Kruim

What Kruim does

Kruim is a Dutch restaurant and catering business based in Gouda, Netherlands, operating out of the Chocoladefabriek — a multi-tenant cultural building that co-locates Kruim with other arts and culture tenants. The business runs a dine-in restaurant, takeaway and delivery service, on-location catering, space rental, and a slate of themed arrangements (Afternoon Tea, Beer Tasting, and others). It also operates a sister venue, Espressobar de Koffiefabriek, which extends the brand into a complementary coffee/espresso concept.

The company's service mix is structured around three revenue tracks: (1) consumer-facing food and beverage (dine-in, takeaway, delivery via the Jamezz online ordering app, and themed arrangements), (2) B2B and event-based revenue (on-location catering, in-venue space rental, and the 'stiltecabine' private dining/quiet workspace cabin), and (3) branded experience products (Afternoon Tea, Beer Tasting in partnership with Brouwerij Budels). The 'Kareltje' mascot and accompanying family booklet serve as branded positioning assets aimed at positioning Kruim as a family-friendly venue. The team is approximately 30 staff across kitchen, service, and management functions, and Kruim is recognized as an apprenticeship workplace.

The business model is fundamentally a local hospitality operator monetizing physical space and labor across multiple use cases rather than a scalable platform. Its defensibility rests on location within the Chocoladefabriek, cross-referral traffic from sister and partner venues, and locally embedded brand assets. Revenue predictability is supported by the diversification across consumer, B2B catering, and event space, but the company remains exposed to local foot-traffic variability and Dutch hospitality-sector labor cost dynamics. There is no disclosed funding, no M&A activity, and no expansion beyond the Gouda market in the input data.

Name

Kruim

Legal name

Kruim

Website

https://kruimgouda.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Kruim is a Dutch restaurant and catering business in Gouda, Netherlands, operating a dine-in venue, takeaway/delivery, space rental, themed arrangements, and a sister espresso bar within the Chocoladefabriek cultural building.

Ownership category

akta.pro rank

Headquarters

HQ city

Gouda

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Dine-in Food & Beverage: Restaurant service offering lunch, dinner, drinks, and snacks. Customers can reserve tables via online form or walk-in. Operating hours 10:00-20:00 daily.
2. Takeaway and Delivery: Online ordering platform for food delivery and takeaway. Orders accepted 7 days a week from 10:00-20:00, same-day delivery until 18:30.
3. Space Rental: Rental of various meeting and event spaces in the Chocoladefabriek building with catering provided by Kruim. Spaces include Melk (10 persons), Wit (10 persons), Melk & Wit combined (20 persons), Puur (16 persons), Steenlandzaal (80 persons), Traptribune (110 persons), and Stiltecabine (1 person).
4. On-location Catering: Full-service catering for private and corporate events, including office lunch delivery, buffets, birthday parties, and complete event management.
5. Arrangements (High Tea, Wine Tasting, etc.): Pre-set experience packages including Afternoon Tea, Choc & Tea, Sweet Tea, Beer Tasting, and High Wine. Reservations required for groups from 2 persons.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Kruim runs a full-service restaurant and café in the Chocoladefabriek in Gouda serving lunch, dinner, drinks and snacks daily from 10:00–20:00. It supplements this dine-in service with a takeaway and home-delivery operation, on-location catering for corporate and private events, and bundled F&B and room-rental packages across several meeting and event spaces within the Chocoladefabriek building.

Product overview

Kruim is a restaurant and café operated by Kruim | eten & drinken, located in the Chocoladefabriek building in Gouda. The offering consists of a core restaurant service providing lunch, dinner, and drinks, complemented by takeaway and delivery capabilities, on-location catering, and room rentals for events. The company also offers themed dining arrangements including Afternoon Tea, Choc & Tea, Sweet Tea, Beer Tasting, and High Wine. Additional offerings include rental of event spaces (Melk, Wit, Puur, Steenlandzaal, Traptribune) and free silence cubicles for study. The brand features the Kareltje character mascot with associated family materials.

