Kantar Gallup
Kantar Gallup is a Copenhagen-based media intelligence firm providing audience measurement, advertising tracking, and consumer research products to Danish media companies, publishers, and brands, leveraging Gallup methodology and the Index Danmark/TGI database.
- Company typePrivate
- Founded1939
- HeadquartersCopenhagen, Denmark
- Headcount101–250
- GTM typeB2B
- OfferingServices
Kantar Gallup firmographics
Firmographics- Name
- Kantar Gallup
- Website
- https://kantargallup.dk
- Company type
- Private
- Founded year
- 1939
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Kantar Gallup is a Copenhagen-based media intelligence firm providing audience measurement, advertising tracking, and consumer research products to Danish media companies, publishers, and brands, leveraging Gallup methodology and the Index Danmark/TGI database.
- Ownership category
- akta.pro rank
Kantar Gallup industry classification
Industry- Product category
- Market Research and Audience Measurement Services
- NAICS
- Marketing Research and Public Opinion Polling (54191)
- akta.pro primary industry
- Audience Measurement & Media Research (Ratings, Attribution, Media Mix Insights) (MPAAALAM)
- akta.pro secondary industries
- Media & Audience Measurement Analytics (BPAHALAO), Market Research & Consumer Insights (BPAHALAA), Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling) (MPAAALAF), Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs) (MPAAAFAH), Radio Audience Measurement & Analytics (Ratings, Attribution) (MPAIAEAK)
Keywords
Where Kantar Gallup is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Kantar Gallup business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Distribution channels1 record
Marketing channels1 record
Kantar Gallup product offering
Product offeringCore offering
Kantar Gallup provides media measurement, audience analytics, and consumer research services for the Danish market. Its portfolio includes Custom Measurement, Gallup Data Collection, Index Danmark/TGI, Audience Measurement (radio listening), and Adfacts advertising intelligence, which together deliver tailored analytics on Danish consumer behavior, brand-media intersections, and advertising activity across 550+ media channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Measurement Custom-designed media analytics tailored to Danish media companies and publishers, providing bespoke audience measurement solutions.
- Gallup Data Collection Comprehensive data collection services using Gallup's survey-based methodology to understand Danish consumer behavior and demographics.
- Index Danmark / TGI Brand and media intersection research platform providing data on consumer-brand-media relationships within Denmark.
- Audience Measurement Radio listening measurement services that track which stations Danish consumers tune into across platforms.
- Adfacts Advertising intelligence service that registers advertisements across more than 550 media channels spanning all platforms.
Companies that use Kantar Gallup
Customer profileSegments2 records
Ideal customer profiles2 records
Kantar Gallup technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Kantar Gallup partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Fifty5BluecoreFifty5Blue operates as a distribution partner for Kantar Gallup products and services in the Danish market, offering Custom Measurement, Gallup Data Collection, Index Danmark/TGI, Audience Measurement, and Adfacts services to Danish media companies, publishers, and brands.
Kantar Gallup competitors and assessment
Company assessmentDirect peers
- GfK (Growth from Knowledge): International market research company specializing in consumer panels, brand and media research, and consumer behavior analytics. Directly comparable to Kantar Gallup's panel-based methodology and TGI-style products.
- Nielsen: Global audience measurement and media analytics incumbent, with longstanding ratings products for TV, radio, and digital. Directly competes with Kantar Gallup's audience measurement and Adfacts-type advertising intelligence offerings in similar categories.
- Ipsos: Global market research firm offering survey-based consumer insights, brand and advertising research, and audience measurement. Comparable to Kantar Gallup's Gallup Data Collection and TGI-style brand-media research services.
- Comscore: Audience measurement and media analytics provider, with products for cross-platform audience, advertising effectiveness, and media planning. Comparable to Kantar Gallup's Adfacts (ad tracking) and audience measurement offerings, though with a digital-first focus.
- Kantar: Global market research and audience measurement leader, and the apparent parent brand for Kantar Gallup. Kantar offers overlapping media measurement, brand tracking, and consumer insights services across many markets, with TGI-like products in multiple geographies.
Emerging players
- Similarweb: Digital audience intelligence and media measurement platform covering web, app, and advertising activity. An emerging player encroaching on parts of Kantar Gallup's Adfacts and digital audience measurement opportunity from a digital-native angle.
Regional players
- AudienceProject: Nordic and European audience measurement and insights provider, with cross-media measurement capabilities. A regional competitor in the same geographic footprint as Kantar Gallup, with overlapping advertiser and publisher customers.
Broad incumbents
- Gallup: Global analytics and advisory firm known for survey-based research and the Gallup brand. The Gallup methodology referenced in Kantar Gallup's data collection originates from this organization, making it the foundational incumbent with broader global scope.
- TNS (Kantar TNS / Taylor Nelson Sofres): Legacy market research brand now operating under Kantar, with historical overlap to TGI-style audience measurement. Relevant as a broader incumbent with comparable global consumer panel and brand research methodologies.
Others
- Statistics Denmark (Danmarks Statistik): National statistical agency providing demographic and consumer-related data on Denmark. While not a commercial competitor, it provides foundational data that Kantar Gallup's products benchmark against, and influences buyer expectations in the Danish market.
Market position
Customer concentration
Kantar Gallup social profiles
Digital presenceKantar Gallup financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kantar Gallup leadership team
Management profileNumber of profiles
Kantar Gallup funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kantar Gallup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kantar Gallup
What does Kantar Gallup do?
Kantar Gallup provides media measurement, audience analytics, and consumer research services for the Danish market. Its portfolio includes Custom Measurement, Gallup Data Collection, Index Danmark/TGI, Audience Measurement (radio listening), and Adfacts advertising intelligence, which together deliver tailored analytics on Danish consumer behavior, brand-media intersections, and advertising activity across 550+ media channels.
When was Kantar Gallup founded?
Kantar Gallup was founded in 1939. It employs 101 to 250 people.
Where is Kantar Gallup based?
Kantar Gallup is headquartered in Copenhagen, Denmark, in the Europe region.
Who are Kantar Gallup's main competitors?
Direct peers on record are GfK (Growth from Knowledge), Nielsen, Ipsos, Comscore and Kantar. Similarweb is listed as an emerging player. AudienceProject is listed as a regional player. Broad incumbents are Gallup and TNS (Kantar TNS / Taylor Nelson Sofres). Statistics Denmark (Danmarks Statistik) is listed as an others.
Does Kantar Gallup have an API?
No public API is recorded for Kantar Gallup.
What industry is Kantar Gallup in?
Kantar Gallup's product category is Market Research and Audience Measurement Services. Its primary akta.pro industry code is MPAAALAM, Audience Measurement & Media Research (Ratings, Attribution, Media Mix Insights), with a secondary code of BPAHALAO, Media & Audience Measurement Analytics. Its NAICS code is 54191.