KunstLokaal

What KunstLokaal does

KunstLokaal is a Dutch specialty retailer of artist supplies and decorative paint materials, founded in 1996 and headquartered in Deventer, Overijssel. The company operates two brick-and-mortar stores (Deventer at Stromarkt 9 and Arnhem at Steenstraat 36A — the Arnhem location was acquired from the former Peter van Ginkel/Art Supplies/Gerstaeger shop and includes an in-house framing workshop) and a national e-commerce storefront. It functions as a one-stop specialist shop for hobbyists and professional artists, art students and educators, and decorative paint enthusiasts, stocking premium heritage brands (Talens/Royal Talens, Winsor & Newton, Faber-Castell, Annie Sloan, Polyvine, Mabef, Da Vinci, Schmincke) alongside its own-label KunstLokaal gesso.

The product portfolio spans paints (acrylic, watercolor, gouache, chalk paint, oil, alkyd, polymer, pigments), brushes, canvas/linen and stretcher strips, easels, papers (drawing, watercolor, mixed media, sketchbooks, printmaking, Japanese/Chinese), drawing materials, printmaking supplies (linocut, etching, lithography, screen printing, monoprint), stencils, and decorative-paint materials (gilding, craquelé, wood effect, color/whitewash, aging/patinating, glass and textile painting). Revenue is generated through unit-priced retail sales ranging from budget SKUs (€1.75) to professional equipment (€2,795 easels), augmented by custom framing services (Barth and Nielsen systems), art-education workshops and courses, and original-art sales of local artist Peter-Frans de Graaf. Distribution is hybrid: physical retail for tactile consultation plus e-commerce with home delivery across the Netherlands.

The company is privately held with no disclosed external investors, parent entity, or funding history. It employs approximately 17 staff and operates from a single Dutch jurisdiction (Gelderland/Overijssel). Go-to-market is organic digital (SEO, social media, educational tips-and-tricks content, an inspirational lookbook) supporting both footfall and online conversion. The strategy is depth of specialist curation and service (framing, workshops, original art) rather than scale; there is no documented platform architecture, API, or AI capability.

Name

KunstLokaal

Legal name

KunstLokaal

Website

https://kunstlokaal.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Art Supplies Retail

NAICS

Paint and Wallpaper Retailers (444120)

SIC

Pens, Pencils & Other Artists' Materials (3950)

akta.pro industry

PRIMARYCRALABAG

Art & Drafting Supplies Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Office Supplies & Stationery Retail

SECONDARYCRALACAC

Crafting Tools & Equipment Retail (Cutting, Adhesives, Heat Tools)

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Arts, Crafts & Hobby Supplies Retail

Keywords

• Art supplies retail
• Artist materials
• Custom framing services
• Decorative paint products
• Art education workshops

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Pricing tiers

Distribution channels3 records

Marketing channels3 records

Core offering

KunstLokaal is a Dutch specialist retailer of artist supplies that sells paints, brushes, canvas, paper, printmaking materials, and decorative paint techniques through two physical stores (Deventer and Arnhem) and an e-commerce platform. The company also provides fee-based custom framing services and runs art education workshops and courses in drawing, painting, printmaking, and life drawing.

Product overview

KunstLokaal is a Dutch art supplies retailer operating both physical stores in Deventer and Arnhem and an e-commerce platform. The product portfolio centers on a comprehensive range of artist materials organized into interconnected categories: paints (acrylic, watercolor, gouache, chalk paint, oil paint, alkyd), brushes and painting tools, canvas and linen supports, papers and drawing supplies, printmaking equipment, and decorative paint techniques. The company carries major professional brands (Winsor Newton, Faber-Castell, Talens, Annie Sloan) alongside its own-brand gesso products. Beyond product sales, KunstLokaal offers custom framing services and art education/workshops. The business operates as a single e-commerce storefront without a modular platform architecture or documented API integration capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Verf (Paint) Comprehensive paint range covering acrylic, watercolor, gouache, Annie Sloan chalk paint, oil paint, alkyd spray cans, polymer paint, and pigments for hobbyist and professional artists.
• Annie Sloan Chalk Paint & Accessories
• Kwasten & Penselen (Brushes)
• Alles Rondom Verf (Painting Supports and Accessories)
• Schilderdoek & Linnen (Canvas and Linen) Cotton and linen canvas in various weights, canvas boards, and custom-cut canvas and linen available in pre-made or custom sizes with stretcher frames.
• Spielatten (Stretcher Strips)
• Schildersezels & Veldezels (Easels)
• Papier (Paper) Art paper range including drawing paper, watercolor paper, mixed media paper, sketchbooks, printmaking paper, Japanese and Chinese paper, card stock, and specialty papers from Fabriano, Hahnemühle, Arches, Canson, and Awagami.
• Tekenen (Drawing Supplies)
• KunstLokaal Gesso (Own Brand)
• Decoratieve Verftechnieken (Decorative Paint Techniques)
• Sjablonen (Stencils)
• Druktechnieken & Grafiek (Printmaking)
• Sets & Start Pakketten (Starter Packages)
• Inlijsten (Custom Framing Service)
• Educatie (Art Education Workshops and Courses)
• Kunst (Original Art Sales)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• HEMA: Dutch mass-market general merchandise retailer carrying entry-level art, craft, and stationery products. Competes on price rather than specialist depth, but shares the hobbyist and family customer base.
• Michaels: Largest North American arts-and-crafts specialty retailer with broader hobby/craft focus; overlaps with KunstLokaal on artist supplies and decorative paint but operates at much greater scale with mass-market positioning.
• Bruna: Dutch stationery, books, and office-supplies chain with selective art-supplies offerings. Competes for the student and hobbyist segments at the lower end of the price spectrum.

Others

• Schmincke: German premium paint manufacturer (Schmincke Mussini, Akademie, Aero Color) used by professional artists. Key supplier and co-marketing partner for the top-quality tier of KunstLokaal's paint range.
• Royal Talens: Dutch manufacturer of artist paints and materials (Talens, Rembrandt, Van Gogh lines). A key supplier to KunstLokaal, providing the premium professional paints that anchor its fine-art assortment.
• Annie Sloan: UK creator of the Chalk Paint brand and a network of official stockists worldwide. KunstLokaal's status as an official Annie Sloan stockist is a defining pillar of its decorative-paint category.

Direct peers

• Dick Blick Art Materials: Major US-based art-supplies retailer with strong omnichannel presence and one of the broadest assortments in the category, including artist paints, brushes, paper, and printmaking supplies.
• Pipoos: Largest Dutch specialty art-supplies chain with multi-store physical presence and online shop, selling comparable ranges of paints, brushes, paper, and easels to hobbyists, students, and professional artists.
• Gerstaecker: German specialty art-supplies retailer operating physical stores and online. Comparable assortment across fine-art, hobby, and decorative painting supplies, with similar focus on premium European brands.
• Jackson's Art Supplies: UK-based specialist art-supplies retailer with a strong e-commerce presence and curated range of premium brands. Highly comparable online-only specialist model with deep SKU coverage in fine-art materials.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/kunstlokaal
• LinkedInlinkedin.com/company/kunstlokaal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KunstLokaal