What Chrysal does

Chrysal International B.V., founded in 1949 by Camille Buys in Naarden, Netherlands, is a privately held global manufacturer of flower and plant care products serving the entire floriculture supply chain from grower to end consumer. The company's portfolio is organized across five product categories: post-harvest treatments for growers (hydration, conditioning, ethylene control via 1-MCP-based Ethylene Buster Sheets), conditioning products for transport and retail (the patented Arrive Alive sponge that provides 3–5 days of hydration without water spillage, Professional 2 universal conditioner), arrangement and design products for florists (LeafShine, dosing units), consumer flower food sachets, and hygiene products (Professional Cleaner, Clean Touch Concentrate). Core technologies include proprietary bio-based and compostable formulations, concentrated Bag-in-Box packaging using up to 70% less plastic, and integrated hygiene solutions.

The company generates revenue primarily through one-time sales of professional-grade flower care products in bulk formats (Bag-in-Box, tablets, liquids) to wholesalers, bouquet makers, and retailers, alongside consumer sachet sales via online shops and retail florists, and a licensing/customized-branded sachet revenue stream. Go-to-market operates through direct subsidiaries in 14 countries (Netherlands, UK, France, USA, Japan, Colombia, Ecuador, Kenya, Poland, Sweden, Ukraine, Singapore, plus regional hubs), supported by production facilities in five key flower-producing countries and an exclusive distributor network spanning all continents. Customer segments are diversified across commercial growers, wholesalers, retail florists, and home consumers. Technical consulting, R&D at the Naarden facility, and ISO 9001/GlobalGAP compliance round out the service offering.

Name

Chrysal

Legal name

Chrysal International B.V.

Website

https://chrysal.co.uk

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

1–10 employees

Short description

Chrysal International B.V. manufactures and sells flower and plant care products — including flower food, conditioning treatments, transport hydration, and ethylene control solutions — to growers, wholesalers, florists, and home consumers across 14 countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Wakefield

HQ country

United Kingdom

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Products: Sale of professional-grade flower food, conditioning, and hygiene products to wholesalers, bouquet makers, and retailers in bulk formats (Bag-in-Box, concentrate).
2. Consumer Flower Food: Sale of consumer-facing flower food products in sachets, bottles, and packets through florists, online shops, and retail stores for home use.
3. Customized Branded Products: Customized sachets with customer branding, allowing florists to distribute flower food under their own brand identity.
4. Crop Protection Products: Distribution of crop protection products including Danisaraba (mite control) in South America and Kenya through partnership with OAT Agrio Japón Ltd.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Chrysal manufactures and sells flower and plant care products that extend the freshness and vase life of cut flowers and potted plants throughout the supply chain. Its portfolio spans post-harvest treatments for growers, conditioning products for wholesalers and bouquet makers, arrangement and display products for florists, flower food for home consumers, and hygiene solutions. The company also offers customized branded sachets and provides technical consulting, R&D, and Code of Practice services.

Product overview

Chrysal is a leading global provider of flower and plant care products offering a comprehensive portfolio organized across five product categories: Post-harvest treatment products for growers (hydration, conditioning, ethylene control), Conditioning products for transport and retail (flower food, hydration solutions), Arrangements & Design products for florists (leaf shine, foam treatments), Flower food products for home consumers, and Hygiene products. The core product lines include Professional 2 (universal conditioning), Arrive Alive (transport hydration), Clear Universal (home flower food), and RVB (hydration for growers). Recent sustainability-focused innovations include compostable sachets, recyclable PP packaging, bio-based formulas, and bag-in-box packaging with 70% less plastic. The company also provides technical consulting services for growers and R&D support from their Naarden facility. Chrysal serves customers from seed/plant stage through consumer home use, positioning itself as a complete lifecycle care solution for the floral industry.

Differentiator

Problem solved

Functional benefit

Brands

• Everflor: Subsidiary brand specializing in flower care products for Latin American markets, including treatments, fertilizers, and crop protection products.

Products and services

• Chrysal Professional 2
• Chrysal Professional 2 Bag-in-Box
• Chrysal Arrive Alive ECO
• Chrysal Compostable Sachet
• Chrysal Clear Universal Flower Food
• Chrysal RVB
• Chrysal BVB & Plus
• Chrysal CVBN
• Chrysal LeafShine & Seal
• Chrysal Aqua Sub
• Chrysal Flower Gel
• Chrysal FlowPro 2
• Chrysal Professional 2 T-Bags
• Chrysal Better Bloom Flower Food
• Chrysal Clear Tulpan
• Chrysal Clear Fairtrade
• Chrysal Paper Sachet
• Chrysal Recyclable Sachet
• Chrysal RVB Clear Intensive
• Chrysal Ethylene Buster Sheets
• Chrysal Batine
• Chrysal Viva
• Chrysal Dip & Wash
• Chrysal Transport Stickers
• Chrysal FreshLiner
• Chrysal SVB
• Everflor STS
• Videnti
• Chrysal Professional 3
• Chrysal Professional Glory
• Chrysal Dosing Unit
• Chrysal LeafShine Aerosol
• Chrysal Alpha
• Chrysal Avenue
• Chrysal Forte
• Chrysal Fortify
• Chrysal Fundament
• DANISARABA 20 SC
• Chrysal Professional Cleaner
• Chrysal Clean Touch Concentrated
• Technical Consulting Services
• Research & Development Services
• Retail Store Services

Quantifiable outcome

• Flowers last up to 60% longer with Chrysal flower food compared to water alone
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

18 partnerships are on record, tiered core and minor.

