Longpoint ETFs
LongPoint ETFs is a Toronto-based Canadian ETF provider founded in 2024 that issues proprietary leveraged (3X index, 2X single-stock, commodity) ETFs and operates a partnership platform enabling external asset managers to launch ETFs in Canada, distributed through major Canadian brokerages.
- Company typePrivate
- Founded2024
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Longpoint ETFs does
LongPoint Asset Management Inc., operating as LongPoint ETFs, is a Toronto-based Canadian ETF provider founded in 2024 by former Horizons ETFs CEO Steven Hawkins. The firm designs, issues and manages exchange-traded funds listed on the Toronto Stock Exchange and Cboe Canada, operating two distinct product franchises: a proprietary leveraged product shelf (Mega 3X index ETFs, Savvy 2X single-stock ETFs, and Savvy Geared commodity ETFs offering up to 2X long or inverse exposure to crude oil and natural gas), and a partnership platform through which external asset managers and index providers (ReSolve/Return Stacked, Moat Financial, Trading Central, Humilis, ForAll) launch Canadian ETFs using LongPoint's regulatory, operational and distribution infrastructure. LongPoint holds first-mover positioning in Canada for both triple leveraged index ETFs and double leveraged single-stock ETFs, and generates revenue through asset-based management fees (0.25%–1.55% depending on product, with select active products also charging performance fees such as the 10% over-benchmark fee on RGBM).
The firm's distribution model relies on broad retail and advisor access through virtually all major Canadian self-directed brokerages (RBC Direct Investing, BMO InvestorLine, Questrade, Wealthsimple, TD Direct Investing, Scotia iTRADE, CIBC Investor's Edge, Interactive Brokers, NBDB, Qtrade) combined with digital marketing channels (newsletter, blog, press releases, LinkedIn, Instagram) targeting Canadian self-directed investors and financial advisors. Beyond retail, LongPoint serves a B2B segment of asset managers and index providers seeking a turnkey path to the Canadian ETF market without building standalone operational capabilities. As of mid-2026, the company remains private with 1-10 employees, has not publicly disclosed funding rounds or revenue, and is rapidly expanding its product shelf — including filings for private-company single-stock ETFs tied to Anthropic and SpaceX — making it the fastest-growing Canadian ETF provider by percentage in 2025 by management's claim.
Longpoint ETFs firmographics
Firmographics- Name
- Longpoint ETFs
- Legal name
- LongPoint Asset Management Inc.
- Website
- https://longpointetfs.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LongPoint ETFs is a Toronto-based Canadian ETF provider founded in 2024 that issues proprietary leveraged (3X index, 2X single-stock, commodity) ETFs and operates a partnership platform enabling external asset managers to launch ETFs in Canada, distributed through major Canadian brokerages.
- Ownership category
- akta.pro rank
Longpoint ETFs industry classification
Industry- Product category
- Exchange-Traded Fund Management
- NAICS
- Open-End Investment Funds (525910), Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Leveraged & Inverse ETFs (FSAAAFAK)
- akta.pro secondary industries
- Multi-Asset ETFs & Index Allocation Funds (FSAAAJAB), Thematic & Megatrend ETFs (FSAAAFAI)
Keywords
Where Longpoint ETFs is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Longpoint ETFs business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Management Fees: LongPoint charges management fees on its ETFs, ranging from 0.75% to 1.55% depending on the ETF product. These fees are calculated on assets under management and collected regularly.
- Performance Fees: Some ETFs such as RGBM charge additional performance fees equal to 10% of returns over a benchmark index based on previously paid high water mark.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Savvy Single Stock ETFs (2X leveraged) |
| Subscription | Annual | Savvy Commodity ETFs (Geared) |
| Subscription | Annual | RGBM (Return Stacked Global Balanced & Macro ETF) |
| Subscription | Monthly | MOAT (Moat Active Premium Yield ETF) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Longpoint ETFs product offering
Product offeringCore offering
LongPoint Asset Management Inc. designs, manages, and distributes leveraged and inverse-leveraged exchange-traded funds (ETFs) listed on the Toronto Stock Exchange and Cboe Canada. Its proprietary shelf includes triple-leveraged Mega ETFs, double-leveraged Savvy single-stock ETFs, and Savvy Geared commodity ETFs, while a Partnership Platform enables third-party asset managers and index providers to launch and operate ETFs in Canada under LongPoint's regulatory and operational infrastructure.
Differentiator
Problem solved
Functional benefit
Brands
- Mega ETFs: Triple leveraged ETFs offering 3X daily exposure to popular benchmarks including NASDAQ-100, S&P 500, semiconductors, US treasuries, Canadian banks, and gold miners.
