Küry Automobile AG

What Küry Automobile AG does

Küry Automobile AG is a privately held, family-owned automotive dealership and full-service automotive care provider headquartered in Rüschlikon, Switzerland, near Zürich. Founded in its current legal form in 2017 with operational roots tracing back to 1952, the company is an official Volkswagen dealer authorized for both VW passenger cars and VW commercial vehicles. It employs 30 qualified staff members and operates a single integrated facility at Moosstrasse 9 covering vehicle sales (new, demonstration, and certified pre-owned), workshop service and maintenance using modern diagnostic equipment, certified bodywork (VSCI Carrosserie Fachbetrieb) and painting with PPG MoonWalk automated color-matching technology, a 24/7/365 dual-lane automated car wash with seven programmed tiers, a parts warehouse with twice-daily courier service from Buchs Zürich, a seasonal tire/wheel storage service ("Räder-Hotel"), an on-site AVIA fuel station, and vehicle pickup/delivery with loaner alternatives. Its affiliated sister entity Küry Park Side AG operates the Audi dealership at a separate location under the same family ownership.

The company generates revenue across seven distinct streams: vehicle sales (one-time), workshop/maintenance service (professional services), certified bodywork and painting (professional services), car wash (one-time/transactional with loyalty discounts), parts and accessories (one-time), fuel (hardware), and tire/wheel seasonal storage (professional services). Pricing on the consumer-facing car wash ranges from CHF 20 to CHF 35 with tiered loyalty discounts of 10-20% at spend thresholds. Customer segments are horizontally distributed across individual VW buyers, existing VW owners, commercial fleet operators, and walk-in car wash customers. Go-to-market is primarily enterprise field sales through the physical showroom and VW partner channels, supported by an online appointment scheduler and the company's own website; there is minimal social media presence.

Küry holds ISO 9001 certification (since 2005) and VSCI Carrosserie Fachbetrieb status, and was awarded VW "Dealer of the Year 2017." Its competitive positioning rests on a premium highway-adjacent location, a comprehensive one-stop service model, established VW franchise rights, and over five decades of regional reputation in the Zürich metropolitan area. The business is family-controlled by the Küry family, with Jürg Küry as Owner and Board member, Rolf Küry as Board member, Reto Schwarzenbach as Managing Director (Geschäftsführer), and Hans Arnold as Commercial Director and Board member.

Name

Küry Automobile AG

Legal name

Küry Automobile AG

Website

https://kuery-automobile.ch

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Küry Automobile AG is a family-owned official Volkswagen dealership in Rüschlikon near Zürich, Switzerland, selling and servicing VW passenger and commercial vehicles while operating a full-service facility including certified bodywork, 24/7 car wash, parts, fuel, and tire storage for individual and commercial fleet customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Rüschlikon

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Vehicle Sales: Sales of new and used VW passenger cars and VW commercial vehicles including new cars, demonstration models, and certified pre-owned vehicles.
2. Car Wash Services: 24/7 automated double car wash facility offering 7 wash programs ranging from CHF 20-35. Customer loyalty discounts available with customer card.
3. Workshop and Maintenance Services: Vehicle repair, maintenance, and service for VW passenger cars and commercial vehicles using modern diagnostic equipment. Includes express service for minor repairs.
4. Bodywork and Paint Services: Certified VSCI Carrosserie Fachbetrieb bodywork repairs including aluminum bodywork restoration and painting services for all vehicle brands.
5. Parts and Accessories Sales: Sales of VW genuine parts and accessories with in-house parts warehouse and twice-daily courier service from central warehouse in Buchs Zürich.
6. Fuel Sales: AVIA petrol station on-site for customer convenience.
7. Tire and Wheel Services: Seasonal tire service with wheel storage in 'Räder-Hotel' facility.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Küry Automobile AG is an official Volkswagen dealership and full-service automotive center in Rüschlikon (Zürich), Switzerland, selling new and used VW passenger cars and VW commercial vehicles and providing after-sales services including workshop repairs, certified bodywork (VSCI Fachbetrieb), paint services using PPG MoonWalk automated color mixing, a 24/7 double automated car wash, a parts and accessories warehouse, seasonal wheel/tire storage, and an AVIA fuel station — all operated from a single integrated facility with approximately 30 qualified staff.

Product overview

Küry Automobile AG is an official Volkswagen dealer and service center operating since 1952, located in Rüschlikon near Zürich. The company operates as a multi-service automotive dealership offering VW passenger cars and commercial vehicles (VW Nutzfahrzeuge), workshop and maintenance services, certified bodywork and painting (VSCI-certified with PPG MoonWalk color mixing system), a 24/7 double car wash facility, spare parts and accessories, seasonal tire/wheel storage services (Räder-Hotel), an on-site AVIA fuel station, and vehicle pickup/delivery options. The company employs 30 qualified staff and serves customers through both sales and comprehensive after-sales service operations.

