KUEHN KUNZ ROSEN Brauerei

What KUEHN KUNZ ROSEN Brauerei does

KUEHN KUNZ ROSEN Brauerei is a craft brewery operating as K.K.R. GmbH, founded in 2014 by Wendelin Quadt as a gypsy brewer and established at its own facility in the historic Altes Rohrlager building at Weisenauer Straße 15, Mainz, Germany in 2017. The brewery operates a 15hl Sudhaus system producing the full brewing process from malting to bottling on-site, with a portfolio of approximately 10 core beers (including KUEHN Hell, KUEHN Pils, Mainzer Dom Bräu, Mystique IPA, Mainzer Dunkel), rotating seasonal and limited releases (Hazy Pale Ale series, Kerlig single-hop series, Zitrönsche, Sanddorini), a barrel-aged line, and the Unplugged non-alcoholic/low-alcohol series. Brand identity is anchored in the historical figure Kunz von der Rosen (1470-1519), the bold court jester of Emperor Maximilian I.

The company monetizes through four revenue streams: (1) direct-to-consumer beer sales via a Shopify-powered webshop with German domestic shipping; (2) wholesale distribution through four regional beverage partners (Held Getränke, HEWO, Getränke Schmidt, WIGEM) supplying retail chains (REWE, EDEKA, Kaufland, tegut) and 100+ hospitality tap accounts across German cities; (3) on-site gastronomy including the Schankraum taproom and ~500m² seasonal Biergarten with 11 draft taps and a partner-driven kitchen; and (4) experiential offerings including brewery tours (€15), brewing courses (Brautag Live €119), themed tastings (€42-€49), and event hosting with mobile Schankwagen rental. Customer segments span craft beer enthusiasts, retail and hospitality partners, private event hosts, and experience seekers.

Technology stack is conventional e-commerce/SaaS infrastructure (Shopify, Stripe/PayPal/Klarna, Google Analytics, Bookingkit reservations, WhatsApp Business) with no proprietary AI or distinctive technology differentiators; competitive advantage rests on brand heritage, brewer craft, regional community presence, and an integrated DTC-plus-hospitality-plus-experience model. The company is privately held, founder-led, with no disclosed institutional investors, funding rounds, or M&A activity.

Name

KUEHN KUNZ ROSEN Brauerei

Legal name

K.K.R. GmbH

Website

https://kuehnkunzrosen.de

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

KUEHN KUNZ ROSEN Brauerei is a Mainz-based craft brewery founded in 2014, operating a 15hl brewhouse to produce ~10 core and seasonal craft beers. It serves German craft beer consumers through DTC e-commerce, regional wholesale to retail chains (REWE, EDEKA, Kaufland), 100+ hospitality tap accounts, an on-site taproom and Biergarten, and brewing courses and tastings.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Beer and Ale Merchant Wholesalers (424810), Beer, Wine, and Liquor Retailers (44532)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Producer-Owned Retail & Bottle Shops (On-site) (THAFALAL), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA), Beer, Brewery & Craft Beverage Tastings (THAJAGAE), Craft Beer Retail & Bottle Shops (Off-Premise) (CRANAAAC)

Keywords

• Craft beer brewing
• Artisanal brewery
• Beer distribution
• Brewery experiences
• Craft beer retail

Headquarters

HQ city

Mainz

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Beer Product Sales: Direct-to-consumer and wholesale beer sales through own e-commerce platform and retail distribution partners across Germany. Includes core beers, seasonal releases, limited specials, barrel-aged varieties, and alcohol-free options.
2. Gastronomy & On-site Sales: Revenue from taproom (Schankraum) and Biergarten operations with 11 taps, food service, and direct growler/bottle sales. Open seasonal schedule with extended summer hours.
3. Events & Experiences: Revenue from public and private events including brewery tours, brewing courses (Braukurse), beer tastings, quiz nights, live music events, and corporate/private event bookings. Also includes experience vouchers.
4. Gift Vouchers: Shop gift vouchers and gastronomy gift vouchers sold through the e-commerce platform for beer purchases or taproom/restaurant use.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

KUEHN KUNZ ROSEN Brauerei is a craft brewery that produces and sells a diverse portfolio of artisanal beers including flagship lagers, IPAs, sours, barrel-aged specialties, and non-alcoholic options, using a 15hl Sudhaus at its Mainz facility. Beyond beer, the company operates an on-site taproom and seasonal beer garden, sells gift vouchers and merchandise, and offers educational experiences such as brewery tours, brewing courses, and themed tastings. Distribution combines direct-to-consumer e-commerce and on-premise consumption with wholesale supply to retail chains and hospitality venues across Germany.

