Name

KRAS Busreizen

Legal name

KRAS Busreizen

Website

https://krasbusreizen.nl

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Escorted Bus Tours

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation, Land (487110), Charter Bus Industry (4855)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Small-Group Escorted Tour Operators (THAKADAB)

akta.pro secondary industries

Escorted Coach & Bus Package Tour Operators (THAKADAA), Private/Customized Multi-Day Tour Operators (THAKADAC), Tour Bus Leasing/Rental (Sightseeing) (TLABADAK)

Keywords

• Escorted bus tours
• Group travel packages
• European coach tours
• Cycling bus tours
• Senior travel services

Headquarters

HQ city

Asten

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Packaged Bus Tour Bookings: KRAS Busreizen generates revenue through the sale of fully arranged bus travel packages across Europe. Customers pay a total trip price per person that includes transportation (luxury Comfort Class or TOP Class bus), accommodation in 3- and 4-star hotels, meals (breakfast and dinner as specified), guided tours, and entrance fees as specified in the itinerary. Pricing ranges from approximately €749 to over €2,000 per person depending on trip duration and type. Single room supplements are charged separately.
2. Touringcar Rental (via KRAS Touringcars): KRAS Busreizen offers touringcar rental services for groups seeking private bus transport for day trips or multi-day journeys. Customers can request a quote for charter services covering staff outings, school trips, day excursions, or multi-day corporate travel. Pricing is quote-based.
3. Travel and Cancellation Insurance: KRAS Busreizen offers travel insurance and cancellation insurance as add-on products during the booking process. When customers purchase insurance, their data is shared with the relevant insurance provider.
4. Pre-overnight Accommodation: The company sells pre-overnight accommodation packages at partner hotels (Best Western Hotel Nobis in Asten, GR8 Hotel Breda, Mercure Hotel Zwolle) for travelers who wish to start their bus holiday relaxed. Includes room, breakfast buffet, and parking options. Prices range from €130 to €220 per room per night.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

KRAS Busreizen sells fully arranged escorted bus tour packages across Europe to Dutch travelers, primarily seniors. Each package includes transportation by Comfort Class or premium TOP Class touringcar (operated by sister company KRAS Touringcars), accommodation in 3- and 4-star hotels, meals, guided tours, and entrance fees. The portfolio spans excursion trips, multi-day round trips, single-traveler tours, cycling tours, walking tours, city breaks, Christmas and New Year holidays, winter sun packages, and cross-country skiing trips. Custom group travel for groups of 25+ persons and touringcar rental services are also offered.

Product overview

KRAS Busreizen operates as a specialist in fully arranged bus tours across Europe. The product portfolio consists of three main bus service tiers (Comfort Class, TOP Class, and Fietsbus with trailer) that serve as the transportation foundation for various travel products. The travel products include excursion trips (113), round trips (55), Top Class premium trips (42), single trips (45), bicycle tours (25), hiking tours (18), city breaks (21), cross-country skiing trips (9), Christmas holidays (26), winter sun packages (2), and themed trips (8). Additional services include bus charter/lease through sister company KRAS Touringcars and customized group travel arrangements. The company operates from a central hub in Asten with 33+ pickup locations throughout the Netherlands and maintains partnerships with ANVR, SGR, and SGRZ for consumer protection.

Differentiator

Problem solved

Functional benefit

Brands

• KRAS Comfort Class: Luxury bus category with comfortable seats, minimum 84cm seat spacing, 35-degree reclining backrests, optimized air circulation, air conditioning, toilet, and minibar.
• KRAS Top Class
• KRAS Fietsbus

Products and services

• Excursiereizen Guided single- and multi-destination excursion trips across Europe, sold as fully arranged packages including transportation, accommodation, meals, and entrance fees. Targeted at Dutch senior travelers.
• Rondreizen Multi-stop round trip tours across European destinations, sold as fully arranged packages with transportation, accommodation, meals, and guided sightseeing.
• Top Class Reizen Premium escorted bus tours using exclusive TOP Class touringcars operated by KRAS Touringcars, featuring enhanced comfort amenities.
• Singlereizen Specialized group trips designed for solo travelers where single room accommodation is included or available as a specific variant, addressing the single-supplement pain point for senior travelers.
• Fietsreizen Cycling tours combining bus transport via the specialized KRAS Fietsbus with fietstrailer (capable of transporting up to 44 electric bikes without disassembly) and cycling routes at European destinations.
• Wandelreizen Walking and hiking tours through scenic European landscapes, paired with bus transport between trailheads and accommodation.
• Stedentrips City breaks and urban exploration trips to European cities, including transportation, accommodation, and guided city tours.
• Kerstreizen Christmas-themed holiday trips to European destinations featuring festive markets, seasonal activities, and full board accommodation.
• Winterzon Reizen Long-stay winter sun holiday packages (18-22 days) at southern European destinations such as the Costa del Sol and Portuguese Algarve, including accommodation, half board, and coach transportation.
• Langlaufreizen Cross-country skiing and winter hiking tours across European alpine destinations, including bus transport and accommodation.
• Groepsreizen op Maat Customized group travel arrangements tailored to specific group requirements, including day trips, short breaks, and multi-day tours across Europe, offered to organizations, clubs, associations, and companies with a minimum of approximately 25 participants.
• Touringcarverhuur (Busverhuur) Charter bus and touringcar rental services for groups seeking private bus transport for day trips, staff outings, school trips, or multi-day corporate travel, operated by sister company KRAS Touringcars.

