KRIMI total

What KRIMI total does

KRIMI total is a Dresden-based entertainment brand operating under magic sparks GmbH since 2004, specializing in murder mystery (Krimi) party experiences for German-speaking consumers and corporate clients. The company offers two core product lines: (i) Krimispiele, a catalog of 24 downloadable and physical murder mystery dinner party games designed for adults, youth, and children, and (ii) KRIMI total DINNER, live dinner theater performances staged by professional actors at partner hotels and restaurants, paired with four-course menus and priced at EUR 84-89.50 per ticket. Supporting products include the 'Du ermittelst selbst' interactive escape-book series, the Kopfkino \u00e0 la carte spin-off format, a mobile app on Google Play, accessories and decoration add-ons, and gift vouchers.

Revenue is generated through a hybrid model combining direct-to-consumer e-commerce (one-time purchases of game kits via the online shop), transactional ticket sales for dinner theater events across 10+ German cities (Dresden, Leipzig, Chemnitz, Halle, Cottbus, Braunschweig, Wolfsburg, Zwickau, Plauen, G\u00f6rlitz), and a B2B 'KRIMI total Secret Service' division launched in 2023 that delivers corporate team-building events, tiered social media marketing subscriptions (EUR 695-1,950/month), gamification services, and custom advertising games. Distribution relies on the company's own DTC storefront and B2B microsite, a 12,000-subscriber newsletter, Google Ads, social media channels, and an active photo competition community. The company operates with only 7 employees, has no external funding, and has cumulatively served 2+ million home players and 300,000+ dinner theater guests over its 20+ year history.

Name

KRIMI total

Legal name

magic sparks GmbH

Website

https://krimitotal.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

KRIMI total is a Dresden-based murder mystery entertainment brand offering 24 home-play party games and live dinner theater events at partner hotels across 10+ German cities, plus a B2B division providing corporate team-building and social media marketing services.

Ownership category

akta.pro rank

Product category

Interactive Entertainment

NAICS

Hobby, Toy, and Game Retailers (45912), Amusement, Gambling, and Recreation Industries (713)

SIC

Retail-Hobby, Toy & Game Shops (5945), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Party Games & Family Entertainment Games Retail (CRALAFAJ)

akta.pro secondary industries

Escape Room Games & Mystery Puzzle Boxes Retail (CRALALAM), Board Game & Puzzle Specialty Retailers (CRALALAA)

Keywords

• Murder mystery games
• Dinner theater shows
• Interactive party games
• Team building events
• Corporate event entertainment

Headquarters

HQ city

Dresden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Murder Mystery Games (Retail): Sale of murder mystery party games for home play. Games are sold as physical or digital downloadable materials including role cards, storyline packages, decoration guides, and recipe booklets. Digital usage rights allow installation on multiple devices corresponding to the number of roles in each game. One-time purchase model with perpetual license for private use.
2. Dinner Theater Events (Tickets): Sale of tickets to live dinner theater performances at partner hotels. Tickets priced at 84-89.50 EUR including 4-course menu and welcome drink. Events take place at venues across Germany (Dresden, Leipzig, Chemnitz, Halle, Cottbus, Braunschweig, Wolfsburg, Zwickau, Plauen, Görlitz).
3. Gift Vouchers: Sale of gift vouchers for murder mystery games and dinner theater events as gifts for special occasions.
4. B2B Corporate Events (Secret Service): Corporate team building, Christmas party events, and incentive programs for businesses. Customized murder mystery events for corporate groups.
5. B2B Social Media Marketing (Secret Service): Managed social media marketing services for business clients (Facebook, Instagram). Three tiers: Klein (3 posts/month at 695 EUR), Medium (6 posts/month at 1,295 EUR), Groß (9 posts/month at 1,950 EUR).
6. B2B Advertising & Product Placement: Advertising opportunities including newsletter advertising reaching 12,000 subscribers, product placement within murder mystery games, and custom game development (advertising games) for corporate clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

KRIMI total develops and sells murder mystery games (Krimispiele) for home play, operates live dinner theater performances at partner hotels across Germany, and provides corporate event entertainment services. The company also runs a B2B 'Secret Service' division offering social media marketing, custom advertising games, and product placement services to corporate clients.

Product overview

KRIMI total is a murder mystery entertainment company offering a portfolio of related products and services. The core offerings include Krimispiele (murder mystery dinner party games for home play with 24+ titles), KRIMI total DINNER (professional dinner theater shows at hotels), and KRIMI total EVENTS (corporate team-building events). Supporting products include Du ermittelst selbst (interactive escape books), Das Krimispielbuch (puzzle books), a mobile app, accessories and decorations, and gift vouchers. The company also operates a B2B division called KRIMI total Secret Service offering social media marketing, custom advertising games, and product placement services to business clients. All products are developed and manufactured in Germany.

