KVR Vikar & Rekruttering

What KVR Vikar & Rekruttering does

KVR Vikar & Rekruttering ApS is a 100% Danish-owned staffing and recruitment franchise chain headquartered in Assens, Denmark, founded in 2017. The company sells three core services to Danish businesses: temporary staffing (vikariater), a 13-week Try & Hire temp-to-perm program, and direct permanent recruitment. Each franchise branch is independently owned and operated, with KVR providing the shared brand, methodology, and support infrastructure. Current franchise locations include Assens, Esbjerg, Thy-Mors (Thisted and Hanstholm), and Kolding, with the chain actively recruiting additional franchisees to open new branches.

The technical backbone of the offering is the PeopleTrust online recruitment platform (kvr.peopletrust.dk), which handles candidate registration, CV upload, job applications, and time reporting for temporary workers. Differentiated candidate matching is delivered through Master Danmark-certified psychometric instruments — MPA (Master Person Analyse) for job-behavior prediction, EASI for behavioral typology, and ACE for cognitive ability assessment. These tools are integrated into recruitment, onboarding, outplacement, and career counseling workflows. Additional services include employee development programs, outplacement, onboarding support, and a digital marketing sub-brand (KVR Marketing) that produces video content for client vacancy campaigns.

KVR's revenue model is multi-stream: usage-based fees for temporary placements billed weekly against approved timesheets; transaction/conversion fees for Try & Hire (free if hire occurs after 13 weeks, pro-rated earlier); professional-services fees for direct permanent recruitment; and fixed-price packages for individual career counseling (DKK 1,800 per package). The customer base skews to industrial and manufacturing SMB and mid-market enterprises (e.g., Montana Furniture, Boe-Therm A/S, Dan-Foam ApS, Houghton International, Engdal Elevator), with additional exposure to construction, healthcare/social services, and engineering-technical roles. Marketing channels blend paid Facebook and LinkedIn activity with Jobnet postings and referral-based acquisition.

Name

KVR Vikar & Rekruttering

Legal name

KVR Vikar & Rekruttering ApS

Website

https://kvr.dk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

KVR Vikar & Rekruttering is a Danish staffing and recruitment franchise chain offering temporary staffing, Try & Hire, and direct recruitment services to SMB and enterprise clients across manufacturing, construction, healthcare, and technical sectors in Denmark, using Master Danmark-certified psychometric assessments.

Ownership category

akta.pro rank

Product category

Staffing and Recruitment Services

akta.pro primary industry

Multi-Site / Branch Network Staffing (BPACACAJ)

akta.pro secondary industry

Contingent Workforce / Contractor RPO (Contractor Recruiting) (BPACABAK)

Keywords

• Temporary staffing services
• Direct recruitment services
• Temp-to-perm placement
• Franchise staffing
• Career counseling services

Headquarters

HQ city

Assens, Syddanmark

HQ country

Denmark

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Temporary Staffing (Vikariater): KVR supplies temporary workers (vikarer) to client companies for short or long-term assignments. Workers are employed by KVR and placed at client sites. Clients pay weekly based on approved timesheets.
2. Try & Hire (Temp-to-Perm): Workers supplied on a 13-week trial basis. If the client hires the worker permanently after 13 weeks, no placement fee is charged. If hired earlier, a pro-rated fee applies.
3. Direct Recruitment: Full-cycle recruitment services where KVR sources, screens, and presents candidates for permanent positions. Includes personality testing and structured interviews.
4. Career Counseling (Karriererådgivning): Career guidance packages for individuals including personality testing, feedback sessions, and coaching. Sold as a fixed-price package.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

KVR Vikar & Rekruttering operates a 100% Danish-owned franchise chain providing staffing and recruitment services to Danish businesses. The core offering includes three service models: temporary staffing (vikariater) for flexible workforce adjustments, Try & Hire for 13-week trial-to-permanent placements, and direct recruitment of permanent staff using psychometric testing (MPA, EASI, ACE from Master Danmark). Services are delivered through locally-owned franchise branches in Assens, Esbjerg, Kolding, and Thy-Mors, supported by an online candidate portal (PeopleTrust).

