KURA /

What KURA / does

Kura Arte (KURA) is a São Paulo-based art advisory and consultancy firm founded in 2017 by Camila Yunes Guarita, who is described as a pioneer in the Brazilian Art Advisory segment. The company guides art enthusiasts and collectors through the full acquisition lifecycle — client profile analysis, selection, sourcing, negotiation, pre-sale logistics, and post-sale support — operating nationally and internationally. Beyond acquisition advisory, KURA provides collection management services (cataloging, supervision, appraisal, market strategy), customized curatorship and experiences for brands (with Iguatemi Group as its main Arts and Culture partner and BNP Paribas, Tegra, and Casa Gabriel as additional corporate clients), and the authorial project Caixa de Pandora (Pandora's Box), which invites contemporary artists to exhibit within the Ivani and Jorge Yunes Collection in partnership with rotating galleries (Mendes Wood DM, Fortes D'Aloia & Gabriel, Galeria Nara Roesler, Galeria A Gentil Carioca, Galeria Luciana Brito, Sé galeria).

The firm's underlying technology is essentially human capital and curatorial expertise rather than software or AI; its proprietary value lies in gallery, institutional, and collector networks, market knowledge, and editorial positioning (editorial content covering Art Basel Miami, Paris+ par Art Basel, Zona Maco, Arco Madrid, SP-Arte, and the São Paulo Biennial is published via website, Instagram, YouTube, LinkedIn, and a newsletter). KURA also extends into digital art via an NFT partnership with Tropix marketplace and Galeria Millan (SP-Arte 2022), and produces recurring 'Multiple' editions of the Pandora's Box project sold through Carbono Galeria.

KURA's revenue model is professional services — advisory fees on collection building, consultancy and management fees for collection services, and project-based fees for corporate curatorship and brand experiences — supplemented by licensing/royalties on art multiples and transaction-fee participation on NFT launches. The go-to-market is sales-led and enterprise-field-driven: personalized advisory relationships form the core motion, complemented by corporate partnerships and content-driven lead generation. The company is privately held, founder-led, and has grown organically without external funding rounds, doubling its business and expanding customer count by 72% over its first four years.

Name

KURA /

Legal name

Kura Arte

Website

https://kuraarte.com.br

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Kura Arte is a São Paulo-based art advisory and consultancy firm, founded in 2017 by Camila Yunes Guarita, serving high-net-worth collectors, private and institutional collections, and corporate clients across Brazil and internationally through acquisition advisory, collection management, and customized brand curatorship.

Ownership category

akta.pro rank

Product category

Art Advisory Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Art Dealers (45992)

SIC

Services-Management Consulting Services (8742), Miscellaneous Publishing (2741)

akta.pro primary industry

Full-Service Artist Management (MPAIAGAA)

akta.pro secondary industries

Merchandising & D2C Management (Artists) (MPAIAGAI), Business Management & Accounting (Artists) (MPAIAGAD), Fine Art Handling & Transport (HSAKAEAB)

Keywords

• Art advisory services
• Collection management
• Art market consulting
• Curated art experiences
• Corporate curatorship

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Art Advisory Services: KURA guides art enthusiasts and collectors in the acquisition of artworks, operating across every stage of the acquisition process including client profile analysis, selection, sourcing, negotiation, pre-sale logistics, and post-sale support nationally and internationally. Revenue is generated through professional advisory fees.
2. Collection Management Services: Services covering cataloging, management and supervision, collections books, and appraisal and market strategy for private and institutional collections. Revenue is generated through consultancy and management fees.
3. Customized Experiences & Curatorship for Brands: KURA develops customized projects for brands and companies, including curatorship, project creation, and management, targeting corporate audiences and brand activations.
4. Pandora's Box Authorial Project: The Pandora's Box project creates exhibitions by contemporary artists within the Ivani and Jorge Yunes collection. Editions are produced in partnership with different galleries. A 'Multiple' extension (art multiples) is sold through Carbono Galeria as a souvenir of each project.
5. NFT & Digital Art Projects: KURA partners on NFT launches such as 'Anunciação (Amazônia Mega Drive)' with Tropix marketplace and Galeria Millan, producing digital art projects at art fairs.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

KURA is a Brazilian art advisory firm that guides high-net-worth collectors through the acquisition, management and strategic positioning of artworks. Its services span client profiling, artwork selection and sourcing, negotiation with galleries and auction houses, pre- and post-sale logistics nationally and internationally, collection cataloging and appraisal, and customized curatorial projects for corporate brands. The firm also runs the authorial Pandora's Box (Caixa de Pandora) project, placing contemporary artists in dialogue with the historical Ivani and Jorge Yunes collection.

