KREAVITA home design AG

What KREAVITA home design AG does

KREAVITA home design AG is a 4th-generation family-owned Swiss wholesale distributor headquartered in Sempach Station, Luzern. The company distributes premium tableware, cutlery, glassware, porcelain, and kitchen accessories to Swiss retailers, including household specialty stores, furniture retailers, and department stores. It does not sell directly to consumers. The product portfolio comprises two own brands (Berndorf Luzern and Jolie Table), one private label (at.home), and approximately 16 exclusive third-party brands including Bauscher, Zalto, Chef & Sommelier, Guy Degrenne, Luigi Bormioli, Salt&Pepper, and De la Roca.

The business operates a traditional wholesale distribution model: products are sourced from international manufacturers, warehoused at the 800 m² facility in Sempach Station, and dispatched to Swiss trade customers with 24-48 hour delivery. Sales channels include an internal sales team, external sales representatives, a 300-page annual product catalog (PDF and print), an 800 m² showroom with in-house restaurant, a bilingual website (German and French), and active social media on Facebook and Instagram. Value-added services include in-house engraving and custom packaging. The company was formed in 2006 through the merger of Berndorf's commercial department (established 1902) with Berndorf under Markus Hans' 4th-generation ownership.

The revenue model is unit-based wholesale pricing in Swiss Francs (CHF), with no subscription or recurring components. Pricing varies by material quality, finish, and product type (e.g., Berndorf 24-piece cutlery sets range from CHF 198 to CHF 598). The company employs 6 people and operates exclusively in the B2B Swiss trade market, with minor export activity indicated by the presence of an Export Manager. No external funding, public listing, or external investors are indicated; the business is entirely family-owned.

Name

KREAVITA home design AG

Legal name

KREAVITA home design AG

Website

https://kreavita.ch

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

KREAVITA home design AG is a 4th-generation family-owned Swiss wholesale distributor of premium tableware, cutlery, glassware, and porcelain, serving household specialty stores, furniture retailers, and department stores across Switzerland through an exclusive portfolio of own and third-party brands.

Ownership category

akta.pro rank

Product category

Wholesale Tableware Distribution

NAICS

Home Furnishing Merchant Wholesalers (423220)

SIC

Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Tabletop & Front-of-House Supplies Wholesale (AFAIALAF)

Keywords

• Wholesale tableware distribution
• Cutlery and glassware supply
• Home accessories wholesale
• Premium kitchen brands
• Swiss retail supply

Headquarters

HQ city

Sempach Station

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Product Sales: B2B wholesale distribution of tableware, cutlery, glassware, porcelain, and accessories to Swiss retailers and resellers. The company operates as a 4th generation family-owned wholesale business supplying household specialty stores, furniture retailers, and department stores.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

KREAVITA home design AG is a Swiss B2B wholesale distributor that supplies tableware, cutlery, glassware, porcelain, and home accessories to household specialty stores, furniture retailers, and department stores across Switzerland. The portfolio combines two proprietary brands (Berndorf Luzern and Jolie Table), one private label (at.home), and approximately 16 exclusive international distribution agreements with brands such as Zalto, Bauscher, Chef & Sommelier, Guy Degrenne, and Salt&Pepper.

Product overview

KREAVITA home design AG is a 4th-generation family-owned Swiss wholesale company that distributes exclusive tableware brands and household products. The company operates a platform model with two proprietary brands (Berndorf Luzern and Jolie Table) as core offerings, supplemented by approximately 16 exclusive/distributed brands covering cutlery, porcelain, glassware, and kitchen accessories. The portfolio includes premium lines (Zalto hand-blown glasses, Bauscher porcelain) alongside trend-focused brands (Fine2Dine, Salt&Pepper, Chic) and functional accessories (De la Roca wood products, Point Virgule kitchen tools). Products are available through a 300-page catalog and a 800m2 showroom, with 24-48 hour delivery from their Sempach Station warehouse.

