AIJN - European Fruit Juice Association

What AIJN - European Fruit Juice Association does

AIJN (Association of the Industry of Juices and Nectars) is the European industry association representing the fruit juice and nectar sector, founded in 1962 and headquartered in Brussels at Rue de la Loi 221. Registered as a Belgian non-profit (VAT BE0455 760 537), it operates with 1\u201310 staff and serves national fruit juice associations and producers across the EU 28 plus Norway, Switzerland, and Turkey. Its core deliverables are the AIJN Code of Practice (29 voluntary quality and authenticity guidelines for fruit and vegetable juices), the European Juice Control Systems (EJCS) for compliance testing, the Sustainable Juice Platform, the Fruit Juice Science Centre, and the Close the Glass Loop Platform, alongside the annual Juice Summit conference and Liquid Fruit Market Reports produced with GlobalData.

Commercially, AIJN is a membership-funded trade body: revenue derives from member dues, with pricing tiers not publicly disclosed, supplemented by event-related income from Juice Summit. Its go-to-market is direct membership engagement and EU institutional advocacy, including position papers on the Packaging and Packaging Waste Regulation (PPWR) and direct engagement with the European Parliament. The association engages in cross-sector partnerships with SAI Platform, AIM-Progress, PROFEL, and Close the Glass Loop, and is governed by an elected Board led by President Javier Lorenzo Benavides (re-elected June 2026) and Secretary-General Wouter Lox.

Strategically, AIJN positions itself as the unified sector voice on regulatory, sustainability, and nutrition matters. Its priorities include implementation of the revised EU Fruit Juice Directive and PPWR, sector-wide sustainability definitions, and circular packaging (90% glass collection target). It does not own or operate production assets, software platforms, or AI systems; its value lies in standards-setting, advocacy, scientific research dissemination, and convening the European juice industry.

Name

AIJN - European Fruit Juice Association

Legal name

AIJN - European Fruit Juice Association

Website

https://aijn.eu

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

1–10 employees

Short description

AIJN is the Brussels-based European industry association (founded 1962) representing national fruit juice associations and producers across the EU 28 plus Norway, Switzerland, and Turkey. It delivers the Code of Practice, sustainability platforms, EJCS quality control, Liquid Fruit Market Reports, and the annual Juice Summit, funded by membership dues.

Ownership category

akta.pro rank

Product category

Industry Trade Association

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Non-Alcoholic Beverage Bottling/Canning & Packaging Operations (AFAFABAO)

Keywords

• Fruit juice industry association
• Voluntary quality standards
• EU regulatory advocacy
• Sustainability frameworks
• Beverage market intelligence

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Distribution channels1 record

Marketing channels5 records

Core offering

AIJN is a European non-profit industry association that represents the EU fruit juice and nectar sector. It delivers industry standards (Code of Practice, sustainability definitions, EJCS quality control), scientific research communication (Fruit Juice Science Centre), sustainability initiatives (Sustainable Juice Platform, Close the Glass Loop), market intelligence (Liquid Fruit Market Reports), an annual industry conference (Juice Summit), and regulatory advocacy before European institutions on matters such as the Fruit Juice Directive and Packaging and Packaging Waste Regulation.

Product overview

AIJN - European Fruit Juice Association is a European industry association that serves as the collective voice for the fruit juice and nectar sector. Rather than offering a unified software platform, the association provides a portfolio of standards, initiatives, and resources including: the AIJN Code of Practice (29 voluntary quality and authenticity guidelines), the Sustainable Juice Platform, the Fruit Juice Science Centre, the European Juice Control Systems (EJCS), and the Close the Glass Loop Platform. Additionally, the association organizes the annual Juice Summit and publishes Liquid Fruit Market Reports in partnership with GlobalData. These products work together to represent member interests, set industry standards, advance sustainability, and promote scientific research on fruit juice benefits.

