pipoos
pipoos is a privately held Dutch hobby and craft retail chain operating 35 physical stores across the Netherlands and Belgium plus an e-commerce platform delivering to the Netherlands, Belgium, and Germany. It sells 8,000+ hobby and craft articles to hobbyists, families, and celebration planners.
- Company typePrivate
- Founded-
- HeadquartersAlkmaar, Netherlands
- Headcount51–100
- GTM typeB2C
- OfferingServices
What pipoos does
Pipoos is a privately held Dutch hobby and craft retail chain founded in 1992 and headquartered in Nieuwkuijk, Netherlands, operating under the legal entity Popov BV with 96 employees. Its commercial core is the sale of more than 8,000 hobby and craft articles organised across 25+ hobby categories spanning jewelry making, painting, needlework, candle and soap making, diamond painting, decoupage, macramé, felting, children's crafts, and party and baking supplies. The company targets hobbyists and craft enthusiasts as the primary segment, with secondary audiences of families with children and celebration planners, operating a horizontal segmentation approach with no named enterprise or B2B customers.
The business operates a hybrid omnichannel model: 35 physical retail stores across the Netherlands and Belgium serve as the distribution backbone, complemented by an e-commerce platform on pipoos.com providing home delivery to the Netherlands, Belgium, and Germany. Operational service features include same-day shipping for orders placed before 16:30 on weekdays, free home delivery from €40, free in-store pickup for all orders, and a 100-day return policy. Underlying technology is conventional e-commerce infrastructure with no proprietary platform, AI capability, SDK, or API disclosed; the only technology credential noted is the Thuiswinkel Waarborg Dutch e-commerce certification.
Revenue is generated through unit-priced product sales at €1 to €40+, supplemented by volume promotions such as '5 for €5' and '3 for 2', gift cards, and a newsletter-driven 10% online discount. Marketing is multi-channel and content-led: an on-site DIY inspiration hub covering all major hobby verticals is paired with active Instagram, Pinterest, Facebook, and YouTube accounts under the #pipooscreatives community identity. The company holds no external funding, no parent company, no disclosed institutional investors, no M&A activity, and no disclosed revenue, making forward financial assessment data-constrained.
pipoos firmographics
Firmographics- Name
- pipoos
- Legal name
- Popov BV
- Website
- https://pipoos.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- pipoos is a privately held Dutch hobby and craft retail chain operating 35 physical stores across the Netherlands and Belgium plus an e-commerce platform delivering to the Netherlands, Belgium, and Germany. It sells 8,000+ hobby and craft articles to hobbyists, families, and celebration planners.
- Ownership category
- akta.pro rank
pipoos industry classification
Industry- Product category
- Hobby and Craft Retail
- NAICS
- Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), Hobby, Toy, and Game Retailers (45912), Sewing, Needlework, and Piece Goods Retailers (45913)
- SIC
- Pens, Pencils & Other Artists' Materials (3950)
- akta.pro primary industry
- General Arts & Crafts Supplies Retail (CRALACAA)
Keywords
Where pipoos is headquartered
LocationHeadquarters
- HQ city
- Alkmaar
- HQ country
- Netherlands
- HQ region
- Europe
Offices32 records
Markets served
pipoos business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales - Retail and E-commerce: Pipoos generates revenue through the sale of hobby and craft materials across 8,000+ articles. Products span categories including jewelry making, painting, needlework, baking supplies, children's crafts, and general craft materials. Sales occur through 35 physical stores and an e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing ranging from €1 to €40+ |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
pipoos product offering
Product offeringCore offering
pipoos sells hobby and craft materials through 35 physical stores in the Netherlands and Belgium and an e-commerce platform serving the Netherlands, Belgium, and Germany. The assortment spans 8,000+ articles across jewelry making, painting, needlework, baking, and children's crafts, targeting individual hobbyists, families, and creative enthusiasts. The legal entity is Popov BV, founded in 1992 and headquartered in Nieuwkuijk, Netherlands.
Product overview
pipoos is a Dutch hobby retail chain offering a comprehensive portfolio of more than 8,000 hobby articles through both physical stores (35 locations in Netherlands and Belgium) and an online webshop. The offering is organized around the core retail business supplemented by gift cards and free DIY inspiration content. Products span diverse crafting categories including jewelry making, hobby horses, miniatures, iron beads (strijkkralen), paper crafts, pixel art, clay work (FIMO), candle making, soap making, diamond painting, puzzles and mindfulness, mixed media, home decoration, plate decorating, decoupage, textile hardening, painting, drawing and coloring, crochet and knitting, embroidery, macramé, felting, textile dyeing, children's crafts, party and baking supplies, and basic craft materials.
