KW trade Sp.zo.o

What KW trade Sp.zo.o does

KW trade Sp. z o.o. is a privately held Polish wholesale distributor of office, school, art, and stationery supplies, headquartered in Kraków at ul. Mała Góra 91b with a branch office in Katowice at ul. Boya-Żeleńskiego 108. The company was established in August 2000 through the merger of two predecessor firms, KAMA Trade S.C. (Kraków) and P.W. Wigor Sp. z o.o. (Katowice), both originally founded in the late 1980s or early 1990s around importing and selling Chinese-sourced goods to the Polish market; the foreign-trade agent serving both collapsed, prompting the founders to combine operations rather than liquidate. In 2025 the company marked its 25th anniversary.

The company distributes a portfolio of 17 proprietary sub-brands including Amos (adhesives, described as a market-leader glue subject to counterfeiting), Fiorello (art and craft materials), Carioca (creative and face-painting supplies), Eagle (office metal accessories such as staplers and hole punches), Grand (wooden pencils and office accessories), Toor Electronic (calculators with a dedicated website and lifetime-warranty registration at toor.com.pl), Monami (highlighters), Corvina (document organization), Maries, Oval, Corretto, Fandy, Hero, Horse, Wonder, Yellow One, and CiastoPlasto (modeling dough). Products span 13 categories (art supplies, writing and correction supplies, paper accessories, office and school accessories, calculators, glues and tapes, document organization, hole punches and staplers, and others) and are stated to comply with EU and ASTM D-4236 safety standards. There is no proprietary technology platform; the B2B portal at b2b.kwtrade.pl functions as a catalog, pricing, and ordering tool for registered customers.

The business model is conventional wholesale distribution: KW trade sells branded products to retailers, stationery shops, wholesalers, and educational institutions across Poland through a network of physical sales points and its self-serve B2B e-commerce platform. Revenue is generated through one-time wholesale purchase transactions (pricing is not publicly disclosed), with go-to-market executed primarily via channel partners rather than direct end-consumer sales. The company employs approximately 20 staff, holds a share capital of PLN 400,000, and uses multi-decade CSR partnerships (WOŚP since 2010, PAH Pajacyk since 1998) as brand-equity reinforcement rather than commercial channels. No funding rounds, acquisitions, or institutional investment are disclosed.

Name

KW trade Sp.zo.o

Legal name

KW trade Sp. z o.o.

Website

https://kwtrade.pl

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Polish B2B distributor of branded office, school, and art supplies headquartered in Kraków, operating 17 proprietary sub-brands (Amos, Fiorello, Carioca, Eagle, Toor Electronic) through a B2B e-commerce platform and nationwide sales network serving retailers, wholesalers, and educational institutions across Poland.

Ownership category

akta.pro rank

Product category

Office and Stationery Supplies Distribution

NAICS

Stationery and Office Supplies Merchant Wholesalers (42412)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Paper & Paper Products (5110)

akta.pro primary industry

Stationery, Writing Instruments & Paper Products Distribution (CRAOALAH)

Keywords

• Office supplies distribution
• School stationery wholesale
• Art supplies distribution
• B2B stationery wholesaler
• Paper products distributor

Headquarters

HQ city

Kraków

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale distribution of branded stationery and office supplies: KW trade distributes a broad portfolio of office, school, and art supplies under owned brands (Amos, Fiorello, Grand, Eagle, Toor Electronic, Carioca, Corvina, CiastoPlasto, Hero, Horse, Maries, Monami, Oval, Wonder, Yellow One) and third-party brands to retailers, schools, and wholesalers across Poland via sales points and a B2B e-commerce platform.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

KW trade Sp. z o.o. is a Polish wholesale distributor of branded office, school, and stationery supplies, selling products under 17 proprietary sub-brands (Amos, Carioca, Corretto, Eagle, Fandy, Fiorello, Grand, Hero, Horse, Maries, Monami, Oval, Toor Electronic, Wonder, Yellow One, CiastoPlasto, Corvina) to retailers, wholesalers, and educational institutions across Poland via a B2B e-commerce platform and a network of physical sales points.

Product overview

KW trade Sp. z o.o. is a Polish distributor of office, school, and paper products operating a B2B e-commerce platform (b2b.kwtrade.pl) alongside its public catalog website. The company manages a portfolio of 17 proprietary sub-brands including Amos (adhesives), Carioca (face paints and art supplies), Eagle (office hardware), Fiorello (premium art supplies), Grand (pencils), Toor Electronic (calculators), and others. Products span art supplies, arts and crafts, writing and correction supplies, paper accessories, office and school accessories, calculators, cleaning products, glues and tapes, hole punches and staplers, document organization, and laundry markers. The brands work together as a comprehensive product ecosystem serving schools, offices, and retail customers across Poland.

