F. Krainer Fleisch- und Wurstwaren GmbH

What F. Krainer Fleisch- und Wurstwaren GmbH does

F. Krainer Fleisch- und Wurstwaren GmbH is a family-owned Austrian meat processing company founded in 1959 by Franz Krainer sen. and his wife Margit in Leibnitz, Styria, now led in its second generation by Franz Krainer jun. since 1994. The company operates a single integrated site at Marburgerstraße 91, Wagna, spanning over 12,500 m², with ripening and climate rooms handling over 1,000 tonnes annually, weekly production exceeding 90 tonnes, and additional capacity via a wholly-owned subsidiary in Maribor, Slovenia, established in 1991. Its core products span four traditional categories — Wurst & Würstel (sausages and grill wieners), Schinken (ham), Speck (bacon, including the proprietary Schinkenspeck aged 4 months plus 2 months post-ripening), and Spezialitäten — alongside newer convenience formats, dry-aged steaks, and curated gift boxes, with the '100% STEIRISCH' sub-brand guaranteeing Styrian-born, Styrian-raised, Styrian-processed pork under AMA Gütesiegel certification.

The business runs a multi-channel go-to-market combining B2B wholesale and contract manufacturing (Lohnfertigung) for private-label brands, export to eight Central and Southeast European countries, and direct-to-consumer routes through an on-site Fachgeschäft, a 130-seat Wintergarten restaurant with breakfast and lunch service, a 24/7 fresh vending machine, event catering, and an e-commerce webshop shipping to Austria and Germany with Landpack chilled packaging. Pricing is per-unit/per-weight across consumer channels (€2.60 to €42.90 for premium dry-aged steaks), with catering priced per person (€10.00–€13.20 for breakfast and Brettljausen).

The technology base is traditional artisanal craftsmanship — dry-salting, beechwood cold-smoking, extended natural air-drying and maturation (4 months for Speck, 4+ weeks for Bauchspeck) — combined with EU-standard modern production equipment and IFS Food-certified processes held continuously for 10 years. The company has earned 13 DLG Gold quality awards in 2026 and a series of PRODUKT CHAMPION awards, and operates without external capital, AI/ML capabilities, or a parent group.

Name

F. Krainer Fleisch- und Wurstwaren GmbH

Legal name

F. Krainer Fleisch- und Wurstwaren GmbH

Website

https://krainer.co.at

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

1–10 employees

Short description

F. Krainer is a second-generation Austrian meat processor founded in 1959, producing premium Styrian sausages, ham, bacon, and convenience products from a 12,500 m² facility in Wagna for retail, HoReCa, private-label, and export customers across eight European countries.

Ownership category

akta.pro rank

Product category

Processed meat products (Austrian charcuterie)

NAICS

Animal Slaughtering and Processing (3116), Meat and Meat Product Merchant Wholesalers (42447), Meat Retailers (44524)

SIC

Sausages & Other Prepared Meat Products (2013), Meat Packing Plants (2011)

akta.pro primary industry

Refrigerated Meat & Charcuterie Wholesale (AFAIAHAI)

akta.pro secondary industries

Charcuterie & Cured Meats Specialty Stores (CRAHAGAE), Cooked & RTE Processed Meats (Roasts, Meatloaf, Sliced RTE) (AFANAEAF), Butcher Shops & Meat Markets (CRAHAHAB)

Keywords

• Meat processing
• Sausage production
• Ham and bacon
• Specialty meats
• Regional charcuterie

Headquarters

HQ city

Wagna

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Food Retail & Wholesale: Wholesale distribution of meat, sausage, and bacon products to Austrian and international food retailers. Products also sold through private label arrangements and the company's own '100% STEIRISCH' brand.
2. HoReCa (Hotel/Restaurant/Catering): Distribution to the hospitality sector including restaurants, hotels, and catering operations.
3. Contract Manufacturing (Lohnfertigung): The company operates as a toll manufacturer producing for significant private-label brands.
4. Direct Retail & E-commerce: Direct sales through the company's retail shop in Wagna, an on-site restaurant/winter garden, a 24/7 vending machine, and a web shop shipping to Austria and Germany.
5. Catering & Event Services: Catering division offering buffets, custom sandwich orders, Brettljausen, and event catering through the retail shop.

Pricing tiers

Go-to-market motion2 records

Distribution channels9 records

Marketing channels5 records

Core offering

F. Krainer Fleisch- und Wurstwaren GmbH manufactures and sells processed meat products — sausages, ham, bacon and Styrian specialty meats — from its facility in Wagna, Styria. Its products are distributed through wholesale supply to food retailers and the HoReCa sector, as well as direct to consumers via an on-site retail shop, an on-site restaurant, vending machines and a company e-commerce site.

Product overview

F. Krainer Fleisch- und Wurstwaren GmbH is a family-owned Austrian meat processing company founded in 1959 and based in Wagna, Styria. The company operates a multi-channel business model combining a webshop, an on-site Fachgeschäft (specialty store), a 24/7 Frischeautomat (vending machine), a Wintergarten restaurant, and a full catering service. The core product portfolio is organized into four main categories: Wurst & Würstel (sausages and grill wieners, including Krainer, Käsekrainer, Bratwurst, Frankfurter, Heißer Feger, Hauswürstel, Landjäger, Kantwurst, Snäcks, and Salami varieties), Schinken (ham products including Schinkenbraten, Oma's Karreebratl, Burgunderschinken, Pfefferkarree, and Toastschinken), Speck (bacon and cured meat including Schinkenspeck, Karreespeck, Bauchspeck, Rohhamburger, and Osso Collo), and Spezialitäten (specialty products such as Verhackert, Zwiebelleber, Brettljause, and seasonal items). The company operates under its own '100% STEIRISCH' brand for its premium line, guaranteeing that all pork comes from Styrian-born, Styrian-raised animals. Webshop-exclusive offerings include gift boxes (Geschenkskarton Klein, Klassik, and Plus) and the branded cooler bag. A key differentiator is the combination of traditional Styrian craftsmanship with IFS-certified modern EU-level food production across a facility spanning over 12,500 m² with an annual capacity of approximately 5,000 tonnes.

