Boyner Holding

What Boyner Holding does

Boyner Büyük Mağazacılık A.Ş. (operating as Boyner) is a privately held Turkish multi-format lifestyle retailer founded in 1981 under the Boyner Grup conglomerate and headquartered in Maslak, Istanbul. The company operates 100+ physical stores across 40+ cities spanning formats including the flagship Boyner brand, Boyner Cadde (experience-led), Boyner Dynamic and Boyner Active (sports/activewear), Boyner Outlet, Fabrika (private label), and the acquired YKM department-store brand, covering 250,000+ sqm of sales area and employing 6,000+ people. Its merchandising consolidates 600+ international and domestic brands across 12 categories — women's, men's and children's apparel, footwear, sportswear, cosmetics, home and accessories — into a single lifestyle destination positioning under a 'unconditional customer happiness' philosophy.

Underlying technology combines the boyner.com.tr e-commerce storefront, a Boyner iOS/Android mobile application, and the Boyner Now OMO service launched in June 2022, which delivers products from nearby stores within 90 minutes and offers a 'try before you pay' model. Distribution is a domestic omnichannel stack (physical retail, e-commerce, mobile, rapid delivery, corporate sales) with stated reach of 120 million+ physical store visits and 500 million+ online sessions annually. Revenue is generated through one-time retail sales across all channels, transaction-based corporate services (gift cards, bulk orders, custom production), and Costa Coffee in-store café operations introduced via a March 2022 partnership. Primary customers are mass-market Turkish consumers seeking curated multi-brand fashion and lifestyle assortment, with a secondary B2B segment for corporate gifting and bulk purchasing; no public financials or revenue figures are disclosed in the available data.

Name

Boyner Holding

Legal name

Boyner Büyük Mağazacılık A.Ş.

Website

https://kurumsal.boyner.com.tr

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

Boyner is a privately held Turkish multi-format lifestyle retailer operating 100+ stores across 40+ cities and an e-commerce platform, offering 600+ brands across 12 categories to mass-market consumers via physical retail, mobile app, and the Boyner Now rapid-delivery service.

Ownership category

akta.pro rank

Product category

Department Store Retail

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Family Clothing Stores (5651), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Junior Department Stores (CRAGAAAF)

Keywords

• Department store retail
• Multi-brand fashion retail
• Lifestyle shopping destination
• Omnichannel retail platform
• Rapid delivery retail

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Physical Retail Store Sales: Revenue from sales through Boyner's 100+ physical stores across Turkey including multiple formats (Boyner, Boyner Dynamic, Boyner Active, Boyner Outlet, Fabrika, YKM)
2. E-commerce Online Sales: Online sales through boyner.com.tr and Boyner mobile application
3. Boyner Now Rapid Delivery: Innovative delivery service allowing 90-minute product delivery with try-before-you-pay model
4. Corporate Sales (Gift Cards, Bulk Orders): Corporate gift cards (Kurumsal Gift Card, Style Card) and bulk/corporate ordering services
5. Costa Coffee Partnership: Revenue from Costa Coffee operations within Boyner stores

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Boyner is a multi-format department store retailer selling fashion, footwear, sportswear, cosmetics, home goods, and accessories from 600+ international and Turkish brands across 12 categories. Offerings are delivered through 100+ physical stores (Boyner, Boyner Cadde, Boyner Dynamic, Boyner Active, Boyner Outlet, Fabrika, YKM), the boyner.com.tr e-commerce site, the Boyner mobile app, and the Boyner Now rapid-delivery service with a try-before-you-pay model. The company also runs corporate gift card programs and in-store Costa Coffee cafes.

