Hotel 't Kruisselt

What Hotel 't Kruisselt does

Hotel 't Kruisselt is a privately held 3-sterren Superior (3-star Superior) hotel located at Kruisseltlaan 3 in De Lutte, Overijssel, Netherlands, situated within the Nationaal Landschap Noordoost-Twente near the Tankenberg. The property is housed in a 1920 textile villa surrounded by centuries-old oak trees and operates an integrated 9-hole par-3 golf course on the grounds. The hotel offers 42 rooms across four categories (Standaard, Charme, Comfort, Comfort Plus), an on-site restaurant (Eetkamer) serving a daily Menu du Jour, a heated indoor pool, infrared sauna, and positions itself as a cycling and golf destination with hotelfietsen (hotel bicycles) included in packages. Approximately 55 employees staff housekeeping, kitchen, bar, reception, and service functions.

The business operates on a direct-to-consumer basis with no intermediation through OTAs or third-party booking platforms, generating revenue from five streams: hotel accommodations (starting from €44.50 per person per night for basic stays), restaurant and dining services (60-90 dinner covers daily), golf operations (over 400 club members paying €45/month, plus green fees from €14.50), pre-packaged arrangements (€289-€329 per person for 3-4 day packages), and ancillary rentals including e-bikes (€20/day). Pricing is per-person based on double occupancy, with seasonal and event-based packages, plus curated culinary events such as the Wild & Bier Matinee (€89/person) and Wine & Dine on the Fairway (€99/person). The property has been owned by Agfra Holding B.V. (the investment vehicle of the Fransen family, previously associated with Arke Reizen) since 2016, with daily operations managed by Linda and Jeroen Kampman, who reside on-site.

The hotel serves primarily domestic Dutch leisure travelers, recreational golfers (members and visitors), cycling tourists (including cross-border routes to Germany), and small-scale business meeting groups. Reported metrics include a guest return rate exceeding 60% and golf course occupancy of approximately 95% between Easter and mid-October. The property is currently executing a phased renovation program covering the Huiskamer (2024), Comfort rooms (2025), and Charme rooms (January 2026). Marketing is conducted through the company's Dutch-language website, email newsletter, organic social media, and regional press, with distribution exclusively through direct channels (website, telephone, walk-in).

Name

Hotel 't Kruisselt

Legal name

Hotel 't Kruisselt

Website

https://kruisselt.nl

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel 't Kruisselt is a privately held 3-star Superior Dutch hotel in De Lutte, Overijssel, operating 42 rooms, an on-site 9-hole par-3 golf course, restaurant, and cycling facilities. It serves domestic leisure travelers, recreational golfers, cyclists, and small business groups through direct-to-consumer bookings under Agfra Holding ownership.

Ownership category

akta.pro rank

Product category

Boutique Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Golf & Leisure Full-Service Hotels (THAGAAAH)

akta.pro secondary industries

Lifestyle & Social Hotels (THAGADAB), Boutique Resorts (Small-Scale Resorts) (THAGADAJ)

Keywords

• Boutique hotel accommodation
• Golf resort packages
• Culinary dining experience
• Cycling tourism services
• Conference meeting facilities

Headquarters

HQ city

De Lutte

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Hotel Accommodations: Room bookings across four room types (Standard, Charme, Comfort, Comfort Plus) generating revenue per night with seasonal pricing variations. Base arrangements start from €44.50 per person per night for 'Logeren & ontbijten'.
2. Restaurant & Dining Services: Full-service restaurant serving Menu du Jour (3-course) daily, à la carte options, and seasonal specialties. Revenue from covers (60-90 daily dinner guests mentioned). Bar service with whisky selection and specialty beers.
3. Golf Operations: 9-hole par 3 golf course generating revenue from green fees (starting from €14.50), golf club memberships (€45/month contribution), and golf clinic services. Golf club has over 400 members.
4. Package Arrangements: Pre-packaged vacation deals including accommodation, meals, and activities. Examples: Zomerspecials (€329 p.p. for 4 days), Culinaire Zomerspecial (€289 p.p. for 3 days), Twents Golfarrangement (€315 p.p. for 3 days).
5. Bicycle Rentals: Hotelfietsen (hotel bicycles) included in packages; e-bike rental available for additional fee. Both supplementary revenue streams.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Hotel 't Kruisselt is a 3-sterren Superior hotel offering 42 rooms across four categories, an on-site 9-hole par 3 golf course, a regional restaurant (Eetkamer), indoor pool and wellness, and bicycle facilities in the Twente nature region of the Netherlands. The business packages these offerings into themed arrangements (golf, culinary, cycling, seasonal) and serves both leisure and small-business meeting guests.