Differentiator

Problem solved

Functional benefit

Brands

• 100% STEIRISCH: A proprietary brand guaranteeing that meat comes from pigs born, raised, and processed in Styria, Austria, with AMA quality seal and focus on animal welfare.

Products and services

• Fresh sausages Fresh sausage products manufactured in-house by F. Krainer in Wagna, Styria, using traditional Austrian recipes; sold to food retailers, HoReCa customers and direct consumers via the on-site shop, vending machine and e-commerce site.
• Ham (cured and cooked) Cured and cooked ham products produced by F. Krainer in Wagna; supplied to regional food retailers and HoReCa buyers and sold direct to consumers through retail, vending and online channels.
• Bacon Bacon products manufactured at the Wagna facility and sold through the same wholesale and direct-to-consumer channels as the rest of the company's range.
• Styrian specialty meats Regional Styrian specialty meat products produced by F. Krainer, differentiated from standard sausage/ham/bacon lines by regional recipes and provenance; sold to retailers, HoReCa and direct consumers.
• B2B wholesale supply (food retail and HoReCa) Bulk and branded-product supply of F. Krainer's processed meat range to regional food retailers and HoReCa customers (hotels, restaurants, caterers) in Styria and Southern Austria.
• On-site retail shop Direct-to-consumer retail shop at the Wagna facility selling F. Krainer's sausages, ham, bacon and specialty meat products to walk-in customers.
• On-site restaurant Restaurant operated at the Wagna site serving dishes prepared from F. Krainer's own meat products to walk-in diners.
• Vending-machine retail Self-service vending machines at the company site enabling consumers to purchase F. Krainer meat products without counter service.
• E-commerce / online shop Company-operated online storefront selling F. Krainer's sausages, ham, bacon and specialty meats direct to consumers nationwide.

Quantifiable outcome

• One of Austria's largest and most modern meat processing operations with annual capacity of ~5,000 tonnes
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• SteirerfleischcoreOthersPrimary pork supplier for the company's 100% STEIRISCH brand. Pork is sourced exclusively from Styrian farms, with animals born, raised, and processed in Styria.
• AlpenrindcoreOthersBeef supplier for the company's Wagna retail shop, providing fresh Austrian beef.
• Posch & LugitschcoreOthersPoultry supplier (chicken) for the Wagna retail shop, sourced from regional producers.
• Weizer LammcoreOthersLamb supplier for the Wagna retail shop, sourced from the regional Weizer farm.
• LandschafftlebenminorGTM or Marketing PartnerRegional lifestyle network promoting Styrian producers and products. Krainer is listed as a partner/supporter of the Landschafftleben initiative.

Scale indicators12 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• SPAR Austria: Largest Austrian grocery retailer with own-brand meat processing (e.g., SPAR Natur*pur premium line). A direct customer channel for Krainer AND a competitor via private-label cured meats, making it a strategically significant incumbent.
• HOFER (Aldi Süd Austria): Austrian discount arm of Aldi Süd operating a large private-label meat and sausage assortment. Competitor on price-sensitive SKUs and a meaningful buyer of private-label contract-manufactured cured meats.
• REWE International (BILLA, BIPA) with Ja! Natürlich: Major Austrian grocery group whose Ja! Natürlich private label includes regionally sourced meat and sausage products. Functions both as a Krainer distribution channel and as a private-label competitor with stronger scale.

Direct peers

• Hörtnagl: Tyrolean Speck specialist with traditional air-dried and cold-smoked production methods, comparable to Krainer's Karreespeck/Schinkenspeck portfolio. Family-owned with similar premium regional positioning.
• Handl Tyrol: Austrian family-owned producer of Tyrolean Speck, raw-cured sausages and bacon with national retail distribution and DLG award history. Closest comparable to Krainer in product mix (cured Speck, sausages), premium regional positioning, and family-business heritage.
• Berger Schinken: Austrian producer specializing in cured hams and bacon specialties with retail and foodservice distribution. Overlaps directly with Krainer's Schinken- und Speck-Sortiment and similar DLG-awarded product lines.
• Wiesbauer: Austrian family-owned meat and sausage producer with branded retail products, foodservice distribution and private-label capacity. Comparable scale, multi-channel model, and overlapping cured-meat and sausage categories.
• Hütthaler: Upper Austrian meat processor producing ham, sausage and bacon with own retail outlets and wholesale distribution. Comparable B2B/B2C mix and similar product categories including raw-cured and cooked specialty meats.

Regional players

• Abraham: South Tyrolean family-run Speck producer with traditional aging methods and international distribution. Directly comparable on Speck craft and product profile but operates primarily out of Italy rather than Austria.
• Tiroler Speck Consortium (Südtiroler Speck): Consortium of South Tyrolean Speck producers operating under a protected regional designation. Competes in the same cured-bacon category but is geographically rooted in the Italian/Austrian border region and structured as a producer consortium.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/krainerfleisch
• Instagraminstagram.com/krainerwurst
• LinkedInlinkedin.com/company/f-krainer-fleisch--und-wurstwaren-gmbh

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about F. Krainer Fleisch- und Wurstwaren GmbH