Differentiator

Problem solved

Functional benefit

Brands

• Toor Electronic: Calculator brand offering simple and scientific calculators for school and university use, with a dedicated website www.toor.com.pl featuring product information and lifetime warranty registration.
• Carioca
• Amos
• Fiorello
• Grand
• Eagle
• Monami
• Corvina
• Maries
• Oval
• Corretto
• Fandy
• Hero
• Horse
• Wonder
• Yellow One
• CiastoPlasto

Products and services

• Amos adhesives (sub-brand)

Quantifiable outcome

• AMOS and Fiorello brands have supported WOŚP (Great Orchestra of Christmas Charity) since 2010, with over 15 years of continuous partnership.
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Wielka Orkiestra Świątecznej Pomocy (WOŚP)coreStrategic or Co-development Partner · 1 January 2010Since 2010, AMOS and Fiorello brands (distributed by KW trade) have supported the Great Orchestra of Christmas Charity (WOŚP), actively participating in annual finals and engaging in activities for the initiative. In 2012, KW trade organized its first art station at the Sosnowiec WOŚP headquarters, creating a space for creative play for children and adults. Even during the COVID-19 pandemic, the company supported volunteers by providing art materials. The 33rd WOŚP finale featured a creative station at ArcelorMittal Park in Sosnowiec.
• Technikum Architektoniczno-Budowlane w SosnowcuminorStrategic or Co-development PartnerKW trade collaborated with the Architectural-Construction Technical School in Sosnowiec for the 33rd WOŚP finale, inviting participants to create author-designed hearts using Fiorello crayons and AMOS glue at a joint creative station.
• Polska Akcja Humanitarna (PAH) – Program PajacykcoreStrategic or Co-development PartnerSince 1998, the Polish Humanitarian Action has been running the Pajacyk program to help children and youth in Poland. The AMOS and Fiorello brands proudly support this initiative, encouraging customers to donate 1.5% of their income tax (KRS 0000136833, goal: Pajacyk). KW trade highlights that only the original AMOS glue (their distributed product) supports the Pajacyk PAH program.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Fellowes: Global manufacturer of office accessories including binding machines, laminators, and shredders. Comparable to KW trade in the office hardware and document organization category with overlapping B2B distribution channels.
• Lyreco: Pan-European leader in workplace and office supplies distribution serving B2B customers across multiple countries. Comparable to KW trade as a multi-brand distributor of office, school, and stationery supplies, but at significantly larger scale and broader geographic reach.
• Viking (Office Depot Europe): Major European B2B office supplies distributor with direct-delivery model and proprietary e-commerce platform. Comparable to KW trade in product mix (office, school, stationery) and B2B distribution model, but operates at continental scale.
• Staples Europe / Office Depot Europe: Major office supplies B2B distributor in Europe serving mid-market and enterprise customers. Comparable to KW trade in product range and B2B procurement model, though at much larger scale and with broader international footprint.

Direct peers

• Europapier: Austrian-headquartered paper merchant with CEE operations including Poland. Comparable to KW trade as a wholesale distributor of paper and stationery products serving B2B customers in the same territory.
• Durable Hunke & Jochheim: European manufacturer and distributor of office organization products, signage, and stationery accessories. Comparable to KW trade in the office metal accessories category (Eagle brand competes with Durable's staplers, hole punches, and document organization products).
• PBS Connect / Biuro Plus: Polish group of office supplies wholesalers operating a franchise/distributor network across Poland. Closest direct peer to KW trade in terms of Polish B2B office supplies distribution, mid-market retailer targeting, and stationery/office SKU mix.
• Antalis Poland: European paper, packaging, and visual communication distributor with operations in Poland. Comparable to KW trade in wholesale distribution of paper-based and office products, serving the Polish business and education market.

Others

• Carioca (as brand): Italian-owned European art supplies brand currently distributed by KW trade in Poland. Relevant peer because KW trade's growth thesis depends on Carioca's brand strength, and Carioca itself competes with art supplies brands distributed by other wholesalers.
• Amos (as brand): Korean-origin glue and craft brand distributed by KW trade in Poland. Comparable to KW trade because Amos is its flagship brand; the brand's broader European distribution strategy shapes KW trade's category leadership in adhesives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kw-trade-sp-zo-o

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KW trade Sp.zo.o