Küry Park Side AG

What Küry Park Side AG does

Küry Park Side AG is a family-owned authorized automotive dealership headquartered in Rüschlikon (Canton of Zurich), Switzerland, operating as the official Audi partner for the Horgen district under the Audi Center Rüschlikon brand. The business traces its origins to 1952 as Carrosserie Küry & Kälin, transitioning from coachbuilding to premium automotive retail after acquiring the Audi franchise in 1998 and the VW franchise in 1999; VW operations today are housed in a wholly-owned subsidiary, Küry Automobile AG, founded in 2017. The current modern entity was established with the September 2016 opening of a Minergie-certified Audi Center at Seehaldenstrasse 2, with a second site at Moosstrasse 9 housing the body shop, paint booth, parts warehouse, AVIA fuel station, and a 24/7 self-service car wash.

The company operates as a full-service automotive retail and aftersales business. Its product portfolio spans new Audi vehicles (Neuwagen), demonstration models (Vorführwagen with 501–9,000 km), and certified pre-owned Audi vehicles under the Audi Occasion :plus program. Services include a workshop with modern diagnostic equipment and express service, a twice-daily parts courier supply from Audi's central warehouse, a VSCI-certified Carrosserie Fachbetrieb with aluminum body-repair specialization, a Räder-Hotel tire storage facility, vehicle financing consultation, and ancillary revenue from the AVIA fuel station and 24/7 car wash. Marketing and customer engagement remain largely traditional: a German-language informational website, listing on audipartners.ch, on-site showroom consultations, test drives, and an SOPL-powered online appointment scheduler.

The business model is classic authorized-dealer economics: one-time vehicle transactions (new, demo, certified used) complemented by recurring workshop, parts, body/paint, and ancillary service revenue. Pricing is set by individual consultation with no public disclosure; financing is arranged in-house. Customers are primarily private individuals in the greater Zurich region, with a secondary corporate/fleet segment. The firm is privately held, family-controlled across three generations (Rolf and Jürg Küry as co-chairs, Chantal Küry on the board), with Hans Arnold as Commercial Director and a team of ~11-20 staff including apprentices across sales, service, parts, and administration. Multiple Audi Dealer of the Year awards and Twin Cup finishes (1st place 2019/20) underscore its recognized standing within the Swiss Audi dealer network.

Name

Küry Park Side AG

Legal name

Küry Park Side AG

Website

https://kuery-parkside.ch

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Küry Park Side AG is a family-owned authorized Audi (and VW, via subsidiary Küry Automobile AG) dealership in Rüschlikon, Switzerland, serving private and corporate customers in the greater Zurich region with new/used vehicle sales, certified service, parts, body/paint, and ancillary fuel and car wash services.

Ownership category

akta.pro rank

Product category

Automotive Dealership

NAICS

Automobile Dealers (4411), Automotive Parts, Accessories, and Tire Retailers (4413), Tire Dealers (441340), Other Gasoline Stations (457120)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro industry

PRIMARYTLAKADAA

Retail Tire Sales & Installation (Consumer)

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Tire Services (Sales, Repair, Retreading)

SECONDARYTLAKAAAD

Tire & Wheel Services (Mount/Balance/Alignment)

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Automotive Repair & Maintenance (Light-Duty Vehicles)

SECONDARYCRAOAGAM

Car Wash, Auto Detailing & Vehicle Cleaning Supplies Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Household, Cleaning & Janitorial (JanSan) Distribution

Keywords

• Automotive dealership
• Vehicle sales
• Vehicle service
• Body and paint
• Vehicle parts

