Kindercampus Onder De Bogen

What Kindercampus Onder De Bogen does

Kindercampus Onder De Bogen is a bilingual primary school located in Leidsche Rijn Centrum, Utrecht, Netherlands, operating two campuses (Madridstraat 1 for Groups 1-4 and Hof van Monaco 5 for Groups 5-8, opened January 2024). Founded in 2016 as the first bilingual primary school in Utrecht, it delivers education in Dutch and English as official languages of instruction across groups 1-8 (approximately ages 4-12), using the International Primary Curriculum (IPC) for thematic project-based learning covering world orientation, history, science, technology, and creative subjects. The school applies evidence-informed teaching (Explicit Direct Instruction grounded in cognitive psychology research) and Kanjertraining for social-emotional development, and conducts its own pedagogical research in collaboration with colleges and universities.

The school operates the Kindercampus model in partnership with Kind&co ludens, integrating primary education with nursery (Peutergroep, ages 2.5-4), before-school care (VSO), lunch break childcare (TSO at €2.65 per child per session), and after-school care (BSO) under a coordinated curriculum and shared facilities. Revenue is primarily sourced from Dutch government per-student public funding for primary education, with additional fee-based income from optional childcare services. Enrollment is administered centrally through the municipality of Utrecht's portal (naardebasisschool.utrecht.nl), with priority given to the four closest schools and a lottery mechanism when demand exceeds capacity. The school sits under the governance of the Katholieke Scholenstichting Utrecht (KSU) foundation, which oversees 26 schools across 31 locations serving approximately 7,100 children with around 850 staff.

The institution is led by head teachers Hellen Schouenberg and Karlijn Nelissen (a.i.), with 18 direct staff. It received a "Good" rating from the Dutch Education Inspectorate in 2020, exceeding legal requirements, and operates without a commercial sales motion — relying on the municipal enrollment portal, school website, orientation mornings, and the Social Schools parent communication platform for parent engagement. The school is a non-profit foundation entity, not a venture-backed or publicly traded company.

Name

Kindercampus Onder De Bogen

Legal name

KBS Onder De Bogen

Website

https://ksu-onderdebogen.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Kindercampus Onder De Bogen is the first bilingual (Dutch-English) primary school in Utrecht, serving roughly groups 1-8 under the KSU foundation, integrated with Kind&co ludens childcare for ages 2.5-12, funded primarily by Dutch public education allocations.

Ownership category

akta.pro rank

Product category

Primary Education

NAICS

Elementary and Secondary Schools (6111), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Child Day Care Services (8351)

akta.pro primary industry

Nonsectarian Independent Day Schools (EDAJABAA)

akta.pro secondary industry

Preschool Programs within Private K–12 Schools (EDACABAM)

Keywords

• Bilingual primary education
• Primary school instruction
• School childcare services
• International primary curriculum
• Thematic project learning

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Municipal/Government Education Funding: Primary education is publicly funded by the Dutch government/municipality. No tuition fees are charged for standard primary education.
2. Childcare Services (TSO/BSO/VSO): Fee-based childcare services including lunch break childcare (TSO at €2.65 per child per session), before-school care (VSO) on Mon/Tue/Thu 7:30-8:30, and after-school care (BSO). These are provided in partnership with Kind&co ludens.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Kindercampus Onder De Bogen is a bilingual primary school campus in Utrecht that delivers Dutch and English primary education for groups 1-8 (approximately ages 4-12) using the International Primary Curriculum (IPC). The campus integrates school education with on-site childcare services (before-school care, lunch break childcare at €2.65/session, and after-school care) delivered in partnership with Kind&co ludens, and includes a Peutergroep nursery for children aged 2.5-4 years. Education is publicly funded by the Dutch government with no tuition fees for primary instruction.

Product overview

Kindercampus Onder De Bogen is an integrated children's campus that combines KBS Onder De Bogen (the first bilingual primary school in Utrecht) with childcare services from Kind&co ludens. The campus offers a coordinated educational pathway from nursery (Peutergroep, ages 2.5-4) through primary school (groups 1-8) with integrated childcare options including before-school care (VSO), lunch break care (TSO), and after-school care (BSO). The primary school follows the International Primary Curriculum (IPC) for thematic learning and uses Kanjertraining for social-emotional development, operating as a bilingual institution with Dutch and English as languages of instruction. Parents are engaged through the Social Schools digital platform for classroom communication and updates.

