KreaStart

What KreaStart does

KreaStart is a Hamburg-based vocational activation and reintegration program that helps long-term unemployed individuals aged 18–60+ develop a new professional and life perspective through a structured 52-week curriculum. The program combines individualized coaching with creative group offerings in music, theater, art, and movement, plus health and stress-management support, art-analog coaching, and concrete work/training orientation. KreaStart is operated as a Betrieb (operating unit) of SBB Kompetenz gGmbH, a non-profit gGmbH registered in Hamburg (HRB 91332), with Andrea Franke serving as Geschäftsführerin and Jennifer Zaborski as Betriebsleitung.

The service is delivered at a single site at Flora-Neumann-Straße 10, 20357 Hamburg, Monday to Friday from 8:30 to 15:15, with weekly intake and parallel full-time (40 UE/week) and part-time (30 UE/week) tracks. The team of approximately eight staff includes coaches, art therapists, a psychologist, gestalt-oriented counselors, a theater pedagogue, a vocal pedagogue, and a museum pedagogue — a multidisciplinary mix unusual for standard reintegration measures.

KreaStart's business model is professional-services delivery funded almost entirely by public-sector AVGS (Aktivierungs- und Vermittlungsgutschein) activation and placement vouchers issued by Jobcenter team.arbeit.hamburg and the Agentur für Arbeit. A secondary self-pay channel exists for individuals booking an Infogespräch directly via the website. Go-to-market is primarily referral-driven from the two government employment agencies, supplemented by a multilingual website (30+ languages), Facebook and Instagram presence, and a public events calendar. No proprietary technology, AI, or app product is offered.

Name

KreaStart

Legal name

SBB Kompetenz gGmbH

Website

https://kreastart.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

KreaStart operates a 52-week vocational activation and reintegration program in Hamburg, Germany, combining individualized coaching with creative arts (music, theater, art). It serves long-term unemployed adults aged 18-60+ referred by Jobcenter team.arbeit.hamburg and Agentur für Arbeit via AVGS vouchers, plus self-paying participants.

Ownership category

akta.pro rank

Product category

Vocational Rehabilitation Services

NAICS

Vocational Rehabilitation Services (62431), Educational Support Services (611710), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Public Workforce Development Programs (WIOA/One-Stop Career Centers) (EDAAAOAA)

akta.pro secondary industry

Career Coaching, Mentoring & Placement Support Services (EDAAAKAO)

Keywords

• Vocational reintegration
• Career activation programs
• Creative arts therapy
• Employment coaching
• Job training services

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Government-Funded Training Vouchers (AVGS): KreaStart is a publicly funded career activation and reintegration program. Participants are referred via Jobcenter team.arbeit.hamburg and the Agentur für Arbeit using an Aktivierungs- und Vermittlungsgutschein (AVGS — activation and placement voucher). The program is 52 weeks long and operates full-time (40 units/week) or part-time (30 units/week). Revenue is received from public employment agencies and job centers based on voucher funding agreements.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

KreaStart is a 52-week activation and vocational reintegration program that combines individualized coaching with creative group offerings in music, theater, art, and movement to help long-term unemployed participants aged 18-60+ develop new life and career perspectives and return to the workforce. Participants are referred primarily by Jobcenter team.arbeit.hamburg and the Agentur für Arbeit using AVGS activation and placement vouchers, with self-paying enrollment also available via the website booking form. The program operates full-time (40 UE/week) or part-time (30 UE/week), Monday to Friday, 8:30 AM to 3:15 PM, with weekly entry.

Product overview

KreaStart is a unified program operated by SBB Kompetenz gGmbH that offers a structured 52-week vocational activation and reintegration service. The program combines individualized coaching with creative group activities (music, art, theater, movement) and health support. Participants receive art-analog coaching, stress management, and develop concrete perspectives for work or training. The offering is delivered as a single integrated program serving adults aged 18-60+ referred by German employment agencies (Jobcenter team.arbeit.hamburg, Agentur für Arbeit) or self-paying individuals.

Differentiator

Problem solved

Functional benefit

Products and services

• KreaStart Programm

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SBB Kompetenz gGmbHcoreStrategic or Co-development PartnerSBB Kompetenz gGmbH is the parent organization and legal entity operating KreaStart as one of its facilities. SBB Kompetenz gGmbH is headquartered at Wendenstr. 493, 20537 Hamburg, and registered at Amtsgericht Hamburg (HRB 91332). Andrea Franke serves as Managing Director (Geschäftsführung). KreaStart is described as 'ein Betrieb der SBB Kompetenz gGmbH' (a facility of SBB Kompetenz gGmbH).

Scale indicators4 records

Expansion highlights2 records

Direct peers

• DAA Deutsche Angestellten-Akademie: One of Germany's largest AVGS-approved Maßnahmeträger, operating nationwide activation, coaching, and reintegration programs. Directly comparable to KreaStart in funding model (AVGS vouchers), target audience (long-term unemployed via Jobcenter), and program structure, though at significantly larger scale and without KreaStart's creative-arts focus.
• Kolping Bildungswerk Hamburg: Non-profit vocational and social-inclusion training provider offering AVGS-funded activation and coaching Maßnahmen in Hamburg. Comparable in non-profit parent structure, AVGS funding, and target population.
• BBQ Berufliche Bildung und Qualifizierung: Operates AVGS-approved activation and reintegration courses across multiple German states, including coaching-heavy Maßnahmen. Comparable business model and target group to KreaStart, with a wider geographic footprint.
• Euro-Schulen Hamburg: Operates AVGS-approved coaching, language, and integration courses in Hamburg, often partnering with Jobcenter team.arbeit.hamburg. Closely comparable on AVGS funding mechanism and target audience.
• WBS Training Hamburg: Major German training provider with Hamburg presence delivering AVGS-funded coaching, qualification, and reintegration Maßnahmen for Jobcenter clients. Directly comparable target customer (Jobcenter Hamburg) and service catalog.
• INA Bildungsgesellschaft: Northern German non-profit Bildungsdienstleister running AVGS coaching and activation Maßnahmen, including long-term programs for hard-to-place unemployed. Comparable non-profit structure and reintegration focus.
• Grone Bildungszentrum Hamburg: Hamburg-based vocational training and activation provider running AVGS-funded Maßnahmen for the regional Jobcenter. Same geographic market and referral ecosystem as KreaStart, with broader vocational training scope.
• Fortbildungsakademie der Wirtschaft (faw): Northern German AVGS-approved provider of activation, coaching, and vocational reintegration courses, including Hamburg operations. Same funding model (AVGS via Jobcenter) and comparable participant profile to KreaStart.
• bfz Berufliche Fortbildungszentren: Bayern-based AVGS Maßnahmeträger affiliated with employer associations, delivering activation, coaching, and reintegration courses for Jobcenter clients. Same AVGS voucher model and target group as KreaStart, though at multi-state scale.

Broad incumbents

• DEKRA Akademie Hamburg: Large, nationwide training and activation provider running AVGS Maßnahmen and broader qualification programs from a Hamburg location. Comparable AVGS-funded offering as part of a much wider corporate training portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/KreaStart
• Instagraminstagram.com/wir.sind.kreastart
• LinkedInlinkedin.com/company/kreastart

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KreaStart