BYU Athletics

What BYU Athletics does

BYU Athletics is the official athletic department of Brigham Young University in Provo, Utah, operating more than 21 NCAA Division I varsity men's, women's, and spirit sports programs under the BYU Cougars brand. The department joined the Big 12 Conference in 2023-2024 for the majority of its programs, transitioning from prior independent and smaller-conference affiliations and gaining access to the conference's media rights footprint. It serves alumni, current students, families, and a broad national fan base drawn in part from The Church of Jesus Christ of Latter-day Saints community.

The department operates a multi-platform digital ecosystem anchored by byucougars.com (schedules, rosters, news, statistics, ticketing, recruiting information) and the BYU Cougars mobile application (news, highlights, tickets, fan tools). It also runs the ROC Pass subscription ticket program, the Cougar Club donor membership program, and distributes content through ESPN+, Fox Sports Live, Sirius XM Big 12 Radio, BYUtv Sports, and third-party ticketing partners Ticketmaster and SeatGeek. Marketing channels include the official website, mobile app, email newsletters, sport-specific social media accounts on Facebook, Twitter, and Instagram, and corporate sponsorship arrangements.

BYU Athletics generates revenue through ticket sales (direct and via third-party platforms), donations through the Cougar Club, corporate sponsorships, media rights (Big 12 Conference agreements including ESPN+), and university allocations as part of a private, church-affiliated institution. It does not publish separate financial figures and operates without venture capital or private equity backing.

Name

BYU Athletics

Legal name

BYU Athletics (Brigham Young University Athletics Department)

Website

https://byucougars.com

Company type

Private

Founded year

1875

Operating status

Operating

Headcount range

501–1,000 employees

Short description

BYU Athletics is the NCAA Division I athletic department of Brigham Young University, operating 21+ varsity sports programs in the Big 12 Conference. It serves alumni, students, and fans through ticketing, mobile content, live events, and broadcast partnerships.

Ownership category

akta.pro rank

Product category

Collegiate Athletics

NAICS

Spectator Sports (71121), Spectator Sports (7112), Sports Teams and Clubs (711211), Radio and Television Broadcasting Stations (5161)

SIC

Services-Amusement & Recreation Services (7900), Television Broadcasting Stations (4833)

akta.pro primary industry

College/University Athletic Departments & Varsity Programs (MPAKACAB)

akta.pro secondary industries

College & University Sports Networks (Conference/School-Owned) (MPABAJAD), Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN), College/University Sports Events (NCAA & equivalents) (MPAGAMAE)

Keywords

• Collegiate athletics
• NCAA Division I sports
• Game ticketing
• Sports broadcasting
• Athletic fundraising

Headquarters

HQ city

Provo

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Distribution channels4 records

Marketing channels5 records

Core offering

BYU Athletics fields NCAA Division I varsity teams across 21+ men's, women's, and spirit sports in the Big 12 Conference, delivering live collegiate athletic events to fans. It sells tickets to those events directly through its own ticket office and via partners (Ticketmaster, SeatGeek), distributes associated content via byucougars.com, the BYU Cougars mobile app, and broadcast partners (ESPN+, BYUtv Sports), and raises donor support through the Cougar Club.

Product overview

BYU Athletics operates a multi-platform digital ecosystem centered on its official website (byucougars.com) and mobile application. The organization provides ticket sales through its own systems and third-party partners (SeatGeek, Ticketmaster), live streaming via ESPN+, BYUtv Sports, and ACCN, and manages donor relations through the Cougar Club. The portfolio includes the ROC Pass subscription ticket program and comprehensive coverage across 20+ men's, women's, and spirit sports programs. Media distribution includes ESPN+, Fox Sports Live, Sirius XM Big 12 Radio, and the BYU Cougars App for mobile access.

Differentiator

Problem solved

Functional benefit

Products and services

• BYU Cougars Mobile App A mobile application for fans providing BYU sports news, highlights, ticketing access, and engagement tools across all Cougars teams.
• BYU Athletics Official Website (byucougars.com) The official BYU Athletics website offering team schedules, rosters, news, statistics, ticket purchasing, and recruiting information across all BYU sports programs.
• ROC Pass A subscription-based ticket pass program offering discounted or included admission to BYU athletic events for fans.
• Cougar Club The official fundraising and membership arm of BYU Athletics, allowing fans and alumni to make donations that support student-athletes in exchange for membership benefits.
• BYUtv Sports BYU's own television network providing sports coverage and event broadcasts for Cougar athletics, extending distribution of games to viewers beyond in-person attendees.

Quantifiable outcome

• BYU Women's Gymnastics ranked No. 24 nationally with Top-25 ranking in 2026 season
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves4 records

Expansion highlights5 records

Direct peers

• Baylor Athletics: Big 12 Conference peer with comparable NCAA Division I sport portfolio, private university affiliation, and similar multi-channel fan monetization model.
• TCU Athletics: Big 12 Conference peer and fellow private, faith-affiliated university athletic department with a comparable scale of operations and broadcast footprint.
• UCF Athletics: Big 12 Conference peer that joined in 2023-2024 with a similar profile of transitioning from a mid-major conference to Power 4 economics.
• Cincinnati Athletics: Big 12 Conference peer that also joined the conference in 2023-2024, providing a near-direct comparison for new-entrant revenue trajectory and brand expansion.
• Texas Tech Athletics: Big 12 Conference peer sharing similar media rights distribution, ESPN+ streaming exposure, and NCAA Division I sport portfolio breadth.
• University of Utah Athletics: Big 12 Conference member and fellow Utah-based NCAA Division I program; directly comparable in sport portfolio, fan base overlap, and Big 12 revenue-share economics.
• Oklahoma State Athletics: Established Big 12 Conference member with a comparable NCAA Division I sport portfolio and broadcasting footprint, offering a benchmark for mature Big 12 peer performance.

Broad incumbents

• Notre Dame Athletics: Independent/ACC-affiliated private, faith-affiliated university athletic program with comparable national brand reach, donor base, and broadcast independence.
• USC Athletics: Big Ten program with a substantially larger athletic brand; useful as a benchmark for upper-bound Power conference revenue, media rights, and donor monetization.

Regional players

• Utah State Athletics: Utah-based NCAA Division I athletic department serving as a regional comparable for in-state fan dynamics, though competing in a different conference tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/byuathletics
• YouTubebyutv.org/shows/sports
• Facebookfacebook.com/byucougars
• Instagraminstagram.com/byucougars
• LinkedInlinkedin.com/company/byu-athletics

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BYU Athletics