Differentiator

Problem solved

Functional benefit

Brands

• at.home: Private label brand under which they sell products from other manufacturers such as Arcoroc, Spiegleau, Libbey, Luigi Bormioli, Weck, etc., imported directly.
• Berndorf Luzern
• Jolie Table

Products and services

• Berndorf Luzern Premium Swiss-designed cutlery brand with over 100 years of experience, with up to 50 production steps and quality controls. Sold wholesale to Swiss retailers and resellers.
• Jolie Table Swiss cutlery brand offering modern and timeless designs in 18/10 stainless steel, food-acid resistant, rust-proof, and dishwasher safe. Sold wholesale to Swiss retailers.
• Bauscher World's most-used porcelain brand, founded in 1881, distributed exclusively in Switzerland by KREAVITA. Known for innovation and creativity in porcelain.
• Chef & Sommelier French brand from Arc International dedicated 100% to wine and bar service, distributed by KREAVITA in Switzerland.
• Zalto Hand-blown artisan glassware brand with Denk'Art line inspired by cosmic phenomena, featuring angles corresponding to Earth's tilt (24°, 48°, 72°). Distributed exclusively in Switzerland.
• Guy Degrenne French market leader in tableware embodying French savoir-vivre with practical, inventive, and simple collections. Distributed exclusively in Switzerland by KREAVITA.
• Fine2Dine Trend-focused tableware brand providing latest color and material trends for chefs and home cooks. Distributed in Switzerland by KREAVITA.
• Chic Brand offering innovative materials and contemporary design leading to unique yet timeless tableware. Distributed in Switzerland by KREAVITA.
• De la Roca Handcrafted wood articles combining traditional craftsmanship with modern technology, including innovative dishwasher-safe wood products. Distributed in Switzerland by KREAVITA.
• Salt&Pepper Brand known for sophisticated collections combining fashion, quality, and accessibility with modern, linear design. Distributed in Switzerland by KREAVITA.
• ZicZac Fashionable vegan leather products brand for modern households combining latest materials with trendy design. Distributed in Switzerland by KREAVITA.
• ONA Varied assortment brand for all ages with eye-catching everyday items that are simple, aesthetic, fun, and easy to use. Distributed in Switzerland by KREAVITA.
• Onis Glass brand formerly known as Libbey, now under new brand identity, offering characteristic, durable glasses meeting highest professional requirements. Distributed in Switzerland by KREAVITA.
• Point Virgule Dynamic Belgian brand founded in 1994, specializing in kitchen articles with focus on innovation and ecology without compromising aesthetics. Distributed in Switzerland by KREAVITA.
• BonBistro High-quality tableware at affordable prices, ranging from discreet colors to most original designs for traditional bistro experiences. Distributed in Switzerland by KREAVITA.
• Wood & Food Kitchen and service products that retain authenticity and natural wood appearance, suitable for all occasions. Distributed in Switzerland by KREAVITA.
• at.home (Private Label) KREAVITA's private label brand selling products imported directly from other prestigious brands including Arcoroc, Spiegleau, Libbey, Luigi Bormioli, and Weck.
• KREAVITA Catalog 2024 300-page product catalog covering the complete KREAVITA range of household products including cutlery, glasses, porcelain, storage, and accessories, available as PDF download for B2B customers.

