Krups France

What Krups France does

Krups France is the French commercial presence of the Krups brand, a 178-year-old consumer appliance label founded in 1846 in Offenbach, Germany, and now owned and operated by Groupe SEB (Euronext Paris: SK) through its subsidiary Rowenta. Rather than an independent legal entity, Krups France functions as a brand-level direct-to-consumer channel — running krups.fr, physical retail stores, two dedicated warehouses (products and accessories), and a QualiRepar-certified authorized repair network — selling coffee machines and breakfast appliances to individual consumers in France.

The product portfolio is anchored on coffee preparation: automatic grain coffee machines with integrated grinders (including the Coffee Crush, Intensity Lait, and Evidence Hot & Cold lines), manual espresso machines, Nespresso-compatible and NESCAFÉ Dolce Gusto capsule machines, and filter coffee makers. Adjacent categories include kettles, toasters, waffle makers, sandwich makers, and Beertender beer dispensers. Core technical differentiators are electromechanical — the proprietary Coffee Crush bean-crushing system, full-auto grinding and milk systems supporting up to 18 hot and cold recipes, and a 15-year Europe-wide spare parts availability commitment, with select premium automatic models (Arabica Ecran, Evidence, Intuition) manufactured in France.

The business model is predominantly transactional hardware sales, with unit prices ranging from roughly €300 entry-level to €699.99 premium (intensity and evidence tiers discounted to €299.99 and €699.99 respectively during active campaigns). Supporting revenue streams include an accessories and spare parts boutique, paid repair packages and warranty extensions, and a reconditioned products program positioned as a circular-economy channel. The go-to-market is direct-to-consumer via the e-commerce site and own retail, supplemented by seasonal promotions (Summer sales 24 June–21 July; BRUNCH15 kettle/toaster/filter promotion through 21/07/2026), exclusive web bundles, content/recipe marketing, and a Nescafé Dolce Gusto co-manufacturing partnership that anchors capsule-based recurring use.

Name

Krups France

Legal name

Groupe SEB

Website

https://krups.fr

Company type

Private

Founded year

1846

Operating status

Operating

Headcount range

1–10 employees

Short description

Krups France is the French direct-to-consumer brand operation of Groupe SEB's Krups label, selling automatic and manual coffee machines, breakfast appliances, and Beertender dispensers to French consumers via its e-commerce site, physical stores, and authorized repair network.

Ownership category

akta.pro rank

Product category

Small Home Appliances

NAICS

Small Electrical Appliance Manufacturing (335210), Electronics and Appliance Retailers (44921)

SIC

Electric Housewares & Fans (3634)

akta.pro primary industry

Coffee, Espresso & Tea Appliances Retail (CRACADAC)

Keywords

• Automatic coffee machines
• Espresso machines
• Small kitchen appliances
• Home breakfast appliances
• Bean-to-cup machines

Headquarters

HQ city

France

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Hardware Sales: Primary revenue from selling coffee machines (grain, espresso manual, Nespresso, filter), breakfast appliances (kettles, toasters), and specialty appliances (waffle makers, beer dispensers). Products range from entry-level to premium with prices from approximately 300€ to 700€.
2. Accessories Sales: Revenue from spare parts, accessories for coffee machines (automatic, manual, Dolce Gusto), and related consumables sold through the accessories boutique.
3. Repair Services: Paid repair services including diagnostic, parts, and labor through repair packages and authorized service centers. Also includes warranty extensions.
4. Refurbished Products: Sales of reconditioned Krups products as part of responsible consumption and circular economy initiatives.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Krups France manufactures and sells consumer home appliances, primarily coffee machines (automatic grain, manual espresso, Nespresso-compatible, filter, and NESCAFÉ Dolce Gusto), breakfast appliances (kettles, toasters), and specialty items (waffle makers, sandwich makers, Beertender beer dispensers). The offering is complemented by accessories, repair service packages, warranty extensions, and refurbished products, sold directly to French consumers through the krups.fr e-commerce site, physical retail stores, and an authorized repair network.

