SkiSchool.si Kranjska Gora

What SkiSchool.si Kranjska Gora does

SkiSchool.si Kranjska Gora is a ski and snowboard school operated by Scenex d.o.o., a privately held Slovenian limited liability company founded in 1994 and headquartered in Kranjska Gora, Slovenia. The company delivers on-slope ski and snowboard instruction at the RTC Žičnice Kranjska Gora resort from an office located directly next to the main ski pass office, capturing walk-in tourist demand. Its instructional team consists of former competitive skiers, Demo Team Slovenia members, and instructors with international experience, delivering group and private lessons in seven languages.

The product portfolio spans kids and adults group lessons (2-hour and 3-hour formats priced 35-200 EUR), private lessons (1-2 person pricing of 46-65 EUR/hour), full-day instructor hire for groups of up to six participants (400-950 EUR), and snowboard courses. Adjacent revenue comes from equipment rental featuring Elan skis and Alpina boots (5-78 EUR per item/day) and professional ski servicing using Wintersteiger tuning machinery (10-35 EUR per service). The business uses a unit-pricing, pay-as-you-go model with documented holiday-period surcharges.

Distribution is direct-to-consumer through the multilingual skischool.si website (Slovenian, English, Croatian), phone reservations, and walk-in traffic at the on-slope office. Marketing is dominated by earned media via TripAdvisor (Certificate of Excellence 2016, 2018, 2019; Travelers Choice 2022, 2023, 2024, 2025), Facebook engagement, word of mouth, and a live slope camera on the website. The school is privately held with no disclosed investors, funding rounds, or parent company.

Name

SkiSchool.si Kranjska Gora

Legal name

Scenex d.o.o.

Website

https://skischool.si

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

SkiSchool.si Kranjska Gora is a privately held Slovenian ski and snowboard school founded in 1994, offering group and private lessons, equipment rental, and ski servicing at the Kranjska Gora resort for tourist and family customers in seven languages.

Ownership category

akta.pro rank

Product category

Ski and Snowboard Instruction

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Ski & Snowboard Schools (Instruction & Coaching) (THAAAJAC)

akta.pro secondary industries

Winter Sports & Snow Training Schools (Ski, Snowboard, Ice Sports) (MPAKAJAI), Winter Sports Schools & Activity Centers (Ski, Snowboard, Snowmobile) (THAAAKAI)

Keywords

• Ski school services
• Snowboard instruction
• Ski equipment rental
• Ski service maintenance
• Winter sports lessons

Headquarters

HQ city

Kranjska Gora

HQ country

Slovenia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain, Others

Revenue model

1. Ski and Snowboard Lessons: Revenue from group lessons (kids and adults) and private lessons for skiing and snowboarding. Group lessons priced per day with equipment packages available. Private lessons charged per hour with tiered pricing for 1-2 persons.
2. Equipment Rental: Rental of skis, snowboards, boots, helmets, poles, snow wear, and sledges. Equipment hire available daily from 8:50 to 16:30 with pricing tiers based on duration (up to 4h, 1-7 days).
3. Ski Service and Maintenance: Professional ski and snowboard servicing including waxing, edge sharpening, base grinding, and binding mounting/adjustment using Wintersteiger equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

SkiSchool.si Kranjska Gora operates a ski and snowboard school at the Kranjska Gora resort, offering group and private lessons for children and adults in alpine skiing, snowboarding, and freestyle disciplines. Complementing instruction, the school provides on-slope equipment rental (skis, snowboards, boots, helmets, snow wear) and professional ski servicing using Wintersteiger tuning machinery. The school serves tourists and resort visitors with multilingual instruction in Slovenian, English, Croatian, Serbian, German, Italian, and Macedonian.

Product overview

SkiSchool.si Kranjska Gora is a ski and snowboard school with over 30 years of tradition, operated by Scenex d.o.o. The company offers a comprehensive portfolio of instruction services including group lessons (kids and adults, 2-hour and 3-hour formats) and private lessons for skiing, snowboarding, and freestyle disciplines. These core educational services are complemented by equipment rental (featuring Elan skis and Alpina boots) and professional ski service using Wintersteiger machinery. The school is located directly on the slopes at Kranjska Gora ski resort, next to the main ski pass office.