- Savvy ETFs
- Savvy Geared ETFs
- Partnership ETFs
Products and services
- Mega 3X Leveraged ETFs Family of triple-leveraged and triple-inverse-leveraged ETFs offering 3X daily exposure to popular benchmarks including NASDAQ-100 (QQQU/QQQD), S&P 500 (SPYU/SPYD), US Semiconductors (SOXU/SOXD), 20+ Year US Treasury (TLTU/TLTD), Canadian Banks (BNKU), and Canadian Gold Miners (CGMU/CGMD). Targeted at Canadian self-directed investors and financial advisors.
- Savvy Double Leveraged Single Stock ETFs Family of double-leveraged and double-inverse-leveraged single-stock ETFs offering 2X daily exposure to individual U.S. and Canadian equities including Apple, Amazon, Google, Microsoft, NVIDIA, Tesla, Shopify, Coinbase, MicroStrategy, AMD, Micron, and SpaceX-related holdings. Designed for active/sophisticated traders seeking amplified single-name exposure.
- Savvy Geared Commodity ETFs Geared commodity ETFs offering up to 2X long or short daily exposure to crude oil (OILU/OILD) and natural gas (GASU/GASD) futures, designed to provide accessible, exchange-listed commodity tactical exposure for Canadian investors.
- Partnership ETF Platform A B2B platform enabling third-party asset managers and index providers to launch and operate ETFs in Canada using LongPoint's regulatory, operational, branding, and distribution infrastructure, bringing differentiated strategies to Canadian investors without those partners needing their own ETF operating capabilities.
- Return Stacked Global Balanced & Macro ETF (RGBM, RGBM.U) Active partnership ETF managed by ReSolve Asset Management, charging a 0.85% management fee plus a 10% performance fee over a 50/50 Solactive Global Equity/Solactive 10-Year Canadian Government Bond benchmark with high-water-mark. Targets investors seeking global balanced plus systematic macro exposure.
- Moat Active Premium Yield ETF (MOAT) Actively managed income ETF launched in partnership with Moat Financial, charging a 0.75% management fee and paying monthly cash distributions, designed to generate premium yield through put-writing on North American securities.
- Trading Central TC Quant Index ETFs (TCCA, TCUS, TCEU, TCWW) Partnership ETFs tracking Trading Central's proprietary TC Quant Indexes across Canada (TCCA), U.S. (TCUS), Europe (TCEU), and Global (TCWW) markets, each investing in 50 quant-rated companies per region to provide factor-driven equity exposure.
- Humilis ETFs (HBTA, HBDV, HBOP) Conviction-based North American equity ETFs launched in partnership with Humilis Investment Strategies, offering tactical equity, dividend growth, and fundamental opportunities exposures for Canadian investors.
Quantifiable outcome
- Fastest-growing ETF provider in Canada by percentage in 2025
- +2 more outcomes
Companies that use Longpoint ETFs
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Longpoint ETFs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Longpoint ETFs partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor, core and support.
- Universal Digital Inc. (Former Partner)minorUniversal Digital Inc. co-sponsored ETFs under the 'LFG' brand with LongPoint. The partnership was terminated effective May 15, 2026, with fee-sharing agreements ending May 1, 2026. Universal Digital is entitled to receive C$260,000 from LongPoint by March 31, 2028.
- Humilis Investment StrategiescoreHumilis Investment Strategies partnered with LongPoint to launch three Humilis ETFs on the Toronto Stock Exchange: Humilis North American Tactical Equity Fund (HBTA), Humilis North American Dividend Growth ETF (HBDV), and Humilis Fundamental Opportunities ETF (HBOP). Humilis is an independent portfolio advisory firm founded in 2025 offering conviction-based investment strategies through LongPoint's partnership platform.
- Trading CentralcoreTrading Central partnered with LongPoint to launch four exchange-traded funds tracking regional TC Quant Indexes covering Canada, U.S., Europe, and Global equity markets. Trading Central is a Swiss provider of investor relations software and investment analytics, expanding into the North American ETF market through LongPoint's platform.
- Moat FinancialcoreMoat Financial partnered with LongPoint to launch the Moat Active Premium Yield ETF (MOAT), which writes put options on North American securities to generate high income. Moat Financial, founded in 2023 by Chris Thom, focuses on value investing principles.
- ReSolve Asset Management (Return Stacked)coreReSolve Asset Management partnered with LongPoint to launch the Return Stacked Global Balanced & Macro ETF (RGBM) and RGBM.U (USD shares). ReSolve serves as portfolio manager with ReSolve Global acting as sub-advisor. The partnership follows ReSolve's success with U.S. Return Stacked ETFs exceeding $1 billion CAD in AUM.
- ForAll Investment Research Inc.coreForAll Investment Research designed the ForAll Core & More U.S. Equity Index which is selected and calculated by Solactive AG. The index provides dynamic exposure to U.S. equities with rules-based allocation shifts based on market signals.
