KSL Sports

Name

KSL Sports

Legal name

KSL Media

Website

https://kslsports.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sports Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Radio Broadcasting Stations (51611), Spectator Sports (71121)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Sports Broadcast Stations (Regional Local Rights, High School/College) (MPABACAK)

akta.pro secondary industries

Sports Digital Audio Broadcasts (Live Radio, Play-by-Play, Podcasts) (MPAKAOAG), National & Regional Sports TV Networks (Linear) (MPABAJAA)

Keywords

• Local sports media
• Digital sports coverage
• Podcast network
• Sports broadcasting
• Online sports news

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising services: Primary revenue stream from selling advertising placements across their digital platforms including display ads, video ads, and sponsored content. The Advertising Terms of Service page indicates they offer standard advertising services through Bonneville International.
2. Sponsored content: Sponsored articles and content partnerships with local businesses and sponsors such as Mr. Mac, Hercules First Federal Credit Union, Huntsman School, and Mo Bettas
3. App and content distribution: Distribution of free content through mobile app to build audience for advertising monetization

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

KSL Sports is a digital sports media platform that produces and distributes Utah-focused sports news, game updates, expert analysis, podcasts, video content, and live radio coverage across its website (sports.ksl.com), iOS/Android mobile applications, podcast network, and broadcast radio station KZNS-FM. The platform covers professional teams (Utah Jazz, Utah Mammoth, Real Salt Lake, Utah Royals), college programs (BYU, Utah Utes, Utah State), high school athletics, and Olympic athletes with Utah ties. Content is offered free to consumers and monetized through advertising and sponsorships.

Product overview

KSL Sports is a comprehensive sports media platform operated by Bonneville International, offering a unified news and entertainment ecosystem centered on Utah sports coverage. The core product is the KSL Sports Website (sports.ksl.com), which serves as the primary hub for game updates, expert analysis, and insider information. The platform extends through multiple channels: a Mobile App for on-the-go access to live radio and video streaming, a Podcasts network covering BYU, Utah Jazz, and Utah Hockey, the KSL Sports Zone Radio station (KZNS-FM) for broadcast coverage, Newsletter subscriptions for email updates, and a Watch section for video streaming. Together these products provide multi-platform coverage of NBA, NHL, MLS, NWSL, NCAA, high school, and professional sports across Utah and the broader region.

Differentiator

Problem solved

Functional benefit

Brands

• KSL Sports Zone: Sports talk radio show/podcast network featuring various sports shows and coverage
• KSL Sports Front Row
• Cougar Tracks
• Jazz Notes
• The Utah Blockcast
• Utah Hockey Podcast
• Coaches' Book Club