Differentiator

Problem solved

Functional benefit

Products and services

• VW Personenwagen (VW Passenger Cars) Sales Sales of new Volkswagen passenger vehicles, demonstration models (Vorführwagen), and certified pre-owned VW vehicles for individual retail buyers in the greater Zürich market. Includes in-person sales consultations, financing advice, and trade-in evaluation.
• VW Nutzfahrzeuge (VW Commercial Vehicles) Sales Sales and service of VW commercial vehicles (transporters and light commercial models) for small and mid-sized fleet operators in the greater Zürich region. Backed by a dedicated Brand Manager and dedicated commercial-vehicle sales consultants.
• Werkstatt (Workshop and Maintenance Service) Qualified mechanical workshop for repair, scheduled maintenance, and service of VW passenger and commercial vehicles using modern diagnostic and measurement equipment. Includes express service for minor repairs and pickup-and-delivery options.
• Carrosserie und Lackiererei (Bodywork and Paint) Certified VSCI bodywork specialist service for accident-damage repairs and paint restoration for all vehicle brands, including aluminum bodywork repair and full spray/baking-booth painting using the PPG MoonWalk automated color-mixing system. Küry coordinates the entire damage claim from initiation to completion.
• Carwash (Doppel-Carwash-Anlage) Public double-lane automated car wash operating 24 hours, 365 days per year with seven wash programs ranging from CHF 20 (Pick-Up / roof-rack programs) to CHF 35 (full Polish with top-seal), loyalty discounts, and automated payment-terminal checkout.
• Ersatzteile und Zubehör (Spare Parts and Accessories) Retail sale of genuine VW parts (VW Original Teile) and VW Original Zubehör accessories from an in-house parts warehouse with twice-daily courier service from the VW central warehouse in Buchs, Zürich. Counter staff includes accessories specialists.
• Räder- und Reifenservice (Wheel and Tire Service) Seasonal tire-change service for VW customers with secure wheel storage in the on-site 'Räder-Hotel' facility during the off-season.
• AVIA-Tankstelle (On-site Fuel Station) AVIA-branded petrol station located on the dealership premises, providing fuel sales to customers and visitors for added convenience.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Volkswagen (VW)coreChannel Partner/ Reseller/ DistributorOfficial VW dealership for passenger cars and commercial vehicles since 1999. Authorized to sell and service VW vehicles. Appointed official VW dealer for sales and service of VW passenger cars and VW commercial vehicles in 2019. Access to VW special offers, configurator, and manufacturer support.
• Totalmobil!coreChannel Partner/ Reseller/ Distributor24-hour roadside assistance partnership. Totalmobil! hotline provides round-the-clock breakdown service for customers. Main hotline: 0848 024 365, ID Modelle hotline: 058 827 66 00.
• PPG IndustriescoreTechnology or IntegrationPaint supplier providing automated MoonWalk color-mixing system for precise automotive paint matching. Spray and baking cabin technology for professional bodywork and painting services.
• VSCI (Verband Schweizerischer Carrosseriebetriebe)coreTechnology or IntegrationCertified 'VSCI Carrosserie Fachbetrieb' status ensuring bodywork repairs meet strict manufacturer standards and regulations.
• AVIAminorChannel Partner/ Reseller/ DistributorOn-site AVIA petrol station providing fuel services to customers and visitors.
• Küry Park Side AGcoreStrategic or Co-development PartnerRelated company operating Audi-Center at Seehaldenstrasse 2, Rüschlikon (Minergie-certified building opened September 2016). Separate legal entity handling Audi representation (20-year anniversary in 2018). Both entities share family ownership.
• XTRA Advertising & Gecko MediaminorImplementation/ SI/ Consulting PartnerWebsite concept and web development partners responsible for company website design and maintenance.
• ZVV (Zürcher Verkehrsverbund)minorOthersFree ZVV day passes provided to customers during vehicle service/repair periods as alternative transportation.

Scale indicators5 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Garage Hess AG: Regional Swiss multi-brand automotive dealer and service provider offering sales, workshop, bodywork and tire services. Comparable as a similar-sized full-service dealership operating in the Swiss market, though with a different OEM mix.
• Auto Iten AG: Regional Swiss VW/Audi dealership group with sales and service operations. Comparable as a VW Group franchise peer operating workshop, bodywork, and parts services in the broader Zürich/Swiss German market.
• Auto Center Rüschlikon / local VW partner dealers: Other officially authorized VW dealerships in Switzerland that compete for the same customer base in adjacent geographies. The VW partner portal hosts comparable single- or multi-site dealers offering the same VW passenger and commercial vehicle lineup, identical brand service standards, and similar workshop/bodywork offerings.
• Küry Park Side AG: Sister company under shared Küry family ownership operating the official Audi dealership at Seehaldenstrasse 2 in Rüschlikon. Directly comparable as a VW Group franchise operation in the same catchment, sharing management, but legally separate and specializing in the Audi brand.

Broad incumbents

• AMAG Group: Major Swiss automotive retailer and importer historically tied to the VW Group, operating numerous dealerships and service centers nationally. Comparable core overlap with VW passenger/commercial vehicle sales and service, but at materially larger scale and broader geographic footprint.
• Emil Frey Group: Switzerland's largest automotive retail group, operating multiple OEM franchises including VW and Audi across many sites. Comparable as a multi-brand dealer in the same Swiss market, but scale, brand portfolio, and geographic reach are far larger than Küry's single-site operation.

Emerging players

• Betreibungs- und Konkursämter / car wash operators: Independent automated car wash operators in Switzerland competing with Küry's 24/7 wash facility on price and convenience. Partial overlap - competes only on the car wash and ancillary service line, not on VW sales or bodywork.

Others

• Axalta / PPG Refinish independent body shops: Paint suppliers and certified independent bodywork shops that collaborate with or compete against Küry's VSCI-certified bodywork operation. Indirectly comparable through the collision repair supply chain and certified Fachbetrieb network rather than direct retail competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kuery-automobile-ag

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Küry Automobile AG