Product overview

KURA is a Brazilian art advisory company offering a comprehensive suite of services centered on the art market. The core offerings include Art Advisory (guiding collectors through acquisition), Collection Management (cataloging, preservation, and valuation), Experiences (curated exhibitions and brand collaborations), and Authorial Projects (the Caixa de Pandora project bringing contemporary artists into dialogue with historical collections). The company also produces editorial content covering art market analysis and curator interviews.

Differentiator

Problem solved

Functional benefit

Brands

• Pandora's Box (Caixa de Pandora): Authorial project inviting contemporary artists to create exhibitions in dialogue with the Ivani and Jorge Yunes collection of antiques and historical works.

Products and services

• Art Advisory Personalized advisory service guiding art enthusiasts and collectors through the acquisition of artworks, covering client profile analysis, selection, sourcing, negotiation with galleries and auction houses, and pre- and post-sale logistics nationally and internationally.
• Collection Management

Quantifiable outcome

• Team grew from 3 to 17 people in four years, business doubled, and customer count increased by 72% over the same period.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered minor and core.

• Casa GabrielminorStrategic or Co-development Partner · 1 January 2023KURA curated the exhibition 'Além-vista' at Casa Gabriel (March-May 2023), the second show at the space. The curatorship took the architecture as its starting point, with light through glass walls blurring the boundary between inside and outside. The show featured fifteen artists including Amorí, Andréa Hygino, Brisa Noronha, and others.
• TropixminorStrategic or Co-development Partner · 1 January 2022KURA partnered with Tropix (a marketplace for digital art) and Galeria Millan to launch the NFT 'Anunciação (Amazônia Mega Drive)' by Thiago Martins de Melo at SP-Arte 2022.
• Galeria MillanminorStrategic or Co-development Partner · 1 January 2022KURA partnered with Galeria Millan and Tropix to launch the NFT 'Anunciação (Amazônia Mega Drive)' at SP-Arte 2022. Galeria Millan is a co-producer of the digital art project.
• Ivani and Jorge Yunes CollectioncoreStrategic or Co-development PartnerThe Pandora's Box project was created by KURA in partnership with the Ivani and Jorge Yunes Collection. The collection brings together works and art objects from antiquity to the mid-20th century, spanning dozens of countries. KURA creates contemporary art interventions within the collection through annual exhibitions by invited artists.
• Mendes Wood DMcoreStrategic or Co-development PartnerMendes Wood DM is a key gallery partner for the Pandora's Box project. KURA collaborated with the gallery for the Paulo Nimer Pjota exhibition (2019) and the Rebecca Sharp and Tadáskía exhibition (2022). The gallery is also a co-producer of the project's art multiples.
• Galeria A Gentil CariocacoreStrategic or Co-development PartnerGaleria A Gentil Carioca partnered with KURA for the Marcela Cantuária exhibition (2021, sixth edition of Pandora's Box). KURA and the gallery co-produced the exhibition within the Ivani and Jorge Yunes Collection.
• Galeria Nara RoeslercoreStrategic or Co-development PartnerGaleria Nara Roesler partnered with KURA for the Vik Muniz exhibition (2019, third edition of Pandora's Box), titled 'Apropriações Barrocas', displayed within the Ivani and Jorge Yunes Collection.
• Fortes D'Aloia & GabrielcoreStrategic or Co-development PartnerFortes D'Aloia & Gabriel partnered with KURA for the Barrão exhibition (2018, first edition of Pandora's Box), displayed within the Ivani and Jorge Yunes Collection.
• Galeria Marília RazukcoreStrategic or Co-development PartnerGaleria Marília Razuk partnered with KURA for the Ana Dias Batista exhibition (2018, second edition of Pandora's Box), displayed within the Ivani and Jorge Yunes Collection.
• Galeria Luciana BritocoreStrategic or Co-development PartnerGaleria Luciana Brito partnered with KURA for the Regina Silveira exhibition (2020, fifth edition of Pandora's Box), with sponsorship from Bvlgari.
• Sé galeriacoreStrategic or Co-development PartnerSé galeria partnered with KURA for the Rebecca Sharp and Tadáskía exhibition (2022, seventh edition of Pandora's Box), displayed within the Ivani and Jorge Yunes Collection.
• Carbono GaleriacoreStrategic or Co-development PartnerKURA partnered with Carbono Galeria to produce and sell 'Multiple Caixa de Pandora' — art multiples that serve as souvenirs and extensions of the temporary Pandora's Box exhibitions, allowing the projects to live permanently in other collections. Editions by Marcela Cantuária (Urutu, 2022) and Regina Silveira (Ninho, 2020) have been produced.
• Pinacoteca de São PaulocoreStrategic or Co-development PartnerIn 2020, Pinacoteca do Estado de São Paulo and the Ivani and Jorge Yunes Collection began an unprecedented partnership in Brazil, creating a transdisciplinary artistic program. KURA facilitated this connection, with the private collection subsidizing the hiring of curator Horrana de Kássia Santoz to work at Pinacoteca for two years. The result was the 'Atos Modernos' exhibition.
