The Salvation Army Kroc Center Hawaii

What The Salvation Army Kroc Center Hawaii does

The Salvation Army Kroc Center Hawaii is a nonprofit community recreation and worship facility operated as part of The Salvation Army's Western USA Territory. Opened in February 2012 on a 15-acre site in Kapolei/Ewa Beach, the 200,000-square-foot complex is the largest community center of its kind in Hawaii and includes a 14-lane Olympic-sized competition pool with family Adventure Cove, a 14,000 sq ft fitness center, NCAA-regulation gymnasium, a 500-seat Worship & Performing Arts Center, a 7,500+ sq ft conference center with ballroom, a 40-bed dormitory for traveling teams, and a licensed preschool (Kroc Keiki Learning Center) serving children ages 2 years 8 months to 5 years under the USDA CACFP nutrition program. The facility also houses Kroc Church, providing Sunday worship services, ministries, and a livestream broadcast.

The organization serves a horizontal mix of customer segments: individual families and households purchasing multi-tier monthly memberships ($56–$134/month), corporate and nonprofit organizations enrolling in a 12-month corporate wellness program (Bank of Hawaii, Chick-fil-A, Hawaii Pacific Health, City Mill, Special Olympics Hawaii, Liliuokalani Trust, and others), church congregation members, aquatic-program participants taking private or semi-private swim lessons ($300–$450 per 6-session package), preschool families, and donors/volunteers supporting scholarship-funded access. Revenue streams include subscription memberships, one-time day passes ($23–$27), swim and sports club registrations, preschool tuition, corporate wellness contracts, event venue rentals, donations, and Child Watch services at $5 per child per visit. Members additionally receive reciprocal access to 26 Kroc Centers nationwide through the Kroc Travel Pass program.

The center was funded by a $110 million combined capital and endowment grant from the Joan Kroc estate plus $23 million raised locally from the community, totaling $133 million, and is staffed by 77 employees. Aquatics programs are delivered through American Red Cross–certified instructors and lifeguards. Majors Darren and Mary Norton were appointed Corps Officers, Senior Pastors, and Executive Directors in July 2025. The go-to-market motion is direct-to-consumer with online and in-person membership enrollment, facility tours, and B2B corporate partnership sales.

Name

The Salvation Army Kroc Center Hawaii

Legal name

The Salvation Army Ray & Joan Kroc Corps Community Center Hawaii

Website

https://kroccenterhawaii.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

The Salvation Army Kroc Center Hawaii is a 200,000-square-foot nonprofit community recreation and worship facility in Ewa Beach, Hawaii, serving West Oahu families, corporate wellness partners, a preschool, and Kroc Church through memberships, swim lessons, event rentals, and scholarships.

Ownership category

akta.pro rank

Product category

Community Recreation & Fitness Center

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Civic and Social Organizations (8134), Religious Organizations (813110)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

akta.pro secondary industries

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA), Community Center Education Programs (EDAAAFAB)

Keywords

• Community recreation center
• Fitness and aquatics
• Preschool education
• Worship services
• Event venue rentals

Headquarters

HQ city

Ewa Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Membership Fees: Monthly or annual subscription fees for family, adult, senior, youth, and university memberships providing access to fitness center, pools, gymnasium, and common areas.
2. Guest Passes and Day Passes: One-time visitor fees for non-members to access the facility for a day, with pricing by age category.
3. Private Swim Lessons: Fee-based private and semi-private swim lessons with certified instructors.
4. Sports Clubs and Clinics: Registration fees for club sports teams and sports skill development programs.
5. Event Venue Rentals: Rental revenue from ballrooms, worship center, pool cabanas, classrooms, gymnasium, and outdoor spaces for private events, corporate functions, and celebrations.
6. Corporate Membership Program: Organizational memberships with employee wellness benefits, including waived registration fees and discounted rates.
7. Donations and Charitable Contributions: Tax-deductible donations supporting scholarship programs and general operations, aligned with The Salvation Army's charitable mission.
8. Preschool Tuition: Kroc Keiki Learning Center preschool program fees for early childhood education services.
9. Scholarship Donations: Designated donations to scholarship fund helping provide access to individuals and families with financial need.
10. Child Watch Services: On-site childcare services for members at $5 per child per visit.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

The Salvation Army Kroc Center Hawaii operates a 200,000-square-foot nonprofit community center on 15 acres in Ewa Beach, West Oahu, providing membership-based access to aquatic, fitness, athletics, creative arts, life enrichment, preschool education, and worship facilities. Core deliverables include a tiered General Membership program (family, adult, senior, youth, university), the Kroc Keiki Learning Center preschool, Kroc Church services, and event venue rentals, supported by donations, scholarships, and a corporate wellness program.