Product overview

Hotel 't Kruisselt is a 3-star Superior hotel operating as a multi-facility resort. The core offering is hotel accommodations with 42 rooms across four categories (Standaard, Charme, Comfort, Comfort Plus). The hotel operates integrated products including an on-site 9-hole par 3 golf course (Golfclub 't Kruisselt), a restaurant serving regional cuisine (Eetkamer), and various seasonal packages (Arrangementen). Additional amenities include an indoor heated pool, infrared sauna, bicycle hire (positioned as a fietshotel/bike hotel), meeting facilities, and gift vouchers. The hotel specializes in golf packages and cycling tourism, with the golf course and cycling routes serving as key differentiators.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodations 42 rooms across four categories (Standaard, Charme, Comfort, Comfort Plus) featuring modern amenities including TV, radio, safe, and WiFi. All rooms are accessible by lift except Charme rooms, which are reached by stairs. Available for individual night bookings or as part of package arrangements.
• Arrangementen (Hotel Packages) Seasonal and year-round packages including Zomerspecials, Culinaire specials, Nazomer specials, Herfstspecials, Twents Golfarrangement, Twents Wildarrangement, Logeren & ontbijten, and Vergaderarrangementen. All include breakfast and dinner, with prices starting from €44.50 per person per night for basic overnight stays with breakfast.
• Golfclub 't Kruisselt (9-hole Par 3 Course) 9-hole par 3 golf course with holes ranging from 55 to 110 meters, accessible directly from the hotel. Membership program with over 400 members paying €45 per month contribution, golf lessons from two professionals, weekly WMG competitions, and green fees starting from €14.50 per round.
• Restaurant & Eetkamer (Dining) Full-service restaurant serving daily Menu du Jour (3-course) with seasonal regional products, à la carte options, wine selection, and special seasonal menus (Asperge menu in June, Wilddiner in October-November). Average daily covers of 60-90 dinner guests.
• Zwembad & Wellness (Pool and Sauna) Heated indoor pool (8x4 meters at approximately 28.5 degrees) with infrared sauna and sun terrace, available free of charge to hotel guests during their stay.
• Vergaderarrangementen (Meeting Packages)

Quantifiable outcome

• Over 60% of guests return annually
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor.

• Twentsch WijnhuisminorStrategic or Co-development Partner · 23 June 2026Regional wine expert providing curated wine selections and presentations during Wine & Dine on the Fairway events. Expert guides guests through wine-food pairings and shares stories behind each wine.
• Othmar BierbrouwerijminorStrategic or Co-development Partner · 29 October 2025Craft brewery providing specially selected beers paired with wild game menu during the Wild & Bier Matinee event. Beer expert Rik Bijen from the brewery guides guests through beer-food pairings.
• Wellnessboutique De WilmersbergminorStrategic or Co-development PartnerLocated 1.5 km from the hotel, De Wilmersberg offers extended wellness and beauty treatments for hotel guests. Hotel can arrange spa packages combining accommodation with wellness treatments.
• Golfbaan Het Rijk van SybrookminorChannel Partner/ Reseller/ Distributor27-hole golf facility included in some hotel golf packages. Guests receive preferential green fee arrangements when booking through Hotel 't Kruisselt.
• Golfclub DrieneminorChannel Partner/ Reseller/ Distributor9-hole golf club in the region recommended to hotel guests seeking additional golfing options.
• Golfclub Lingen, Rheine-Mesum, Euregio Bad BentheimminorChannel Partner/ Reseller/ DistributorGerman golf clubs across the border, recommended to guests seeking variety or cross-border golf experiences.
• Landgoed De WilmersbergminorStrategic or Co-development PartnerRelated property in same ownership (Agfra Holding), located nearby on Kruisseltlaan. Shares wellness partnership and represents sibling property in regional hospitality network.

Scale indicators6 records

Recent moves10 records

Expansion highlights4 records

Direct peers

• Hotel De Hooge Heksel: Boutique countryside hotel in Overijssel with restaurant, meeting facilities, and curated packages. Comparable 3-star Superior positioning, regional cuisine focus, and meeting/event revenue mix to 't Kruisselt.
• Landgoed Hotel & Restaurant Rhederoord: Small heritage-landgoed hotel with restaurant near Bronkhorst in Gelderland. Comparable 3-star Superior positioning, on a historic estate with regional cuisine and event packages, similar to 't Kruisselt's landgoed-plus-golf model.
• Landgoed De Wilmersberg: Sibling property under the same Agfra Holding parent company, located on the same Kruisseltlaan in De Lutte. Comparable size and Twente-region positioning, with wellness as the lead proposition rather than golf; together they form the Agfra mini-portfolio.
• Hotel & Restaurant De Bovenste Molen: Small Dutch countryside hotel-restaurant in a heritage setting with curated culinary arrangements. Same boutique-3-star, package-driven, dining-led proposition as 't Kruisselt, but without a golf component.
• Golfhotel Landgoed Bloemink: Golf-and-stay property near Lochem in Overijssel with an on-site course and hotel packages. Closest direct overlap to 't Kruisselt's "fietshotel + golfhotel" hybrid positioning in the same eastern Netherlands region.

Broad incumbents

• Bilderberg Hotels: Mid-market Dutch hotel group operating mostly 4-star business and leisure hotels. Competes for the Dutch regional leisure and small-meeting segment that 't Kruisselt also targets, with broader geographic coverage.
• Fletcher Hotels: Largest Dutch hotel chain with dozens of properties including several castle/landgoed conversions. Competes for the same Dutch domestic leisure and meeting segments but at much larger scale and with standardized operating leverage 't Kruisselt cannot match.
• Van der Valk Hotels: Major Dutch family-owned hotel group with full-service properties, restaurants, and meeting facilities across the Netherlands. Overlaps on F&B-plus-meetings proposition, though typically larger and roadside-oriented versus 't Kruisselt's nature/golf niche.
• Hampshire Hotels: Dutch hotel collection of independently operated 3- and 4-star properties. Comparable in star rating and individual-property character, but benefits from brand-level distribution and marketing that 't Kruisselt lacks.

Emerging players

• Wellnessboutique De Wilmersberg (wellness arm): Although technically adjacent to the Landgoed De Wilmersberg property, the dedicated wellness/spa offering competes directly with the wellness-package partnership 't Kruisselt sells through that same neighbor. Relevant as a bundle competitor rather than a direct room competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks2 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hotel-'t-kruisselt

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel 't Kruisselt