Differentiator

Problem solved

Functional benefit

Products and services

• Restaurant & Café Service Full-service dine-in restaurant and café inside the Chocoladefabriek in Gouda, serving lunch, dinner, drinks and snacks to walk-in and reserved guests daily between 10:00 and 20:00.
• Takeaway & Delivery Service Online and telephone-based ordering service for takeaway collection and home delivery of menu items and arrangements, available 7 days a week from 10:00–20:00 with same-day delivery until 18:30.
• Catering & On-Location Events Full-service off-premise catering for corporate and private occasions including office lunches, buffets, birthday parties and complete event execution, booked via [email protected].
• Room Rental at Chocoladefabriek Rental of seven event and meeting spaces within the Chocoladefabriek building — Melk (10 pax), Wit (10 pax), Melk & Wit combined (20 pax), Puur (16 pax), Steenlandzaal (80 pax), Traptribune (110 pax) and Stiltecabine (1 pax) — with optional in-house catering and AV equipment, booked directly via [email protected].
• Afternoon Tea (High Tea) Pre-priced themed dining arrangement featuring scones with clotted cream, fresh baked mini sandwiches, signature cakes and two drinks, available for groups of two or more by reservation.
• Choc & Tea Chocolate fondue tasting arrangement with scones, clotted cream, unlimited tea and dipping items including fruit, cookies and marshmallows, offered in milk, dark, white, caramel and ruby chocolate varieties.
• Sweet Tea Sweet-only variant of the High Tea arrangement featuring scones, signature cakes, sugar bread, butter cookies and unlimited tea.
• Beer Tasting (Bierproeverij) Beer tasting arrangement featuring Budels beers in 3 rounds (6 beers, €36.50 pp) or 4 rounds (8 beers, €41.95 pp), accompanied by meatballs, Goudse cheese, artisanal sausage, cheesecake, chicken skewers and bread.
• High Wine (Wine Tasting) Alcoholic High Tea variant pairing red, white and rosé wines with savory dishes, cheese, charcuterie and a warm Goudse cheese tart.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Brouwerij BudelscoreOthersFamily brewery from Budel, North Brabant, established 1870. All Budels beers are climate-neutral brewed from natural ingredients and soft water from their own source. Served during beer tastings at Kruim.
• Bibliotheek GoudacoreOthersPublic library co-located in the Chocoladefabriek building. One of the anchor tenants that brings diverse visitors to the shared space.
• Streekarchief Midden-HollandcoreOthersRegional archive co-located in the Chocoladefabriek building. Contributes to the cultural diversity of the venue.
• E-chopper GoudaminorOthersElectric scooter rental service co-located in the Chocoladefabriek building. Part of the diverse ecosystem of tenants.
• VR-SpaceminorOthersVR experience provider co-located in the Chocoladefabriek building. Part of the diverse ecosystem of tenants.
• TechniekwerkplaatsminorOthersTechnical workshop co-located in the Chocoladefabriek building. Part of the diverse ecosystem of tenants.
• Musicalschool MirakelminorOthersMusic school co-located in the Chocoladefabriek building. Part of the diverse ecosystem of tenants.
• Espressobar de KoffiefabriekcoreOthersSister venue (described as 'zusje') operated by the same team. Extends the brand's coffee and espresso offerings as a separate location.
• Vlaamsch BroodhuysminorOthersArtisanal bakery supplying bread for beer tastings and other events. Brand mentioned in beer tasting food accompaniments.
• Brandt & LevieminorOthersArtisanal butcher supplying sausages for beer tastings. Brand mentioned in beer tasting food accompaniments.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• De Balie: Amsterdam cultural venue combining a café-restaurant with event programming and space rental. Closely mirrors Kruim's Chocoladefabriek model—F&B embedded in a multi-tenant cultural building with integrated event hosting.
• The Coffee Company: Specialty Dutch coffee chain with cafés across the Netherlands. Overlaps with Kruim's coffee, tea, and light food offerings, particularly the sister brand Espressobar de Koffiefabriek.
• Anne&Max: Dutch café-restaurant chain offering lunch, dinner, and coffee in multi-location formats. Comparable to Kruim in casual dining menu, café atmosphere, and Dutch market positioning, though Anne&Max operates at greater scale.
• Café Brecht: Dutch grand café concept offering lunch, dinner, drinks, and event hosting. Comparable to Kruim in casual full-service dining and event-space capabilities within Dutch urban centers.
• De Plantage: Dutch café-restaurant in a culturally significant Amsterdam setting (Plantage district), combining casual dining with a distinctive heritage venue. Comparable to Kruim's cultural-location positioning and casual menu.
• Dignita: Dutch café-restaurant concept with all-day brunch, lunch, and catering services. Directly comparable to Kruim in menu style, catering offerings, and Dutch urban positioning.
• Pakhuis de Zwijger: Amsterdam cultural venue hosting events, debates, and gatherings with an on-site café-restaurant. Comparable cultural-building café concept, though at larger scale and Amsterdam-focused.
• Bagels & Beans: Dutch café chain serving bagels, coffee, and light meals in a casual sit-down format. Directly comparable to Kruim's lunch/coffee/snacks offering and Dutch casual dining positioning.

Broad incumbents

• Starbucks Netherlands: Global coffee chain with a significant Dutch footprint. Competes with Kruim's coffee/tea/light food segment, though Starbucks does not offer full-service lunch/dinner, catering, or space rental at Kruim's level.

Emerging players

• Bakkerij Vink: Artisanal Dutch bakery offering on-site café service with bread, pastries, and light meals. Partial overlap with Kruim's bakery-adjacent offerings (Afternoon Tea with scones, Vlaamsch Broodhuys partnership).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Kruimgouda
• Facebookfacebook.com/Kruimgouda
• LinkedInlinkedin.com/company/kruim

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kruim