Keller Williams Realty Spokane

What Keller Williams Realty Spokane does

Keller Williams Realty Spokane is a regional franchise market center of Keller Williams Realty, Inc., operating as a real estate brokerage at 534 E. Spokane Falls Blvd., Suite 300, in Spokane, Washington. It is independently owned and operated under the world's largest real estate franchise by agent count (#1 globally, 165,000+ agents, 1,000+ offices), founded in 1996 by Gary Keller and Josh Lyle in Austin, Texas. The office serves individual consumers and families in the Spokane metropolitan area who are buying or selling residential and commercial property, with transactions facilitated by licensed real estate agents operating under the KW brand.

The office's principal technology is KW Command, a proprietary CRM and transaction management platform developed at the parent level and made available to all franchise agents. The office also offers Onward BOLD, a parent-level productivity coaching program for agents that was relaunched in 2024 from its prior 'Business Objective: A Life by Design (BOLD)' form. Marketing is conducted through a multilingual website (20+ languages), Facebook, Instagram, and a company blog/media section, alongside an active agent recruitment channel ('Join Our Team').

The business model is commission-based: agents close property buy/sell transactions and earn a portion of each commission, with the franchise model structured to return a higher share of commission to producing agents than traditional brokerages. Revenue is therefore a function of local Spokane transaction volume, agent headcount, and average commission per deal; no pricing is publicly disclosed because commissions are negotiated per transaction. Customers are highly distributed individual buyers and sellers rather than enterprise accounts, and the office supports an extended vendor network of preferred home-service providers as part of its client value proposition.

Name

Keller Williams Realty Spokane

Legal name

Keller Williams Realty, Inc.

Website

https://kwspokane.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Keller Williams Realty Spokane is an independently owned franchise brokerage of Keller Williams Realty, Inc., serving residential and commercial property buyers and sellers in the Spokane, Washington metro through licensed agents operating on the KW Command CRM platform.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Office Brokerage (BPAJABAA)

Keywords

• Residential real estate brokerage
• Property listing services
• Buyer agent representation
• Seller agent representation
• Real estate franchise services

Headquarters

HQ city

Spokane

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission Revenue: Keller Williams Realty Spokane operates as a real estate brokerage earning commissions on property buy and sell transactions. Agents earn a portion of the commission on each closed transaction, with the franchise model allowing agents to keep a higher percentage of commissions compared to traditional brokerages. The company provides the brokerage platform, technology, training, and brand while agents generate and close transactions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Keller Williams Realty Spokane is a regional franchise brokerage operating in Spokane, Washington, where licensed real estate agents represent individual buyers and sellers in residential and commercial property transactions. The office operates under the Keller Williams brand, providing brokerage services backed by proprietary technology (KW Command CRM) and productivity training (Onward BOLD) while generating revenue through transaction-based commissions on closed deals.

Product overview

Keller Williams Realty Spokane is a local franchise office of the Keller Williams real estate company, operating as a real estate brokerage. The primary technology product mentioned is KW Command®, a comprehensive CRM platform for agents and teams to track contacts and manage transactions. The office also offers real estate services through affiliated agents and maintains relationships with preferred vendors.

Differentiator

Problem solved

Functional benefit

Brands

• KW Command: A comprehensive CRM platform designed to support every aspect of a real estate agent's business, including contact tracking and transaction management.
• Onward BOLD

Products and services

• Residential Real Estate Buyer Representation

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Keller Williams Realty, Inc. (Parent Company)coreStrategic or Co-development PartnerKeller Williams Realty Spokane operates as a franchise office under the parent company Keller Williams Realty, Inc., the world's largest real estate franchise by agent count. The parent company provides brand, technology platforms (including KW Command CRM), training programs (Onward BOLD), and operational support. The Spokane office is independently owned and operated while leveraging the global KW network.

Scale indicators5 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• eXp Realty: eXp Realty is a cloud-based, commission-split-driven residential brokerage that competes aggressively for agents away from traditional franchise brokerages like Keller Williams. Its agent-friendly economics and remote operating model directly threaten KW franchise recruitment.
• RE/MAX: RE/MAX operates a comparable franchise-based real estate brokerage model with commissioned agents serving residential buyers and sellers. It is one of the most direct competitors to Keller Williams at both the national and local franchise level, including in Spokane-area markets.
• Coldwell Banker: Coldwell Banker is a long-established residential real estate franchise with affiliated agents and market centers similar to Keller Williams' franchise model. It competes head-to-head for agents and listings in suburban and mid-sized metropolitan markets like Spokane.
• Better Homes and Gardens Real Estate: Better Homes and Gardens Real Estate is a residential franchise network that partners with locally owned brokerages under a national brand — closely analogous to the Keller Williams Realty Spokane structure.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a residential real estate franchise network with affiliated brokerages and agents. It uses a similar parent-brand-plus-local-franchisee model and competes for both agents and consumer mindshare in markets comparable to Spokane.
• Century 21 Real Estate: Century 21 operates a global residential real estate franchise network with independently owned brokerages and commissioned agents. Its franchise economics, agent-recruitment focus, and brand-driven lead generation are structurally similar to Keller Williams Realty Spokane.
• Sotheby's International Realty: Sotheby's International Realty is a luxury-leaning residential real estate franchise network. It competes for higher-end agents and listings in markets like Spokane where premium properties are part of the agent opportunity set.

Broad incumbents

• Compass: Compass is a national technology-driven residential brokerage combining agent representation with proprietary tech and in-house services. While it operates differently from a franchise model, it competes for agents and listings in markets adjacent to or overlapping Spokane.
• Redfin: Redfin is a technology-led residential brokerage that operates its own agent teams and a consumer-facing search platform. It pressures traditional brokerage commission structures in markets like Spokane and is a structural competitor to the KW model.
• Zillow Group: Zillow operates the dominant consumer-facing real estate search and lead-generation platform, plus iBuying and agent-matching services. It does not franchise offices like KW but exerts significant influence on listing flow, agent leads, and commission economics that affect brokers like Keller Williams Realty Spokane.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/top
• Instagraminstagram.com/kellerwilliamsspokane
• LinkedInlinkedin.com/company/kw-spokane

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keller Williams Realty Spokane