Kult Models
KULT Group is an international model agency network founded in 2001 by Marco Cordes, operating wholly-owned agencies in Hamburg, London, Stockholm, Vienna, Sydney, and Cape Town to discover, develop, and market modeling talent globally.
- Company typePrivate
- Founded2001
- HeadquartersHamburg, Germany
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Kult Models does
KULT Group, operating commercially as Kult Models, is an international model agency network founded by Marco Cordes in 2001 and headquartered in Hamburg, Germany. The company represents and develops modeling talent, connecting influential and in-demand models with industry opportunities on a global stage. It operates as a network of wholly-owned local agencies across six cities — Hamburg (Germany), London (United Kingdom), Stockholm (Sweden), Vienna (Austria, under the Wiener Models sub-brand), Sydney (Australia), and Cape Town (South Africa) — spanning Europe, Oceania, and Africa. Cross-border talent placement and a unified brand positioning across markets are central to its operating model.
The business is a pure services company in the talent management sector; there is no software product, platform, or technology offering shipped to clients. Core revenue mechanics are not disclosed in the available data but are consistent with conventional model agency economics: commission-based fees on bookings secured for represented talent, with possible supplementary income from development, licensing, and image rights. The company is privately held, founder-controlled, with no external institutional investment, private equity, or public market presence indicated. With 133 employees globally, the operation is mid-sized and mature, with no recent funding rounds, acquisitions, product launches, or leadership changes documented in the source material.
Customer concentration is not disclosed. The company's "customers" are split between the models it represents (supply side) and the brands, photographers, agencies, and productions that hire talent (demand side). No named client logos, no segment mix, and no pricing model are disclosed, which limits revenue predictability analysis. The company has no patents, no regulatory actions, no awarded recognitions, and no partnerships publicly documented in the input. The firm is actively operating across all six locations, but there are no forward-looking signals of new geographic, product, or channel expansion in the available data.
Kult Models firmographics
Firmographics- Name
- Kult Models
- Legal name
- KULT Group
- Website
- https://kultmodelagency.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- KULT Group is an international model agency network founded in 2001 by Marco Cordes, operating wholly-owned agencies in Hamburg, London, Stockholm, Vienna, Sydney, and Cape Town to discover, develop, and market modeling talent globally.
- Ownership category
- akta.pro rank
Kult Models industry classification
Industry- Product category
- Modeling Agency Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)
- akta.pro primary industry
- Artist Booking, Talent Buying & Agency Services (MPAGAAAF)
Keywords
Where Kult Models is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices6 records
Markets served
Kult Models business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Kult Models product offering
Product offeringCore offering
KULT Group is an international model agency network that discovers, develops and markets fashion models on a global stage. It represents influential and in-demand talent through wholly-owned regional agencies in Hamburg, London, Stockholm, Vienna, Sydney and Cape Town, booking represented models with commercial clients such as fashion brands, advertising agencies and photographers.
Product overview
Kult Models is a talent management and model agency network that represents influential and in-demand talents in the modeling industry. The company operates as a unified agency network with multiple regional offices across Germany, London, Stockholm, Vienna, South Africa, and Australia, providing talent discovery, development, and global marketing services rather than a software product or technology platform.
Differentiator
Problem solved
Functional benefit
Brands
- Wiener Models: Vienna-based modeling agency operating within the KULT network
Products and services
- KULT Group International Model Agency Network
- KULT Germany (Hamburg)
- KULT London
- KULT Stockholm
- Wiener Models (Vienna)
- KULT South Africa (Cape Town)
- KULT Australia (Sydney)
Companies that use Kult Models
Customer profileIdeal customer profiles1 record
Kult Models technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kult Models partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
Kult Models competitors and assessment
Company assessmentOthers
Direct peers
- DNA Model Management: New York-based international model agency with offices in major fashion cities. Comparable to KULT as a mid-sized global model management firm focused on top-tier editorial talent.
- IMG Models: Global model management division of WME/IMG, representing top fashion talent worldwide. Closely comparable business model: agency representation, commission-based fees, and multi-city global footprint.
- Next Management: International model agency with offices in New York, London, Paris, Milan, and other fashion capitals. Direct competitor in the global model representation market with similar multi-region structure to KULT.
- Storm Models: London-based international model agency with UK origins and global operations. Comparable to KULT in its European roots, multi-office presence, and representation of editorial and commercial talent.
- Ford Models: Historic New York-based model agency with global representation capabilities. Comparable to KULT as a brand-led model management firm serving editorial and commercial fashion clients.
- Supreme Management: Paris-headquartered international model agency with European origins and global reach. Comparable to KULT as a multi-region European-rooted agency serving high-fashion clients.
- Wilhelmina Models: US-headquartered model and talent management firm with international offices. Comparable as a publicly-traded peer operating in model and broader talent representation.
- Elite Model Management: One of the largest international model agencies with offices across Europe, the US, and Asia. Directly comparable to KULT as a multi-region model representation firm serving top-tier fashion brands and talent.
Broad incumbents
- Creative Artists Agency (CAA): Global entertainment and talent representation giant with model and fashion divisions. Comparable to KULT as a high-end talent agency, but operates across a much broader portfolio of entertainment verticals.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Kult Models social profiles
Digital presenceKult Models financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kult Models leadership team
Management profileNumber of profiles
Profiles1 record
Kult Models subsidiaries and ownership
Company hierarchySubsidiaries6 records
Kult Models funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kult Models M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kult Models
What does Kult Models do?
KULT Group is an international model agency network that discovers, develops and markets fashion models on a global stage. It represents influential and in-demand talent through wholly-owned regional agencies in Hamburg, London, Stockholm, Vienna, Sydney and Cape Town, booking represented models with commercial clients such as fashion brands, advertising agencies and photographers.
Is Kult Models a public or private company?
Kult Models is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kult Models founded?
Kult Models was founded in 2001. It employs 101 to 250 people.
Where is Kult Models based?
Kult Models is headquartered in Hamburg, Germany, in the Europe region.
Who are Kult Models's main competitors?
Viva Model Management is listed as an others. Direct peers are DNA Model Management, IMG Models, Next Management, Storm Models, Ford Models, Supreme Management, Wilhelmina Models and Elite Model Management. Creative Artists Agency (CAA) is listed as a broad incumbent.
Does Kult Models have an API?
No public API is recorded for Kult Models.
What industry is Kult Models in?
Kult Models's product category is Modeling Agency Services. Its primary akta.pro industry code is MPAGAAAF, Artist Booking, Talent Buying & Agency Services. Its NAICS code is 7114.