Laan Tulips
Laan Tulips is a Dutch family-owned tulip nursery and bulb grower that forces 15 million tulips annually on an automated hydroponic system across a 55-hectare, four-country footprint, selling flowers via FloraHolland auctions and bulbs through CNB, IGH, and HOBAHO brokers.
- Company typePrivate
- Founded-
- HeadquartersAvenhorn, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Laan Tulips does
Laan Tulips is a privately held, family-operated Dutch tulip nursery and bulb grower headquartered in Avenhorn, Noord-Holland, Netherlands. The company cultivates tulip bulbs across an international, multi-hemisphere land base of 55 hectares — 42 hectares in the Flevopolder, 10 hectares in New Zealand, 2 hectares in Zeeland, and 1 hectare in Southern France — a structure designed to extend the seasonal forcing window for its own greenhouse operations and for client nurseries. Its core flower product is grown on a highly automated ebb-and-flow hydroponic system inside a Green Label-certified greenhouse, with 15 million tulips forced annually using automated internal transport and a bunching robot, making the operation one of the more capital-intensive setups in the Dutch tulip sector despite only five direct employees.
The company runs two commercial streams: cut-flower production and tulip bulb trade. Cut flowers — including the Black Label premium line launched in 2016, which is pre-treated with Chrysal BVB Plus to extend vase life by approximately 30% and is independently quality-controlled and MPS-A certified — are sold exclusively through the FloraHolland auction at Aalsmeer and Rijnsburg. Tulip bulbs are sold for both the company's own forcing needs and for trade through three Dutch bulb brokers: CNB, IGH, and HOBAHO. Distribution is therefore wholesale-only and channel-mediated, with no direct retail, florist, or end-consumer relationship disclosed.
Laan Tulips has been operating since 1936, is family-managed across three members (Geert Laan, Louis Laan, and Marc Laan) covering flower nursery, bulb sales, administration, and bulb nursery functions, and holds MPS-A, MPS-GAP, and Green Label Greenhouse certifications supporting its sustainability positioning. Revenue, pricing, and customer-level concentration are not publicly disclosed; commercial visibility is limited to production scale, channel relationships, and certification footprint.
Laan Tulips firmographics
Firmographics- Name
- Laan Tulips
- Legal name
- Laan Tulips
- Website
- https://laantulips.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Laan Tulips is a Dutch family-owned tulip nursery and bulb grower that forces 15 million tulips annually on an automated hydroponic system across a 55-hectare, four-country footprint, selling flowers via FloraHolland auctions and bulbs through CNB, IGH, and HOBAHO brokers.
- Ownership category
- akta.pro rank
Laan Tulips industry classification
Industry- Product category
- Floriculture / Cut Flower Production
- NAICS
- Greenhouse, Nursery, and Floriculture Production (1114), Nursery and Floriculture Production (11142)
- akta.pro primary industry
- Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)
Keywords
Where Laan Tulips is headquartered
LocationHeadquarters
- HQ city
- Avenhorn
- HQ country
- Netherlands
- HQ region
- Europe
Offices5 records
Markets served
Laan Tulips business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Tulip flower production and sales: Laan Tulips grows 15 million tulips annually and sells tulip flowers primarily through the FloraHolland auction house at Aalsmeer and Rijnsburg locations.
- Tulip bulb production and trade: Laan Tulips grows tulip bulbs both for their own flower nursery and for trade. Bulbs are sold through intermediary brokers CNB, IGH, and HOBAHO.
- Black Label premium tulip brand: Black Label is a premium tulip brand introduced in 2016, pre-treated with Chrysal BVB Plus and MPS A certified, sold through FloraHolland auction at Aalsmeer and Rijnsburg.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Laan Tulips product offering
Product offeringCore offering
Laan Tulips is a Dutch tulip nursery that cultivates and sells approximately 15 million tulip flowers annually, grown on an automated ebb and flow hydroponic system in a Green Label greenhouse. The company also grows tulip bulbs across 55 hectares in the Netherlands (Flevopolder and Zeeland), New Zealand, and Southern France, selling bulbs both for its own forcing operation and for trade through intermediaries CNB, IGH, and HOBAHO.
Differentiator
Problem solved
Functional benefit
Brands
- Black Label: Premium tulip brand launched in 2016 offering high-quality tulips pre-treated with Chrysal BVB Plus, MPS A certified, and available at FloraHolland auction locations Aalsmeer and Rijnsburg.
Products and services
- Black Label Tulips Premium tulip brand offering high-quality tulips pre-treated with Chrysal BVB Plus to extend vase life by an average of 30% compared with water; MPS-A certified and independently quality-controlled; sold to wholesale floriculture buyers via FloraHolland auction at Aalsmeer and Rijnsburg.
- Tulip Flowers (Standard Assortment) Approximately 15 million tulips grown annually on an automated ebb and flow hydroponic system in a Green Label greenhouse; full range of tulip varieties including both Dutch and New Zealand assortment; sold wholesale through FloraHolland auction at Aalsmeer and Rijnsburg.
- Tulip Bulbs Tulip bulbs cultivated across 55 hectares in the Netherlands (Flevopolder 42ha, Zeeland 2ha), New Zealand (10ha), and Southern France (1ha), grown both for the company's own flower nursery and for sale to trade customers via intermediary brokers CNB, IGH, and HOBAHO.