Product overview

KUEHN KUNZ ROSEN is a craft brewery based in Mainz, Germany, founded in 2014 by Wendelin Quadt as a 'Gypsy Brewer' and operating its own 15hl brewhouse at Weisenauer Str. 15 since 2017. The company offers a portfolio of craft beers across four main product lines: (1) KUEHN Stammsorten — approximately 10 year-round core beers including KUEHN Hell (Helles), KUEHN Pils, Mainzer Dom Bräu, Mainzer Dunkel, Kuehnes Blondes (Belgian Wit), Mystique IPA, and the Unplugged non-alcoholic/low-alcohol series (Unplugged Pale Ale, Unplugged Helles, All Day Long); (2) Saisonale Sorten — rotating seasonal and limited releases such as the Hazy Pale Ale series (Howlsome, Bird Is The Word), the Kerlig single-hop series (Kerlig Edition #1 – Cascade), Zitrönsche, and Sanddorini; (3) Barrel Aged / Holzfassgereift — wood-barrel-aged specialty beers including the Gutenberg Bock Bierbrand (a 120-bottle limited spirit distilled from beer); and (4) Bier-Pakete — curated sampler sets (KUEHN Probier-Paket, 12 beers at €25.80). On the hospitality side, the company operates an on-site Schankraum (indoor taproom, October–April) and Biergarten (seasonal outdoor beer garden, May–September) with 11 draft lines, a kitchen with regional partners, and cellar sales. The company sells its products directly to consumers through its Shopify-powered KUEHN Shop (webshop.kuehnkunzrosen.de) with DHL delivery (free over €70 within Germany), and through the Spreadshop merchandise store. Event services include venue rental (Schankraum, ~95m² for up to 90 people; Biergarten, ~500m²) and mobile draft wagon/equipment rental for off-site events. Experiential offerings include brewery tours (€15), the Brautag Live brewing course (€119), themed tastings (Bier & Käse, Bier & Whisky, Bier Wein & Schokolade, from €42), and regular pub quiz events. Gift vouchers are sold in both shop and hospitality variants (€10–€100).

Differentiator

Problem solved

Functional benefit

Products and services

• KUEHN Stammsorten (Core Beer Range) Year-round core beer portfolio of approximately 10 staple styles, including KUEHN Hell (Helles), KUEHN Pils, Mainzer Dom Bräu (Spezial Hell), Mainzer Dunkel, Kuehnes Blondes (Belgian Wit), Mystique IPA, Kerlig Hell (Pale Lager), and the Unplugged non-alcoholic series.
• KUEHN Hell

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature1 record

Partnerships

Nine partnerships are on record, tiered minor.

• Hiestand HofbrennereiminorStrategic or Co-development PartnerDistillery partnership for producing the Gutenberg Bock Bierbrand - the brewery's Bock beer was sent to Hiestand Hofbrennerei in Guntersblum for distillation into a 38.7% alcohol spirit, limited to 120 bottles.
• St. Kilian DestillerieminorStrategic or Co-development PartnerCollaboration on barrel-aged beers resulting in wood-matured specialties. Joint tasting events featuring both KUEHN beers and St. Kilian whiskeys, highlighting malt as common base ingredient.
• Held GetränkeminorChannel Partner/ Reseller/ DistributorRegional beverage distributor based in Hahnheim covering wholesale distribution of KUEHN beers to retail and hospitality customers.
• HEWO GetränkeminorChannel Partner/ Reseller/ DistributorRegional beverage distributor based in Mainz covering distribution of KUEHN beers in the Mainz area.
• Getränke SchmidtminorChannel Partner/ Reseller/ DistributorRegional beverage distributor based in Wörrstadt covering distribution of KUEHN beers in the Rheinhessen region.
• WIGEM GetränkeminorChannel Partner/ Reseller/ DistributorRegional beverage distributor based in Bischofsheim covering distribution of KUEHN beers.
• Mainzer KäsekontorminorStrategic or Co-development PartnerCheese partner for 'Bier trifft Käse' (Beer meets Cheese) tasting events, offering food pairing experiences combining KUEHN beers with artisanal cheeses.
• Rheinhessen BräuminorStrategic or Co-development PartnerFellow craft brewery invited to annual KUEHN & Friends beer & wine festival, collaborative tasting events.
• Schwarze RoseminorStrategic or Co-development PartnerCraft beverage producer invited to annual KUEHN & Friends festival featuring beer and wine selections.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Hopfenstopfer: Independent craft brewery in Tangermünde with brewhouse, on-site tasting room, and craft beer retail focus. Comparable small-scale craft operations with strong regional identity.
• Kehrwieder Kreativbrauerei: Hamburg craft brewery with on-site taproom and webshop. Comparable scale and craft positioning with broad beer portfolio including IPAs, sours, and barrel-aged specialties.
• BRLO Brauerei: Berlin-based craft brewery with own brewhouse, on-site gastronomy, and DTC webshop. Highly comparable: multi-channel approach (DTC, wholesale, hospitality) and similar craft beer portfolio including lager, IPA, and seasonal releases.
• Crew Republic Brewery: Munich craft brewery operating a brewhouse, taproom, and DTC webshop. Directly comparable craft beer manufacturer with German nationwide retail distribution and similar scale.
• Tilmans Biere: Munich-based craft brewery with its own brewhouse, tasting bar, and Café Trunk as on-site gastronomy. Comparable as a small German craft producer with DTC, hospitality, and wholesale channels.
• Brauerei Maisel: Bayreuth-based craft brewery with brewery-owned taproom, guided tours, and DTC webshop. Comparable as a German craft brewery operating across core, seasonal, and experience verticals.
• Camba Bavaria: Bavarian craft brewery with on-site taproom, restaurant, and DTC webshop. Directly comparable craft model with similar multi-channel GTM and broad style portfolio.

Emerging players

• Maisel & Friends: Innovation brand of Brauerei Maisel targeting the craft beer segment with creative, one-off brews. Comparable craft positioning and experimental product approach, though backed by a larger parent.

Broad incumbents

• Radeberger Gruppe: Germany's largest private brewery group (Dr. Oetker). Comparable as a brewing/wholesale operator covering multiple German brands but at vastly larger scale and broader portfolio.
• Schneider Weisse: Established Bavarian wheat beer brewery with taproom, brewery tours, and DTC webshop. Comparable as a German specialty brewery with experience-led hospitality and on-site retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/kuehnkunzrosen
• Facebookfacebook.com/kuehnkunzrosen
• LinkedInlinkedin.com/company/kuehnkunzrosen
• Instagraminstagram.com/kuehnkunzrosen

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KUEHN KUNZ ROSEN Brauerei