Product overview

The Salvation Army Kroc Center Hawaii is a community recreation and worship center offering a unified membership program with access to diverse facilities including aquatic center, athletics, health & wellness, creative arts, life enrichment, and preschool services. The facility operates as a single integrated community center with no separate platform or module architecture. Core offerings include General Membership access, the Kroc Keiki Learning Center preschool, Kroc Church worship services, and Event Rentals. Ancillary services include Guest Passes, Corporate Membership, Scholarships, Child Watch, Game Room, and the Kroc Travel Pass providing access to 26 Kroc Centers nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• Kroc Keiki Learning Center: Preschool program offering Christ-centered early childhood education for children ages 2.8 to 5 years old
• Kroc Dance Academy
• Adventure Cove
• Worship & Performing Arts Center (WPAC)
• Harry & Jeanette Weinberg Education & Resource Conference Center

Named customers16 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Kroc Center Network (26 Centers Nationwide)coreChannel Partner/ Reseller/ DistributorKroc Center Hawaii is part of a network of 26 Kroc Corps Community Centers across the United States. Members receive access to use fitness facilities and pools at any Kroc Center nationwide through the Kroc Travel Pass program, valid for up to two weeks per visit.
• Bank of HawaiiminorGTM or Marketing PartnerCorporate membership partner providing employee wellness benefits through The Salvation Army Kroc Center Hawaii program.
• Chick-fil-AminorGTM or Marketing PartnerCorporate membership partner providing employee wellness benefits through The Salvation Army Kroc Center Hawaii program.
• City MillminorGTM or Marketing PartnerCorporate membership partner providing employee wellness benefits through The Salvation Army Kroc Center Hawaii program.
• Hawaii Pacific HealthminorGTM or Marketing PartnerCorporate membership partner providing employee wellness benefits through The Salvation Army Kroc Center Hawaii program.
• Special Olympics HawaiiminorStrategic or Co-development PartnerCorporate membership partner supporting athletes with intellectual disabilities through The Salvation Army Kroc Center Hawaii program.
• Hawaii State Teachers AssociationminorGTM or Marketing PartnerCorporate membership partner providing employee wellness benefits through The Salvation Army Kroc Center Hawaii program.
• Liliuokalani TrustminorGTM or Marketing PartnerCorporate membership partner providing employee wellness benefits through The Salvation Army Kroc Center Hawaii program.
• American Red CrosscoreStrategic or Co-development PartnerAquatics programs utilize American Red Cross certified lifeguards and swim instructors. Certification classes for lifeguarding, first aid, CPR, AED, and babysitting are offered through the Red Cross curriculum.
• Echelon West OahuminorGTM or Marketing PartnerYoung professional organization affiliated with The Salvation Army, helping engage young adults in the mission and programs of Kroc Center Hawaii.

Scale indicators12 records

Recent moves8 records

Expansion highlights5 records

Regional players

• City and County of Honolulu Parks & Recreation: Municipal provider of public pools, gymnasiums, recreation programs, and aquatic lessons. Competes in the same Hawaii market on price (often lower) for aquatic and recreation access but lacks indoor fitness and integrated preschool.

Broad incumbents

• 24 Hour Fitness: National commercial fitness chain offering membership-based access to fitness, group classes, and aquatics at scale. Competes for the same consumer fitness membership dollars but lacks the faith-based, preschool, and event-rental dimensions.
• LA Fitness: Large commercial fitness chain with broad facilities including pools and group classes. Comparable in offering membership fitness/aquatics but is purely commercial, without preschool or community programming.
• Boys & Girls Clubs of America (national): National nonprofit federation operating youth-development clubs across the U.S. Comparable nonprofit, donor-funded operating model focused on youth and family programming — overlapping segment but a different programmatic focus.
• Planet Fitness: High-volume, low-cost commercial gym operator serving the same consumer fitness-membership segment. Competes primarily on price rather than facility breadth, programs, or community services.

Direct peers

• Boys & Girls Club of Hawaii: Nonprofit youth-development organization offering programming, athletics, and family services across multiple Hawaii sites. Comparable mission-driven, community-funded model targeting overlapping youth and family segments in Hawaii.
• YMCA of Honolulu: Hawaii's primary nonprofit membership-based recreation, swim, and family-services network. Operates multi-site facilities offering fitness, aquatics, youth programs, and childcare on a membership model — the closest direct comparable to Kroc Center Hawaii.
• Jewish Community Services of Hawaii: Hawaii-based faith-affiliated nonprofit providing community programming, education, and family services. Comparable faith-rooted community services organization with similar donor-supported operating model.
• Kroc Center San Diego: The flagship Kroc Center (the first of the network) and the most operationally similar peer, sharing identical programming taxonomy (aquatics, athletics, arts, preschool, church, venue rentals) and identical Salvation Army governance. Most relevant unit-level peer for benchmarking.

Others

• The Salvation Army (national): Parent organization and operator of the Kroc Center Hawaii; comparable only at the parent-org level — same brand, donor base, and operating standards, but not a market competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/KrocCenterHI
• YouTubeyoutube.com/playlist?list=PLJhRtob788gv2DEa9h2wijqJx5AWzXRZD
• Facebookfacebook.com/kroccenterhawaii
• LinkedInlinkedin.com/company/kroccenterhawaii

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Salvation Army Kroc Center Hawaii