Product overview

Boyner Holding operates as a lifestyle retail destination combining physical stores with e-commerce. The core offering centers on the Boyner brand (600+ brands across 12 categories including women's, men's, children's, footwear, sportswear, cosmetics, and home goods) and extends through multiple store concepts: Boyner Cadde (experience-focused flagship), Boyner Dynamic (sports), Boyner Active (activewear), Boyner Outlet (discount), Fabrika (private label), and YKM (acquired brand). Digital services include boyner.com.tr e-commerce platform, the Boyner mobile app, and Boyner Now same-day delivery service. The portfolio is complemented by in-store Costa Coffee partnerships and corporate gift card programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Boyner main retail brand Flagship multi-brand department store offering fashion, footwear, sportswear, cosmetics, home goods, and accessories from 600+ international and Turkish brands across 12 categories, sold through 100+ physical stores in 40+ cities, the boyner.com.tr website, and the Boyner mobile app.
• Boyner Now rapid delivery service Online-merge-offline (OMO) rapid delivery service that lets customers order products through the Boyner mobile app with 90-minute delivery (or scheduled time), add multiple sizes to the cart, and try items before paying only for what they keep.
• boyner.com.tr online store Owned e-commerce website selling Boyner's assortment of 600+ brands across 12 categories, with nationwide delivery and links to the Boyner Now rapid-delivery and try-before-you-pay experience.
• Boyner Cadde experience store concept Experience-driven flagship store concept combining curated fashion, sustainability, technology, art, and sports, with on-site Costa Coffee and Zero Waste certification.
• Boyner Dynamic sports and active lifestyle store concept Sports and active-lifestyle store format within the Boyner network, targeting customers interested in fitness, sports apparel, and wellness products.
• Boyner Active activewear store concept Activewear and sports apparel-focused retail format within the Boyner store network.
• Boyner Outlet discount store concept Outlet format store offering discounted branded merchandise from Boyner's portfolio of 600+ brands to value-oriented shoppers.
• Fabrika private label brand Boyner's private label brand offering specially designed collections, including capsule collaborations with designers available across Boyner stores and online.
• YKM department store brand Acquired Turkish fashion retail brand offering department store fashion and lifestyle products, fully owned by Boyner since 2013 and operating alongside the Boyner store network.
• Costa Coffee in-store cafes Operating Costa Coffee cafes inside selected Boyner stores, integrating a coffee-and-café experience into the shopping journey as a lifestyle destination anchor.
• Corporate Gift Cards (Kurumsal Gift Card, Style Card, E-Gift) Corporate gift card programs (Kurumsal Gift Card, Style Card, and E-Gift) for bulk and individual gifting, redeemable across all Boyner and YKM stores and boyner.com.tr, targeting corporate clients for gifting, employee rewards, and bulk orders.
• Boyner mobile application Mobile application for iOS and Android that lets customers browse, purchase, and access the Boyner Now 90-minute delivery and try-before-you-pay service across Boyner's 600+ brand assortment.

Quantifiable outcome

• 120 million+ annual physical store visitors and 500 million+ online channel traffic

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• İstanbul Büyükşehir Belediyesi Engelliler MüdürlüğüminorStrategic or Co-development Partner · 1 January 2024Partnership with Istanbul Metropolitan Municipality Disability Office for the 'Gönülden İşaret' project, enabling Boyner employees to learn sign language to create an accessible communication environment for deaf employees, partners and customers.
• İz TVminorStrategic or Co-development Partner · 1 January 2023Boyner partnered with İz TV for the 'Zanaat X Boyner' project, a 7-episode mini documentary aired on İz TV about traditional Anatolian crafts, raising awareness about slowly disappearing artisanal trades.
• Costa CoffeecoreStrategic or Co-development Partner · 1 March 2022Boyner partnered with Costa Coffee, Europe's largest coffee chain, to bring the brand to Turkey in March 2022. Costa Coffee locations were opened in Boyner Cadde, Boyner Pangaltı, Boyner A City, Boyner Ankamall, Boyner Bodrum Midtown AVM and Beşiktaş. This partnership integrates lifestyle, experience and shopping in Boyner stores, with Costa Coffee selected as 'Coffee Shop of the Year' in UK for 12 consecutive years.
• National GeographicminorStrategic or Co-development Partner · 1 January 2022Boyner collaborated with National Geographic on the 'Bugün Var Yarın Yok Olmasın' (Today Exists, Tomorrow Might Not) project in 2022 to support endangered wildlife and protect nature. The project monitors wildlife in Sarıkamış and supports sustainable living spaces for animals.
• TEGV (Türkiye Eğitim Gönüllüleri Vakfı)minorStrategic or Co-development Partner · 1 January 2022Partnership with TEGV for education support through reusable bag sales revenue and various social responsibility projects. Also collaborated with Elidor on 'Dedik Olabilir' collection where part of proceeds supported TOG Youth Scholarships Fund for young women's education.
• VerticalminorStrategic or Co-development Partner · 1 January 2022Partnership with Vertical for the 'Askıda Mama' project in 2022. Restaurant food waste from Bağdat Caddesi was converted into pet food and delivered to Kadıköy Animal Shelter.
• NivogocoreStrategic or Co-development Partner · 1 February 2021Nivogo X Boyner project focuses on circular economy and sustainability. Since February 2021, unsold products are renovated and reintroduced to the market. In 2022, over 500,000 products were renovated, preventing 6.1 billion liters of water usage and 9.5 million kilograms of carbon emissions.
• Lokman Hekim Sağlık VakfıminorStrategic or Co-development Partner · 1 January 2016Long-standing partnership since 2016 with Lokman Hekim Health Foundation for the 'Askıda İyilik' (Goodness on Hold) project. Over 55,000 aid packages have been delivered to those in need through this initiative, with Boyner matching customer donations. Also partnered for 'İyiliğe Dönüştür' textile recycling project where proceeds go to student scholarship fund.
• ÇEVKO (Environmental Protection and Packaging Recycling Foundation)minorStrategic or Co-development Partner · 1 January 2013Boyner partners with ÇEVKO for environmental sustainability, specifically related to reusable bag initiatives. Revenue from reusable bag sales is donated to ÇEVKO and TEGV (Turkish Education Volunteers Foundation) to support children's education.

Scale indicators10 records

Recent moves10 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/boyneronline
• Facebookfacebook.com/boyneronline
• LinkedInlinkedin.com/company/boyner-holding
• Instagraminstagram.com/boyner
• Pinterestpinterest.com/boyneronline

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boyner Holding