Headquarters

HQ city

Rüschlikon

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales: Sale of new Audi vehicles, Audi demo/Vorführwagen vehicles, and certified Audi used cars (Occasionen). Revenue generated from vehicle transactions including financing arrangements.
2. Service and Maintenance: Workshop services including repairs, maintenance, and express service for minor repairs. Qualified mechanics with modern diagnostic equipment.
3. Body and Paint Services: Carrosserie (bodywork) and Lackiererei (painting) services at Küry Automobile AG facility. Certified VSCI Carrosserie Fachbetrieb with aluminum body repair specialization.
4. Parts and Accessories: Sale of genuine Audi/VW replacement parts and accessories. Extensive parts inventory on-site with twice-daily courier service from central warehouse.
5. Ancillary Services: Wheel and tire service with storage ('Räder-Hotel'), car wash facilities (24/7 at Moosstrasse 9), AVIA fuel station.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Küry Park Side AG operates as the official Audi Center for the Rüschlikon/Horgen region of Canton Zurich, Switzerland. It retails new, demonstration, and certified pre-owned Audi vehicles, and provides integrated aftersales including workshop service, genuine Audi parts and accessories, VSCI-certified body and paint, wheel and tire service with seasonal storage, vehicle financing consultation, a 24/7 self-service car wash and AVIA fuel station.

Product overview

Küry Park Side AG operates as an official Audi dealership in Rüschlikon, Switzerland, representing the Audi brand alongside its sister company Küry Automobile AG for Volkswagen vehicles. The company offers a comprehensive automotive portfolio including new Audi vehicles (Neuwagen), demonstration models (Vorführmodelle), and certified pre-owned Audi vehicles (Occasionen with Audi Occasion :plus certification). The service offering encompasses workshop/maintenance, parts and accessories supply, body and paint services (as a VSCI-certified body shop), wheel/tire services with storage facilities, vehicle financing consultation, and a 24-hour car wash and fuel station. The company operates two facilities: the Audi Center at Seehaldenstrasse 2 (new Minergie-certified building) and the Küry Automobile AG at Moosstrasse 9 (housing body shop, paint booth, and car wash).

Differentiator

Problem solved

Functional benefit

Brands

• Audi Center Rüschlikon: The company's primary brand identity as the official Audi dealer in Rüschlikon, operating from Seehaldenstrasse 2
• Küry Automobile AG

Products and services

• Audi Neuwagen (New Vehicles) New Audi passenger vehicles (up to 500 km) sold through the official Audi dealership for the Rüschlikon/Horgen region in Canton Zurich.
• Audi Vorführmodelle (Demonstration Vehicles) Near-new Audi demonstration vehicles with 501–9,000 km sold at attractive prices through the Audi Center.
• Audi Occasionen (Certified Used Vehicles) Certified pre-owned Audi vehicles sold under the Audi Occasion :plus quality seal, guaranteeing tested premium quality for used car buyers.
• Werkstatt (Workshop and Maintenance Service) Vehicle maintenance and repair services for Audi vehicles, including qualified mechanics, modern diagnostic/measurement equipment, transparent service recommendations, and express service for minor repairs.
• Ersatzteile und Zubehör (Parts and Accessories) Sale of genuine Audi and VW replacement parts and accessories, supported by an extensive on-site parts inventory and twice-daily courier service from the central warehouse in Buchs Zürich.
• Carrosserie und Lackiererei (Body and Paint) Certified VSCI body shop (Carrosserie Fachbetrieb) at Küry Automobile AG, Moosstrasse 9, Rüschlikon, offering body repair including specialized aluminum body repair, plus paint services with spray and baking booth, certified to manufacturer specifications.
• Räder- und Reifenservice (Wheel and Tire Service) Wheel and tire change service with optional seasonal storage in the Räder-Hotel facility, bookable online via the SOPL appointment scheduler.
• Fahrzeugfinanzierung (Vehicle Financing Consultation) Individual consultation on vehicle purchase, trade-in and financing options for new and used Audi vehicles.
• AVIA Tankstelle und Waschanlage (Fuel Station and Car Wash) AVIA fuel station and modern self-service car wash open 24 hours a day, 365 days a year at Moosstrasse 9, Rüschlikon.
• Totalmobil! Pannendienst (24h Roadside Assistance) 24-hour roadside assistance service for customers through the Totalmobil! helpline at +41 848 024 365.

