Kranjska Gora

What Kranjska Gora does

Turizem Kranjska Gora is the official public destination management organization (DMO) for the Kranjska Gora Alpine tourist destination in Slovenia, established by the Municipality of Kranjska Gora and operating as a public institution (javni zavod) under the Slovenian Tourism Act. The organization manages destination marketing, visitor information, and tourism service coordination for the Upper Sava Valley (Zgornjesavska dolina), encompassing Kranjska Gora, Rateče, Planica, Dovje, Mojstrana, and Gozd Martuljek at the foot of the Julian Alps and adjacent to Triglav National Park.

The platform integrates physical and digital infrastructure: four Tourist Information Centers (Kranjska Gora, Dovje-Mojstrana, Rateče-Planica, Topolino), a WordPress-based multilingual website (Slovenian, English, German, Italian), a destination management system aligned with the Slovenian Tourism Information System, an online reservation/booking platform for accommodation and packages, and a Stripe-powered e-commerce shop for local artisan products. Core service offerings include accommodation search, ski school and equipment rental integration, mountain guide services, transfer services, event organization, and content around 20+ hiking and cycling trails.

The business model combines municipal base funding with multiple revenue streams: commission-based fees on accommodation and package bookings, e-commerce product sales (VAT 9.5% or 22%), service provider fees from ski schools, guides, and equipment rental operators, sponsorship and ticketing from organized events (Poletje pod Vitrancem concert series, CIFF Kekec film festival, sports competitions), and co-funding from the Slovenian Tourist Organization (STO) and EU programs such as EKSRP. The destination has held Slovenia Green Gold (2019) and Bronze (2022) certification, hosts Michelin-recognized restaurants (Milka two stars, Triangel Bib Gourmand), and partners with Nordic Centre Planica, the Slovenian Alpine Museum, Bike Park Kranjska Gora, and various certified green accommodations.

Name

Kranjska Gora

Legal name

Turizem Kranjska Gora

Website

https://kranjska-gora.si

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Turizem Kranjska Gora is a Slovenian public destination management organization that markets the Kranjska Gora Alpine destination in the Upper Sava Valley. It operates four tourist information centers, a multilingual booking website, e-commerce shop, and event programs serving leisure tourists, families, and adventure travelers.

Ownership category

akta.pro rank

Product category

Tourism Destination Management

NAICS

Convention and Visitors Bureaus (561591), Nature Parks and Other Similar Institutions (71219), Scenic and Sightseeing Transportation, Other (48799)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), Tours, Activities & Experiences Booking (HSACAKAF), Campground & Overnight Facilities Operations (Campsites, Cabins, Backcountry Huts) (THAAAGAE)

Keywords

• Destination management services
• Alpine tourism marketing
• Accommodation booking platform
• Event organization services
• Sustainable tourism certification

Headquarters

HQ city

Kranjska Gora

HQ country

Slovenia

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Accommodation and Package Bookings: Revenue generated through commission or service fees from accommodation bookings and tourism package sales made via the destination's website and reservation system. Accommodation categories include apartments, hotels, pensions, mountain huts, and camps.
2. E-commerce Product Sales: The TIC Kranjska Gora online shop sells local products (souvenirs, local artisan goods, food products) to tourists and visitors. Payment is processed via Stripe. Items carry either 9.5% or 22% VAT depending on product category.
3. Service Provider Fees: Fees collected from ski schools, equipment rental shops, mountain guides, transfer services, and other local tourism providers who are promoted and integrated through the destination platform.
4. Municipal and Government Funding: Turizem Kranjska Gora operates as a public institution (javni zavod) of the Municipality of Kranjska Gora and receives base funding from the municipality. Additional promotional and project funding is secured from the Slovenian Tourist Organization (STO) and EU rural development funds.
5. Event and Festival Organization: Revenue and sponsorship from organizing events including 'Poletje pod Vitrancem' (summer concert series), sports competitions (downhill cycling, ski events), and cultural festivals.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Turizem Kranjska Gora manages the Kranjska Gora tourist destination as a public institution under the Municipality of Kranjska Gora, providing destination marketing, accommodation booking services, e-commerce sales of local products, event organization, and visitor information services through four Tourist Information Centers and a multilingual digital platform. The organization integrates local tourism providers (ski schools, equipment rental, mountain guides, transfer services, accommodation, restaurants) into a unified destination offering covering winter sports, summer outdoor activities, culinary tourism, and cultural heritage experiences.