• APH (Agricultural & Plant Handling)coreChannel Partner/ Reseller/ Distributor · 1 May 2024APH became the exclusive distributor for Chrysal products in the Nordic countries (Sweden, Norway, Denmark, Finland, Baltics) from May 1, 2024. Strategic partnership focusing on innovation and customer satisfaction.
• Royal FloraHollandcoreStrategic or Co-development PartnerDutch flower auction - the world's leading flower auction. Chrysal works with Royal FloraHolland located in the Netherlands, just like Chrysal International headquarters.
• Flower Council of HollandcoreStrategic or Co-development PartnerOrganization responsible for promotion of flowers and plants in various European countries. Chrysal collaborates on industry initiatives.
• FlorintminorStrategic or Co-development PartnerRepresents national Florist Associations of more than 20 European countries and organizes many events. Chrysal works together with European florist organizations.
• Floral FundamentalsminorStrategic or Co-development PartnerConnects growers and suppliers with florists, provides workshops and publishes inspirational digital magazine. Chrysal collaborates on industry development.
• Master FloristminorStrategic or Co-development PartnerOrganization striving for florists to work together more across regions and countries. Chrysal supports florist collaboration initiatives.
• BiotalysminorStrategic or Co-development PartnerResearch partnership to investigate possibilities to protect flowers against fungal infestations. Joint development of protection solutions.
• Flower AcademyminorStrategic or Co-development PartnerProvides training and workshops specializing in assortment, quality & care, marketing and flower arranging. Collaborates on knowledge sharing.
• Pure Seasonal FlowersminorGTM or Marketing PartnerInspirational partner for beautiful imagery and products in marketing materials.
• Dekker ChrysantenminorGTM or Marketing PartnerInspirational partner for beautiful imagery and chrysanthemum expertise.
• Avalanche RosesminorGTM or Marketing PartnerInspirational partner providing rose imagery and products for marketing.
• Hakbijl GlassminorGTM or Marketing PartnerInspirational partner for glass container and arrangement imagery.
• Bouquet TalesminorGTM or Marketing PartnerInspirational partner providing bouquet design content and imagery.
• Benefits of NaturecoreStrategic or Co-development PartnerChrysal is Founding Father of Benefits of Nature, an initiative with mission to provide consumers with beautiful, healthy and sustainable plants.
• FSI2025 (Floriculture Sustainability Initiative)coreStrategic or Co-development PartnerAssociate member of FSI2025, the floriculture sustainability initiative focused on increasing sustainability levels in the horticultural sector.
• Circular Plastics AlliancecoreStrategic or Co-development PartnerMember of Circular Plastics Alliance focused on 100% upcycling, closed logistical circuits with guaranteed tracking and tracing of recycled resources and sustainable RTIs.
• OAT Agrio Japon Ltd.minorChannel Partner/ Reseller/ DistributorChrysal began distributing OAT crop protection products in South America and Kenya, starting with Danisaraba for mite control. Strategic distribution partnership.
• Syngenta FlowerscoreStrategic or Co-development PartnerRenewed Alesco partnership for alleviating stress for growers and reducing shrink for retailers. Long-standing strategic collaboration.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Smithers-Oasis Company: Parent of Floralife and the dominant global supplier of floral foam and related florist supplies. Competes with Chrysal in conditioning, transport, and florist-side products, and has comparable reach into the global professional florist channel.
• Floralife (a Smithers-Oasis brand): Smithers-Oasis's flower care division is Chrysal's closest global competitor, offering an overlapping portfolio of hydration, conditioning, and anti-ethylene products across the same grower-wholesaler-florist-customer value chain. Directly comparable product category, customer base, and distribution model.
• Pokon Naturals: Former sister brand under the historical Pokon & Chrysal group; after the 2007 split Pokon continues in plant nutrition/care. It remains the most direct Dutch comparable in plant care products, overlapping with Chrysal's potted-plant and consumer portfolio.
• OAT Agrio Co., Ltd. Japanese agrochemical company that partnered with Chrysal to distribute Danisaraba (mite control) in South America and Kenya. Comparable in crop-protection chemistry serving floriculture, and a direct GTM partner/competitor in overlapping regional channels.

Broad incumbents

• Syngenta Flowers: Alesco partner of Chrysal and a major global breeder/producer of ornamental crops. Syngenta's broader crop protection portfolio competes indirectly with Chrysal's growing crop-protection/biostimulant line and overlaps in grower relationships.
• Bayer Crop Science: Major global agricultural-inputs company with crop protection, seeds, and digital agronomy. Comparable as a broad incumbent with the distribution and R&D scale that could threaten Chrysal's crop-protection adjacencies if it chose to target floriculture specifically.
• Sumitomo Chemical Co., Ltd. Japanese chemical and crop-protection major. Overlaps with Chrysal's APAC production footprint (Japan) and serves as a broad-incumbent comparable for crop-protection adjacencies and a potential competitor in Asian floriculture chemistry.
• BASF SE: Global chemical and agricultural-solutions incumbent. Relevant as a broad incumbent with adjacent crop protection and specialty chemistry capabilities that could enter or expand in floriculture post-harvest chemistry if the segment scales further.

Others

• Royal FloraHolland: World's largest flower auction and a strategic Chrysal partner. Not a competitor, but a critical ecosystem participant — its throughput directly determines Chrysal's wholesale-channel volumes, making it a key comparable for industry-cycle dynamics.
• Dümmen Orange: One of the world's largest ornamental flower breeders. While not a direct competitor in flower care, Dümmen Orange is a major customer-side counterpart that drives pull-through demand for post-harvest and conditioning products throughout the breeder-grower chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ChrysalUK
• YouTubeyoutube.com/user/ChrysalFlowerCare
• Facebookfacebook.com/ChrysalFlowerFood
• LinkedInlinkedin.com/company/chrysal-international-bv
• Instagraminstagram.com/chrysal
• Pinterestpinterest.com/chrysal

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chrysal