What Kwik Kar does

Kwik Kar Franchising, LLC is a 40-year-old oil change and auto care franchise brand founded in 1984 and currently operated as part of FullSpeed Automotive, a multi-brand aftermarket services platform with more than 900 service centers across sister brands Kwik Kar, Grease Monkey, and SpeeDee. The franchise opportunity was formally launched in calendar year 2024, with Kwik Kar operating over 200 centers across eight U.S. states as a mix of independent franchisees and 24 affiliate-owned centers run by Grease Monkey International (GMI). The core product is the Kwik Kar Oil Change & Auto Care center, offering multi-point oil changes, state inspections, vehicle maintenance, and preventive maintenance services delivered by certified technicians through three development pathways: Greenfield construction, Brownfield reopening, and Conversion of existing independent operators.

The underlying franchise infrastructure includes FullSpeed University, a 24/7 online training platform with 230+ custom courses covering Kwik Kar Certification, advanced mechanic training, and customer experience; a state-of-the-art point-of-sale system; and predictive analytics-driven site selection tools using demographic, traffic, and competitor data to project location performance. Franchisees receive dedicated franchise support directors and access to construction, real estate, marketing, and operations support across the FullSpeed network.

Kwik Kar's revenue model combines one-time franchise fees ($20,000-$39,900 depending on tier), recurring royalties (6% of gross revenues), and advertising contributions (4.5%, split between 0.5% national materials fund and 4% local marketing). Customer segments span individual vehicle owners seeking routine maintenance, independent auto service center owners evaluating brand conversion or sale, and multi-unit franchise operators. Per the 2025 FDD, top-quartile company-operated Kwik Kar centers averaged $1,814,167 in net sales and $691,167 EBITDAR for fiscal year 2024.

Name

Kwik Kar

Legal name

Kwik Kar Franchising, LLC

Website

https://kwikkarfranchise.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Kwik Kar is a 40-year-old oil change and auto care franchise brand with 200+ centers across eight U.S. states, operated under FullSpeed Automotive. It franchises single and multi-unit centers to independent operators, providing training, site selection, and shared brand infrastructure.

Ownership category

akta.pro rank

Headquarters

HQ city

Greenwood Village

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Franchise Fees: One-time franchise fee paid upon signing the Franchise Agreement. Standard fee is $39,900 for single location, with discounts for veterans ($29,900), conversion owners ($20,000 first location), and multi-unit operators ($20,000 second unit, $15,000 each additional)
2. Royalties: Ongoing royalty fee equal to 6% of Gross Revenues from franchisee locations. Incentive programs available for veterans and conversion owners providing 50% royalty rebate in year one and 25% in year two
3. Advertising Contributions: 4.5% advertising fee from franchisees, with 0.5% allocated to National Materials Fund for system-wide brand promotion and 4% minimum required for local market advertising
4. Service Revenue: Franchisees generate revenue from oil changes, state inspections, vehicle maintenance, and ancillary automotive services. Top quartile locations average $1,814,167 in net sales with $691,167 EBITDAR

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Kwik Kar sells franchise rights and provides franchise support for a full-service oil change and auto care brand, enabling entrepreneurs to operate Kwik Kar Centers offering multi-point oil changes, state inspections, vehicle maintenance, and preventive maintenance services. Franchisees are supported with site selection, construction, marketing, training through the FullSpeed University platform, and ongoing operational assistance from dedicated franchise support directors. Top quartile company-operated Kwik Kar Centers averaged $1,814,167 in net sales and $691,167 EBITDAR for fiscal year 2024.

Product overview

Kwik Kar is a full-service auto care and oil change franchise system founded in 1984, operating over 200 locations across eight states. The core offering is the Kwik Kar Oil Change & Auto Care franchise, which provides multi-point oil changes, state inspections, vehicle maintenance, and preventive maintenance services. The company offers three development options: Greenfield (new construction), Brownfield (reopening closed facilities), and Conversion (converting existing independent oil change businesses). Franchisees receive support including the FullSpeed University online training platform with 230+ courses, franchise support directors, marketing support, and access to a parent network that includes sister brands Grease Monkey and SpeeDee Oil Change. Revenue is generated through initial franchise fees, royalties (6% of gross revenues), and advertising fees (4.5%).