Product overview

Kranjska Gora operates as a tourism destination management organization (Turizem Kranjska Gora) offering a comprehensive suite of visitor services. The core offerings include physical Tourist Information Centers, an online accommodation booking platform, and an e-commerce shop (Spletna trgovina) for destination merchandise. Activity offerings span cycling and hiking trails (20+ marked routes), ski schools partnerships, sports equipment rental, mountain guiding services, and Bike Park facilities. The organization promotes cultural events including the Summer under Vitranc concert series and CIFF Kekec film festival. Sustainability programs include the Green Kranjska Gora initiative under Slovenia Green certification, while the Kranjska Gora Finest program supports local artisan producers.

Differentiator

Problem solved

Functional benefit

Brands

• Green Kranjska Gora: Sustainable tourism initiative under the Green Scheme of Slovenian Tourism focusing on environmental protection and sustainable destination management.
• Kranjska Gora Finest

Products and services

• Online Accommodation Booking Digital platform for finding and booking accommodations including apartments, hotels, pensions, mountain huts, and camps throughout the Kranjska Gora destination for individual travelers and families.
• TIC Kranjska Gora Online Shop (Spletna Trgovina) E-commerce platform operated by Turizem Kranjska Gora selling destination-related products, merchandise, and local artisan goods. Payment via Stripe; delivery via Pošta Slovenije to Slovenia and internationally. Open 24/7.
• Tourist Information Centers Physical tourist information centers providing visitor services, local information, bookings, and product sales. Located in Kranjska Gora (year-round), Dovje-Mojstrana, Rateče-Planica (seasonal hours), and Topolino (seasonal summer).
• Cycling and Hiking Trails Over 20 marked hiking and cycling trails including routes to Tromeja (27.5km), Srednji Vrh (8.6km), Dovje-Jesenice (32km), and various alpine pastures and valleys for outdoor enthusiasts.
• Event Organization (Poletje pod Vitrancem and other events) Organization and promotion of cultural, sporting, and entertainment events including the 'Poletje pod Vitrancem' summer concert series, CIFF Kekec film festival, wine tastings, choir concerts, sports competitions, and seasonal celebrations.
• Panoramic Vitranc Chairlift Rides Scenic chairlift rides to the Vitranc summit offering views of the Julian Alps, Karawanken, Austria, and Italy. The new Vitranc 2 chairlift officially opened on June 25, 2026.
• Green Kranjska Gora Program Sustainability certification and promotion program under the Slovenia Green scheme, focusing on sustainable tourism practices, green accommodation, sustainable mobility, and environmental protection.
• Kranjska Gora Finest Collective brand bringing together local artisans and producers of traditional products including wooden planks, wooden earrings, knitted products, dairy products, meat, and honey with quality certification.
• Bike Park Kranjska Gora Mountain biking facility offering downhill lines and trails for riders of all skill levels, operated during summer season in connection with Vitranc ski resort infrastructure.

Quantifiable outcome

• Green Destinations reassessment score of 8.2/10 in 2022, maintaining bronze destination status
• +2 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

28 partnerships are on record, tiered core and minor.

