Stowarzyszenie Krajowa Unia Producentów Soków

What Stowarzyszenie Krajowa Unia Producentów Soków does

Stowarzyszenie Krajowa Unia Producentów Soków (KUPS), operating as KUPS, is a Polish non-profit industry association founded in 1993 and headquartered in Warsaw at ul. Rakowiecka 36 lok. 340. It represents and integrates approximately 46 producer members — juice, nectar, and beverage producers from fruits and vegetables, concentrated juice and puree producers, technology/machine/equipment suppliers, and supporting institutions — whose members collectively supply roughly 70% of the Polish domestic juice market and produce around 80% of concentrated fruit and vegetable juices in Poland. The association operates with a lean staff of 5 employees and is funded through membership fees and government support from the Fundusz Promocji Owoców i Warzyw (Fruit and Vegetable Promotion Fund).

KUPS's core offerings are knowledge products and industry services rather than a technology platform. These include a Baza wiedzy o sokach (Knowledge Base on Juices) developed with academic experts, periodic Raport Rynkowy (Market Report) publications covering cultivation, exports, and consumption trends, the annual Międzynarodowe Sympozjum KUPS international symposium (27th edition in 2026) attracting approximately 200 industry representatives, the Akademia Sokowa professional training conference, and a portfolio of public education campaigns including "5 porcji warzyw, owoców lub soku," "Apetyt na Polskie," "Mistrzowie 5 porcji" (a school program for grades 4-8), and "Naturalnie, że jabłkowy!" No proprietary technology platform or AI/ML capability was disclosed; the organization's core technology is its representational and convening function.

The business model is non-profit and membership-funded. Revenue derives from member dues and government promotional fund disbursements rather than product or service sales. Strategic positioning rests on three institutional levers: (1) formal legislative consultation with the Polish Ministry of Agriculture and Rural Development, Ministry of Finance, and Ministry of Health; (2) international standards work via AIJN (European Fruit Juice Association) membership and the Global Alliance "5 a day"; and (3) participation in EU-funded consortium projects such as the 4SIR2 functional beverage initiative (announced 2025-09, with 16 partners developing resveratrol-enriched grape/apple juice for obesity prevention). Customer segments are horizontal: primarily juice/nectar/beverage producers, secondarily technology and ingredient suppliers, with a tertiary consumer persona reached through nutrition education campaigns.

Name

Stowarzyszenie Krajowa Unia Producentów Soków

Legal name

Stowarzyszenie Krajowa Unia Producentów Soków

Website

https://kups.org.pl

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Stowarzyszenie Krajowa Unia Producentów Soków (KUPS) is a Polish non-profit industry association founded in 1993 representing about 46 juice, nectar, and beverage producers that collectively supply roughly 70% of Poland's domestic fruit and vegetable juice market. It delivers market intelligence, legislative advocacy, professional training, and consumer education for the Polish juice sector.

Ownership category

akta.pro rank

Product category

Industry Association Services

NAICS

Food Manufacturing (311), Noncitrus Fruit and Tree Nut Farming (11133)

SIC

Beverages (2080), Food And Kindred Products (2000)

akta.pro primary industry

Kombucha & Other Fermented Non-Alcoholic Beverages (AFAFABAK)

akta.pro secondary industry

Sanitary & Phytosanitary (SPS) & Food Safety Regulatory Cooperation (BPADANAF)

Keywords

• Juice industry association
• Beverage producer advocacy
• Market intelligence reports
• Regulatory consultation services
• Consumer nutrition education

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels1 record

Marketing channels4 records

Core offering

Stowarzyszenie Krajowa Unia Producentów Soków (KUPS) is a non-profit industry association founded in 1993 that represents and integrates approximately 46 Polish producers of juices, nectars, and beverages from fruits and vegetables, along with concentrated juice/puree producers and technology/machinery suppliers. The organization delivers legislative representation with ministries, periodic market reports, an annual international symposium, professional training (Akademia Sokowa), and consumer nutrition education campaigns such as '5 porcji warzyw, owoców lub soku' and the 'Mistrzowie 5 porcji' school program.

Product overview

Stowarzyszenie Krajowa Unia Producentów Soków (KUPS) is a non-profit industry association representing Polish juice, nectar, and beverage producers. Rather than offering a technology product, the organization provides a portfolio of knowledge resources, industry publications, professional events, and educational programs. The core offerings include the Baza wiedzy o sokach (knowledge base on juices), periodic Raport Rynkowy market reports, the annual Międzynarodowe Sympozjum KUPS symposium, Akademia Sokowa professional training conferences, and public education campaigns such as "5 porcji warzyw, owoców lub soku" and the "Mistrzowie 5 porcji" school program. These offerings serve both industry members (through market intelligence and professional development) and consumers (through nutrition education and awareness).

Differentiator

Problem solved

Functional benefit

Brands

• 5 porcji warzyw, owoców lub soku: Educational program promoting daily consumption of 5 portions of vegetables, fruits, or juices
• Apetyt na Polskie
• Mistrzowie 5 porcji
• Naturalnie, że jabłkowy!