Quantifiable outcome

• 24-48 hour delivery from Sempach warehouse

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• Berndorf LuzerncoreChannel Partner/ Reseller/ DistributorOwn brand managed as exclusive distribution. Berndorf Luzern has over 100 years of history in Lucerne and is Switzerland's first cutlery brand. KREAVITA represents the 4th generation and the brand is a core pillar of the company's portfolio. Multiple award winner including Best Brand of the Year 2025.
• BauschercoreChannel Partner/ Reseller/ DistributorExclusive distribution partner for Bauscher porcelain in Switzerland. Bauscher is the world's most used porcelain brand since 1881, known for innovation and quality.
• Jolie TablecoreChannel Partner/ Reseller/ DistributorOwn Swiss cutlery brand under Berndorf Luzern SA group. Modern, timeless designs in 18/10 stainless steel with food-safe, dishwasher-resistant properties.
• ZaltoflagshipChannel Partner/ Reseller/ DistributorExclusive distribution of Zalto Denk'Art hand-blown wine glasses. World-renowned for their perfect balance, ultra-thin walls, and cosmic-inspired design with 24°, 48°, and 72° angles.
• Chef & Sommelier (Arc International)coreChannel Partner/ Reseller/ DistributorDistribution partner for Chef & Sommelier wine and bar service products. French brand dedicated 100% to wine and bar service, known for innovation and expertise.
• Guy DegrennecoreChannel Partner/ Reseller/ DistributorFrench market leader in tableware, representing French 'savoir-vivre' with exceptional designs. Distributed exclusively in Switzerland by KREAVITA.
• De la RocaminorChannel Partner/ Reseller/ DistributorHandcrafted wood articles combining traditional craftsmanship with modern technology. Innovative dishwashing-safe wood products.
• Fine2DineminorChannel Partner/ Reseller/ DistributorTrend brand for contemporary table culture. Provides latest color and material trends, serving the market with trendy and timely products.
• ChicminorChannel Partner/ Reseller/ DistributorContemporary tableware brand combining innovative materials with modern design for unique yet timeless pieces.
• at.home (Private Label)coreOEM/ Whitelabel/ Licensing PartnerOwn private label brand 'at.home' for distributing other prestigious brands' products (Arcroc, Spiegleau, Libbey, Luigi Bormioli, Weck). Products imported directly from manufacturers.
• Markus HanscoreStrategic or Co-development PartnerFounder/owner who took over Berndorf company in 2005, representing the 4th generation. His company and Berndorf's commercial department merged in 2006 to form KREAVITA home design AG.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Zwilling J.A. Henckels: German premium cutlery and kitchenware manufacturer with global retail presence. Comparable to KREAVITA's premium cutlery category (Berndorf Luzern), though much larger and manufacturer-led rather than a distribution platform.
• Stölzle Lausitz: Austrian/German premium glassware manufacturer covering wine, bar, and hospitality categories. Comparable to KREAVITA's glassware distribution business (Zalto, Chef & Sommelier, Onis) at manufacturer/brand level.
• Arc International: French glassware manufacturer and parent of Chef & Sommelier brand, one of KREAVITA's core distribution partners. Comparable in premium glassware category but operates as global manufacturer rather than Swiss distribution specialist.
• Villeroy & Boch: European tableware, porcelain, and bathroom furnishings manufacturer with multi-category brand portfolio. Overlaps with KREAVITA's porcelain and tableware premium distribution focus, but operates at group level with own retail.
• Rosenthal GmbH: German premium porcelain and tableware brand owned by Sambonet Paderno Industrie. Competes in same premium porcelain category that KREAVITA distributes (Bauscher, Guy Degrenne) and is a relevant comparable on brand portfolio depth.
• Riedel Tiroler Glashütte: Austrian premium wine glass manufacturer and brand-owner. Direct competitor to Zalto in premium wine glass category that KREAVITA distributes, and a peer for premium glassware brand portfolio positioning.
• WMF Group: German premium cutlery, cookware, and tableware manufacturer and brand-owner. Overlaps with KREAVITA's distribution of premium cutlery and tableware brands, but operates at much larger scale and as a manufacturer rather than a regional distributor.
• Schott Zwiesel: German premium glassware manufacturer focused on wine and bar service. Competes in the same premium glassware category as KREAVITA's Zalto and Chef & Sommelier distribution, and is a relevant comparable on product portfolio.

Direct peers

• Guy Degrenne: French premium tableware manufacturer that is also a KREAVITA distribution partner. Same brand, competing at manufacturer level with KREAVITA's own Berndorf Luzern cutlery brand in the premium European tableware category.

Regional players

• Kuhn Rikon: Swiss kitchenware and cookware manufacturer/distributor headquartered in Switzerland. Same Swiss home and kitchen product category with both own brand and distribution activities, directly comparable to KREAVITA's regional positioning and target channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tableandktichen
• Instagraminstagram.com/tableandkitchen
• LinkedInlinkedin.com/company/kreavita-home-design-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KREAVITA home design AG