• Intersport BernikcoreChannel Partner/ Reseller/ DistributorIntersport Bernik operates ski schools and sports equipment rental services in Kranjska Gora. As a ski school partner, they provide lessons for all skill levels and rent equipment including skis, boots, and poles. The partnership is prominently featured on the destination's official website under ski schools and equipment rental sections.
• Kofler SportcoreChannel Partner/ Reseller/ DistributorKofler Sport provides ski school services, sports equipment rental (summer and winter), mountain guide services, and transfer/transport services for persons and cycling groups. Operates under the brand Kofler Sport with dedicated facilities in Kranjska Gora.
• Ski School RossicoreChannel Partner/ Reseller/ DistributorSki School Rossi is a ski instruction provider in Kranjska Gora, featured as one of the destination's ski school partners on the official tourism website.
• Ski School Kranjska GoracoreChannel Partner/ Reseller/ DistributorLocal ski school providing ski instruction services in Kranjska Gora, listed as a ski school partner on the destination's official website.
• Ski School KekeccoreChannel Partner/ Reseller/ DistributorSki school named after the famous Slovenian film character Kekec, providing ski instruction and equipment rental in Kranjska Gora.
• Ski School OrelcoreChannel Partner/ Reseller/ DistributorSki school in Kranjska Gora offering ski instruction, listed as a destination partner.
• Julijana (Sportna zveza Julijana)coreChannel Partner/ Reseller/ DistributorJulijana provides rental of summer sports equipment and bicycles in Kranjska Gora. Partnered as a summer sports equipment rental provider for the destination.
• Kekec Sports (Equipment Rental)minorChannel Partner/ Reseller/ DistributorKekec offers ski equipment and bicycle rental services in Kranjska Gora, listed as an equipment rental partner on the destination website.
• Sport PointminorChannel Partner/ Reseller/ DistributorSport Point provides bicycle equipment rental services in Kranjska Gora, listed as a bike equipment rental partner on the destination website.
• Mlačca Ice Climbers Sports AssociationminorChannel Partner/ Reseller/ DistributorProvides rental of ice climbing and sport climbing equipment in Kranjska Gora, listed as a specialized equipment rental partner.
• Triglav Guides (Mitja Šorn)coreChannel Partner/ Reseller/ DistributorTriglav Guides, led by Mitja Šorn, is a professional mountain guiding service in Kranjska Gora specializing in Triglav and Julian Alps mountaineering. Listed as a tourist and mountain guide partner on the destination's official website.
• Matija Volontar (Mountain Guide)coreChannel Partner/ Reseller/ DistributorMatija Volontar is an independent mountain guide operating in the Kranjska Gora area and Julian Alps. Partnered as a tourist and mountain guide on the destination website.
• Alps Adventures (Klemen Gričar)coreChannel Partner/ Reseller/ DistributorAlps Adventures, led by Klemen Gričar, offers guided climbing, trekking, and mountaineering experiences in the Julian Alps and Karavanke Mountains. Listed as a mountain guide partner.
• Gregor Kofler – Kofler Sport (Mountain Guide)coreChannel Partner/ Reseller/ DistributorGregor Kofler provides mountain guide services through Kofler Sport, offering hiking tours, mountaineering, and guided experiences in the Julian Alps. Listed as a mountain guide partner.
• OMBUS (Bus Transfers)coreChannel Partner/ Reseller/ DistributorOMBUS provides bus transfer services for groups and individuals in the Kranjska Gora area, listed as a transfer service partner on the destination website.
• VANDROVC – Bus TransfersminorChannel Partner/ Reseller/ DistributorVANDROVC provides bus transfer services in the Kranjska Gora area, listed as a transfer partner on the destination website.
• PT TaximinorChannel Partner/ Reseller/ DistributorPT Taxi provides taxi services as part of the transfer infrastructure in the Kranjska Gora destination.
• Slovenian Alpine Museum (Slovenski planinski muzej)coreStrategic or Co-development PartnerThe Slovenian Alpine Museum in Mojstrana is a key cultural institution offering summer mountaineering exploration programs for families, contributing to educational tourism in the Kranjska Gora destination. The museum is closely integrated with the destination's cultural and heritage tourism offering.
• Nordic Centre PlanicacoreStrategic or Co-development PartnerNordic Centre Planica is a world-renowned Nordic skiing and ski jumping center adjacent to Kranjska Gora, hosting international competitions (FIS Ski Jumping World Cup) and serving as a major year-round sports and tourism attraction. Operates tourist bus connections from Kranjska Gora in summer.
• Mountaineering Villages AssociationminorStrategic or Co-development PartnerThe local community of Dovje-Mojstrana joined the Mountaineering Villages association in 2023, a network of Alpine municipalities and villages focused on sustainable mountain tourism, cultural heritage preservation, and mountaineering traditions.
• Slovenia Green / Green Scheme of Slovenian TourismcoreStrategic or Co-development PartnerKranjska Gora participates in the Slovenia Green scheme, a national sustainable tourism certification program operating under the umbrella brand SLOVENIA GREEN. The program assesses destinations against 84 criteria of the Green Destinations standard. Kranjska Gora joined in 2016, received Gold Label in 2019, and maintained Bronze status in 2022.
