Keller Williams Greater Columbus Realty

What Keller Williams Greater Columbus Realty does

Keller Williams Greater Columbus Realty is a local real estate brokerage franchise operating in Columbus, Ohio, under the Keller Williams Realty, Inc. franchise system. The office is located at 1 Easton Oval, Suite 100, Columbus, OH 43219, with a stated 30-person staff and serves residential buyers and sellers in the Columbus metropolitan area. The franchise is independently owned and operated while leveraging the Keller Williams parent brand, which is described as the world's largest real estate franchise by agent count, with 165,000+ agents across 1,000+ offices globally.

The office's core products and platforms are inherited from the parent franchise: KW Command, a comprehensive CRM and business management system used by agents to manage contacts, transactions, and business operations; and Onward BOLD, a productivity coaching program (Business Objective: A Life by Design) for agent development. Revenue is generated through real estate transaction commissions on a commission-split basis between the brokerage and affiliated independent-contractor agents. Pricing and commission splits are negotiated and not publicly disclosed.

The go-to-market model is community-led and franchise-channel-based, with the office recruiting licensed real estate agents under a 'For Agents, By Agents' philosophy and distributing services through its affiliated agent network. Marketing is conducted via Facebook and Instagram organic social, a blog/media center, and parent-company PR channels. The office holds Fair Housing and Equal Opportunity Employer compliance certifications tied to the parent franchise, and the parent executive chairman Gary Keller was ranked No. 4 on the Swanepoel Power 200 most influential leaders in real estate for 2025.

Name

Keller Williams Greater Columbus Realty

Legal name

Keller Williams Realty, Inc.

Website

https://kwgreatercolumbusrealty.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Keller Williams Greater Columbus Realty is an independently owned and operated franchise brokerage under Keller Williams Realty, Inc., serving residential home buyers and sellers in the Columbus, Ohio metropolitan area through a network of affiliated agents using the parent franchise's KW Command CRM and Onward BOLD training program.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Office Brokerage (BPAJABAA)

Keywords

• Residential real estate brokerage
• Property buying and selling
• Real estate agent services
• Columbus Ohio real estate
• Real estate franchise

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission Revenue: As a Keller Williams franchise office, the company generates revenue through real estate transaction commissions. Agents typically work on a commission-split basis, where the brokerage takes a percentage of each transaction closed by affiliated agents.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Keller Williams Greater Columbus Realty operates as a residential real estate brokerage franchise, serving home buyers and sellers in the Columbus, Ohio metropolitan area through a network of affiliated independent real estate agents. The office recruits licensed real estate agents as independent contractors, providing them access to the parent company's brand, technology platforms (KW Command CRM), and training programs (Onward BOLD coaching), and earns revenue through commission splits on closed transactions.

Product overview

Keller Williams Greater Columbus Realty is a local franchise office of Keller Williams Realty, one of the world's largest real estate franchises by agent count. The office operates as a real estate brokerage offering residential and commercial property services through a network of over 165,000 agents across 1,000+ offices globally. The primary technology product mentioned is KW Command®, a comprehensive CRM platform that serves as the core technology offering, enabling agents to track contacts, manage transactions, and operate their businesses. Additional offerings include Onward BOLD, a productivity coaching program for agent development.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage Services Residential property buying and selling representation services delivered to individual home buyers and sellers in the Columbus, Ohio metropolitan area through a network of affiliated independent real estate agents operating under the Keller Williams brand.
• Online Property Search Platform Self-serve online property search functionality on the KW Greater Columbus website enabling consumers to browse residential listings in the Columbus, Ohio market.
• Agent Recruitment Program (Join Our Team) Recruitment and onboarding program for licensed real estate agents to affiliate with the KW Columbus market center as independent contractor agents, gaining access to KW brand, technology, and training.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Gary KellerminorOthersGary Keller is the Executive Chairman and co-founder of Keller Williams Realty, Inc. He is featured in company press materials as a prominent leader who has been ranked in the Swanepoel Power 200 as the No. 4 most influential person in real estate for 2025.

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Emerging players

• Compass: Technology-forward residential brokerage that combines agent tools with in-house tech, competing for top-producing agents and transactions in Midwestern metros.
• Redfin: Tech-enabled residential brokerage with a consumer-direct model and lower commission structure, increasingly competing with traditional franchises like KW in the Columbus region.
• eXp Realty: Cloud-based residential brokerage with a low-overhead agent model and revenue-sharing program, attracting agents away from traditional franchise offices like KW Greater Columbus.

Direct peers

• Coldwell Banker Realty: Major national residential real estate franchise with a comparable commission-based agent model, directly competing for buyer/seller representation in the Columbus metro.
• Better Homes and Gardens Real Estate: National residential real estate franchise leveraging a strong consumer brand; competes directly for agents and listings in regional markets comparable to Columbus.
• Century 21 Real Estate: Global residential real estate franchise with a similar agent-recruitment and commission-split model, competing head-to-head with KW for productive agents in suburban markets.
• RE/MAX: One of the largest global residential real estate franchise networks, directly competing with Keller Williams for agent recruitment and residential transaction volume in markets like Columbus.
• Berkshire Hathaway HomeServices: Large national residential real estate franchise network operating on a similar franchise model, with overlapping agent recruitment and residential transaction services in Midwestern metros.

Broad incumbents

• Sotheby's International Realty: Luxury-focused international real estate brand with affiliate network, overlapping in higher-end residential representation where KW agents may compete for premium listings.

Regional players

• Howard Hanna Real Estate: Largest privately held real estate company in the Mid-Atlantic and Midwest, with deep roots in Ohio; a major regional competitor for agents and listings in the Columbus metro.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/KellerWilliamsGreaterColumbusRealty
• Instagraminstagram.com/kwgreatercolumbus
• LinkedInlinkedin.com/company/keller-williams-greater-columbus-realty

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keller Williams Greater Columbus Realty