Alpenrose Hotel

What Alpenrose Hotel does

Alpenrose Hotel is a privately held, family-operated city hotel located at Weissachstraße 47 in Kufstein, Tyrol, Austria, operating under the legal entity Sinnvoll GmbH. Founded in 2017 by host Stephan Mauracher, the property offers 27 guest rooms across four categories (Classic, Superior, Premium, and Studio) with nightly rates ranging from €95 to €242, alongside a regional cuisine restaurant open Tuesday through Friday, two private dining rooms (Ofenstube and Pendlingstube), a wellness area with sauna and infrared cabin, and a separate Park 11 café in the Kufstein city park. The hotel serves leisure travelers (families, couples, individuals), business travelers, corporate seminar groups, and private-event clients, with seminar packages at €53–€63 per person and event hosting across both the hotel and the Lindhof organic farm.

The core product is differentiated by an integrated farm-to-table supply chain: owner Stephan Mauracher purchased the 250-year-old Lindhof farm in Thiersee in 2016, which supplies vegetables, fruits, herbs, eggs, and meat directly to the hotel kitchen. The culinary program has earned 2 Falstaff forks and 2 Gault&Millau toques, and the farm was awarded Bezirkssieger status by 'Bewusst Tirol' in 2019. Family cross-referral links exist with European Ayurveda Resort Sonnhof (Hinterthiersee) and Ayurveda Resort Mandira (Styria), providing a soft network for wellness-oriented guest flows. Technology is limited to standard hotel infrastructure — an online booking engine, WiFi, a 360-degree virtual tour viewer, Google Analytics, and Google Ads remarketing — with no proprietary AI, platform, or software product.

The business model is direct-to-consumer across five revenue streams: hotel accommodation (per-night pricing), restaurant dining (à-la-carte, business lunch, half-board at €35/person), conference and seminar services (full-day and half-day packages), event hosting at both the hotel and Lindhof farm, and gift voucher sales. Distribution is entirely direct (own website, phone, email, walk-in), with no third-party OTA dependency disclosed. Customer segments are diversified across leisure, business, and event use cases, and pricing is unit-based with no subscription contracts. The company reports 1–10 employees and does not disclose revenue, funding, or ownership changes beyond the family ownership structure.

Name

Alpenrose Hotel

Legal name

Sinnvoll GmbH

Website

https://alpenrose-kufstein.at

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Alpenrose Hotel is a 27-room family-run boutique city hotel and regional restaurant in Tyrol, Austria, serving leisure travelers, corporate seminar groups, and private events, differentiated by its owned Lindhof organic farm supplying the kitchen.

Ownership category

akta.pro rank

Product category

Boutique Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Conference Retreat Hotels (THAGALAG)

akta.pro secondary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Boutique hotel accommodation
• Hotel restaurant dining
• Seminar and event venues
• Organic farm events
• Wellness hotel stays

Headquarters

HQ city

Kufstein

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Hotel Accommodation: Revenue from 27 hotel rooms across four categories (Classic, Superior, Premium, Studio) with nightly rates ranging from €155 to €242. Includes breakfast buffet and half-board options.
2. Restaurant Dining: Restaurant serving breakfast, business lunch, à-la-carte dining, and surprise gourmet dinner for half-board guests. Open Tuesday to Friday, with warm kitchen from 12:00-14:00 and 18:00-20:30. Private dining rooms available (Ofenstube 25 seats, Pendlingstube 40 seats).
3. Conference and Seminar Services: Seminar facilities for up to 50 persons with full-day packages at €63/person and half-day packages at €53/person. Includes brain food, coffee, business lunch, and technical equipment.
4. Event Hosting: Private events including weddings, birthdays, corporate events, and seminars held at the hotel or Lindhof farm. Custom catering menus and full-service event planning offered.
5. Gift Vouchers: Customized gift vouchers for stays, dinners, and experiences at the hotel.
6. Park 11 Café: Café operation in Kufstein city park serving breakfast, vegetarian lunches, and evening events for up to 150 guests.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Alpenrose Hotel is a family-run boutique hotel in the Kufsteinerland region offering accommodation across multiple room categories (Classic, Superior, Premium, and Studio), an on-site restaurant, a separate café (Park 11), dedicated seminar and event rooms, and an affiliated organic farm (Lindhof) that supplies the kitchen and hosts private events. Operations combine lodging, food and beverage, meetings, and event hosting on a single property.

