The Salvation Army Kroc Center Coeur d'Alene

What The Salvation Army Kroc Center Coeur d'Alene does

The Salvation Army Kroc Center Coeur d'Alene is a 132,000 square-foot non-profit community center situated on 12 acres in Coeur d'Alene, Idaho, established in 2009 and operated as part of The Salvation Army's national network of community centers. The facility is the largest community center of its kind in the area and offers membership-based access to a comprehensive portfolio of amenities, including a competition/lap pool, family pool with water slides, fitness and wellness center, climbing wall, multi-use gymnasium, outdoor amphitheater, and a 400-seat performing arts theatre with a 1,330 square-foot stage. It is staffed by 104 employees and serves local residents of Coeur d'Alene and the broader Kootenai County region.

The center's programming is organized across nine core product lines: Community Center Membership & Facilities, Aquatics & Swim Programs (including the 3rd Grade Swim initiative), Worship & Performing Arts, Health & Wellness, Camp Kroc (summer day camp for ages 3-15), Community Education, Community Outreach Services (Mental Health, Families Feeding Families food assistance, Clothe a Child, Recovery Center), Kroc Church, and Rental/Event Spaces. The organization also administers four named scholarship programs (Kroc Founders Leadership, Major Ben Markham Continuing Education, Major Don Gilger, and Brendan Melendez Memorial) supporting student access to higher education.

The business model combines member dues and day passes, programmatic fees (swim lessons, dance, Camp Kroc, American Red Cross courses), facility rentals (theatre, amphitheater, pools, party packages), donations, and an annual fundraising gala (Flannel Fest) held each November. Distribution occurs primarily through direct in-person/online membership sales via the Kroc Community platform, Showpass for ticketed events, and facility rentals. Marketing is conducted through Facebook, email newsletter sign-up, the website, and community events. Go-to-market is regional, geographically constrained to Kootenai County and Idaho's five northern counties.

Name

The Salvation Army Kroc Center Coeur d'Alene

Legal name

The Salvation Army

Website

https://kroccda.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

The Salvation Army Kroc Center Coeur d'Alene is a 132,000 square-foot non-profit community center in Coeur d'Alene, Idaho offering membership-based fitness, aquatics, performing arts, youth programs, social outreach, and worship services to local residents.

Ownership category

akta.pro rank

Product category

Community Recreation Centers

NAICS

Fitness and Recreational Sports Centers (713940), Religious Organizations (8131)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Social Services (8300)

akta.pro industry

PRIMARYTHAJAEAL

Aquatic Family Entertainment Centers (Splash Pads, Aquatic Playgrounds, Swim Parks)

Travel & Hospitality/Tours, Attractions & Experiences/Theme Parks, Water Parks & Family Entertainment Centers

SECONDARYTHAGAMAB

Wellness Retreat Centers (Yoga, Meditation & Mindfulness)

Travel & Hospitality/Lodging & Accommodation/Wellness, Spa & Health Retreats

SECONDARYBPAGAJAA

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues)

Business & Public Services/Nonprofit, NGO & Social Services/Religious & Faith-Based Organizations

Keywords

• Community recreation center
• Aquatics swim programs
• Fitness wellness services
• Performing arts theatre
• Social outreach programs

Headquarters

HQ city

Coeur d'Alene, ID

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Pricing tiers

Distribution channels3 records

Marketing channels4 records

Core offering

The Salvation Army Kroc Center Coeur d'Alene operates a 132,000-square-foot community center on 12 acres offering membership-based and day-pass access to aquatics (competition/lap pool, family pool with water slides), a fitness and wellness center, climbing wall, gymnasium, performing arts theatre, and outdoor amphitheater. It also delivers recreational, educational, faith-based, and social outreach programming—including swim lessons, Camp Kroc summer camp, youth and adult education, arts and dance, Kroc Church worship, mental health services, food and clothing assistance, scholarships, and facility rentals.