Product overview

KVR Vikar & Rekruttering is a Danish staffing and recruitment franchise chain offering three core services: vikariater (temporary staffing), Try & Hire (temporary-to-permanent placement), and Rekruttering (direct recruitment). The company operates as a franchise network with locations in Assens, Esbjerg, Thy-Mors, and Kolding. Add-on assessment tools include EASI typology tests, MPA personality tests, and ACE cognitive assessments to support matching. Additional services encompass career counseling, employee development, outplacement, onboarding support, and KVR Marketing for digital advertising. The offering functions as a unified service portfolio with franchise locations sharing standardized processes and assessment methodologies.

Differentiator

Problem solved

Functional benefit

Brands

• KVR Marketing: Digital marketing sub-division offering animated teasers, video production, and online marketing services to businesses.

Named customers7 records

Segments5 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Master DanmarkcoreTechnology or IntegrationKVR is certified in Master Danmark's assessment tools (MPA, EASI, ACE) which are integrated into KVR's recruitment and career counseling services. Master Danmark provides the psychometric instruments that form a core part of KVR's candidate matching methodology.
• Dansk ErhvervminorOthersKVR is a member of Dansk Erhverv, Denmark's leading business organization. Membership provides access to industry resources, networking, and represents KVR as a recognized professional employer organization.
• Udvikling AssensminorOthersKVR Assens participates in the Social Ansvarlig (Socially Responsible) initiative organized by Udvikling Assens, receiving recognition in 2021, 2025, and 2026.
• Business EsbjergminorOthersKVR Esbjerg is a member of Business Esbjerg, a local business network supporting companies in the Esbjerg region.
• Thy ErhvervsforumminorOthersKVR Thy-Mors is a member of Thy Erhvervsforum, a local business network in the Thy-Mors region.
• NETVÆRK Thy-MorsminorOthersKVR Thy-Mors is a member of NETVÆRK Thy-Mors, a local business networking organization.
• KildeconnectminorOthersKVR Thy-Mors is a member of Kildeconnect, a local business network in the Thy-Mors area.
• MER DanmarkminorOthersKVR Thy-Mors is a member of MER Danmark, a Danish business network.

Scale indicators1 record

Recent moves8 records

Expansion highlights6 records

Direct peers

• StudentConsulting: Nordic staffing and recruitment firm operating in Denmark with a comparable mix of temporary staffing, temp-to-perm, and direct recruitment services across multiple Danish branches, serving similar SMB and mid-market employers.
• Vikaren.dk: Danish temporary staffing and recruitment firm focused on local/regional placements; competes directly with KVR for industrial and commercial temporary-staffing mandates.
• Moment (Adecco Denmark): Danish staffing brand under Adecco providing temporary staffing, recruitment, and HR services with multi-branch Danish coverage — directly overlaps KVR's vikar/rekruttering value proposition and target customers.

Broad incumbents

• Randstad Denmark: Major international staffing and HR-services group with Danish branches delivering temporary staffing, recruitment, and HR consulting — competes with KVR for the same enterprise and SMB clients in Denmark.
• Hays Denmark: International professional recruitment firm with Danish offices specializing in skilled and technical permanent placements — overlaps with KVR's Direct Recruitment service for industrial and engineering roles.
• ManpowerGroup Denmark: Global workforce solutions provider with established Danish presence offering temporary staffing, permanent placement, and career services — directly addresses the same Danish employer demand KVR serves.
• Michael Page Denmark: Global recruitment specialist active in Denmark focusing on permanent placement of mid-to-senior professionals — competes with KVR's Direct Recruitment / Try & Hire offerings for higher-skill roles.
• Adecco Denmark: Global staffing leader with full Danish operations across temporary staffing, permanent placement, and workforce solutions — serves overlapping industrial and commercial customers as KVR but at far greater scale and breadth.

Others

• JobIndex: Denmark's leading job board and recruitment platform — adjacent ecosystem participant rather than direct competitor; both KVR and JobIndex serve the Danish job-matching market but through different models.
• Bluegarden: Danish HR, payroll, and workforce-management provider enabling staffing and recruitment operations — adjacent/ecosystem player rather than direct competitor, but serves overlapping Danish employer customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kvr-vikar-rekruttering

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KVR Vikar & Rekruttering