Product overview

Alpenrose Hotel is a city hotel with Alpine charm in Kufstein, Austria, operated by Sinnvoll GmbH. The property offers 27 rooms across four categories (Classic, Superior, Premium, Studio), an award-winning restaurant serving regional cuisine from the hotel's own Lindhof organic farm, event spaces including seminar rooms and the Lindhof farm venue, a wellness area with sauna and infrared cabin, and the Park 11 café. The hotel positions itself as both a leisure destination and a conference/seminar venue, with full-day and half-day seminar packages, multiple dining locations, and exclusive hotel rental options for private events.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Awarded 2 Falstaff forks and 2 Gault&Millau toques for culinary excellence
• +1 more outcomes

Named customers1 record

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• LindhofcoreStrategic or Co-development PartnerOwn organic farm (Lindhof) in Thiersee supplying fresh vegetables, fruits, herbs, eggs, and meat to the hotel restaurant. The farm is integral to the farm-to-table concept and also serves as an event venue for seminars and celebrations.
• Mandira (Ayurveda Resort)minorStrategic or Co-development PartnerPartner hotel in Bad Waltersdorf, Styria, part of the family network. Recommended to guests seeking extended wellness experiences and Ayurvedic treatments.
• Sonnhof (European Ayurveda Resort)minorStrategic or Co-development PartnerFamily-owned Ayurvedic resort in Hinterthiersee. Sister property of Alpenrose. Provides herbal teas for the wellness area and shares culinary and hospitality philosophies.
• Active SpiritminorGTM or Marketing PartnerLocal adventure sports and teambuilding partner providing activities such as hiking, canyoning, rafting, arrow sports, and stand-up paddling for event framework programs.
• Oma Vroni (Vending Machine)minorOthersSelf-service vending machine located at Dorfmetzgerei Pfluger in Thiersee selling Lindhof products including eggs, homemade jam, pasta, and Alpenrose delicacies.
• Dorfmetzgerei PflugerminorOthersLocal butcher in Thiersee supplying grilled meat and regional products. Hosts the Oma Vroni vending machine.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Hotel Tennerhof Relais & Châteaux: Family-run five-star boutique hotel in Kitzbühel with gourmet cuisine and panoramic Alpine setting. Comparable as a small, family-owned luxury Tyrolean property competing in the culinary-driven leisure segment.
• Stanglwirt: Iconic family-owned five-star Tyrolean resort in Going am Wilden Kaiser with spa, farm-to-table cuisine, and extensive event facilities. Comparable as a premium family-run Alpine property pursuing regional sourcing and culinary excellence.
• Hotel Post Lech am Arlberg: Family-run five-star hotel in Lech with regional cuisine, spa, and event facilities. Comparable as a small, family-owned upscale Tyrolean/Alpine property focused on culinary quality and personalized service.
• Hotel Bachmair Weissach: Family-run upscale Alpine hotel in Tegernsee with multiple restaurants, spa, and conference facilities. Comparable as a family-owned full-service Alpine property targeting both leisure and corporate segments.
• Hotel Traube Tonbach: Long-established family-run luxury hotel in Germany's Black Forest known for award-winning cuisine and conference/event business. Comparable in combining culinary reputation, family ownership, and strong conference/event revenue mix.

Others

• Ayurveda Resort Mandira: Sister Ayurveda resort in Bad Waltersdorf, Styria, also part of the Mauracher family hospitality portfolio. Connected through family ownership and shared wellness/F&B philosophy.
• Ayurveda Resort Sonnhof: Sister property in Hinterthiersee operated by Stephan Mauracher's family, focused on Ayurveda and wellness. Related through shared family ownership and cross-referral of guests rather than direct competition.

Direct peers

• Hotel Bayerischer Hof Kufstein: Established Kufstein city hotel with restaurant and conference offerings. Competes for similar corporate seminar and leisure travelers in the same city.
• Hotel Andreas Hofer Kufstein: A traditional city hotel in central Kufstein offering accommodation, restaurant, and event facilities. Directly competes with Alpenrose for the same leisure, business, and event guests in the same Kufstein catchment.
• Hotel Goldener Löwe Kufstein: Historic family-run city hotel in Kufstein with restaurant and meeting facilities. Comparable as a similarly-sized, family-owned urban hotel in the same competitive market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/alpenrose-hotel

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpenrose Hotel