Alpenhotel Kramerwirt

What Alpenhotel Kramerwirt does

Alpenhotel Kramerwirt is a family-owned 4-star superior hotel located at the historic village square (Dorfplatz) of Mayrhofen in the Zillertal valley, Tyrol, Austria, operating continuously under the Kröll family since 1674. The business is structured as an Austrian Kommanditgesellschaft (KG) and serves leisure travelers — winter sports enthusiasts, summer outdoor adventurers, families, and wellness seekers — visiting the Zillertal Alps. Its offering spans a 4-star main building, the 3-star Altes Försterhaus annex, Haus der Mitte / Haus Andrea apartments, and the Baumgartenalm mountain farm at ~1800m altitude, providing roughly a dozen-plus SKUs from €70 (Försterhaus) to €125+ per person per night (apartments and suites).

Revenue is generated from four streams: hotel accommodations (per-person-per-night pricing with seasonal variation), dining services (half-board at +€20/night, à la carte, and special holiday menus such as Christmas Eve €35 and New Year's Eve €60), customizable gift vouchers (€50–€500), and ancillary services (garage parking €10/night, pets €20/night, late check-out). Distribution is direct-to-consumer via the hotel's own website (kramerwirt.officialbookings.com), phone reservations, email enquiry forms, WhatsApp, and walk-ins, with regional tourism partnerships (Naturpark Zillertaler Alpen, TVB Mayrhofen, Zillertal Tourismus, Zillertaler Bergbahnen, ÖBB) supporting destination-level demand.

Technologically, the hotel's stack is conventional hospitality e-commerce: a Matterport 3D virtual tour for pre-booking visualization, the officialbookings.com reservation engine, and standard social/email channels. There are no disclosed APIs, AI/ML capabilities, mobile apps, or proprietary platform components. Operating capacity is supplemented by an apprenticeship program (kitchen apprentices) and an international team (e.g., Hungarian specialists), and the hotel is currently in active operation following COVID-era restructuring in which some staff departed and the family used the extended closure for capital projects.

Name

Alpenhotel Kramerwirt

Legal name

Alpenhotel Kramerwirt KG, Familie Kröll

Website

https://kramerwirt.at

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Alpenhotel Kramerwirt is a family-owned 4-star hotel in Mayrhofen, Zillertal, Austria, operating since 1674 under the Kröll family. It serves leisure travelers with rooms, apartments, dining, and a mountain farm via direct-to-consumer bookings.

Ownership category

akta.pro rank

Product category

Alpine Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Ski & Mountain Full-Service Hotels (THAGAAAJ)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Mountain & Alpine Lodges (THAGAIAE), Luxury Wellness & Spa Resorts (THAGACAG)

Keywords

• Alpine hotel hospitality
• Wellness spa services
• Mountain farm experience
• Vacation apartment rentals
• Tyrolean cuisine dining

Headquarters

HQ city

Mayrhofen

HQ country

Austria

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Hotel Accommodations: Room bookings across multiple categories: main hotel 4-star rooms, 3-star Försterhaus annex rooms, and Haus Andrea apartments. Revenue based on per-person-per-night pricing with seasonal variations.
2. Dining Services: Restaurant meals including half-board packages (4-course menus or buffets), breakfast buffet, and à la carte dining. Special holiday menus (Christmas Eve €35, New Year's Eve €60).
3. Gift Vouchers: Customizable gift vouchers ranging from €50 to €500, purchasable through online shop for gifting occasions.
4. Ancillary Services: Garage parking (€10/night), pet accommodation (€20/night), late check-out fees, and special event supplements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Alpenhotel Kramerwirt operates a 4-star superior hotel in Mayrhofen, Zillertal offering accommodations across multiple categories (main hotel rooms and suites, 3-star Försterhaus annex, Haus der Mitte apartments) with on-site restaurant dining, panoramic rooftop wellness spa, and a mountain farm experience at Baumgartenalm. The hotel sells per-person-per-night stays, half-board and à la carte dining, wellness services, gift vouchers, and supplementary services such as parking and pet accommodation, targeting alpine leisure travelers year-round.

Differentiator

Problem solved

Functional benefit

Brands

• Genussreich: The hotel's restaurant offering featuring breakfast buffet and evening dining with Tyrolean and international cuisine, renovated in 2024.
• Himmelreich
• Baumgartenalm