Differentiator

Problem solved

Functional benefit

Brands

• KRIMI total DINNER: Live dinner theater murder mystery shows performed at hotels and venues across Germany, featuring professional actors and four-course menus.
• KRIMI total TATORT
• KRIMI total Aktiv
• Kopfkino à la carte
• Du ermittelst selbst

Products and services

• Krimispiele (Murder Mystery Games for Home Play) Interactive murder mystery dinner party games that players host at home. Each game includes role cards, storyline materials, decoration guides, and recipe suggestions. 24+ titles available across themes and age groups (adults, youth, children). Over 2 million players have played these games at home.
• KRIMI total DINNER (Dinner Theater Shows) Professional murder mystery dinner theater performances held at hotels and restaurants across Germany. Tickets priced 84-89.50 EUR including 4-course menu and welcome drink. Events take place in Dresden, Leipzig, Chemnitz, Halle, Cottbus, Braunschweig, Wolfsburg, Zwickau, Plauen, and Görlitz. Over 300,000 guests have attended these live events.
• KRIMI total EVENTS (Corporate Events) Team-building and corporate event packages including murder mystery experiences for businesses. Services include Christmas parties, team events, company events, incentives, and team building activities delivered at partner venues or on-site for corporate groups.
• Du ermittelst selbst (Interactive Escape Books) Interactive escape reading experiences combining detective puzzles with choose-your-own-adventure gameplay. Players make decisions that influence the story and determine outcomes. Available titles include 'Al Capone: Showdown in Chicago' and 'Das Impfstoff-Komplott'.
• Das Krimispielbuch (Kugeln statt Blumen) A murder mystery puzzle book containing riddles and puzzles for solo or group solving.
• KRIMI total App Mobile application available on Google Play for enhanced gameplay experience. The app can be optionally connected to a customer account for enhanced features. No personal data is required for app usage.
• Kopfkino à la carte Spin-off product line for murder mystery entertainment, offered as a separate brand at kopfkino-spiel.de. Mental cinema game format for immersive at-home role-playing experiences.
• Zubehör (Accessories) Accessories, decorations, costumes, and props to enhance murder mystery game experiences. Categories include decorations, food and drink items, women's accessories, and men's accessories.
• Social Media Marketing (Secret Service) Social media management and content creation services for businesses, offered in three subscription packages: Klein (3 posts/month at 695 EUR), Medium (6 posts/month at 1,295 EUR), and Groß (9 posts/month at 1,950 EUR). Includes content production, planning, and publication on Instagram and Facebook.
• Newsletter-Werbung (Newsletter Advertising) Advertising placement in KRIMI total's newsletter reaching 12,000 subscribers. Media kit available for download with direct access to targeted audience for B2B advertising campaigns.
• Product Placement in KRIMI total Spiele Brand integration service where products are placed within murder mystery game scenarios, allowing players to interact with real products during gameplay.
• Spieleentwicklung / Werbespiele (Custom Game Development) Custom advertising game development service for businesses to create branded interactive mystery game experiences.

Quantifiable outcome

• Over 2 million players have enjoyed KRIMI total games at home
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Two partnerships are on record, tiered minor and core.

• ERV (Europäische Reiseversicherung AG)minorOthersERV provides ticket insurance for KRIMI total dinner theater events. When customers purchase ticket insurance, their personal data (name, address, email) and transaction data are shared with ERV for insurance claim processing. Located at Rosenheimer Straße 116, 81669 München.
• Hotel and Restaurant Partners (Various)coreOthersPartner venues host KRIMI total dinner theater events. Venues include hotels and restaurants in Dresden (Feldschlösschen Stammhaus, johann elblounge), Chemnitz (pentagon 3), Zwickau (First Inn Hotel Zwickau), Plauen (Hotel Alexandra), and Görlitz (Gerichtskretscham Kunnersdorf). Venues provide dining facilities while KRIMI total provides entertainment content.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ravensburger: Major German game and puzzle manufacturer covering escape-room-style games, party games, and puzzles — comparable in category and German-speaking market overlap with KRIMI total's specialty retail line.
• Asmodee: Global hobby game publisher and distributor (Catan, Ticket to Ride, party games) — comparable as a board/party-game publisher with broad retail distribution that competes for shelf space and consumer attention with KRIMI total's specialty catalog.
• Czech Games Edition: Independent board game publisher known for Codenames and party/social deduction titles — adjacent to KRIMI total's board-game-adjacent mystery product line, particularly for adult/youth party play occasions.

Direct peers

• Mordshunger: German provider of murder mystery dinner events with a touring cast — closest direct competitor to KRIMI total DINNER in the German market, sharing the dinner-theater-with-actors business model.
• Red Herring Games: UK-based publisher of downloadable murder mystery games for home dinner parties — directly comparable in downloadable kit format, party-game positioning, and English-language variant of KRIMI total's core product.
• The Murder Mystery Company: US-based dinner theater operator running scripted murder mystery events at partner restaurants with professional actors — a directly comparable live experience format to KRIMI total DINNER, though focused on the North American market.
• Watson Adventures: Provider of scavenger hunt and mystery-based corporate team-building events — comparable to KRIMI total's B2B teambuilding and corporate event formats, with similar target buyer and per-event pricing model.
• My Mystery Party: Online retailer of downloadable murder mystery party game kits for home play — directly comparable to KRIMI total's Krimispiele retail line in product format, age segmentation, and downloadable delivery model.

Emerging players

• Big Potato Games: Independent publisher focused on party and social-deduction games for adult audiences — directly comparable positioning to KRIMI total's adult murder mystery party kits, with similar casual consumer target.
• Palace Games: Operator of premium escape room experiences — overlaps with KRIMI total's 'Du ermittelst selbst' escape-reading line and mystery-solving consumer value proposition, though delivered via physical venues rather than at-home kits.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/krimitotal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KRIMI total