Sunny 106.5 FM

Name

Sunny 106.5 FM

Legal name

KSNE-FM (iHeartMedia, Inc.)

Website

https://ksne.com

Company type

Public

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industries

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)

Keywords

• Adult contemporary radio
• Fm radio broadcasting
• Radio advertising sales
• Music streaming platform
• Podcast distribution

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Radio Advertising: The primary revenue stream is radio advertising. Local Las Vegas businesses and national advertisers purchase airtime slots to reach the station's listener base. The station offers various ad formats and promotional packages including contest sponsorships, on-air mentions, and integrated content.
2. Contest and Promotion Sponsorships: Brands sponsor specific contests and promotions (e.g., Maybelline gift bundle giveaways, Universal Studios ticket giveaways, Workday Payday) in exchange for brand visibility and on-air mentions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Sunny 106.5 FM (KSNE-FM) is a Las Vegas metropolitan area radio station operating under iHeartMedia, broadcasting a format of 80s, 90s, and contemporary pop hits on the 106.5 MHz frequency. The station distributes content via over-the-air FM broadcast, the iHeartRadio mobile and digital streaming platform, and a portfolio of branded podcasts. Primary revenue is generated through radio advertising airtime sales and contest/promotion sponsorships sold to local and national advertisers seeking access to the Las Vegas adult listener market.

Product overview

Sunny 106.5 FM (KSNE-FM) is a traditional AM/FM radio station operated by iHeartMedia, serving the Las Vegas metropolitan area with a format of 80s, 90s, and contemporary music. The station's product offering includes its core over-the-air broadcast service, the iHeartRadio digital streaming platform for online and mobile access, and several branded podcasts including Wellness Wednesday, LOVE SOMEONE with Delilah, Sunny Mornings with Joanna and Sean, and Stuff You Should Know. Additional services encompass contests and promotions, concert and event listings, weather and traffic updates, and advertising opportunities for local businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Sunny 106.5 FM Radio Broadcast (KSNE-FM) Over-the-air FM radio broadcast on 106.5 MHz serving Las Vegas, Henderson, North Las Vegas, and Summerlin with a format of 80s, 90s, and contemporary pop hits, plus local weather, traffic, contests, and on-air personalities. Free to listeners; monetized through advertising.
• Radio Advertising Airtime Custom quote-based radio advertising spots, sponsorships, contest integrations, and promotional packages sold to local and national advertisers seeking to reach the Las Vegas adult listener audience. Accessed via the iHeartLasVegasAdvertising media kit and 1-844-844-iHeart phone line.
• Wellness Wednesday Podcast A wellness-themed podcast featured in Sunny 106.5 FM's programming lineup, available on demand via iHeartRadio and standard podcast directories.
• LOVE SOMEONE with Delilah Podcast Syndicated podcast hosted by Delilah featuring music, listener stories, and emotional content, distributed through iHeartRadio.
• Sunny Mornings with Joanna and Sean Podcast Morning show podcast featuring hosts Joanna and Sean covering news, entertainment, and lifestyle topics, distributed via iHeartRadio.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• iHeartMedia Inc.coreChannel Partner/ Reseller/ DistributorSunny 106.5 operates as a local station owned and operated by iHeartMedia Inc., the largest radio broadcaster in the United States. iHeartMedia provides station infrastructure, the iHeartRadio digital platform, national advertising network connections, and operational support including HR services (Workday employment portal) and marketing resources.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Beasley Broadcast Group: Beasley Broadcast Group operates radio stations across multiple US markets with a similar local-station advertising model. It competes for the same pool of local advertisers and faces the same secular challenges in the AM/FM radio industry.
• Spotify: Spotify is the dominant music streaming platform and a substitute for traditional radio listening, particularly for music discovery and on-demand consumption. While not a direct spot-advertising competitor, it competes for the same listener attention and ad budgets that historically went to AM/FM radio.
• Townsquare Media: Townsquare Media operates radio stations and digital properties in mid-sized US markets, with a similar focus on local-market advertising and music-format broadcasting. Its business model combining terrestrial radio with digital extensions parallels Sunny 106.5's iHeartRadio integration.
• Cox Media Group: Cox Media Group operates radio and television stations across the US, with a comparable mix of local-market advertising sales and syndicated content. It competes for national advertising relationships and faces similar structural pressures in the broadcast industry.
• Cumulus Media: Cumulus Media is one of the largest US radio broadcasters, operating hundreds of AM/FM stations across multiple markets including competitive presence in major metro areas. It competes for national advertising dollars and offers similar format-based terrestrial radio products to advertisers.
• Salem Communications: Salem Communications operates radio stations across the US, focused primarily on news/talk and Christian formats. While format-differentiated, it competes in the same terrestrial radio advertising ecosystem and faces the same industry-wide secular pressures.

Direct peers

• Audacy (Las Vegas stations, e.g., KMXB Mix 94.1): Audacy operates competing FM radio stations in the Las Vegas market (e.g., KMXB Mix 94.1), directly competing for listeners 25-54 and Las Vegas advertising dollars. Audacy is the second-largest US radio broadcaster, making it the closest structural peer to Sunny 106.5 in terms of market role.
• iHeartMedia (other Las Vegas stations): iHeartMedia operates multiple Las Vegas market stations under different brand formats (e.g., KWNR, KFRH, KLUC). These sister stations compete internally for the same Las Vegas listener pool and advertiser spend, making them the most direct intra-network peers.

Market position

Strengths4 records

Weaknesses4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/iHeartRadio
• YouTubeyoutube.com/user/iHeartRadio
• Facebookfacebook.com/iHeartRadio
• LinkedInlinkedin.com/company/sunny-106.5-fm
• Instagraminstagram.com/iheartradio

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunny 106.5 FM