Quantifiable outcome
- 30% longer vase life compared to water for Black Label tulips treated with Chrysal BVB Plus
- +2 more outcomes
Companies that use Laan Tulips
Customer profileSegments2 records
Ideal customer profiles1 record
Laan Tulips technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Laan Tulips partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Chrysal (BVB Plus treatment)coreChrysal provides BVB Plus pre-treatment for all Black Label tulips. This treatment extends vase life by 30% compared to water, reduces stem thrust and bending, maintains constant stem length in mixed bouquets, keeps leaves firm and green, and improves overall flower and stem quality.
- FloraHollandcoreFloraHolland is the leading flower auction house where Laan Tulips sells Black Label tulips and other tulip varieties. Black Label is available at FloraHolland locations in Aalsmeer and Rijnsburg.
- CNBcoreCNB (Coöperatieve Nederlandse Bloembollencentrale) is a tulip bulb broker/intermediary through which Laan Tulips sells its tulip bulb varieties.
- IGHcoreIGH is a tulip bulb broker/intermediary through which Laan Tulips sells its tulip bulb varieties.
- HOBAHOcoreHOBAHO is a tulip bulb broker/intermediary through which Laan Tulips sells its tulip bulb varieties.
Scale indicators3 records
Recent moves7 records
Laan Tulips competitors and assessment
Company assessmentBroad incumbents
- Royal Van Zanten: Established Dutch flower breeder and producer with a broader ornamental plant portfolio. Overlaps with Laan Tulips in the floriculture production and breeding space but operates as a much larger, multi-crop incumbent.
- Dümmen Orange: Global Dutch-headquartered flower breeder and propagator. Operates broadly across ornamental floriculture, with overlaps in propagation technology and channel relationships but a much wider product portfolio than Laan Tulips.
- Ball Horticultural Company: Large US-headquartered horticultural company with breeding, production, and distribution across ornamentals. Adjacent in greenhouse floriculture production methodology but globally diversified versus Laan Tulips' tulip focus.
- Hilverda (Hilverda De Boer / Hilverda Floritech): Dutch floriculture breeding and propagation company. Adjacent to Laan Tulips in propagation and greenhouse floriculture production, but at much greater scale and broader crop focus.
- Syngenta Flowers: Global ornamental seed and cutting producer. Competes in the broader floriculture input market with Laan Tulips but at a much larger scale and with a wider crop portfolio.
Direct peers
- Kapiteyn: Dutch bulb grower focused on tulip and other flower bulbs for the forcing and trade market. Comparable to Laan Tulips' bulb production and trade through intermediaries.
- K.A. Bakker & Zn: Established Dutch tulip forcing and bulb growing operation. Directly comparable to Laan Tulips in core activity (hydroponic tulip forcing), customer base (FloraHolland auction), and product mix (tulip flowers and bulbs).
- P. Nelis & Zn: Dutch tulip forcer selling cut tulips through FloraHolland. Operates in the same niche as Laan Tulips with a similar product assortment and distribution model.
- Borst Bloembollen: Dutch bulb grower and tulip producer with overlapping cultivation and forcing operations. Closely comparable on the bulb-production side of Laan Tulips' business.
- Jan de Wit en Zonen: Dutch bulb grower producing tulip bulbs for forcing and trade. Directly comparable to Laan Tulips' bulb cultivation business across multiple regions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Laan Tulips social profiles
Digital presenceLaan Tulips financial estimates
Financial estimateRevenue estimate
Valuation estimate
Laan Tulips leadership team
Management profileNumber of profiles
Profiles3 records
Laan Tulips funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Laan Tulips M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Laan Tulips
What does Laan Tulips do?
Laan Tulips is a Dutch tulip nursery that cultivates and sells approximately 15 million tulip flowers annually, grown on an automated ebb and flow hydroponic system in a Green Label greenhouse. The company also grows tulip bulbs across 55 hectares in the Netherlands (Flevopolder and Zeeland), New Zealand, and Southern France, selling bulbs both for its own forcing operation and for trade through intermediaries CNB, IGH, and HOBAHO.
Is Laan Tulips a public or private company?
Laan Tulips is a private company. It is classified as family owned and is currently operating.
When was Laan Tulips founded?
Laan Tulips was founded in -1. It employs 1 to 10 people.
Where is Laan Tulips based?
Laan Tulips is headquartered in Avenhorn, Netherlands, in the Europe region.
How does Laan Tulips make money?
Three revenue lines are on record. Tulip flower production and sales are the primary driver. The others are tulip bulb production and trade and black Label premium tulip brand.
Who are Laan Tulips's main competitors?
Broad incumbents on record are Royal Van Zanten, Dümmen Orange, Ball Horticultural Company, Hilverda (Hilverda De Boer / Hilverda Floritech) and Syngenta Flowers. Direct peers are Kapiteyn, K.A. Bakker & Zn, P. Nelis & Zn, Borst Bloembollen and Jan de Wit en Zonen.
Does Laan Tulips have an API?
No public API is recorded for Laan Tulips.
What industry is Laan Tulips in?
Laan Tulips's product category is Floriculture / Cut Flower Production. Its primary akta.pro industry code is AFAGAHAD, Greenhouse Floriculture (Cut Flowers). Its NAICS code is 1114.