• Pivô Arte e PesquisacoreStrategic or Co-development PartnerKURA supports the continuity and maintenance of the Pivô Arte e Pesquisa program, a non-profit cultural association located in the Copan Building in São Paulo. Pivô is an independent space for art and research.
• Iguatemi GroupcoreStrategic or Co-development PartnerKURA serves as Iguatemi Group's main partner in the Arts and Culture segment. Initiatives include content production for social media, international trips, guided visits to fairs and exhibitions, and art courses designed for different audiences.
• BNP ParibascoreStrategic or Co-development PartnerKURA organized several exhibitions at BNP Paribas's São Paulo office space. Curatorship selected works in sculpture, painting, photography, and video, creating an immersive path reflecting the bank's pillars of innovation and technology.
• TegraminorStrategic or Co-development PartnerKURA held a talk about Art at the special launch dinner for Tegra's real estate project in Vila Nova Conceição, which has Art and Sustainability as principles.
• Pinacoteca de São Paulo (Berlin Program)minorStrategic or Co-development PartnerKURA developed a program focused on art for the Pinacoteca de São Paulo in partnership with Jochen Volz and Paulo Vicelli. The program included visits to the Berlin Biennale, art galleries, and studios of artists such as Olafur Eliasson, Jeppe Hein, Alicja Kwade, Elmgreen & DragSet, Tomas Saraceno, and Chiharu Shiota.
• NK Store / Nk loja (Brazilian collector Jéssica Cinel)minorStrategic or Co-development PartnerKURA co-curated the #OcupaçãoNK project with young Brazilian collector Jéssica Cinel, featuring works by five young artists (Diana Motta, Fernanda Galvão, João GG, Renato Pera, Romeu Mizuguchi) in dialogue with the store's architecture and collections.
• Pinga (concept store)minorStrategic or Co-development PartnerKURA developed the project 'Dialogues between Art and Fashion' for the concept store Pinga, featuring six rounds of exhibitions with artists Tobias Putrih, Yuli Yamagata, Gabriella Garcia, Matheus Chiaratti, Anais-Karenin & Alexandre Furcolin, and Gabriela Melzer. KURA Rio also operated from Pinga's Ipanema pop-up store in 2021.
• Lamb Arts (London gallery)minorStrategic or Co-development PartnerKURA was invited to co-curate the exhibition 'Fálico Mágico' to open Lamb Arts gallery's physical space in São Paulo. The collective included artists Brígida Baltar, Tracey Emin, Celia Hempton, Alba Hodsoll, Anna Koak, Natalia LL, João Loureiro, Christabel MacGreevy, Robert Mapplethorpe, Janina McQuoid, Lyz Parayzo, Yuli Yamagata, and Fernanda Zgouridi.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Christie's: Major international auction house operating a global art advisory practice. Overlaps with KURA across collector advisory, valuation, and cross-border logistics, but at much larger scale and with auction-driven inventory leverage.
• Gagosian: World-leading gallery network with private client advisory and exhibition programming for ultra-collectors. Comparable to KURA on advisory, blue-chip artist representation (Vik Muniz featured in Pandora's Box), and brand-art partnerships.
• Sotheby's: Global auction house with a substantial Private Client Advisory and art advisory arm. Comparable to KURA in serving HNW collectors across acquisition, collection management, and market strategy, but with vastly broader geographic reach and inventory.
• Lehmann Maupin: International contemporary gallery with deep institutional and corporate programming. Comparable to KURA on high-end representation, curatorship for corporate spaces, and cross-border collector engagement.
• Hauser & Wirth: International gallery with strong brand collaborations, publishing, and editorial programs. Mirrors KURA's blend of representation, curatorship, and thought-leadership content for high-end collectors and institutional partners.
• Phillips: Global auction house emphasizing contemporary art and private client services. Comparable to KURA in advising HNW collectors on acquisition, sourcing, and market strategy across international fairs.

Emerging players

• Artsy: Global online art marketplace and editorial platform connecting collectors to galleries and auction houses. Overlaps with KURA on editorial-driven demand generation and on intermediating transactions between collectors and primary/secondary markets.
• Masterworks: Tech-enabled art investment and advisory platform serving a broader collector base. Comparable to KURA at the intersection of advisory and collection management, but reaches collectors via fractional ownership and a digital product layer.

Direct peers

• Mendes Wood DM: Leading Brazilian contemporary gallery with international presence and a brand-focused curation model. KURA partners with Mendes Wood DM on Pandora's Box and shares the same HNW collector base, making it both a partner and a competing route to Brazilian collectors.
• Artemundi: Miami-based art investment and advisory firm specializing in Latin American art. Closely comparable to KURA in combining collector advisory, collection management, and curator-led authorial projects for HNW art buyers across the Americas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kuraarte

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KURA /