Kupfert & Kim

What Kupfert & Kim does

Kupfert & Kim is a privately held, plant-based quick-service restaurant operator founded in 2013 and headquartered in Toronto, Ontario, Canada. The company runs four physical locations in downtown Toronto — two street-front sites (Yorkville at 83 Critchley Lane and Spadina & Richmond at 140 Spadina Avenue) and two underground PATH concourse locations (First Canadian Place at 100 King Street West and Brookfield Place at 181 Bay Street). The company prepares meals from scratch in each location, producing its own sauces, pickles, curries, and patties from whole produce delivered fresh daily, and selects organic produce based on the Environmental Working Group's Dirty Dozen list. It also operates a near-zero-waste kitchen with composting and recycling, and offers a 35¢ discount to customers who bring their own containers.

The core product is a menu of plant-based bowls and breakfast items, with gluten-free certification under 20ppm through a vetted supply chain, notably a partnership with Avena Foods in Saskatchewan for gluten-free oats. The business operates as direct-to-consumer QSR with three revenue streams: in-store and takeout food sales, online ordering for pickup through the Incentivio platform, and corporate/event catering offered via email and phone. The company also sells digital gift cards. Menu prices are not publicly disclosed, and catering is quoted on request.

Kupfert & Kim targets individual consumers seeking plant-based, minimally processed meals — health-conscious, gluten-free, and environmentally conscious eaters — as well as corporate catering clients in Toronto's downtown financial and shopping districts. No founders, investors, funding rounds, executive team, or revenue figures are disclosed in the source data. The company's go-to-market relies on physical-location foot traffic, the Incentivio ordering platform, and word-of-mouth, with no significant disclosed marketing spend.

Name

Kupfert & Kim

Website

https://kupfertandkim.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Kupfert & Kim is a privately held, plant-based quick-service restaurant chain operating four downtown Toronto locations, serving minimally processed, scratch-made bowls and breakfast items to health-conscious consumers and corporate catering clients.

Ownership category

akta.pro rank

Product category

Plant-based Quick-Service Restaurant

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro industry

PRIMARYCRAHAJAI

Local Chef/Restaurant Meal Boxes & Marketplace Prepared Meals

Consumer Products & Retail/Grocery & Food Retail/Meal Kits & Prepared Meals Retail

SECONDARYAFAKAGAL

Plant-Based Prepared Meals & Convenience Foods Manufacturing

Agriculture & Food Production/Food Processing & Manufacturing/Plant-Based & Alternative Protein Foods Manufacturing

Keywords

• Plant-based restaurant
• Quick-service food
• Vegan bowls
• Gluten-free meals
• Healthy fast food

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Quick-Service Restaurant Sales: Direct food and beverage sales to consumers at 4 Toronto locations. Customers purchase meals directly at restaurants or through online ordering platform for pickup or delivery.
2. Catering Services: Corporate and event catering services offered through dedicated catering contact and phone line. Menu available for download for catering orders.
3. Gift Card Sales: Digital gift card sales through online platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Kupfert & Kim is a plant-based quick-service restaurant chain operating four Toronto locations, serving minimally-processed meals including bowls and breakfast items prepared in-house from scratch. Almost everything is made on-site daily from whole produce, including sauces, pickles, curries, and patties, with organic produce selected using the EWG Dirty Dozen list and certified gluten-free oats from Avena Foods.

Product overview

Kupfert & Kim operates as a plant-based, quick-service restaurant chain with four Toronto locations (Yorkville, Spadina & Richmond, First Canadian Place, and Brookfield Place). The company offers freshly prepared, minimally-processed plant-based meals made in-house from scratch, including sauces, pickles, curries, and patties. The core restaurant offering is complemented by catering services for corporate events and private gatherings. All locations provide grab-and-go bowls and breakfast items, with a focus on organic produce selected based on the Environmental Working Group's Dirty Dozen list.

Differentiator

Problem solved

Functional benefit

Products and services

• Plant-Based Quick-Service Restaurant Meals A direct-to-consumer quick-service food offering of plant-based bowls and breakfast items freshly prepared in-house from whole, minimally-processed ingredients. Meals provide complete proteins, complex carbs, fiber, and essential nutrients. Targeted at individual diners in downtown Toronto seeking healthy, gluten-free, plant-based meals.
• Catering Service Corporate and event catering service providing plant-based meals for workplace gatherings, meetings, and private events. Orders placed through email ([email protected]) or phone (416-830-8270) with quote-based pricing and downloadable menu.
• Digital Gift Cards Digital gift cards sold through the Incentivio online platform for redemption at any Kupfert & Kim location. Provides a cash-equivalent purchase option for consumer gifting.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Avena FoodsminorOthersSupplier of gluten-free oats from Saskatchewan, Canada. Avena Foods has gone through a Gluten-Free Certification Program (GFCP) and provides 100% gluten-free oats to Kupfert & Kim.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Others

• Jamba (formerly Jamba Juice): U.S. QSR chain focused on smoothies, juices, and bowls with a plant-forward, health-conscious menu. Comparable to Kupfert & Kim as a health/QSR brand pursuing breakfast-and-lunch occasions, though specifically beverage-led rather than prepared-meal-led.
• A&W Canada: Major Canadian QSR chain that has launched plant-based menu options (e.g., Beyond Meat partnerships) and operates urban Toronto locations. Not a direct comparator but a relevant incumbent on Canadian QSR plant-based positioning pressure.

Direct peers

• IQ Food Co. Canadian fast-casual chain offering customizable bowls, salads, and smoothies with menu parallels to Kupfert & Kim on bowls format, plant-based options, and downtown urban locations.
• Planta: Toronto-based plant-based restaurant group (Planta, Planta Burger) operating full-service vegan concepts targeting the same health-conscious, sustainability-minded urban Toronto diner as Kupfert & Kim.
• Mad Radish: Canadian fast-casual concept from the same Restaurant Brands heritage focused on plant-forward bowls, salads, and warm proteins. Direct competitor on menu overlap, urban Canadian store profile, and health-conscious positioning.
• Freshii: Toronto-founded healthy QSR chain operating company-owned and franchise units globally with bowls, salads, wraps, and juices featuring plant-forward menus. Highly comparable to Kupfert & Kim on Canadian QSR footprint, plant-forward menu, and digital ordering/loyalty model.

Broad incumbents

• Sweetgreen: Large-scale American fast-casual chain built around salads, bowls, and warm plates with a tech-forward ordering platform. Comparable to Kupfert & Kim on bowls/QSR format, healthier positioning, and digital-first ordering model, but operates at significantly greater scale and brand reach.
• Panera Bread: Established North American fast-casual chain featuring soups, salads, sandwiches, and bowls with a long-standing health-conscious and plant-inclusive positioning. Comparable on QSR/healthy positioning and urban footprint, but at much greater scale and menu breadth.
• CAVA: U.S. Mediterranean fast-casual/QSR chain offering grain bowls, pitas, and salads with a heavily digital/ordering-platform focus. Comparable to Kupfert & Kim on customizable bowl format, fast-casual QSR service model, and digital ordering emphasis.

Emerging players

• Vegandale Brewery / Vegandale Restaurant: Toronto-based plant-based restaurant and event platform pursuing a fully vegan menu across multiple formats. Comparable on plant-based positioning and Toronto-centric footprint, but operates more as a destination/restaurant-bar concept.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kupfert-&-kim

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kupfert & Kim