Kunst På Arbejde

What Kunst På Arbejde does

Kunst På Arbejde (est. 1954) is a Danish non-profit organization that operates as a mobile art museum and workplace art-lending service, distributing curated rotating exhibitions to Danish companies, public institutions, and organizations. It was founded by Knud W. Jensen (founder of the Louisiana Museum) with the mission of bringing art out of traditional museum settings into everyday working life. The organization manages one of Denmark's largest private art collections, spanning 458+ artists from the 1950s to contemporary work, and reaches 30,000+ daily viewers across workplaces nationally. It is positioned as "Nordens største kunstdeler" (the Nordic region's largest art sharer).

The core offering is a membership-based subscription service delivered in three tiers: Basis (26,300 DKK/year for up to 3 exhibition changes/year with 8–16 works per exhibition), Plus (36,900 DKK/year for up to 6 changes/year with high flexibility), and Individual solutions (from 1,500 DKK per artwork for 6 months). Kunst På Arbejde handles the full logistics chain from its Copenhagen headquarters — curation, transport, hanging, mediation, insurance, and removal — making art integration turnkey for members. Adjacent services include art advisory (for ESG reporting, wellbeing, and leadership), exclusive member events (vernissager, studio visits, artist talks, networking bars), and specialized programs such as ÅRGANG (annual graduate exhibition in partnership with Denmark's three art academies) and Kunst & Barsel (parental-leave art program launched in 2025).

The go-to-market is primarily direct sales to Danish enterprises (financial services, consulting, technology, automotive, professional services), government ministries and agencies, courts, universities, and healthcare institutions. Notable corporate members include Nordea, McKinsey & Company, Deloitte, Netcompany, Polestar, and GoBoat, alongside public-sector clients including Beskæftigelsesministeriet, Digitaliseringsstyrelsen, and multiple Danish ministries. Membership is enrolled via webform or direct contact, with the 16-person team coordinating exhibitions and managing relationships. Revenue is recurring subscription-based, supplemented by philanthropic donations (e.g., Trine & Gunnar Kjems funding ÅRGANG). The organization is governed by a board chaired by Lisbeth Nordahl Heyde, with Akademiraadet (Danish Academy Council) playing a founding and ongoing governance role.

Name

Kunst På Arbejde

Legal name

Kunst På Arbejde

Website

https://kunst-paa-arbejde.dk

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

11–50 employees

Short description

Kunst På Arbejde is a Danish non-profit founded in 1954 that lends curated rotating art exhibitions from a 458+ artist collection to Danish workplaces via membership subscriptions (Basis, Plus, Individual tiers), reaching 30,000+ daily viewers across corporate, government, and institutional members.

Ownership category

akta.pro rank

Product category

Corporate Art Lending Services

NAICS

Museums, Historical Sites, and Similar Institutions (7121)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

Keywords

• Workplace art lending
• Art subscription service
• Corporate art curation
• Art advisory services
• Exhibition management

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Membership subscriptions: Kunst På Arbejde generates revenue through annual membership subscriptions. Members pay for access to rotating art exhibitions delivered to their workplaces. The subscription model includes Basis (up to 3 exhibition changes/year), Plus (up to 6 changes/year), and Individual solutions (per artwork pricing). The organization handles the full service: curation, transport, hanging, mediation, insurance, and removal of artworks.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Kunst På Arbejde is a Danish membership-based art lending organization that brings curated, rotating art exhibitions to workplaces across Denmark. Members subscribe to receive physical artworks that are installed, transported, insured, and rotated by the organization on a scheduled basis. The service includes access to a curated collection spanning 458+ artists from the 1950s to the present, plus advisory, events, and special programs.

Product overview

Kunst På Arbejde er Nordens største kunstdeler (est. 1954) og fungerer som et mobilt kunstmuseum, der bringer skiftende kuraterede kunstudstillinger ud på danske arbejdspladser. Virksomheden opererer via tre abonnementsmodeller: BASIS (26.300 DKK/år – op til 3 skift årligt med 8-16 værker), PLUS (36.900 DKK/år – op til 6 skift årligt) og Individuelle Løsninger (fra 1.500 DKK/værk for 6 mdr.). Kerneydelsen omfatter Udstillinger (værker fra 1950'erne til i dag), Sammensæt Værker (skræddersyet kunstvalg), Kunstnere (samling af 458+ kunstnere), Kunstrådgivning (ESG, trivsel, ledelse), Events (eksklusive medlemsevents), og Cases. Særlige programmer inkluderer ÅRGANG (årlig nyuddannede kunstnere), Kunst & Barsel (barselsprogram), Særudstillinger (eksperimenterende kunst), og Krøyers Danmarksturné (P.S. Krøyers maleri på turné).

Differentiator

Problem solved

Functional benefit

Products and services

• Kunst & Barsel (Art & Parental Leave Program) Specialized service in collaboration with Kunst På Barsel that allows Danish organizations to provide curated art experiences to employees on parental leave, supporting wellbeing, attachment, and community connection during the leave period.
• Særudstillinger (Special Exhibitions) Experimental contemporary art exhibitions offered as an add-on for members with a particular interest in avant-garde art, supplementing the standard rotating exhibitions in the core membership.
• ÅRGANG (Annual Graduate Exhibition Program) Annual program showcasing newly graduated artists from the three Danish art academies, with selected works entering the Kunst På Arbejde collection and circulating on Danish workplaces. The 2026 Open Call ran 4-27 August 2026 with the public opening on 23 October - 8 November 2026.
• Krøyers Danmarksturné (Krøyer's Denmark Tour) Touring exhibition bringing P.S. Krøyer's 1895 painting 'Fra Københavns Børs' to Danish museums and workplaces during the rebuilding of Copenhagen's Børsen building, in partnership with Dansk Erhverv and HIZKIA.
• Kunstrådgivning (Art Advisory) Advisory service for organizations on how art can actively support wellbeing, community building, and new perspectives. Includes lectures and development of tools for ESG reporting and workplace environment, positioning art as a strategic leadership tool.