Differentiator

Problem solved

Functional benefit

Brands

• Juice Summit: Annual global forum for knowledge sharing and networking in the fruit juice industry, held since 2013
• Sustainable Juice Platform
• Fruit Juice Science Centre
• European Juice Control Systems (EJCS)
• AIJN Code of Practice
• Close the Glass Loop Platform

Products and services

• AIJN Code of Practice (COP)
• Sustainable Juice Platform
• Fruit Juice Science Centre
• European Juice Control Systems (EJCS)
• Close the Glass Loop Platform
• Juice Summit
• AIJN Liquid Fruit Market Reports
• AIJN Guidance Document on Sustainability Definitions and Standards

Quantifiable outcome

• EU Parliament approved revision of Fruit Juice Directive
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and supporting.

• Sustainable Agriculture Initiative Platform (SAI Platform)coreStrategic or Co-development PartnerAIJN's Sustainability Guidance Document endorses the Farm Sustainability Assessment (FSA) from SAI Platform for agricultural production standards, providing shared reference points for sustainable sourcing across the European juice sector.
• AIM-ProgresssupportingStrategic or Co-development PartnerAIJN's sustainability guidance links to AIM-Progress as an additional platform supporting responsible sourcing and reducing audit duplication for member companies.
• GlobalDatasupportingOthersAIJN's Liquid Fruit Market Reports are produced with data from GlobalData, the leading independent beverage industry information specialist, covering EU 28 countries plus Norway, Switzerland, and Turkey.
• Close the Glass Loop PlatformcoreStrategic or Co-development PartnerAIJN supports the Close the Glass Loop platform pledge to achieve 90% glass collection target, as part of the fruit juice industry's commitment to sustainable packaging.
• European ParliamentcoreOthersAIJN engages with the European Parliament on regulatory matters including the revised Fruit Juice Directive, Packaging and Packaging Waste Regulation, and hosted a breakfast event at the European Parliament marking the start of the new EU mandate.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• spiritsEUROPE: Brussels-based trade association representing the European spirits sector. Direct peer in industry association model, EU advocacy and sustainability/standards work, but operating in the alcoholic beverages category.
• Brewers of Europe: Brussels-based trade body representing the European brewing sector. Direct peer in organizational form, EU regulatory advocacy and sustainability programs, but focused on beer rather than non-alcoholic juice.
• European Dairy Association (EDA): Brussels-based trade association representing the European dairy sector. Direct peer in EU industry association model, regulatory advocacy on food labeling, nutrition and sustainability, and membership-funded structure.
• UNESDA - Union of European Beverages Associations: European trade association representing non-alcoholic beverages (soft drinks, bottled water, juices) at EU level. Closest organizational peer to AIJN, sharing the Brussels-based industry association model and EU advocacy remit across overlapping beverage categories.
• Comité des entreprises de vins (CEEV): Brussels-based trade body representing EU wine companies. Direct peer in industry association structure, EU advocacy and sustainability initiatives, but focused on wine rather than fruit juice.
• European Coffee Federation: European trade association for the coffee sector. Direct peer in industry association model and EU regulatory engagement, with shared interests in packaging, sustainability and origin sourcing.
• PROFEL - European Association for Preserved Fruit and Vegetables: Brussels-based EU trade body representing the preserved fruit and vegetables sector. Direct peer in organizational model and a confirmed AIJN partner, having jointly hosted a European Parliament breakfast event on healthy, sustainable and affordable foods.

Broad incumbents

• FoodDrinkEurope: Confederation of the European food and drink industry, headquartered in Brussels. Broader incumbent that encompasses AIJN's fruit juice sector alongside other categories; relevant for EU-level advocacy positioning and umbrella representation.

Emerging players

• FEDERATION OF EUROPEAN SPECIALTY FOOD INGREDIENTS INDUSTRIES (FDFI): Brussels-based association representing European specialty food ingredients, including juice-related ingredients and flavors. Adjacent peer with shared regulatory concerns on labeling, sustainability and food safety.

Regional players

• Cotton Candy / Citrus Juice Industry Committee (CIUS-CITRUS): International body representing citrus juice processors and traders, with significant EU exposure. Adjacent peer focused specifically on the citrus juice input side of AIJN's member categories.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AIJNassociation
• LinkedInlinkedin.com/company/aijn-european-fruit-juice-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AIJN - European Fruit Juice Association