Product overview

Krups France offers a comprehensive home appliance portfolio centered on coffee machines and breakfast products. The core product lines include automatic grain coffee machines (featuring Coffee Crush, Intensity Lait, and Evidence Hot & Cold models), manual espresso machines, Nespresso-compatible machines, filter coffee makers, and NESCAFÉ Dolce Gusto machines. The breakfast category encompasses kettles, toasters, waffle makers, and sandwich makers. Krups also provides beer dispensers under the Beertender brand. Supporting the product portfolio, Krups offers accessories, repair service packages, warranty extensions, and a reconditioned products program. The company emphasizes 15-year repairability and produces certain automatic coffee machines (Arabica Ecran, Evidence, Intuition) in France. The offering functions as a multi-category consumer appliance brand rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Coffee Crush: Coffee grinder product line featuring the Coffee Crush Experience machine
• Beertender
• Intensity
• Evidence

Products and services

• Coffee Crush Experience Ultra-compact automatic grain coffee machine featuring Krups' proprietary Coffee Crush technology that grinds whole coffee beans for each cup. Sold as part of a web-exclusive bundle with a stainless steel milk pitcher at €349.99. Targeted at home users seeking café-quality beverages with milk-based recipes.
• Intensity Lait Fully automatic espresso machine offering 5 beverages including milk-based drinks such as cappuccinos, prepared with a single gesture. Priced at €299.99 (reduced from €349.99; recommended retail €379.99). Targeted at home coffee enthusiasts seeking convenience.
• Evidence Hot & Cold Premium automatic espresso machine offering 18 hot and cold coffee recipes delivering intense aromas in both hot and iced beverages. Priced at €699.99. Targeted at premium home users seeking maximum beverage variety.
• Manual Espresso Machines

Quantifiable outcome

• 15-year spare parts availability guarantee across Europe
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• NESCAFÉ® Dolce Gusto®coreTechnology or IntegrationKrups manufactures machines compatible with NESCAFÉ® Dolce Gusto® coffee capsules, offering consumers access to the Dolce Gusto beverage ecosystem including various coffee drinks and specialty beverages through Krups-branded hardware.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• De'Longhi: Italian manufacturer of fully automatic and manual espresso machines, bean-to-cup machines, and Nespresso-compatible hardware. Closest direct competitor to Krups in the €300–€700 premium automatic espresso segment across Europe.
• Melitta: German coffee specialist offering filter coffee machines and bean-to-cup automatic machines. Direct competitor in the filter and entry-level automatic segments where Krups Cafetières Filtres compete.
• SMEG: Italian design-led small-appliance brand offering kettles, toasters, espresso, and filter coffee machines. Comparable premium positioning and design-driven go-to-market approach to Krups.
• Gaggia: Heritage Italian espresso machine brand focused on manual and semi-automatic espresso. Direct overlap with Krups's 'Machines espresso manuelles' line and competes in prosumer home espresso.
• Jura: Swiss premium specialist in super-automatic bean-to-cup coffee machines. Competes head-to-head with Krups Evidence and Intensity Lait SKUs in the high-end automatic espresso category.
• Philips (Senseo / Saeco): Philips sells Senseo capsule systems and Saeco super-automatic espresso machines, directly overlapping Krups's automatic and capsule-coffee portfolio in European retail.

Regional players

• Magimix: French premium small-appliance brand (food processors, coffee machines). Comparable to Krups on French-market positioning, Made-in-France appeal, and premium consumer targeting.

Others

• Rowenta (Groupe SEB): Sister brand under Groupe SEB that actually hosts and operates the Krups France storefront (rowenta.fr/krups). Effectively the closest operating peer, sharing supply chain, after-sales, and digital infrastructure with Krups.

Broad incumbents

• Nespresso (Nestlé): Owns the proprietary capsule ecosystem; Krups manufactures Nespresso-compatible machines and Dolce Gusto hardware for Nestlé. Competes with Krups's own bean-to-cup range for at-home coffee occasions.
• Bosch (BSH): Large household appliance manufacturer with a full small-appliance line including kettles, toasters, and coffee machines. Overlaps with Krups's breakfast and coffee categories at mid-market price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks2 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/krups-france

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Krups France