Kulturens Analyseinstitut

What Kulturens Analyseinstitut does

Kulturens Analyseinstitut is a self-governing independent research institution established in 2022 by the Danish Ministry of Culture (Kulturministeriet) and headquartered in Roskilde, Denmark. Its mission is to create, aggregate, and disseminate knowledge about the role of culture in Danish society, serving primarily Danish municipalities, museums, cultural foundations, and national cultural policy stakeholders. The institute employs 38 people and operates with 38 staff conducting research, survey administration, and policy analysis.

The institute's core offerings center on the Kulturprofil (Municipal Cultural Profile), a standardized analytical framework combining citizen surveys (typically 1,000-1,900 respondents per municipality) with cultural supply mapping using Kultunaut's database aggregating 58 ticketing systems. It also administers the National Museum User Survey in partnership with Organisationen Danske Museer (ODM), covering all member museums with historical data back to 2017. Additional products include thematic research reports on cultural volunteering (covering 14 festivals and 77,000 volunteers), temporary art in public spaces, cultural heritage dissemination for vulnerable youth, and gender dynamics in music professions. The methodology is grounded in survey instruments derived from the national Kulturvaneundersøgelse (Culture Habit Survey) conducted by Danmarks Statistik.

The business model blends three revenue streams: core operational funding from the Kulturministeriet, project-based contracts with individual Danish municipalities commissioning Kulturprofiler, and grant-funded research initiatives with cultural foundations (Bikubenfonden, Liljeborgfonden, Alm. Brand Foreningen 1792). Pricing is not publicly disclosed. Go-to-market is consultative and relationship-driven, leveraging direct outreach, the annual Kulturmødet Mors conference, and institutional referrals. Free publication distribution via the institute's website functions as a top-of-funnel awareness channel.

Name

Kulturens Analyseinstitut

Legal name

Kulturens Analyseinstitut S/I

Website

https://kulturensanalyseinstitut.dk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Kulturens Analyseinstitut is a Danish Ministry of Culture–established independent research institute that produces citizen surveys, cultural supply mapping, and policy analysis for Danish municipalities, museums, and cultural foundations.

Ownership category

akta.pro rank

Product category

Cultural Policy Research and Analysis

NAICS

Libraries and Archives (51921)

SIC

Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Libraries, Archives & Special Collections (BPAGAHAF)

Keywords

• Cultural policy research
• Municipal citizen surveys
• Museum visitor analytics
• Cultural sector analysis
• Public culture profiling

Headquarters

HQ city

Roskilde

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Government Funding (Kulturministeriet): Kulturens Analyseinstitut is a self-governing independent institution (selvejende institution) established by the Danish Ministry of Culture (Kulturministeriet). Core operational funding is provided by the ministry, making the institute a publicly funded research and analysis body rather than a commercial enterprise.
2. Municipal Cultural Profiling Contracts: The institute conducts paid cultural profiling assignments for Danish municipalities (Kommuner). Municipal clients commission surveys and analyses that produce Kulturprofiler, which serve as decision-making foundations for local cultural policy. Contracts are typically project-based, with individual municipalities commissioning specific analyses.
3. Museum Survey Administration (ODM Partnership): Kulturens Analyseinstitut serves as the analytical partner for the national museums user survey administered by Danske Museer (ODM). Participation in the survey is free for ODM member museums, with funding secured through a political allocation managed by ODM, suggesting a grant-funded service model rather than direct client billing.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Kulturens Analyseinstitut is an independent Danish research institute that conducts cultural research and analysis through citizen surveys, cultural supply mapping, and mixed-methods studies. It produces standardized municipal cultural profiles (Kulturprofiler), a national museum user survey, and thematic research reports covering cultural volunteering, public art, and cultural accessibility for Danish municipalities, museums, and cultural foundations.

Product overview

Kulturens Analyseinstitut is a Danish independent research institute established by the Ministry of Culture. The organization offers a portfolio of research and analysis services focused on understanding the role of culture in Danish society. Their core offerings include Kulturprofiler (Culture Profiles) - comprehensive citizen surveys for municipalities that map cultural consumption and participation patterns - and the National Museum User Survey conducted for Danske Museer. They also produce thematic research reports on topics such as cultural volunteering, temporary art in public spaces, and cultural accessibility for vulnerable populations. The institute works primarily with Danish municipalities, cultural institutions, and government bodies to generate evidence-based insights for cultural policy development.

