Mad Radish l Healthy Restaurant & Catering

What Mad Radish l Healthy Restaurant & Catering does

Mad Radish is a Canadian healthy fast-food restaurant chain founded in 2017 in Ottawa, Ontario, and now operating 12+ locations across Ottawa and Toronto. Its core offering is a menu of customizable globally-inspired bowls, burritos, salads, and sandwiches built around oven-roasted proteins (halal-certified chicken and beef, with tofu and smashed chickpea alternatives), housemade dressings, and dietary accommodations including vegan, vegetarian, gluten-free (90% of bowls), and halal. The unit-level menu is supported by complementary product lines: catering trays for group orders, a Lil' Bowls line for children, soups, sides, drinks, smoothies, and desserts. All packaging is plant-based and compostable.

The underlying technology stack is a standard restaurant point-of-sale and ordering platform with a proprietary mobile app (iOS and Android) that powers order-ahead, skip-the-line, delivery, and app-exclusive promotions including a 50% birthday reward. Online ordering is processed through the third-party smooth.menu platform, and the company operates a standardized franchise ERP system built around food preparation, operations, HR, accounting, and customer-service training. Gift cards run on the Givex platform and Apple Pay / Google Pay are accepted in-store and via the app.

Mad Radish earns revenue through three primary streams: (1) direct retail food sales at company-owned and franchise storefronts at average ticket prices of C$14.25-C$16.85 for bowls and C$9.95-C$11.95 for sandwiches; (2) franchise fees and royalties of a C$35,000 initial fee, 6% ongoing royalty, and 2% marketing fee on franchisee gross sales, with C$150K-C$200K liquid capital and C$300K-C$475K total startup required; and (3) corporate and event catering with a C$80 minimum order and delivery fees of C$15 (Ottawa) / C$30 (Toronto), served by a dedicated catering team and supplemented by a school lunch program delivering Lil' Bowls at C$5.50 (tax-exempt). Go-to-market combines direct-to-consumer retail, an app-led ordering experience, and enterprise field-sales catering, with franchise expansion as the primary scaling motion.

Name

Mad Radish l Healthy Restaurant & Catering

Legal name

Mad Radish

Website

https://madradish.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Mad Radish is a Canadian healthy fast-food chain operating 12+ franchised and company-owned locations in Ottawa and Toronto, serving customizable globally-inspired bowls, burritos, salads, and sandwiches to health-conscious urban consumers, corporate catering clients, and schools.

Ownership category

akta.pro rank

Product category

Quick-Service Healthy Restaurant

NAICS

Frozen Specialty Food Manufacturing (311412)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Prepared salads, sandwiches & wraps manufacturing (AFAKAHAE)

akta.pro secondary industry

Frozen Ethnic & International Meals (CRADADAE)

Keywords

• Healthy fast food
• Quick service restaurant
• Healthy catering services
• Restaurant franchise
• Plant-based menu

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Food Sales: Direct sales of bowls, burritos, salads, sandwiches, and beverages through company-owned and franchise locations in Ottawa and Toronto.
2. Franchise Fees and Royalties: $35,000 franchise fee plus 6% royalty and 2% marketing fee on gross monthly sales from franchisees.
3. Corporate Catering: Office and event catering services with individual boxed lunches and catering trays, delivery available in Ottawa ($15) and Toronto ($30).
4. School Lunch Program: Lil' Bowls sold to schools at $5.50 per unit (tax-exempt), with 20-bowl minimum order.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Mad Radish is a healthy fast-food restaurant chain selling globally-inspired, customizable hearty bowls, burritos, salads, and sandwiches made with oven-roasted halal proteins, housemade dressings, and fresh ingredients served in 100% plant-based compostable packaging. The company operates company-owned and franchise locations in Ottawa and Toronto with mobile app ordering, corporate catering delivery, a school lunch program, and a franchise program for Ontario expansion.

Product overview

Mad Radish is a healthy fast-food restaurant chain offering a unified portfolio of globally-inspired bowls, burritos, salads, and sandwiches, augmented by catering services, a mobile app, and a school lunch program. The core product is the customizable Hearty Bowl — a warm rice-and-greens base topped with oven-roasted proteins (or tofu), housemade dressings, and globally-flavoured ingredients. Bowls are also offered as Burritos (flour tortilla wrap) and as deconstructed Lil' Bowls for children and school programs. Catering Trays multiply these menu items into bulk-format trays serving approximately 5 people each, while the Office & Event Catering service delivers individually packaged meals to corporate clients in Ottawa and Toronto. The Mad Radish Mobile App (iOS & Android) powers online ordering, delivery, and skip-the-line functionality. The Franchise Program enables independent operators to open Mad Radish locations across Ontario. All meals are served in plant-based, compostable packaging.

Differentiator

Problem solved

Functional benefit

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

One partnership is on record.

• Community Food Centres CanadacoreStrategic or Co-development PartnerMad Radish partners with Community Food Centres Canada to donate one serving of fresh produce for every order placed through their app or website. This partnership supports low-income communities across Canada and aligns with the company's mission of community support and food security.

Scale indicators8 records

Recent moves7 records

Broad incumbents

• Panera Bread: Established fast-casual chain with soups, salads, sandwiches and bowls plus a strong corporate catering program. Comparable on broad menu customization, dietary labeling, and B2B catering motion that overlaps with Mad Radish's enterprise offering.
• Chipotle Mexican Grill: Large North American fast-casual incumbent with customizable bowls, burritos and salads. Competes for the same health-conscious lunch customer and sets the benchmark for digital ordering, supply-chain scale, and unit economics.

Emerging players

• Freshii's school lunch and corporate catering peers (e.g., Lunchbox Orders): Canadian school and corporate lunch delivery aggregator that competes with Mad Radish's school lunch and catering channels. Comparable on the school/corporate B2B healthy-meal distribution motion.
• Teriyaki Madness: US/Canadian bowl-focused franchise chain with globally-inspired proteins and sauces. Comparable as a franchised bowl concept that targets the same customizable, globally-flavored lunch segment.
• Planta: Canadian/US plant-based restaurant group (Planta, Planta Burger) targeting the same health-conscious, sustainability-driven diner. Overlaps on plant-forward menu positioning, premium pricing, and lifestyle brand marketing.

Direct peers

• Freshii: Canadian-headquartered healthy fast-casual chain offering bowls, salads, wraps and smoothies with a similar customizable, tech-forward, franchise-driven model. Most direct Canadian comparable to Mad Radish on product, customer, and unit-economics model.
• CAVA: US Mediterranean-inspired fast-casual chain built around customizable bowls and grain plates with strong digital ordering. Comparable on globally-inspired menu, dietary inclusivity positioning, and tech-forward customer experience.
• The Chopped Leaf: Canadian fast-casual chain focused on customizable healthy bowls, salads, and wraps with franchised Ontario footprint. Closest domestic same-format peer to Mad Radish, with overlapping customer base and franchise economics.
• Sweetgreen: US-based healthy fast-casual chain built around customizable bowls, salads, and digital ordering with strong brand and tech DNA. Functions as the public-market bellwether peer for the healthy bowl category Mad Radish operates in.
• Mucho Burrito: Canadian Mexican fast-casual franchise operating in Ontario with burritos, bowls and similar price points. Comparable on QSR build, franchised growth model, and customer demographic, even though cuisine is Mexican-specific rather than globally-inspired.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/eatmadradish
• Facebookfacebook.com/eatmadradish
• Instagraminstagram.com/eatmadradish
• LinkedInlinkedin.com/company/mad-radish

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mad Radish l Healthy Restaurant & Catering