Products and services

• 4-Star Kramerwirt Rooms & Suites Hotel rooms and suites in the main 4-star superior Kramerwirt building including Double Room Economy, Double Room Comfort, Single Room, Double Room Superior, Family Suite, and Pine Wood Suite. Each category offers cable TV, safe, telephone, small fridge, and either shower or bath; suites include separate living rooms and bedrooms.
• Altes Försterhaus Annex Rooms 3-star budget-friendly double rooms in the adjacent Försterhaus annex just steps from the main hotel, with breakfast served in the main hotel. No spa access included.
• Haus der Mitte / Haus Andrea Apartments Self-catering apartments in Haus der Mitte / Haus Andrea annex building including Studio Lavendel, Apartment Jasmin, Apartment Rosmarin, Double Room Erika, and Landhaus-Studio. Sized 30-85 m² for 1-6 persons, with full kitchens, bathrooms, balconies, and access to the new roof spa.
• Baumgartenalm Mountain Farm Experience Overnight stays and farm experiences at Baumgartenalm, a mountain farm at approximately 1800m altitude on the Penken above Finkenberg. Offers direct access to ski slopes in winter and pasture activities in summer, marketed as a digital-detox retreat.
• Half-Board Dining Half-board package featuring breakfast buffet and 4-course evening menu or buffet at the Genussreich restaurant, with Tyrolean and international dishes. Available as a supplement of €20/night to room bookings.
• Genussreich Restaurant À la carte and breakfast restaurant in the renovated Genussreich concept serving Tyrolean and international cuisine, with special holiday menus (Christmas Eve €35, New Year's Eve €60). Farm-to-table sourcing from the hotel's own farm, hunting, and fishing operations.
• Himmelreich Dach-SPA Wellness Area Rooftop wellness area on the top (4th) floor featuring a panoramic whirlpool with mountain views, Finnish sauna, and massage services. Pivoted from basement to roof level in the 1980s as a valley first and renovated into modern form in 2020.
• Customizable Gift Vouchers

Quantifiable outcome

• Ski areas accessible via free ski bus from stops directly in front of hotel
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Naturpark Zillertaler AlpencoreStrategic or Co-development PartnerNature park partnership providing free guided hikes for hotel guests and 50% discount on nature park exhibition entry at Ginzling.
• Zillertal Tourismus GmbHcoreGTM or Marketing PartnerRegional tourism organization providing marketing support, visitor information, and activity partnerships including ActivCard program.
• TVB Mayrhofen (Tourismusverband)coreGTM or Marketing PartnerLocal tourism board providing marketing materials, activity photography, and regional promotional support.
• Österreichische Bundesbahnen (ÖBB)minorChannel Partner/ Reseller/ DistributorRailway partnership for winter season - complimentary travel with Zillertal Bahn included in digital guest card via pre-check-in.
• Zillertaler BergbahnencoreChannel Partner/ Reseller/ DistributorPartnership with 10 valley mountain railways included in Zillertal ActivCard for daily ascent and descent rides.
• Zillertal FreischwimmbäderminorChannel Partner/ Reseller/ DistributorPartnership with 6 outdoor swimming pools in the valley included in ActivCard for daily access.

Scale indicators4 records

Recent moves12 records

Expansion highlights5 records

Broad incumbents

• Hotel Sonnenburg Lech: Long-established 4-star superior family-run hotel in Lech am Arlberg, comparable in multi-generational family ownership, heritage positioning, wellness offering and alpine full-service hospitality model but in a different (premium) ski region.
• Hotel Post Ischgl: Established 4-star superior alpine hotel in a competing Tyrolean ski destination (Ischgl), comparable in 4-star classification, wellness amenities, half-board structure and family-ownership positioning but in a different ski market.

Direct peers

• Hotel Strolz: Long-established 4-star family hotel in Mayrhofen offering ski-in/ski-out access, wellness area and half-board packages. Direct competitor for the same Zillertal winter sports and summer hiking customer base.
• Hotel Berghof Mayrhofen: 4-star alpine hotel in Mayrhofen offering wellness, half-board and ski packages. Direct competitor serving the same Zillertal ski/summer segments with comparable room-and-breakfast or half-board pricing tiers.
• Zillertaler Hof: 4-star family-run hotel in Mayrhofen with wellness facilities, restaurant and direct ski area access. Comparable in property type, family ownership profile, target segments and seasonal revenue mix.
• Hotel Neue Post Mayrhofen: 4-star hotel in central Mayrhofen with spa, multiple room categories and half-board dining. Competes for the same village-center, family and couples ski segment with overlapping Zillertal ActivCard and ski-bus value proposition.
• Hotel Elisabeth: 4-star superior family-run hotel located in Mayrhofen village center, directly comparable to Kramerwirt in target segment (ski/summer alpine guests), 4-star classification, wellness facilities, half-board pricing model and Zillertal Tourismus ecosystem participation.

Regional players

• Hotel Tirolerhof Zell am Ziller: 4-star family hotel in the broader Zillertal valley (Zell am Ziller), overlapping the same Zillertal SuperSkiPass ski region and Zillertal Tourism ecosystem but located in a different village, making it a regional rather than direct competitor.
• Alpenrose Krimml: Family-run alpine hotel in the broader Pinzgau/Zillertal area of Austria with wellness and regional cuisine focus, comparable as a family-owned Austrian 4-star alpine full-service hotel in an adjacent valley geography.
• Hotel Kristberg Lech: Family-run 3-4 star alpine hotel in Lech am Arlberg with wellness and half-board offering, comparable in family ownership and traditional alpine hospitality but operating in a different Austrian ski market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCSuvTNN7rw2bpoKDmZftD9A
• Facebookfacebook.com/KramerwirtZillertal
• Instagraminstagram.com/alpenhotel_kramerwirt/?hl=de
• LinkedInlinkedin.com/company/alpenhotel-kramerwirt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpenhotel Kramerwirt