Differentiator

Problem solved

Functional benefit

Products and services

• Kulturprofil (Culture Profile) A comprehensive mapping service for Danish municipalities that surveys citizens' cultural consumption habits, maps local cultural offerings, and identifies potential for cultural engagement and participation. Used by local governments for strategic cultural policy development.
• Museernes Nationale Brugerundersøgelse (National Museum User Survey) A national user survey for Danish museums conducted in partnership with Danske Museer (ODM). Provides museums with data about their visitors, covering satisfaction, demographics, and behavioral patterns, with historical trend data back to 2017.
• Fritids- og Kulturprofil (Leisure and Culture Profile)

Quantifiable outcome

• Citizen survey sample sizes of 1,000-1,900 per municipality with statistical uncertainty of 2.2-2.8% at 95% confidence interval
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• BikubenfondencoreStrategic or Co-development Partner · 21 May 2026Bikubenfonden co-funded the initiative 'Kunstens betydning i det Offentlige Rum' (The Significance of Art in Public Spaces), which concluded with the report 'Midlertidig kunst i byrummet' (Temporary Art in Public Spaces). The foundation's support enabled the institute to conduct a comprehensive mixed-methods study including a national survey (1,002 respondents), case-based surveys (642 responses), 22 field observations, 58 semi-structured interviews, focus groups, and interviews with key actors across five cases.
• ODM (Organisationen Danske Museer)coreStrategic or Co-development Partner · 5 May 2026Danske Museer (ODM) partnered with Kulturens Analyseinstitut to deliver a new national museums user survey after Slots- og Kulturstyrelsen discontinued its previous survey in 2025. ODM secured a political allocation to fund the survey for 2026-2027 and selected Kulturens Analyseinstitut as the analytical partner. The survey is free for ODM member museums and includes historical data from 2017-2025. The partnership gives the institute access to all ODM member museums as clients and positions it at the center of Danish museum sector research.
• Alm. Brand Foreningen 1792coreStrategic or Co-development PartnerKulturens Analyseinstitut partnered with Alm. Brand Foreningen 1792 on a national mapping of leisure activities for children and youth across Denmark. The institute contributed the cultural supply side of the mapping, which revealed more than 22,000 cultural leisure offerings for children and young people across sport, culture, and idea-based activities — significantly exceeding prior expectations.
• Formidlingsfonden Roskilde DomkirkeminorStrategic or Co-development PartnerFormidlingsfonden Roskilde Domkirke (the foundation behind the UNESCO World Heritage Site Roskilde Cathedral) is the lead project owner of 'Verdensarv for alle børn og unge' (World Heritage for All Children and Youth), with Kulturens Analyseinstitut serving as a knowledge partner. The institute collected research on heritage dissemination for children and youth in vulnerable positions, producing a report and brochure as phase-one deliverables.
• ROMUminorStrategic or Co-development PartnerROMU (a Danish museum organization) is a co-project owner alongside Formidlingsfonden Roskilde Domkirke in the 'Verdensarv for alle børn og unge' initiative. Kulturens Analyseinstitut serves as the research partner, contributing knowledge collection and analysis on cultural heritage dissemination to vulnerable children and youth.
• Designskolen KoldingcoreStrategic or Co-development PartnerDesignskolen Kolding (Design School Kolding) is a key partner in the initiative 'Fællesskab og Frivillighed på Kulturområdet' (Community and Volunteering in the Cultural Sector), alongside Kulturens Analyseinstitut and Region Syddanmark. The initiative runs from January 2024 to March 2026 and aims to engage young people in cultural communities through interviews, workshops, and prototype development. The school contributes design expertise and co-leads the initiative.
• Region SyddanmarkcoreStrategic or Co-development PartnerRegion Syddanmark (Region of Southern Denmark) is a co-funder and strategic partner in the 'Fællesskab og Frivillighed på Kulturområdet' initiative, alongside Kulturens Analyseinstitut and Designskolen Kolding. The region provides funding and strategic oversight for the initiative, which aims to strengthen volunteer communities and youth engagement in cultural activities across southern Denmark.
• Idrættens Analyseinstitut (Idan)minorStrategic or Co-development PartnerKulturens Analyseinstitut collaborated with Idrættens Analyseinstitut (Idan) to produce the leisure and cultural profile for Gentofte Kommune. The joint study combined sports facility satisfaction data with cultural institution satisfaction data, covering eight facilities including Ishal 1, Kildeskovshallen, Bellevue Teatret, and Øregaard Museum. Idan contributed sports sector analytical expertise.
• AFA DecauxminorStrategic or Co-development PartnerAFA Decaux partnered with Kulturens Analyseinstitut on the national survey component of the temporary art in public spaces research. AFA Decaux contributed to the data collection as a collaborator alongside Norstat, enabling a nationally representative survey of 1,002 Danish residents on their encounters with and perceptions of temporary public art.
• WilkeminorStrategic or Co-development PartnerWilke collaborated with Kulturens Analyseinstitut on the case-based survey component of the public art research, administering a supplementary survey of 642 Danish residents who had attended specific temporary art events. Wilke contributed survey administration expertise to the mixed-methods research design.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Norsk kulturråd (Arts Council Norway): Norway's national cultural-policy body that funds research, disseminates sector statistics, and serves as the Norwegian equivalent to a Kulturministeriet-attached research and policy body. A natural reference for any Nordic expansion of Kulturens Analyseinstitut's mandate.
• Kantar (Gallup): Global market research firm with strong Nordic presence (formerly TNS Gallup Denmark) that could perform large-scale citizen surveys for municipalities or cultural institutions. Represents a much larger commercial alternative that competes for the same analytical-services budget pools.
• Danmarks Statistik: The Danish national statistics office that conducts the underlying Kulturvaneundersøgelse (Culture Habit Survey) from which Kulturens Analyseinstitut derives its survey instruments. As the primary producer of national statistics, Danmarks Statistik is the upstream data source and a major institutional benchmark for cultural data methodology.
• Arts Council England: UK development agency for arts and culture that commissions research, distributes public funding, and operates as a national body for the cultural sector. Comparable institutional position to Kulturens Analyseinstitut's role under the Danish Ministry of Culture, but at a much larger scale and with broader funding-distribution powers.
• Rambøll Management Consulting: Large Danish-origin consulting and engineering firm offering policy and sector analysis across Nordic municipalities. Rambøll competes for institutional research and strategy mandates that municipalities could otherwise award to Kulturens Analyseinstitut.