Products and services

• Baza wiedzy o sokach (Knowledge Base on Juices) An educational knowledge base providing information on nutritional and health properties of juices, smoothies, nectars, and beverages from fruits and vegetables, prepared in collaboration with academic experts and research institutions for industry members, media, and consumers.
• Raport Rynkowy – Owoce Warzywa Soki (Market Report) Periodic market intelligence publication for member companies and industry stakeholders, covering fruit and vegetable cultivation trends, export developments, concentrated juice production statistics, consumption levels, and apple stock data aggregated from multiple institutions.
• Międzynarodowe Sympozjum KUPS (International Juices Symposium) Annual international symposium for juice industry stakeholders, convening approximately 200 representatives from Poland and abroad to discuss trends, innovations, scientific research, and challenges in the juice industry.
• Program „Mistrzowie 5 porcji" (Champions of 5 Portions Program) National educational program targeting primary school students (grades 4-8) that promotes healthy eating habits, with the key message that one of the five daily portions of fruits/vegetables can be a 200 ml glass of juice.
• Kampania „5 porcji warzyw, owoców lub soku" / „Apetyt na polskie" (5-a-day Consumer Campaign) Long-running public education campaign developed within the Fruit and Vegetable Promotion Fund, promoting daily consumption of 5 portions of vegetables, fruits, or juices among Polish consumers.
• Akademia Sokowa (Juice Academy) Annual scientific training conference for industry professionals, covering topics on juice products in human nutrition, legal regulations, and scientific research, organized in collaboration with university partners.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• 4SIR2 Functional Beverage ProjectcoreStrategic or Co-development Partner · 1 January 2026International EU-funded project to develop a functional beverage based on grape or apple juice enriched with resveratrol for obesity prevention, involving 16 consortium members from various EU countries.
• 4SIR2 EU Project ConsortiumcoreStrategic or Co-development Partner · 1 September 2025KUPS participates in the EU-funded 4SIR2 project (A Sustainable, Consumer-Centric Ecosystem for Fruit Bubble Smoothie Production) alongside 15 other EU consortium members including Centrum Badań i Innowacji Pro-Akademia, AVIPE, and others, focused on sustainable beverage production.
• AIJN (European Fruit Juice Association)coreStrategic or Co-development PartnerAIJN is the European Fruit Juice Association, and KUPS is its member. This partnership enables participation in international standards development, quality control systems (EQCS), industry guidelines, and global networking for the Polish juice industry.
• Global Alliance for Promotion of Fruit and Vegetable Consumption '5 a day'coreStrategic or Co-development PartnerThe Global Alliance '5 a day' promotes daily consumption of 5 portions of vegetables and fruits. KUPS collaborates on international congresses and educational campaigns like 'Apetyt na polskie' to promote healthy eating habits in Poland.
• Ministerstwo Rolnictwa i Rozwoju Wsi (Ministry of Agriculture and Rural Development)coreGTM or Marketing PartnerKUPS collaborates with government institutions including the Ministry of Agriculture on legislative initiatives, consultations, and agricultural policy affecting the juice industry.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Asozumos - Asociación Española de Fabricantes de Zumos: Asozumos is the Spanish juice producers' association, comparable in scope (advocacy, market data, promotion) to KUPS, though focused on the Spanish market and its specific production base.
• Syndicat National des Jus de Fruits et Boissons Refreshissantes (SNDJ): SNDJ is the French national association for fruit juices and refreshing beverages, offering regulatory representation and industry data. It is structurally analogous to KUPS in terms of single-country fruit juice advocacy, but focused on the French market.
• Verband der deutschen Fruchtsaft-Industrie (VdF): VdF is the German fruit juice industry association, providing regulatory, scientific, and consumer education services to German juice producers. Comparable to KUPS in offering portfolio (data, lobbying, communications) but operating in Germany.
• British Soft Drinks Association (BSDA): BSDA is the UK trade body for soft drinks and juices, providing legislative advocacy, technical standards, and consumer engagement. It is comparable to KUPS in mission and service portfolio but operates in a different (UK) geography.
• Associazione Italiana Industrie Prodotti Alimentari (Unionfood) / Centromarca: Italian branded food and beverage industry associations such as Centromarca serve a similar industry-representation and standards-promotion role for Italian juice producers, paralleling KUPS' domestic remit but at country level.

Broad incumbents

• FoodDrinkEurope: FoodDrinkEurope is the EU-level confederation of national food and beverage associations. It is comparable as a higher-order industry body that includes KUPS-adjacent members and provides regulatory and policy advocacy at EU level.
• Polish Federation of Food Industry (Polska Federacja Producentów Żywności): PFPŻ is the broader umbrella Polish food industry federation. It is comparable to KUPS as a Polish industry-association peer, but operates at the wider food level rather than the specialized juice category.

Direct peers

• UNESDA - Union of European Beverages Associations: UNESDA represents non-alcoholic beverage producers (soft drinks, juices, waters) at EU level. KUPS is functionally comparable as a sectoral beverage association focused on juice, sharing the same industry-representation, regulatory-monitoring, and sustainability-advocacy roles.
• AIJN - European Fruit Juice Association: AIJN is the pan-European trade association for the fruit juice industry and KUPS' direct supranational counterpart. Both serve the same member category (juice producers), deliver regulatory guidance, market data, and quality frameworks (e.g., EQCS, AIJN Code of Practice), making AIJN the closest functional peer.

Others

• Global Alliance for Promotion of Fruit and Vegetable Consumption '5 a day': The '5 a day' Global Alliance is KUPS' partner in international consumer education campaigns on fruit and vegetable consumption. It is comparable as a category-promotion and education peer, though it does not represent juice producers directly.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/stowarzyszenie-krajowa-unia-producent%C3%B3w-sok%C3%B3w

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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