Product overview

The Salvation Army Kroc Center Coeur d'Alene is a unified community center facility offering a broad portfolio of recreational, educational, wellness, and social services programs. The center provides membership-based access to its 132,000 square-foot facility featuring aquatics (competition pool, family pool with waterslides), fitness and wellness center, performing arts theatre, gymnasium, climbing wall, and outdoor amphitheater. Core offerings span community programs (Camp Kroc, youth and adult education, arts and dance), faith-based services (Kroc Church worship services), social outreach (Mental Health Services, Families Feeding Families food assistance, Clothe a Child clothing program, Recovery Center), and event rentals. Four named scholarship programs support educational access. The center operates on a membership/day-pass model with additional revenue from facility rentals and the annual Flannel Fest gala fundraiser.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Center Membership & Facilities A 132,000-square-foot community center facility on 12 acres offering membership programs, day passes, and access to diverse recreational amenities including pools, fitness equipment, gymnasium, climbing wall, and wellness facilities for local residents.
• Aquatics & Swim Programs Aquatics facilities including a Competition/Lap Pool and Family Pool with Water Slides, plus swim lessons, water polo, the 3rd Grade Swim program, and family recreation swims for members and the local community.
• Health & Wellness Center Fitness facilities featuring state-of-the-art equipment, weight rooms, stretching areas, group exercise classes, and wellness programs for members of all fitness levels.
• Camp Kroc (Summer Program) Full day and half day summer camp programs for children ages 3-15 running June through August, offering swimming, outdoor activities, and educational programming.
• Community Education Programs Educational offerings including Adult & Senior Education, Youth Education, American Red Cross Courses, School's Out Day Camp, Arts & Dance, and Climbing programs for local residents.
• Community Outreach Services Social services including Mental Health Services, Families Feeding Families (food assistance), Clothe a Child ($150 per child for clothing assistance), and Recovery Center support programs for families and individuals in need.
• Kroc Church Worship services and faith-based programs including Church Doctrine, Prayer Request capabilities, and spiritual community building initiatives.
• Worship & Performing Arts Centre/Theatre A state-of-the-art theatre seating 400 with a 1,330-square-foot stage, theatrical lighting, motorized fly system, multiple curtains, green room, and two dressing rooms. Also serves as a venue for community events and performing arts.
• Rental & Event Spaces Facility and venue rentals including the theatre, community rooms, outdoor amphitheater (130-150 capacity), competition pool, climbing wall, gymnasium, and birthday party packages (Splash Bash Pool Party for up to 30 guests).
• Flannel Fest Red Kettle Gala Annual fundraising gala held in November supporting community outreach programs, featuring auction items, sponsorship opportunities, and community gathering.
• Kroc Founders Leadership Scholarship

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights5 records

Direct peers

• Salvation Army Kroc Center San Diego: Another Salvation Army Kroc Center offering the same integrated fitness, aquatics, performing arts, worship, and social services model. Operates as a sister site within the same parent network with comparable programming and mission.
• Boys & Girls Clubs of America: Boys & Girls Clubs provide youth-focused facilities with fitness, aquatics, education, and social services under a community/charitable umbrella. The youth development and accessibility focus overlaps significantly with Camp Kroc and Kroc youth education programming.
• YMCA of the USA: The national federation of YMCAs operates membership-based community centers offering fitness, aquatics, youth programs, camps, and social services. YMCA branches are the closest direct analogue to the Kroc Center's integrated membership + community service model.
• Jewish Community Center Association of North America: JCCs operate membership-based community centers combining fitness, aquatics, arts, education, summer camps, and faith/community programming. Their multi-program, mission-driven community center model closely parallels the Kroc Center's breadth.

Regional players

• YMCA of the Inland Northwest: Regional YMCA affiliate serving the Spokane-Coeur d'Alene corridor with fitness, aquatics, child care, and youth programs. The closest geographically adjacent direct peer competing for overlapping membership households.
• City of Coeur d'Alene Parks & Recreation: Municipal recreation provider serving the same Coeur d'Alene market with pools, classes, and community programming at subsidized rates. Represents a regional non-profit-style competitor for fitness and aquatics participation.

Broad incumbents

• LA Fitness: Large national fitness chain offering pools, group classes, and family amenities at mid-tier pricing. Represents direct competition for general fitness membership without the integrated community services model.
• Life Time Fitness: Premium national fitness operator with extensive amenities including pools, group fitness, family programs, and events. Competes for higher-income membership dollars but lacks the worship and charitable social services mission of the Kroc Center.
• Planet Fitness: Low-cost national gym chain competing on price-sensitive fitness memberships. Their expansion into secondary markets pressures the lower tier of the Kroc Center's membership base.
• Gold's Gym: Established national fitness chain with locations across the U.S., competing for general fitness memberships. Lacks the integrated faith and social services mission but overlaps on fitness amenities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SalvationArmyUSA
• LinkedInlinkedin.com/company/the-salvation-army-kroc-center-coeur-d'alene

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Salvation Army Kroc Center Coeur d'Alene