Quantifiable outcome

• No specific quantifiable outcomes found in source data

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• KRAS TouringcarscoreStrategic or Co-development PartnerKRAS Touringcars is the exclusive bus operating partner of KRAS Busreizen, providing all buses and drivers for the execution of its tours. KRAS Touringcars specializes in multi-day travel and operates a young and luxury fleet of vehicles (Mercedes, Setra, VDL, Van Hool, MAN). The company holds NEN-EN-ISO ISO-9001 certification, is a member of Koninklijk Nederlands Vervoer (KNV), and has a covenant with the Inspectie Leefomgeving en Transport. KRAS Touringcars also complies with ANVR transport conditions. When insufficient buses are available, KRAS Touringcars arranges external touringcar companies that meet the same standards.
• Best Western Hotel Nobis AstenminorStrategic or Co-development PartnerBest Western Hotel Nobis in Asten serves as the central hub (wisselpunt) for KRAS Busreizen operations. The hotel offers pre-overnight accommodation for travelers who wish to start their trip relaxed, with parking facilities available at €25 for the entire period. The hotel includes breakfast for KRAS guests and serves as the transfer point where service line passengers board the main touringcars.
• KRAS Touringcars - Koninklijk Nederlands VervoerminorOthersKRAS Touringcars is a member of Koninklijk Nederlands Vervoer (KNV), the Dutch transport industry association. Also holds NEN-EN-ISO 9001 certification and has a covenant with the Inspectie Leefomgeving en Transport.
• ANVRminorOthersKRAS Busreizen is affiliated with ANVR (Algemene Nederlandse Vereniging van Reisorganisaties), the Dutch general association of travel organizations. ANVR sets industry standards and code of conduct for its member travel companies.
• SGR / SGRZcoreOthersKRAS Busreizen is a member of SGR (Stichting Garantiefonds Reisgelden) and SGRZ, providing financial protection for travelers. In the event of KRAS Busreizen's bankruptcy, SGR ensures travelers are refunded or repatriated.
• CalamiteitenfondsminorOthersKRAS Busreizen is a member of the Calamiteitenfonds, which provides additional consumer protection in case of travel emergencies and disruptions.
• Van der Valk Hotels (Various)minorChannel Partner/ Reseller/ DistributorKRAS Busreizen partners with Van der Valk hotels for accommodation during tours, including Hotel Van der Valk Barcarola in San Feliu de Guíxols, Costa Brava, and Van der Valk hotels along various tour routes. These hotels provide accommodation and dining services as part of the tour package.
• Aparthotel Alfagar (Albufeira)minorChannel Partner/ Reseller/ DistributorKRAS Busreizen partners with Alfagar Village and Alfagar Alto da Colina in Albufeira, Portugal, for winter sun holiday accommodation. The complex provides apartment accommodations, restaurants, and pool facilities as part of the 22-day Algarve winter sun package.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Peter Sommer Travels: Specialist in escorted cultural and historical tours across Europe and Turkey with small groups and expert guides, comparable in small-group escorted structure and premium positioning though UK-based with a more niche cultural focus.

Broad incumbents

• Pharos Reizen: Dutch tour operator offering cultural, special-interest, and group tours across Europe and beyond, with broader curated offerings that overlap KRAS's European bus-tour portfolio at the higher end of the Dutch guided-travel market.
• Corendon: Major Dutch tour operator and airline offering package holidays, all-inclusive vacations, and city breaks, competing in the Dutch leisure travel market with broader, higher-volume offerings rather than escorted bus tours.
• TUI Nederland: Largest Dutch travel conglomerate offering package holidays, city breaks, and tours across a broad portfolio; competes with KRAS for Dutch leisure travelers via broader scale and stronger digital distribution, though not specialized in escorted bus tours.

Direct peers

• TravelEssence: Dutch tour operator offering small-group European tours with personal local guides, targeting a similar Dutch-speaking traveler base that values curated, immersive, fully arranged itineraries.
• Djoser Reizen: Dutch tour operator running small-group escorted tours to global destinations with Dutch-speaking tour leaders, using a comparable escorted-group model aimed at the Dutch experiential travel market.
• De Jong Intra Vakanties: Major Dutch tour operator (part of TUI) offering bus-based holidays and escorted tours across Europe, with overlapping customer segments of Dutch leisure and senior travelers and a comparable bundled-pricing model.
• Oad Reizen: Dutch bus tour operator offering escorted multi-day coach tours across Europe, with a similar Dutch-senior target customer and bundled all-inclusive packages that compete head-to-head with KRAS Busreizen.
• Sawadee Reizen: Dutch tour operator specializing in small-group escorted tours worldwide with Dutch-speaking guides, serving a similar demographic of Dutch-speaking travelers seeking guided, all-inclusive group experiences.

Regional players

• Bussels Reizen: Belgian coach tour operator offering multi-day European coach tours to Flemish and Belgian seniors, mirroring KRAS's escorted coach model in an adjacent Dutch-speaking geography rather than competing directly in the Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/krasbusreizen
• LinkedInlinkedin.com/company/krasbusreizen

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KRAS Busreizen