Differentiator

Problem solved

Functional benefit

Brands

• VSO Onder De Bogen: Before-school care service offered on Mondays, Tuesdays and Thursdays from 7:30 am to 8:30 am.
• TSO Onder De Bogen
• BSO Onder De Bogen
• Peutergroep Onder De Bogen

Products and services

• Kindercampus Onder De Bogen (Integrated Campus) An integrated children's campus that coordinates primary school education (KBS Onder De Bogen) with childcare services (Kind&co ludens), aligning curriculum with childcare provision, sharing expertise and staff, and setting common goals for children aged 2.5 to 12 years.
• KBS Onder De Bogen (Primary School Education) The first bilingual primary school in Utrecht, offering education in Dutch and English from groups 1 to 8 (ages 4-12), using the International Primary Curriculum (IPC) for thematic learning across citizenship, history, science, technology, and creative subjects. Standard primary education is publicly funded with no tuition fees.
• Peutergroep Onder De Bogen (Nursery/Preschool) Preschool education for children from 2.5 to 4 years old providing early development in language skills, social-emotional skills, and motor skills, working on the same themes as the primary school for continuity. Provided in partnership with Kind&co ludens.
• Buitenschoolse Opvang (BSO) - After-school Care After-school childcare making use of learning plazas, kitchen, podium, and playroom, offering activities related to school themes with creative and sporting activities both indoors and outdoors, available full-day during holidays.
• Voorschoolse Opvang (VSO) - Before-school Care Childcare service offered on Mondays, Tuesdays, and Thursdays from 7:30 AM to 8:30 AM, where pedagogical staff take children to their groups and ensure smooth transfer to teachers.
• Tussenschoolse Opvang (TSO) - Lunch Break Childcare Midday childcare service facilitated by Kind&co ludens during the lunch break, with different time slots for different groups (Groups 1/2: 11:15-12:00, Groups 3&4: 11:45-12:30, Groups 5-8: 12:00-12:45), at a rate of €2.65 per child per session.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Kind&co ludenscoreStrategic or Co-development PartnerKBS Onder De Bogen and Kind&co ludens collaborate within 'Kindercampus Onder De Bogen'. They coordinate school curriculum with childcare provision, share expertise and staff, and set common goals. Kind&co provides before-school care (VSO), lunch break childcare (TSO), after-school care (BSO), and nursery services (Peutergroep) for children aged 2.5-4 years. A shared lab space is maintained at the Madridstraat location.
• Marnix AcademieminorStrategic or Co-development PartnerAffiliated as a partner in education and development. The school contributes to training excellent teachers by providing internship positions for Marnix Academie students. School teachers mentor these students to become competent (startbekwame) teachers.
• KSU (Katholieke Scholenstichting Utrecht)coreStrategic or Co-development PartnerKSU is the governing foundation that owns and manages the school. The school operates under KSU's Catholic identity, strategic direction (2026-2030), and shared governance including a central participation council (GMR). KSU sets core values (Eigenheid, Verbinding, Ontwikkeling, Aandacht) and provides centralised HR, finance, and policy frameworks.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• De Wereldwijzer Amsterdam: One of the first bilingual (Dutch-English) primary schools in the Netherlands, based in Amsterdam. Closest direct peer to Onder De Bogen in terms of pedagogical concept, bilingual curriculum model, and parent target audience seeking English-language primary education.
• Optimist Primary School (Amsterdam): Amsterdam bilingual primary school with a similar thematic and English-immersion curriculum structure. Represents another entrant in the same bilingual K-12 niche that Onder De Bogen occupies nationally, useful as a comparable for parent demand and fee dynamics.
• International School Utrecht (ISU): International primary school located in Utrecht serving both Dutch and internationally mobile families. Directly comparable to Onder De Bogen as a bilingual/international primary option in the same city, competing for the same pool of English-seeking families in Leidsche Rijn.
• De Bavinck Amsterdam: Amsterdam-based bilingual (Dutch-English) primary school using a similar integrated thematic and language-immersion approach. Competes for the same niche of Dutch parents seeking early English proficiency as an alternative to international schools.

Others

• Kind&co ludens: Strategic childcare partner at the Kindercampus, providing VSO, TSO, BSO and nursery services at the same location. Not a direct competitor but a critical ecosystem partner whose withdrawal would break the integrated campus model that underpins Onder De Bogen's value proposition.

Broad incumbents

• The British School of Amsterdam: Long-established international school in Amsterdam offering English-medium primary education with a broader international curriculum portfolio. Comparable as an English-language alternative for Dutch and expat families, but operates at a higher fee tier and serves a more internationally mobile population.

Regional players

• Europaschool The Hague: European/international primary school in The Hague offering multilingual and English-medium instruction. Comparable in pedagogy and parent segment but based in a different Dutch region, providing a relevant benchmark outside Utrecht for the bilingual K-12 category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kbs-onder-de-bogen

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kindercampus Onder De Bogen