Differentiator

Problem solved

Functional benefit

Products and services

• Kwik Kar Oil Change & Auto Care Franchise Full-service auto care and oil change franchise offering multi-point oil changes, state inspections, vehicle maintenance, and preventive maintenance services through certified technicians. Sold to prospective franchisees as a turnkey franchise opportunity with site selection, construction, marketing, training, and ongoing operational support.
• Kwik Kar Multi-Unit Franchise Development Program Multi-unit franchise development program requiring a minimum of three Kwik Kar Centers under a Multi-Unit Agreement, with a $35,000 development fee and reduced franchise fees of $20,000 for the second location and $15,000 for each additional location. Targeted at entrepreneurs seeking to develop multiple Kwik Kar locations with economies of scale.
• Kwik Kar Independent Operator Conversion Program Conversion program that allows independent oil change and auto service center owners to convert their existing business to the Kwik Kar brand, gaining access to Kwik Kar support structure, systems, and branding at a reduced initial franchise fee of $20,000 for the first location and $10,000 for each additional operating location converted.

Quantifiable outcome

• Top quartile franchise locations average $1,814,167 in net sales and $691,167 EBITDAR
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• FullSpeed AutomotivecoreStrategic or Co-development PartnerParent company and automotive aftermarket services platform offering oil changes, tire sales, brake services, car washes, and ancillary services. Represents more than 900 service centers. FullSpeed is not owned by an oil company, allowing negotiation with multiple suppliers for quality and pricing advantages. Provides franchise support, acquisitions, and brand development for Kwik Kar.
• Grease MonkeycoreStrategic or Co-development PartnerOne of Kwik Kar's largest sister brands under FullSpeed Automotive. Grease Monkey is another quick lube franchise brand that shares knowledge and resources within the FullSpeed platform.
• SpeeDee Oil Change & Auto ServicecoreStrategic or Co-development PartnerOne of Kwik Kar's largest sister brands under FullSpeed Automotive. SpeeDee Oil Change & Auto Service operates alongside Kwik Kar within the FullSpeed platform, sharing operational expertise and resources.
• S&P Global MobilityminorOthersResearch partner providing industry statistics including projected vehicle counts on American roads (281 million in 2025), annual miles traveled (more than 3 trillion), and average vehicle age (12.5 years in 2024).

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SpeeDee Oil Change & Auto Service: SpeeDee is another sister brand under FullSpeed Automotive operating alongside Kwik Kar. The three FullSpeed brands (Kwik Kar, Grease Monkey, SpeeDee) effectively compete with each other for franchisees, territories, and customer share in overlapping markets.
• Express Oil Change & Tire Engineers: Express Oil Change operates 300+ company-owned locations across the Southeast US, offering oil changes plus tire and maintenance services. Directly comparable in service mix and target customer, with stronger geographic concentration that overlaps with Kwik Kar's footprint.
• Christian Brothers Automotive: Christian Brothers is a faith-based automotive repair franchise with 200+ locations offering oil changes plus broader mechanical services. Comparable to Kwik Kar in unit count and franchise model, but differentiated by full-service mechanical positioning versus Kwik Kar's quick-lube focus.
• Grease Monkey: Grease Monkey is Kwik Kar's largest sister brand under FullSpeed Automotive, operating with overlapping service offerings (oil changes, preventive maintenance). The two brands share operational best practices, training, and supply-chain infrastructure, making them the closest internal comparison and competitive substitute within FullSpeed's portfolio.
• Meineke Car Care Centers: Meineke operates a franchise network of 500+ automotive service centers offering oil changes alongside broader mechanical services. Comparable to Kwik Kar in franchise model and target customer, but with a wider service portfolio and stronger national footprint.
• Take 5 Oil Change: Take 5 is a fast-growing drive-thru quick-lube concept with 1,500+ locations. Comparable in service mix (oil changes primarily) and franchise model, but differentiated by drive-thru-only format and aggressive unit growth strategy that competes directly with Kwik Kar's conversion and greenfield pipeline.
• Valvoline Instant Oil Change: Valvoline's quick-lube franchise and company-operated network is the most direct competitor to Kwik Kar, offering identical core services (oil changes, preventive maintenance) with a stronger national brand and significantly larger footprint across 40+ US states.
• Jiffy Lube: Jiffy Lube is the largest quick-lube franchise system in the US, owned by Shell, with 2,000+ locations. Directly comparable to Kwik Kar in service offering (oil changes, vehicle maintenance) and franchise model, but with substantially greater brand awareness and capital backing.

Broad incumbents

• Midas: Midas is a broader automotive service franchise (2,000+ shops) offering brakes, tires, and general maintenance alongside oil changes. Operated under TBC Corporation with substantially larger scale than Kwik Kar, and adjacent service portfolio that overlaps with Kwik Kar's preventive maintenance offering.
• AAMCO Transmissions: AAMCO is a national automotive service franchise with 600+ locations focused on transmissions but offering broader services. Comparable as a franchise model in the auto service category, though differentiated by transmission specialization rather than quick-lube positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kwik-kar

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kwik Kar