Quantifiable outcome

• Dealer of the Year 2017 - 1st Place ranking among Swiss Audi dealers
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Küry Automobile AGcoreChannel Partner/ Reseller/ Distributor · 1 January 2017Separate legal entity established in 2017 to hold VW franchise. Official VW dealer for passenger cars and commercial vehicles since 2019. Related company under common family ownership.
• Audi AGcoreChannel Partner/ Reseller/ Distributor · 1 January 1998Official Audi dealer/representative since 1998. Authorized to sell new Audi vehicles, provide factory warranty service, and offer certified pre-owned Audi vehicles. Appointed official contract dealer in 2006. Multiple Dealer of the Year awards demonstrate top-tier partnership status.
• TotalrepairminorStrategic or Co-development PartnerQuality certification partner for body and paint services. Totalrepair Confirmation 2026 confirms adherence to high quality standards in carroiserie and paint work.
• VSCI (Verband der Schweizer Carrosserieindustrie)minorStrategic or Co-development PartnerIndustry association certification. Küry Automobile AG is a certified 'VSCI Carrosserie Fachbetrieb' ensuring repairs meet strict manufacturer requirements.
• MinergieminorStrategic or Co-development PartnerSwiss building energy efficiency standard. Audi Center Rüschlikon certified to Minergie standard in 2018, meeting high requirements for energy efficiency, sustainability, and comfort.
• Totalmobil!minorOthers24-hour roadside assistance hotline (+41 848 024 365) provided through Totalmobil! partnership. Available to customers requiring emergency vehicle assistance.
• AVIAminorOthersAVIA fuel station operated at Moosstrasse 9 location, providing ancillary revenue and customer convenience.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Emil Frey AG: Emil Frey is one of Switzerland's largest automotive dealer groups, operating multiple brands and locations across the country. It represents a major competitor for premium automotive retail in the Swiss market and shares the multi-brand, multi-location dealer model that defines the industry.
• AMAG Group AG: AMAG is Switzerland's largest automotive retailer and the official VW Group importer for Switzerland. It operates a network of dealerships across multiple brands including Audi, VW, and others. As the dominant Swiss automotive retail group, it represents the most significant competitive threat and benchmark for Küry Park Side AG's operations.

Others

• Comparis: Comparis is a major Swiss comparison platform that includes automotive services and dealer comparisons. It influences consumer purchasing decisions and serves as an indirect channel for dealer customer acquisition, making it a relevant ecosystem participant for Küry Park Side AG's customer funnel.
• AutoScout24 Schweiz: AutoScout24 is Switzerland's leading online automotive marketplace where dealers like Küry Park Side AG list their used vehicle inventory. While not a direct competitor, it is a critical channel for customer acquisition and a key ecosystem participant in the Swiss automotive retail market.

Direct peers

• Hubacher AG: Hubacher is an established Audi dealer in the greater Zurich area, operating Audi Center facilities. It is a direct competitor in the same Swiss Zurich market, competing for the same premium Audi customers and offering similar sales, service, and parts capabilities.
• Avag AG: Avag is a Swiss automotive dealer group operating multiple brands and locations. It represents a competing dealer consortium in Switzerland and shares the multi-brand dealership model with Küry's combined Audi/VW operations.
• AMAG Retail: AMAG Retail operates multiple Audi Center locations across Switzerland as part of the AMAG Group. These directly compete with Küry Park Side AG's Audi Center Rüschlikon for the same Audi brand customers, particularly in the Zurich canton and surrounding areas.
• Garage Metropol AG: Garage Metropol is an Audi dealer in the Zurich region offering new and used Audi vehicles along with service and parts. It competes directly with Küry Park Side AG for Audi customers in the affluent Zurich metropolitan area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kuery-park-side

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Küry Park Side AG