Differentiator
Problem solved
Functional benefit
Products and services
- pipoos Hobby Store Physical retail stores selling hobby and craft materials across the Netherlands and Belgium. Targets individual hobbyists and craft enthusiasts with jewelry making, painting, needlework, baking, and children's craft supplies.
- pipoos Online Shop E-commerce platform offering the same 8,000+ hobby and craft articles as the physical stores, with delivery to the Netherlands, Belgium, and Germany. Targets individual hobbyists who prefer online ordering and home delivery.
- pipoos Giftcard Prepaid gift card that can be used to purchase hobby and craft products in pipoos stores and online.
Companies that use pipoos
Customer profileSegments3 records
Ideal customer profiles1 record
pipoos technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
pipoos partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
pipoos competitors and assessment
Company assessmentOthers
- Etsy: Global online marketplace for handmade craft supplies, kits, and materials. Competes for online craft supply demand and serves as an alternative discovery channel for the same hobbyist customer.
- bol.com: Largest Dutch and Benelux online marketplace. Comparable as a competing channel for the same hobby/craft SKUs, including marketplace sellers and bol.com's own retail lines.
- Amazon Handmade: Amazon's curated handmade and craft-supply marketplace. Relevant online competitor for hobby materials and kits, particularly in Germany where Pipoos already ships.
Regional players
- Casa: Belgian/Dutch home decoration and lifestyle retailer with overlap on home deco, macramé, painting, and decorative craft categories. Comparable omnichannel positioning in Benelux.
- Hobbycraft: UK's largest dedicated hobby retail chain with both physical stores and a strong online channel. Highly comparable business model and category breadth, but operates in a different geography.
Broad incumbents
- Intertoys: Dutch specialty toy and kids' hobby retailer with physical stores and e-commerce. Comparable overlap in kids' crafts, hobby horses, strijkkralen, and family-oriented hobby segments.
- HEMA: Dutch general merchandise retailer with a sizable hobby, stationery, and kids' crafts assortment. Comparable as a Benelux omnichannel mass-market incumbent that competes for the same craft/hobby basket.
- Michaels: North America's largest specialty arts, crafts, and hobby retailer. Closest international analogue in scale, assortment, and omnichannel structure, despite operating in a different market.
- Action: Pan-European discount non-food retailer with a growing hobby/craft assortment at low price points. Competes with Pipoos on price and accessibility across Benelux and increasingly Germany.
Direct peers
- Veritas: Belgian specialty hobby and craft retailer with a multi-store footprint and webshop serving Belgium and the Netherlands. Directly comparable to Pipoos on assortment (yarn, fabric, paper, kids' crafts) and Benelux focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
pipoos social profiles
Digital presencepipoos compliance and trust
Trust signalCompliance1 record
pipoos financial estimates
Financial estimateRevenue estimate
Valuation estimate
pipoos leadership team
Management profileNumber of profiles
pipoos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
pipoos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about pipoos
What does pipoos do?
pipoos sells hobby and craft materials through 35 physical stores in the Netherlands and Belgium and an e-commerce platform serving the Netherlands, Belgium, and Germany. The assortment spans 8,000+ articles across jewelry making, painting, needlework, baking, and children's crafts, targeting individual hobbyists, families, and creative enthusiasts. The legal entity is Popov BV, founded in 1992 and headquartered in Nieuwkuijk, Netherlands.
Is pipoos a public or private company?
pipoos is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was pipoos founded?
pipoos was founded in -1. It employs 51 to 100 people.
Where is pipoos based?
pipoos is headquartered in Alkmaar, Netherlands, in the Europe region.
How does pipoos make money?
One revenue line is on record: product Sales - Retail and E-commerce.
Who are pipoos's main competitors?
Others on record are Etsy, bol.com and Amazon Handmade. Regional players are Casa and Hobbycraft. Broad incumbents are Intertoys, HEMA, Michaels and Action. Veritas is listed as a direct peer.
Does pipoos have an API?
No public API is recorded for pipoos.
What industry is pipoos in?
pipoos's product category is Hobby and Craft Retail. Its primary akta.pro industry code is CRALACAA, General Arts & Crafts Supplies Retail. Its NAICS code is 459 and its SIC code is 3950.