Direct peers

• Centre for Cultural Value: Independent UK-based research organization (hosted by the University of Leeds) that studies the social and economic value of culture and the arts. Closest international functional equivalent, sharing the mission of producing evidence-based research for the cultural sector and its funders.
• Tænketanken DEA: Danish think tank focused on education, culture, and welfare policy that commissions and disseminates applied research. Like Kulturens Analyseinstitut, DEA produces sector-relevant data and analysis targeted at policymakers and municipalities.
• VIVE - Det Nationale Forsknings- og Analysecenter for Velfærd: Denmark's national research and analysis center for welfare, with a similar independent-institution status under government funding. VIVE conducts applied social research for ministries, regions, and municipalities using mixed methods - the same model Kulturens Analyseinstitut uses but applied to welfare instead of culture.
• Idrættens Analyseinstitut (Idan): Danish independent research institute that performs the same sector-research-and-analysis role as Kulturens Analyseinstitut, but for the sports sector rather than culture. They have even partnered together on the Gentofte leisure/cultural profile, making Idan the closest comparable peer in terms of mandate, funding model, methodology, and target clients.

Others

• Statens Kunstfond (Danish Arts Foundation): Danish state arts foundation that funds and oversees arts initiatives, including the Project Support Committee for Music where Kulturens Analyseinstitut's Development Manager sits. As a fellow cultural-policy institution under Kulturministeriet, it is a key ecosystem peer and potential collaboration partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/KulturensAnalyseinstitutDk
• LinkedInlinkedin.com/company/kulturens-analyseinstitut
• Instagraminstagram.com/kulturens.analyseinstitut

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Kulturens Analyseinstitut