Quantifiable outcome

• 30,000+ daily viewers encounter art through Kunst På Arbejde's collection in Danish workplaces every day.

Named customers18 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core.

• Dansk ErhvervcoreStrategic or Co-development Partner · 1 January 2026Dansk Erhverv (Danish Chamber of Commerce) partnered with Kunst På Arbejde and HIZKIA for Krøyer's Denmark Tour — a national tour of P.S. Krøyer's painting 'Fra Københavns Børs' (1895). The painting tours Danish museums and workplaces while Copenhagen's Børsen is rebuilt. The partnership brings art to new audiences beyond traditional museum settings.
• HIZKIAcoreStrategic or Co-development Partner · 1 January 2026HIZKIA partnered with Kunst På Arbejde and Dansk Erhverv for Krøyer's Denmark Tour. HIZKIA contributes to the national tour initiative bringing P.S. Krøyer's iconic painting to Danish museums and workplaces.
• AkademiraadetcoreStrategic or Co-development Partner · 1 January 2026Akademiraadet (Danish Academy Council) is the founding body that established Kunst På Arbejde in 1954 and continues to provide governance through board appointments. Akademiraadet awarded Kunst På Arbejde the N.L. Høyen Medaljen 2026.
• Brandts (Kunstmuseum Brandts)coreStrategic or Co-development PartnerKunstmuseum Brandts in Odense partnered with Kunst På Arbejde for the Krøyer exhibition — the first venue on the painting's national tour. The museum hosts P.S. Krøyer's 'Fra Københavns Børs' until August 30, 2026.
• AkademiraadetcoreOthersAkademiraadet (Academy Council) was instrumental in founding Kunst På Arbejde in 1954 and continues to govern and support the organization, including making board appointments such as Benedikte Bjerre in 2026.
• Det Kongelige Danske KunstakademicoreStrategic or Co-development PartnerRoyal Danish Academy of Fine Arts in Copenhagen partners with Kunst På Arbejde for the annual ÅRGANG exhibition, which showcases new graduates. Art graduates from the academy are invited to apply for inclusion in the national collection and workplace exhibitions.
• Det Fynske KunstakademicoreStrategic or Co-development PartnerThe Funen Academy of Fine Arts in Odense partners with Kunst På Arbejde for the ÅRGANG annual exhibition program, inviting new graduates to showcase their work in Danish workplaces.
• Det Jyske KunstakademicoreStrategic or Co-development PartnerThe Jutland Academy of Fine Arts in Aarhus partners with Kunst På Arbejde for the ÅRGANG exhibition, enabling new graduates to reach audiences of up to 30,000 daily viewers across Danish workplaces.
• Trine & Gunnar KjemscoreOthersTrine and Gunnar Kjems have made generous donations supporting the ÅRGANG exhibition program, including ÅRGANG 2025 and ÅRGANG 2026. Their philanthropy enables new art graduates to enter the Kunst På Arbejde collection.

Scale indicators4 records

Expansion highlights5 records

Broad incumbents

• Sotheby's: Global auction house and art advisory firm that offers corporate art advisory and collection management services to wealthy collectors and institutions. Broad incumbent overlapping Kunst På Arbejde's advisory and curatorial functions at the high end.
• Artsy: Online art marketplace and editorial platform connecting collectors with galleries and auction houses worldwide. Overlaps Kunst På Arbejde's content discovery and distribution functions but at much larger scale and digital-only model.
• Louisiana Museum of Modern Art: Major Danish modern and contemporary art museum founded by the same Knud W. Jensen who created Kunst På Arbejde in 1954. Closely linked by heritage and cultural mission in Denmark but operates a fixed-site museum model rather than workplace art distribution.
• SMK – Statens Museum for Kunst (National Gallery of Denmark): Denmark's national art museum, holding Denmark's largest collection of art. Provides cultural authority and operates as a broad incumbent in the Danish art ecosystem; potential institutional partner or substitute channel for members.

Direct peers

• Wendover Art Group: US-based corporate art consulting firm that curates, produces, and installs artwork for commercial, healthcare, and senior-living environments. Most direct comparable for workplace art curation and installation at scale, though focused on healthcare/commercial real estate rather than pure subscription.
• Lumas: Berlin-based art publisher that produces and distributes limited-edition photography and contemporary art for homes and offices via an online and retail channel. Operates a similar 'rotating art access for non-collectors' model across multiple geographies, though with sales rather than subscription-only revenue.

Regional players

• Kunsthal Charlottenborg: Copenhagen exhibition venue under Akademiraadet that hosted the N.L. Høyen Medaljen 2026 ceremony to which Kunst På Arbejde was awarded. Adjacent institution in the Danish fine arts ecosystem with shared governing body.
• Copenhagen Contemporary: Copenhagen-based contemporary art center focused on large-scale international contemporary exhibitions. Comparable as a regional cultural player reaching Danish art audiences but operates a fixed-venue public museum model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCZ-eAmkmbN2S6SBp1IjWOdw
• Facebookfacebook.com/kunstpaaarbejde
• LinkedInlinkedin.com/company/kunst-p-arbejdspladsen
• Instagraminstagram.com/kunstpaaarbejde

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kunst På Arbejde