- Solactive AGsupportSolactive AG serves as the index calculation agent for Trading Central's TC Quant Indexes and the ForAll Core & More U.S. Equity Index. Provides index calculation and administration services for partnership ETFs.
- Brian BelskicoreBrian Belski leads the Humilis ETFs with over 35 years of investment experience from major financial institutions. He brings fundamental and quantitative investment expertise to the partnership platform.
- Newfound Research LLCsupportNewfound Research LLC is a co-promoter of the RGBM Return Stacked ETF, participating in marketing and distribution efforts for the product.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Longpoint ETFs competitors and assessment
Company assessmentBroad incumbents
- ProShares: U.S. leader in leveraged and inverse ETFs, with the deepest 2X/3X product shelf globally. Closest analogue to LongPoint's Mega 3X and Savvy 2X categories at a global scale.
- BMO Global Asset Management (BMO ETFs): One of Canada's largest ETF issuers with broad passive and active coverage; LongPoint's CPO Mark Raes was previously Head of Product at BMO GAM. Competes across most Canadian-listed categories and is the most relevant incumbent benchmark.
- BlackRock (iShares): World's largest ETF issuer and dominant competitor in Canadian-listed ETFs. While not a leveraged specialist, BlackRock's scale and product launches define the competitive ceiling LongPoint must outperform.
- Vanguard: Global low-cost passive ETF leader with growing Canadian presence. Represents the fee-discipline incumbent that compresses pricing across the Canadian ETF ecosystem.
Emerging players
- Simplify Asset Management: U.S. thematic and derivative-income ETF manager with products like Return Stacked-style multi-asset funds. Comparable to LongPoint's partnership-platform thesis (e.g., RGBM Return Stacked partnership) and innovative wrapper strategies.
Direct peers
- GraniteShares: Issuer of leveraged single-stock and commodity ETFs (GraniteShares 2x Long NVDA, TSLA, etc.). Near-direct product analogue to LongPoint's Savvy ETFs but U.S.-listed.
- Leverage Shares: U.K.-listed specialist offering 2X and -1X single-stock ETPs across U.S. and European names. Highly comparable to LongPoint's Savvy 2X single-stock approach but in a different geography.
- Direxion: U.S. specialist in leveraged and inverse ETFs, including leveraged single-stock ETFs. Closest international functional peer to LongPoint's Savvy 2X single-stock franchise.
- Horizons ETFs Management (Canada): Canada's leading leveraged and alternative ETF provider, founded and previously led by LongPoint's CEO Steve Hawkins. Directly comparable product overlap (3X, single-stock leveraged, covered-call ETFs) and Canadian-only distribution footprint.
Regional players
- BetaShares (Australia): Australia's largest specialist ETF issuer with a meaningful geared (leveraged) and thematic product shelf. Comparable category mix to LongPoint but distributed solely across Australian exchanges.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Longpoint ETFs social profiles
Digital presenceLongpoint ETFs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Longpoint ETFs leadership team
Management profileNumber of profiles
Profiles3 records
Longpoint ETFs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Longpoint ETFs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Longpoint ETFs
What does Longpoint ETFs do?
LongPoint Asset Management Inc. designs, manages, and distributes leveraged and inverse-leveraged exchange-traded funds (ETFs) listed on the Toronto Stock Exchange and Cboe Canada. Its proprietary shelf includes triple-leveraged Mega ETFs, double-leveraged Savvy single-stock ETFs, and Savvy Geared commodity ETFs, while a Partnership Platform enables third-party asset managers and index providers to launch and operate ETFs in Canada under LongPoint's regulatory and operational infrastructure.
Is Longpoint ETFs a public or private company?
Longpoint ETFs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Longpoint ETFs founded?
Longpoint ETFs was founded in 2024. It employs 1 to 10 people.
Where is Longpoint ETFs based?
Longpoint ETFs is headquartered in Toronto, Canada, in the North America region.
How does Longpoint ETFs make money?
Two revenue lines are on record. Management Fees are the primary driver. The others are performance Fees.
Who are Longpoint ETFs's main competitors?
Broad incumbents on record are ProShares, BMO Global Asset Management (BMO ETFs), BlackRock (iShares) and Vanguard. Simplify Asset Management is listed as an emerging player. Direct peers are GraniteShares, Leverage Shares, Direxion and Horizons ETFs Management (Canada). BetaShares (Australia) is listed as a regional player.
Does Longpoint ETFs have an API?
No public API is recorded for Longpoint ETFs.
What industry is Longpoint ETFs in?
Longpoint ETFs's product category is Exchange-Traded Fund Management. Its primary akta.pro industry code is FSAAAFAK, Leveraged & Inverse ETFs, with a secondary code of FSAAAJAB, Multi-Asset ETFs & Index Allocation Funds. Its NAICS code is 525910 and its SIC code is 6282.