Products and services

• KSL Sports Website The main sports news website providing game updates, expert analysis, insider information, live streaming video, and coverage of Utah and regional sports teams including NBA, NHL, MLS, NWSL, NCAA, high school, and professional leagues.
• KSL Sports Mobile App Mobile application for iOS and Android that allows users to stream live radio, video content, and stay updated on favorite sports teams.
• KSL Sports Podcasts Podcast network featuring sports analysis shows including Cougar Tracks (BYU), The Utah Blockcast, Jazz Notes (Utah Jazz), Utah Hockey Podcast, and Coaches' Book Club.
• KSL Sports Zone Radio (KZNS-FM) Sports radio station (KZNS-FM) featuring live sports talk, game coverage, and sports news programming.
• KSL Sports Newsletters Email newsletter subscription service delivering sports updates, game recaps, and analysis to subscribers.
• KSL Sports Watch Video streaming platform featuring live game coverage, sports analysis videos, and on-demand sports content.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• NBC SportsminorGTM or Marketing PartnerKSL Sports includes NBC Sports as an affiliated network partner in its site navigation, suggesting content syndication or partnership relationship for sports coverage.
• Big League Utah CoalitioncoreStrategic or Co-development PartnerKSL Sports provides ongoing coverage of the Big League Utah Coalition's efforts to bring MLB expansion to Utah. The coalition includes Utah business leaders, elected officials, and former MLB players working to secure an MLB expansion team.
• Larry H. Miller CompanycoreStrategic or Co-development PartnerKSL Sports covers the Larry H. Miller Company's sports and entertainment initiatives including the Power District development, Delta Center renovations, and Big League Utah efforts. The LHM Company is the parent company of Utah Jazz and key sports stakeholder.
• Smith Entertainment GroupcoreStrategic or Co-development PartnerKSL Sports covers Smith Entertainment Group's downtown Salt Lake City revitalization plans including Delta Center renovations and NBA/NHL arena development. SEG owns Utah Jazz and partnered with LHM for downtown development.
• The AthleticminorGTM or Marketing PartnerKSL Sports referenced The Athletic senior MLB writer Stephen Nesbitt in coverage of MLB expansion to Utah, indicating media partnership or content sourcing relationship.
• Mr. MacminorGTM or Marketing PartnerMr. Mac sponsors the Utah County High School Basketball Players of the Week program, providing brand visibility in high school sports coverage.
• Hercules First Federal Credit UnionminorGTM or Marketing PartnerHercules First Federal Credit Union sponsors the Salt Lake County High School Basketball Players of the Week program.
• Zions Bank StadiumminorGTM or Marketing PartnerZions Bank Stadium is the venue for many high school championship events covered by KSL Sports, providing content and audience engagement opportunities.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Block U (FanSided): FanSided network's Utah Utes community site. Specialist Utah-focused sports content competing with KSL Sports' Utes vertical for die-hard fan readership and ad revenue.
• Utah Utes Official (Utah Athletics): University of Utah's official athletics media covering Utes sports. Direct category overlap with KSL Sports' Utah Utes vertical for fan attention and sponsorship adjacency.
• BYU Sports Nation (BYU Athletics properties): BYU's official athletics media properties (site, social, shows) covering the Cougars. Partially overlaps with KSL Sports' Cougar Tracks podcast and BYU vertical; competes for BYU fans and athletic-department sponsorships.

Broad incumbents

• The Athletic (Utah/Utah Jazz coverage): National subscription sports publisher with dedicated Utah Jazz, BYU, and Utes beat reporters. Overlaps significantly with KSL Sports' premium editorial and is already cited as a source by KSL Sports itself.
• Audacy / KSL NewsRadio siblings (Bonneville): Audacy is a major U.S. radio broadcaster and operates across many of the same sports rights markets; Bonneville's KSL Sports Zone formats compete for similar sports audio advertising budgets in adjacent markets.
• SB Nation (Team Sites / Vox Media): National network of fan-driven sports sites including Utah Jazz, RSL, and college team communities. Competes for Utah sports fan attention and ad inventory against KSL Sports' team verticals.
• Bally Sports / FanDuel Sports Network (Utah Jazz RSN): Regional sports network that historically carried Utah Jazz live broadcasts. Overlaps with KSL Sports in driving Utah basketball fan attention and competes for local sports sponsorship budgets.

Regional players

• SWX Local Sports (now defunct / regional sports blocks): Other regional U.S. digital sports hubs (e.g., Big Sky sports networks, regional NBC Sports affiliates) that pursue similar local-sports-digital advertising models; illustrative of the broader regional sports media category KSL Sports operates in.

Direct peers

• SL Tribune Sports (Salt Lake Tribune): Major Utah daily newspaper with a dedicated local sports vertical covering Jazz, RSL, BYU, and Utes. Competes with KSL Sports for Utah sports readership and regional ad dollars.
• Deseret News Sports: Utah's other legacy local sports outlet, owned by Deseret Media. Operates a digital sports section covering the same Utah teams, BYU, and Utah Utes, directly competing with KSL Sports for local audience and advertising share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/kslsports
• Facebookfacebook.com/KSLSportsCom
• LinkedInlinkedin.com/company/ksl-sports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KSL Sports