What Kunzler does

The Associação da Família Kunzler (operating as "Kunzler," also referenced under legacy spellings Kunsler and Kuntzler) is a nonprofit civil association (entidade civil autônoma, sem fins lucrativos) founded on May 5, 2013, in Chapecó, Santa Catarina, Brazil, and officially registered on November 24, 2014. The organization serves direct and indirect descendants of Jacob Kunzler, who immigrated from Willingen Berus — Felsberg — Saarlouis — Saarland in Germany to Brazil aboard the ship Olbers on March 18, 1829, as well as their spouses, regardless of surname spelling. Its primary activities are genealogical research and preservation, organization of periodic family encounters (Encontros das Famílias Kunzler/Kunsler/Kuntzler — twelve held since 1999, with the twelfth scheduled for May 3-4, 2025 in Carazinho, RS), publication of genealogical books and family history materials, and maintenance of cultural assets including a registered family coat of arms and a family hymn.

The organization operates with no proprietary technology. Its digital footprint consists of a content/website platform (kunzler.org.br) serving as the primary information hub, supplemented by free social media channels (Facebook, YouTube channel FAMILIAKUNZLER, and individual LinkedIn profiles of board members). There are no mobile applications, no APIs, no integrations, and no disclosed technology stack. The business model is a community-led membership subscription: members join through a formal application (proposta de admissão), pay recurring fees set by the Executive Board and approved by the Conselho Deliberativo e Fiscal on a monthly, annual, or biennial cadence, and receive genealogical resources, publications, and event access. Specific fee amounts are not publicly disclosed. The association is governed by an elected volunteer board including a President (Jacob Paulo Kunzler, mandate 2013-2017), Vice-President, Treasurer, Secretaries, alternates, and a six-member Conselho Deliberativo e Fiscal distributed across Rio Grande do Sul, Santa Catarina, and Paraná.

Name

Kunzler

Legal name

Associação da Família Kunzler

Website

https://kunzler.org.br

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

The Associação da Família Kunzler is a Brazilian nonprofit civil association founded in 2013 in Chapecó, Santa Catarina, that serves descendants of German immigrant Jacob Kunzler (arrived 1829) through genealogical research, family reunions, cultural preservation, and membership-based services across southern Brazil.

Ownership category

akta.pro rank

Product category

Family and Genealogical Association Services

NAICS

Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (813990), Business, Professional, Labor, Political, and Similar Organizations (8139)

akta.pro primary industry

Indigenous, Ethnic & Folk Arts/Heritage Organizations (BPAGAHAI)

Keywords

• Family genealogy services
• Cultural heritage preservation
• Membership association
• Genealogical research
• Family reunion events

Headquarters

HQ city

Chapecó

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Membership Fees: The association generates revenue through membership fees (taxa mensal, anual ou bianual) paid by associated family members. These fees are negotiated by the Executive Board and approved by the Deliberative and Fiscal Council.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Associação da Família Kunzler is a nonprofit civil association that organizes genealogical research, family reunions, and cultural preservation activities for descendants of the immigrant Jacob Kunzler, who arrived in Brazil from Germany in 1829. The association sells memberships to family members (regardless of surname spelling: Kunzler, Kunsler, or Kuntzler), publishes genealogical books and historical accounts, and coordinates periodic family gatherings (Encontros das Famílias) across southern Brazilian states.

Product overview

Associação da Família Kunzler is a non-profit family association (entity civil autônoma) organized as a platform for genealogical research, family reunions, and cultural preservation. The organization offers membership services, publishes genealogical publications (Genealogia das Famílias Kunzler & Kuntzlr, Minhas Raízes), and organizes periodic family encounters. It does not offer commercial products or technology services.

Differentiator

Problem solved

Functional benefit

Products and services

• Associação da Família Kunzler Membership

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves8 records

Expansion highlights4 records

Direct peers

• FamilySearch: Non-profit genealogical organization operated by The Church of Jesus Christ of Latter-day Saints, providing free family-history records and tree-building tools globally. Highly comparable as a non-commercial, community-driven genealogy service that complements small surname associations like Kunzler.
• Sociedade Brasileira de Genealogia: Brazilian national genealogical society promoting family history research across Brazilian families. Comparable as a Brazilian non-profit/association structure dedicated to genealogy and family heritage, of which surname-based associations like Kunzler are members.
• Associação Brasileira de Descendentes de Alemães (ABRADAL): Brazilian association representing descendants of German immigrants, focused on cultural preservation and community networking. Directly comparable to Kunzler as a non-profit civil association preserving German-Brazilian immigrant heritage, though broader in scope than a single surname.

Emerging players

• WikiTree: Community-led, collaborative world family tree with volunteer contributors. Comparable to Kunzler in its volunteer-driven, community-first approach to genealogy, though it serves a global audience rather than a single surname.

Broad incumbents

• Ancestry: Global commercial genealogy platform with billions of historical records, DNA testing, and family-tree tools. Comparable because it addresses the same core need — preserving and discovering family lineage — though at vastly greater scale and with a profit motive versus Kunzler's single-surname, non-profit focus.
• Find My Past: UK-based genealogy platform with extensive immigration and parish records relevant to German emigrants. Comparable as a subscription genealogy service that competes for the same descendant-research attention.
• MyHeritage: Israel-based genealogy platform offering family trees, historical records, and DNA testing with strong European immigrant datasets. Comparable to Kunzler in supporting diaspora genealogy research, especially for German-Brazilian branches.

Regional players

• Memória Globo: Brazilian cultural/heritage archive preserving Brazilian historical and biographical content. Comparable as a regional heritage-preservation initiative, though focused on media history rather than family lineage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/FAMILIAKUNZLER
• Facebookfacebook.com/634973496528244
• LinkedInlinkedin.com/company/kunzler

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kunzler