Differentiator

Problem solved

Functional benefit

Products and services

• Kids Group Ski Lessons (2 Hour) Two-hour group ski lessons for children aged 3.5 years and above, held daily from 11:00-12:50. Children are divided into skill levels L, L1, L2, L3, with a maximum of 6-7 children per instructor for personalized attention.
• Kids Group Ski Lessons (3 Hour) Three-hour intensive group ski lessons for children available only during New Year's holidays (27.12.2025-11.01.2026) and Slovenian winter holidays (14.02.2026-01.03.2026). Runs from 10:00 to 12:40 with skill-based group division.
• Adults Group Ski Lessons Two-hour group ski lessons for adults of all skill levels, from beginners to advanced. Run on request with advance appointment, minimum 3 participants required. Lessons available in multiple languages.
• Snowboard Group Lessons Two-hour group snowboard lessons for both kids and adults. Available as beginner, intermediate, and advanced courses. Minimum 3 participants required; runs by appointment for any number of days.
• Kids Private Lessons Private one-on-one or small group ski and snowboard lessons for children aged 3 years and above. Available for alpine skiing, snowboarding, and freestyle. 50-minute lessons starting every full hour, priced per person with holiday surcharges.
• Adults Private Lessons Private personalized ski and snowboard lessons for adults. Flexible lessons tailored to individual wishes and needs. Available for alpine skiing, snowboarding, and freestyle. Night skiing lessons (19:00-22:00) come with a free ski pass.
• Full Day Instructor Hire Full-day private instructor rental for families or groups up to 6 participants. Covers alpine skiing, snowboarding, or freestyle lessons for 6.5 hours per day.
• Equipment Rental Full equipment rental service including skis, snowboards, boots, helmets, poles, goggles, snow wear, and sledges. Equipment brands include Elan skis and Alpina boots. Available daily 8:50-16:30.
• Ski Service Professional ski and snowboard maintenance using Wintersteiger tuning machinery. Services include hand hot wax, base wax, ski servicing (edge sharpening, base grinding, base repairs), binding mount and adjustment.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Decathlon: Global sporting goods retailer with in-store ski equipment rental and lesson services at major Alpine resorts. Overlaps with SkiSchool.si's equipment rental and beginner-instruction segments as part of a much broader retail portfolio.
• ESF (École du Ski Français): Largest ski school network in France with thousands of instructors across most French resorts. Overlaps with SkiSchool.si on ski and snowboard instruction but operates at vastly greater scale and as an established national institution.
• SkiStar: Scandinavian ski resort operator that runs its own ski schools at multiple destinations. Comparable as a vertically integrated resort-and-instruction operator, though at much larger scale and in a different geography than SkiSchool.si.
• Intersport Rent: Largest ski and snowboard equipment rental network at European resorts. Overlaps with SkiSchool.si's equipment rental stream and could partner with or compete against the school's rental offering.

Direct peers

• New Generation Ski School: Independent ski and snowboard school operating across multiple European resorts offering group and private lessons with a multilingual instructor base. Closely comparable to SkiSchool.si in business model, customer mix, and product offering.
• European Snowsport: Independent ski school based in Chamonix offering private and group lessons, off-piste guiding, and ski servicing. Directly comparable to SkiSchool.si as a small, multilingual, multi-service independent ski school serving international guests.

Emerging players

• SkiBro: Digital marketplace connecting ski and snowboard guests with instructors at resorts globally. Overlaps with SkiSchool.si's private-lesson and full-day instructor-hire products via an intermediated model.
• Maison Sport: Online marketplace for booking independent ski and snowboard instructors across European resorts. Competes for the same instructor-hire and private-lesson bookings that SkiSchool.si captures through its own website and walk-ins.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/skischool.si
• LinkedInlinkedin.com/company/skischool.si-kranjska-gora

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SkiSchool.si Kranjska Gora