• Slovenian Tourist Organization (STO)coreGTM or Marketing PartnerSTO is the national tourism marketing organization that co-funds and co-markets Kranjska Gora's destination promotion. Turizem Kranjska Gora successfully secured STO funding in 2026 for destination promotion and digitization projects. STO operates the slovenia.info platform and national marketing campaigns in which Kranjska Gora participates.
• LAS Zgornja Gorenjska Boja (Local Action Group)minorStrategic or Co-development PartnerLAS Zgornja Gorenjska Boja runs the LEADER program for local rural development. The 'Triglav Tales 2.0' project was successfully submitted through this group's public call and is co-financed by EKSRP.
• Green Key Certified Accommodations (Hotel Lipa, Triangel Boutique Hotel, Camp Špik)coreChannel Partner/ Reseller/ DistributorMultiple accommodations in Kranjska Gora hold Green Key certification (Hotel Lipa, Triangel Boutique Hotel, Camp Špik), an international eco-label for tourism establishments. These are prominently featured in the destination's green accommodation marketing.
• Kranjska Gora Finest (Local Artisan Collective)coreStrategic or Co-development PartnerKranjska Gora Finest is a collective brand bringing together local artisans and culinary producers (wooden crafts, dairy products, meat, honey, knitwear). The initiative promotes local economic development and is marketed as part of the destination's sustainable and authentic tourism offering.
• Electric Charging Infrastructure PartnersminorChannel Partner/ Reseller/ DistributorMultiple public and private electric vehicle charging stations throughout the Kranjska Gora destination including: Slovenian Alpine Museum, Parking P+R Na Prodih, Spar Gozd Martuljek, Bus Station, Vitranc Hall, Ramada Hotel & Suites, Ramada Resort, Hotel Kompas, Nordic Centre Planica, and Jasna. Some free, some paid.
• Bike Park Kranjska GoracoreStrategic or Co-development PartnerBike Park Kranjska Gora is a major summer attraction offering downhill mountain biking, managed in connection with the Vitranc ski resort infrastructure. Featured in cycling content and social media marketing for the destination.
• Ferata MojstranaminorStrategic or Co-development PartnerFerata Mojstrana is a ferrata (equipped climbing route) near Mojstrana, part of the destination's adventure tourism offering. The route periodically requires maintenance closures and is featured in the destination's outdoor activity portfolio.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Zermatt Tourism: Destination management organization for Zermatt, Switzerland. Comparable as an Alpine resort DMO coordinating accommodation, activity providers, and TICs while marketing a year-round mountain destination with iconic natural landmarks (Matterhorn).
• Maribor-Pohorje Tourist Board: DMO for Maribor and the Pohorje mountain range in Slovenia. Comparable as another Slovenian destination management organization promoting a year-round mountain/urban tourism offering with skiing, hiking, and cultural experiences.
• Tourismusverband St. Anton am Arlberg: Tourism association for St. Anton am Arlberg in Tyrol, Austria. Comparable as an Alpine destination organization promoting year-round mountain tourism with a strong ski heritage, similar to Kranjska Gora's blend of winter sports and summer outdoor activities.
• Ötztal Tourismus: Destination management organization for the Ötztal valley in Tyrol, Austria. Directly comparable as an Alpine DMO operating TICs, marketing year-round mountain tourism (skiing, hiking, cycling), and coordinating local providers under municipal backing.
• VisitBled: Destination management organization for Bled, Slovenia's most iconic tourist destination. Directly comparable as a Slovenian DMO operating visitor information, accommodation booking, and experience marketing under a public/municipal governance model.
• Cortina Marketing (Fondazione Cortina): Destination organization for Cortina d'Ampezzo in the Italian Dolomites. Comparable as an Alpine resort DMO with iconic mountain positioning, ski infrastructure, and cultural heritage programming in a similar geography (borders Austria).
• Interlaken Tourism: Tourist organization for the Interlaken region in the Bernese Oberland, Switzerland. Comparable as a DMO promoting adventure and nature tourism (hiking, skiing, paragliding) with a strong partner network of outdoor activity providers.
• Innsbruck Tourismus: Tourist board for Innsbruck, the capital of Tyrol, Austria. Comparable as an Alpine destination organization combining urban cultural experiences with mountain access (Nordkette, Patscherkofel), serving a similar mix of adventure and cultural tourists.
• Chamonix Mont-Blanc: Tourist office for the Chamonix Valley in the French Alps. Comparable as a destination marketing organization promoting world-class Alpine experiences (skiing, mountaineering, hiking) at the foot of Mont Blanc, with similar TIC and partner network structure.

Emerging players

• Queenstown NZ (Destination Queenstown): Regional tourism organization for Queenstown, New Zealand. Comparable as a destination management organization for an iconic mountain resort town with year-round adventure tourism (skiing, hiking, mountain biking, gastronomy) and an emphasis on experience-based marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/kranjskagora
• LinkedInlinkedin.com/company/kranjska-gora

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kranjska Gora