvogel provides postpartum maternity care (kraamzorg) services to families in the Netherlands. Qualified maternity nurses (kraamverzorgenden) visit families daily during the first eight days after childbirth to provide medical checks for mother and baby, breastfeeding and feeding support, household assistance, parenting education, and emotional support. Services also include assistance during home births and hospital discharges. The offering is supplemented by digital services including the Kraamzorg App, e-consultations, and an online maternity dossier.
Is De Kraamvogel a public or private company?
De Kraamvogel is a private company. It is classified as corporate owned and is currently operating.
When was De Kraamvogel founded?
De Kraamvogel was founded in 1924. It employs 1,001 to 5,000 people.
Where is De Kraamvogel based?
De Kraamvogel is headquartered in Zoetermeer, Netherlands, in the Europe region.
How does De Kraamvogel make money?
Three revenue lines are on record. Kraamzorg Services (Postpartum Care) is the primary driver. The others are digital Services and ancillary Services.
Who are De Kraamvogel's main competitors?
Direct peers on record are ZINN Kraamzorg, Careyn Kraamzorg, Naviva Kraamzorg, Kraamzorg 1 op 1 and Yunio Kraamzorg. Broad incumbents are Home Instead (Netherlands operations), Buurtzorg Nederland and Allerzorg. Bo Geboortezorg is listed as an others. Lactatiekundige IBCLC (independent lactation consultants) is listed as an emerging player.
Does De Kraamvogel have an API?
No public API is recorded for De Kraamvogel.
What industry is De Kraamvogel in?
De Kraamvogel's product category is Postpartum Maternity Care. Its primary akta.pro industry code is HLAFAJAN, Lactation, Postpartum & Perinatal Support Services, with a secondary code of HSAAACAA, Postpartum Newborn Care & Parent Education (NCS). Its NAICS code is 62161 and its SIC code is 8082.